Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!
We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.
Since Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.
If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!
Since summer is slowly inching its way to Portland, we can’t help but dream of taking a vacation to the most “glam” summer vacation spot on the eastern shore. What better way to get in the mood for cocktail parties and sand than by planning a packing list perfect for the Hamptons?
01. Kate Spade Folding Cards 02. Alima Pure Organic Nourishing Lipbalm 03. Stella McCartney Aviators 04. Hive & Honey Fringe Hoop Earrings 05. Dorothy Perkins Beach Dress 06. Mathias Chaize Bracelets 07. BCBG "Brynn" Sandal 08. Kate Spade "Quick and Curious" iPhone Case 09. Alima Pure "The Hamptons" Eyeshadow Collection
For west coast girls like those of us at Alima, The Hamptons seem so glamorous. It conjures up images of biking past white, sand beaches with pounding surf on one side and sun-bleached homes with green lawns on the other side. We can imagine popping in to the mom & pop grocery store only to find we’re rubbing elbows with a celebrity. Clam bakes, shared summer rentals and all-night bonfire parties sound so exotic to those of us who call our beaches “the coast.”
The Hamptons summer eyeshadow collection is an homage to how we imagine it would be to spend a relaxing summer in the east. We would want a bit of glitz, to catch the daytime sun, or the nighttime firelight, but nothing over the top. We would want a collection of colors that went well together in a variety of ways so we could survive for six or eight weeks with a mere four eyeshadows.
So here it is, our perfect summer eyeshadow collection for our dream trip to The Hamptons:
Shelter Island is the color of sun-warmed sand, or dried beach grass. With a healthy dose of shimmer, it is a perfect base for a complicated look, or great on its own for a subtle wash of color.
Southampton is the flawless blue of the surf or the summer sky. The subtle shimmer makes it a perfect accent color, but it can carry your entire look when you want to be adventurous.
Montauk is the gorgeous bronze of the perfect tan (faux, of course!) with the added glamour of golden shimmer. It is a perfect partner for Shelter Island, used on the lid or in the crease.
Amagansett is a deep, charcoal brown, like a weathered wood building or a piece of dark driftwood, but with some silver sparkle added for good measure. Wear it as a contour or damp as a liner when you want to be dramatic; or smudged dry along the lash line for a simple look.
Apply Shelter Island from lashes to brows with the fluffy #37 Brush. Lightly contour the crease with a touch of Montauk on the #36 Pointed Crease Brush. Smudge a bit of Amagansett along the lash line with a dry #31 Fine Liner Brush. Apply Mauna Loa Bronzer, and then add a touch of Raspberry Satin Matte Blush to the apples of the cheeks. Finish the look with Organic Nourishing Lipbalm in Sweet Pea.
Apply Shelter Island from crease to brows with the #37 Brush. Using the #39 Large Shadow Brush, place Southampton on the lid, from lashes to crease. Contour the crease with Montauk on the #36 Brush. Complete the eye with Amagansett on a damp #31 Brush. Add Sahara Luminous Shimmer Blush to the cheeks, then slick on some Organic Nourishing Lipbalm in Mango.
Here in the Alima office, we're ready for summer. It has been a long, rainy winter, but we have had a few days of beautiful weather to whet our appetites and show us what we're missing. This has led us all to get pedicures, do a little summer shopping and start planning how we will be creating our faux glows (because none of us really want to tan our faces). So, we sat down and figured out what blush goes just right with what bronzer to create the perfect "I just came in from the beach" look. Here are the bronzer and blush duos currently inspiring us.
For the fairest of the fair-skinned, try More Sun from Maracaibo. If you have avoided bronzers because they look dark and orange, or even dirty on your fair skin, Maracaibo is the bronzer you always thought didn't exist. Alima Pure believes everyone, no matter how fair-skinned, deserves to be able to fake a sun-kissed glow, and Maracaibo goes beautifully with Luminous Shimmer Blush in Freja.
If you have light skin, you might appreciate Aloha from Mauna Loa. Mauna Loa gives you a hint of matte warmth that never looks orange, and Leigh Luminous Shimmer Blush adds a pop of pure pink and a whisper of subtle shimmer to the apples of the cheeks. Who's ready for dinner on the lanai? You are.
For deeper skin tones, Tropical Glow from Trinidad is your perfect summer pairing. Bronzer isn't just for fair skin! The deep, matte bronze of Trinidad gives you the hue you can normally only accomplish with a week in the tropics. Then, Sospiro Luminous Shimmer Blush brings a lively flush to the cheek, so you look like you just came in from the surf!
If you prefer a shimmer bronzer, we've still got you covered. Light- to medium-toned skins will do best with Beachside in Belize, a combination of our subtly shimmery Belize Bronzer and our cool, pink Satin Matte Blush in Raspberry. This duo is perfect for dancing barefoot on the beach after sunset...or for just looking like you could.
Medium- to deep-toned skins will appreciate the depth of Seaside in Seychelles, an unbeatable combination of shimmer Bronzer Seychelles and Satin Matte Blush in Geranium. Subtle shimmer makes Seychelles resemble a fresh tan by candle light; while Geranium provides the pop of pink that normally occurs when someone remarks on your gorgeous tan.
To wear these duos, start with your bronzer and brush. We recommend our #23 Kitten Brush if you want the most subtle and natural glow, but you can also use the #21 Buff Brush or #17 Blush Brush. Apply your bronzer where the sun would hit your face; the cheekbones, forehead and along the jaw. Finish with a touch down the bridge of your nose. Then apply your blush just to the apples of the cheeks. (Can't find your cheek apples? Smile! There they are!) Now you look like you have been outdoors in the fresh air and sunshine, even if you really have been sitting at your desk all day.
Most people with blue eyes already know, either through trial and error or just instinctively, how to make the most of them with eye shadows. But, if you are looking for a simple set to do it without having to put much thought into it, our 3 for $30 Best for Blue Eyes set is a great option.
We applied these shades to Noelle’s beautiful blue eyes to show you how effective they can be. We started with Vanilla Satin Matte Eyeshadow from her lashes to brow, using the #37 Eye Blending Brush. Then, with the #36 Pointed Crease Brush, Palomino Luminous Shimmer Eyeshadow went on the lid and extended slightly into the crease. The #36 brush works great for packing more color onto the lid because of the compact shape of the bristles. The finishing touch was Luminous Shimmer Eyeliner in Illusion, applied with a damp #31 Fine Lining Brush. When Noelle looks into the camera, although not a lot of eyelid shows, but as you can see, it still emphasizes her beautiful blue eyes!
Mother’s Day will be here before you know it. Celebrate by giving the special women in your life a bouquet of fresh spring colors, inspired by an old-fashioned garden. Sisters, dear friends, mothers and daughters will all love the on-trend pastels in our Vintage Bouquet collection!
Even better, three lucky readers will win the new collection plus a fantastic #39 brush with which to apply it! Simply tell us which Alima Pure eyeliner and/or lip balm shade you would choose to complete the look. (See complete rules below.)
Foxglove is a bright lilac shimmer, a beautiful choice for eyes of any hue.
Forget-Me-Not is a lively blue, sparked with gold; a sunny day in a jar.
Snapdragon is a medium shade of peach in a matte blush, ideal to bring a hint of warmth to any complexion.
These four shades come packaged in our elegant white gift box, ready for giving. The set is priced at only $40 (a $57.50 value) and contains three full-sized eye shadows and a full-sized blush.
The simplest way to wear this collection is to choose either Foxglove or Forget-Me-Not. Brush Honeysuckle over the entire lid from lashes to brow, then use the bright shade you have chosen on the lid and slightly into the crease. Line with the liner of your choice. Apply Snapdragon to the apples of the cheeks and blend back towards your hairline. Complete the look with your favorite Organic Nourishing Lip Balm.
If you are feeling more adventurous, use all three shadows at once. Apply Honeysuckle from your crease to your brow. Apply Foxglove on the inner 2/3 of your lid, then put Forget-Me-Not on the outer 1/3 and into the crease. Blend well so that you don’t have any harsh lines. Line with your favorite Alima Pure eye liner and apply Snapdragon to the apples of your cheeks. Finish with the Organic Nourishing Lip Balm of your choice.
To enter the giveaway, simply follow the instructions below. We'll give away three (3) Vintage Bouquet collections, and include brush #39 for each winner. The giveaway begins Monday, April 16, 2012 12:01am EST and ends on Thursday, April 19, 2012 at 12:01am EST. Three lucky winners will be announced on Friday, April 20, 2012. Good luck!
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What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!
This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.
AP: How do you describe what you do for a living?
RE: I deliver joy.
AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.
AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.
AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!
AP: What do you really care about?
RE: Family dinner and laughter.
AP: How do you define beauty?
RE: The width of your smile.
AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.
AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.
AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”
AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!
AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.
We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.
We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.