We're honored that Natural Solutions Magazine has selected 2 Alima Pure products to win their 2008 'Beauty With a Conscience' awards:
Best Foundation - Alima Satin Matte Foundation
"Never cakey, this light powder imparted a healthy radiance and all-day coverage. Plus, their 60 shades are bound to match any skintone."
Best Blush - Alima Satin Matte Blush
"This color left our cheeks with a lovely glow that garnered us a boatload of compliments whenever we wore it."
Our dear friends at Talulah won 'Best Cleanser for Dry to Normal Skin' for their fabulous Vanilla Bean Cleanser.
As the holiday party season approaches, it's not too early to think about your "look" and what features you want to emphasize this season. Planning ahead will mean you'll have more time to spend on your hair and outfit, or having fun at the soiree!
The three things that come to mind for holiday makeup are shimmer, dramatic eyes and red lips.Since you don’t generally want to use more than two of these at a time, the looks below are festive but still tasteful.
For holiday shimmer and shine, go with cool-toned shimmers (silver and white-based shimmers) for an “ice-princess” type look; or choose warmer, gold-based shimmers for a more traditional holiday glow.Red lips create a dramatic look and can be easily achieved by blending a red-toned blush with a clear lip balm or gloss.
Shimmer powders carry the shimmer theme from your face to your body, and can look beautiful in low-light situations.They can be dusted on with a fluffy brush, or blended with your favorite body lotion for an even and more subtle glow.
Ice Princess look
Gleaming Gold look –
Hollywood Glamour look –Use the new limited edition Silver Screen Act I and Act II sets to achieve a look worthy of a starlet.
Titanium dioxide is mined and purified before it can be used as a cosmetic pigment. In fact, all minerals are purified before they can be used medicinally (for example, in mineral tablets from the health food store) or as cosmetics. Indeed, virtually all cosmetic 'chemicals' are refined in some way - essential oils are extracted from plants, plant oils are pressed or extracted with solvents, and purified in various ways, soaps are catalyzed with lye, and almost everything is preserved one way or another.
Mineral pigments, including titanium dioxide, are very highly regulated by the FDA, and must adhere to strict standards for purity, particle size, etc. Frankly, we wouldn't have it any other way.
The term 'natural' is bandied about in the cosmetics world quite a bit these days. Cosmetic grade mineral pigments are generally considered to be natural because they are purified, natural substances. One industry standard bearer, BDIH, has a comprehensive list of guidelines they use to certify natural cosmetics, and you can read about them here.
What is not natural are the many polysyllabic synthetic chemicals that populate the long ingredients lists of most conventional cosmetics, and even many claiming to be natural. You can find some of the worst offenders here.
Alima Pure worked hard for our BDIH natural cosmetics certification, and we're proud to carry the symbol of assurance that our ingredient deck has been carefully audited, and falls within meaningful guidelines.
If you have any questions, please ask us. We love hearing from you.
We get this question quite often, and the answer may surprise you. Mineral makeup is not organic but 'inorganic'. Being of mineral origin, it is inert, and doesn't breakdown the way, say, flower petals do. Because it's inert, mineral makeup don't require preservatives to stay fresh, and it has great longevity.
How do some mineral cosmetics manage to call themselves organic? They add a little organic something - corn starch, lavender oil, or plant extracts, for example. Just a little bit, and they can claim to be 'organic minerals', however non-sensical that may sound to a chemist. And with that they need preservatives, because they are no longer inert.
We prefer to keep it simple. Pure minerals, and nothing more. It's really all you need.
What would you say if we told you we found the perfect clear natural nail polish? What if it pampered your cuticles, strengthened your nails, never required harsh chemical removers, and never chipped?
We didn't believe it at first, either. But after a week of use, Unpetroleum Jelly has won our hearts. Smooth it on your nails a couple of times each day, and you won't believe the transformation. Rub it into your cuticles and they will become soft and well behaved. Each additional application seems to make nails stronger and more lustrous. Okay, maybe it's not quite as shiny as polish, but we think it's infinitely better. You only need a tiny bit at a time, so a tube will last forever. It's great for keeping feet soft, too.
If passed, the law would require small cosmetics companies to pay thousands of dollars a year in registration fees and comply with burdensome paperwork that would serve only to put them out of business.
Alima Pure supports reasonable laws that protect consumers and regulate cosmetic chemical safety. But when the compliance hoops become too burdensome nobody benefits except the big brand cosmetics companies with their crack legal teams and vast resources. Let's not throw the baby out with the bath water.
We were not a little dismayed to discover that The Environmental Working Group (EWG) has reclassified it's titanium dioxide safety rating from 1 to 6. It appears that EWG in the process of reassessing all mineral cosmetics containing this particular ingredient, so it's only a matter of time before most of the cosmetics which had a '1' (low hazard) rating will have a '3' (medium hazard) rating.
After discussions with EWG, we discovered that the reclassification is related to their mistaken belief that nano-sized titanium dioxide particles, which are often used in sunscreens because of their transparency, are a component of mineral cosmetics. We would like to go out on a limb and say that it is very unlikely that any mineral cosmetics manufacturer, not just Alima Pure, uses nano-sized titanium dioxide and zinc oxide for precisely this reason: nano-sized particles are so tiny that they are nearly transparent. Transparency is great in sunscreen, but totally useless in, say, foundation, where coverage is the point.
We've been in contact with EWG about correcting their records. Meanwhile, Alima Pure is committed to bringing you the very safest, purest cosmetics available, and we are following this issue carefully. As you know, all of our products are compliant with the European Union Cosmetics Directive and the strict standards of the BDIH. For our part, we intend to err on the side of caution in our formulations. We'll certainly keep you posted as this issue unfolds, and please let us know if you have any questions.