3 for $30 Eyeshadow Set: Vivid! for Brown Eyes

Posted on June 20, 2012 by Shopify API | 2 Comments

Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!

Urmila Brown Eyes

We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.

Urmila CloseupSince Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.

If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!

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Posted in Alima Makeup, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural cosmetics, natural eyeshadow, natural makeup, Special Sets, Tips & Tricks

Hit the Road: The Hamptons Eyeshadow Collection

Posted on June 08, 2012 by Alyson | 0 Comments

Since summer is slowly inching its way to Portland, we can’t help but dream of taking a vacation to the most “glam” summer vacation spot on the eastern shore. What better way to get in the mood for cocktail parties and sand than by planning a packing list perfect for the Hamptons?

Alima Pure Hamptons Eyeshadow Look

01. Kate Spade Folding Cards  02. Alima Pure Organic Nourishing Lipbalm  03. Stella McCartney Aviators  04. Hive & Honey Fringe Hoop Earrings 05. Dorothy Perkins Beach Dress 06. Mathias Chaize Bracelets  07. BCBG "Brynn" Sandal 08. Kate Spade "Quick and Curious" iPhone Case 09. Alima Pure "The Hamptons" Eyeshadow Collection

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Posted in Alima Pure, Eyeshadow, General, Hit the Road, luminous shimmer eyeshadow, mineral makeup, shimmer eyeshadow, Special Sets, summer collection, the hamptons

Summer Eyeshadow Collection: Dreaming of The Hamptons

Posted on May 30, 2012 by terresa | 1 Comment

For west coast girls like those of us at Alima, The Hamptons seem so glamorous.  It conjures up images of biking past white, sand beaches with pounding surf on one side and sun-bleached homes with green lawns on the other side.  We can imagine popping in to the mom & pop grocery store only to find we’re rubbing elbows with a celebrity.  Clam bakes, shared summer rentals and all-night bonfire parties sound so exotic to those of us who call our beaches “the coast.”

The Hamptons 1

The Hamptons summer eyeshadow collection is an homage to how we imagine it would be to spend a relaxing summer in the east.  We would want a bit of glitz, to catch the daytime sun, or the nighttime firelight, but nothing over the top.  We would want a collection of colors that went well together in a variety of ways so we could survive for six or eight weeks with a mere four eyeshadows. 

So here it is, our perfect summer eyeshadow collection for our dream trip to The Hamptons:

Shelter Island is the color of sun-warmed sand, or dried beach grass.  With a healthy dose of shimmer, it is a perfect base for a complicated look, or great on its own for a subtle wash of color.

Southampton is the flawless blue of the surf or the summer sky.  The subtle shimmer makes it a perfect accent color, but it can carry your entire look when you want to be adventurous.

Montauk is the gorgeous bronze of the perfect tan (faux, of course!) with the added glamour of golden shimmer.  It is a perfect partner for Shelter Island, used on the lid or in the crease.

Amagansett is a deep, charcoal brown, like a weathered wood building or a piece of dark driftwood, but with some silver sparkle added for good measure.  Wear it as a contour or damp as a liner when you want to be dramatic; or smudged dry along the lash line for a simple look.

Summer Romance Look

Apply Shelter Island from lashes to brows with the fluffy #37 Brush.  Lightly contour the crease with a touch of Montauk on the #36 Pointed Crease Brush.  Smudge a bit of Amagansett along the lash line with a dry #31 Fine Liner Brush.  Apply Mauna Loa Bronzer, and then add a touch of Raspberry Satin Matte Blush to the apples of the cheeks.  Finish the look with Organic Nourishing Lipbalm in Sweet Pea.

Summer Fling Look

Apply Shelter Island from crease to brows with the #37 Brush.  Using the #39 Large Shadow Brush, place Southampton on the lid, from lashes to crease.  Contour the crease with Montauk on the #36 Brush.  Complete the eye with Amagansett on a damp #31 Brush.  Add Sahara Luminous Shimmer Blush to the cheeks, then slick on some Organic Nourishing Lipbalm in Mango.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow, Special Sets

Get Glowing with Bronzer and Blush Duos

Posted on May 02, 2012 by terresa | 0 Comments

Here in the Alima office, we're ready for summer.  It has been a long, rainy winter, but we have had a few days of beautiful weather to whet our appetites and show us what we're missing.  This has led us all to get pedicures, do a little summer shopping and start planning how we will be creating our faux glows (because none of us really want to tan our faces).  So, we sat down and figured out what blush goes just right with what bronzer to create the perfect "I just came in from the beach" look.  Here are the bronzer and blush duos currently inspiring us.

More Sun from Maracaibo

more sun from maracaiboFor the fairest of the fair-skinned, try More Sun from Maracaibo. If you have avoided bronzers because they look dark and orange, or even dirty on your fair skin, Maracaibo is the bronzer  you always thought didn't exist. Alima Pure believes everyone, no matter how fair-skinned, deserves to be able to fake a sun-kissed glow, and Maracaibo goes beautifully with Luminous Shimmer Blush in Freja.

Aloha from Mauna Loa

aloha from mauna loaIf you have light skin, you might appreciate Aloha from Mauna Loa.  Mauna Loa gives you a hint of matte warmth that never looks orange, and Leigh Luminous Shimmer Blush adds a pop of pure pink and a whisper of subtle shimmer to the apples of the cheeks. Who's ready for dinner on the lanai? You are.

Tropical Glow from Trinidad

tropical glow from trinidadFor deeper skin tones, Tropical Glow from Trinidad is your perfect summer pairing.  Bronzer isn't just for fair skin!  The deep, matte bronze of Trinidad gives you the hue you can normally only accomplish with a week in the tropics.  Then, Sospiro Luminous Shimmer Blush brings a lively flush to the cheek, so you look like you just came in from the surf!

Beachside in Belize

beachside in belizeIf you prefer a shimmer bronzer, we've still got you covered.  Light- to medium-toned skins will do best with Beachside in Belize, a combination of our subtly shimmery Belize Bronzer and our cool, pink Satin Matte Blush in Raspberry.  This duo is perfect for dancing barefoot on the beach after sunset...or for just looking like you could.

Seaside in Seychelles

seaside in seychellesMedium- to deep-toned skins will appreciate the depth of Seaside in Seychelles, an unbeatable combination of shimmer Bronzer Seychelles and Satin Matte Blush in Geranium.  Subtle shimmer makes Seychelles resemble a fresh tan by candle light; while Geranium provides the pop of pink that normally occurs when someone remarks on your gorgeous tan.

To wear these duos, start with your bronzer and brush.  We recommend our #23 Kitten Brush if you want the most subtle and natural glow, but you can also use the #21 Buff Brush or #17 Blush Brush.  Apply your bronzer where the sun would hit your face; the cheekbones, forehead and along the jaw.  Finish with a touch down the bridge of your nose.  Then apply your blush just to the apples of the cheeks.  (Can't find your cheek apples?  Smile!  There they are!)  Now you look like you have been outdoors in the fresh air and sunshine, even if you really have been sitting at your desk all day.

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Posted in Alima Makeup, General, mineral blush, mineral bronzer, mineral makeup, mineral makeup tips, natural cosmetics, Special Sets, Tips & Tricks

3 for $30: Best for Blue Eyes

Posted on April 27, 2012 by terresa | 0 Comments

noelle's blue eyesMost people with blue eyes already know, either through trial and error or just instinctively, how to make the most of them with eye shadows.  But, if you are looking for a simple set to do it without having to put much thought into it, our 3 for $30 Best for Blue Eyes set is a great option.

We applied these shades to Noelle’s beautiful blue eyes to show you how effective they can be.  We started with Vanilla Satin Matte Eyeshadow from her lashes to brow, using the #37 Eye Blending Brush.  Then, with the #36 Pointed Crease Brush, Palomino Luminous Shimmer Eyeshadow went on the lid and extended slightly into the crease.  The #36 brush works great for packing more color onto the lid because of the compact shape of the bristles.  The finishing touch was Luminous Shimmer Eyeliner in Illusion, applied with a damp #31 Fine Lining Brush.  When Noelle looks into the camera, although not a lot of eyelid shows, but as you can see, it still emphasizes her beautiful blue eyes!

Noelle is also wearing her Satin Matte Foundation in Beige 2, Luminous Shimmer Blush in Freja and Organic Nourishing Lip Balm in Mango.

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Posted in Alima Makeup, blue eyes, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow, Special Sets

Win a "Vintage Bouquet" for Mother's Day

Posted on April 16, 2012 by terresa | 11 Comments

Mother’s Day will be here before you know it.  Celebrate by giving the special women in your life a bouquet of fresh spring colors, inspired by an old-fashioned garden.  Sisters, dear friends, mothers and daughters will all love the on-trend pastels in our Vintage Bouquet collection!

Even better, three lucky readers will win the new collection plus a fantastic #39 brush with which to apply it!  Simply tell us which Alima Pure eyeliner and/or lip balm shade you would choose to complete the look.  (See complete rules below.)

Honeysuckle is a pale golden shimmer, perfect to highlight the brow.

Foxglove is a bright lilac shimmer, a beautiful choice for eyes of any hue.

Forget-Me-Not is a lively blue, sparked with gold; a sunny day in a jar.

Snapdragon is a medium shade of peach in a matte blush, ideal to bring a hint of warmth to any complexion.

These four shades come packaged in our elegant white gift box, ready for giving. The set is priced at only $40 (a $57.50 value) and contains three full-sized eye shadows and a full-sized blush.

The simplest way to wear this collection is to choose either Foxglove or Forget-Me-Not.  Brush Honeysuckle over the entire lid from lashes to brow, then use the bright shade you have chosen on the lid and slightly into the crease.  Line with the liner of your choice.  Apply Snapdragon to the apples of the cheeks and blend back towards your hairline.  Complete the look with your favorite Organic Nourishing Lip Balm.

If you are feeling more adventurous, use all three shadows at once. Apply Honeysuckle from your crease to your brow.  Apply Foxglove on the inner 2/3 of your lid, then put Forget-Me-Not on the outer 1/3 and into the crease.  Blend well so that you don’t have any harsh lines.  Line with your favorite Alima Pure eye liner and apply Snapdragon to the apples of your cheeks.  Finish with the Organic Nourishing Lip Balm of your choice.

Giveaway Details

To enter the giveaway, simply follow the instructions below. We'll give away three (3) Vintage Bouquet collections, and include brush #39 for each winner. The giveaway begins Monday, April 16, 2012 12:01am EST and ends on Thursday, April 19, 2012 at 12:01am EST. Three lucky winners will be announced on Friday, April 20, 2012. Good luck!


a Rafflecopter giveaway

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Posted in Alima Pure contests, alima pure giveaway, General, Giveaways, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, natural cosmetics, Special Sets

3 for $30 Eyeshadows: Great for Green Eyes

Posted on April 13, 2012 by terresa | 2 Comments

hannah's green eyesOur 3 for $30 eyeshadow collections have been a big hit, but Great for Green Eyes is especially popular.  The shadows in this collection work for all eye colors, but have the power to make almost-green eyes take on a more emerald hue, and make truly green eyes dazzling.

This beautiful set includes Luminous Shimmer Shadow in Lana, Satin Matte Shadow in Lilac and Luminous Shimmer Eyeliner in Carnevale.  Here, we are showing the collection on Hannah, whose eye color shifts between blue and green.  On the day we did the shoot, her eyes were looking particularly blue, but the collection definitely made them look more green.  We applied Lana from lashes to brow with the #37 Blending Brush, then applied Lilac on her lid with the #36 Pointed Crease Brush.  (It’s compact bristles give great color pay-off!)  We lined with Carnevale on a damp #31 Fine Lining Brush.

To finish the look, we used a bit of Satin Matte Blush in Mimosa and Organic Nourishing Lip Balm in Sweet Pea.

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Posted in Alima Makeup, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, mineral makeup techniques, natural eyeshadow, Special Sets, Tips & Tricks

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