Searching for Sensitive Skin Makeup? Try Mineral Cosmetics.

Posted on July 25, 2013 by Brynn Opsahl | 1 Comment

With naturally sensitive skin, finding the right mineral makeup can be extremely difficult. After disappointing test runs with many sensitive skin beauty products claiming “natural” or “herbal” properties to prevent reactions and keep you feeling fresh and healthy, we can understand the desire to give up the search. Here at Alima Pure, we deeply believe in the idea that less is more. Products should be simple, clean, pure and feel good, no matter how often you use them. This is why our mineral makeup works well with sensitive skin—the fewer ingredients put into the product, the less likely it is to irritate the skin.

Makeup Brushes | Alima Pure

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Posted in Makeup Brushes, Makeup Tools, Mineral Makeup, Natural Makeup, Sensitive Skin, Skin Care

What We're Loving: Skincare Treatments, Bodycare and More

Posted on December 19, 2012 by Terresa Clark | 0 Comments

The final installment in our skincare series is the "everything else" category.  From serums and eye creams to body lotion and assorted products you may have laying around that can be used for skincare, this post will give you a few more of the Alima Pure staff favorites.

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Posted in Dry Skin, Link Love, Oily Skin, Sensitive Skin, Skin Care, Staff Favorites

What We're Loving: Moisturizers

Posted on November 14, 2012 by Terresa Clark | 3 Comments

A little while ago, we let you in on what cleansers were working well for the Alima Pure staff.  Now we’re ready to share our favorite moisturizing products with you.  Again, please keep in mind that what works for us may or may not work for you, and we haven’t tried everything on the market, by any means!  We just  have a few things we really like, and if your skin type is similar, you might like them as well.

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Posted in Dermatitis, Dry Skin, Eczema, Normal Skin, Psoriasis, Sensitive Skin, Skin Care

What We're Loving: Cleansers

Posted on October 19, 2012 by Terresa Clark | 7 Comments

We receive a lot of email asking us to recommend skin care that works well with Alima Pure mineral makeup.  Usually, we aren't to specific with these because we haven’t made a point of trying lots of different things.  Each of us tend to find something that works for our skin and to stick with it for a while.  But we like to be as  helpful as possible, so we recently asked around the office to see what everyone is currently liking.  Keep in mind that your results may not be the same as someone else's, so these are just suggestions of things you might consider.

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Posted in Dry Skin, Normal Skin, Sensitive Skin, Skin Care

The Right Tool for the Job: #25 Foundation Brush

Posted on March 07, 2012 by terresa | 0 Comments

When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.

In fact, we were fairly picky about it.
Brush 25
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.


So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:

  • There is never any doubt at all that our brushes are 100% cruelty-free. Most animal hair brushes claim to be cruelty-free, and they probably are; but when you don't use animal hair, there is absolutely no doubt!
  • Taklon is hypo-allergenic, meaning those with animal allergies or sensitive skin have nothing to worry about with this brush.  People with animal allergies can experience itching when they switch from conventional cosmetics to minerals, which they usually attribute to the minerals.  In our experience though, the itching is caused by prolonged (compared to a swipe of blush or shadow) contact between the skin and an animal hair brush.  Switching to our taklon-bristled brushes has made all the difference for our customers with sensitive skin.

Its shape also makes the #25 effective.  At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess.  The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush.  Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.

So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle.  Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.

To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes.  Add more layers if you desire more coverage.

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, General, mineral makeup, mineral makeup tips, sensitive skin, taklon brushes, Tools, Vegan Brushes

The Right Tool for the Job: #15 Flat Top Brush

Posted on February 16, 2012 by terresa | 0 Comments

#15 Flat Top BrushAre you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.

No doubt about it, the #25 Foundation Brush is a tool to be reckoned with.  As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!


The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge.   Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation.  The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish.  And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.

But #15's talents aren't limited to foundation application.   For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red.  And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.

To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles.  Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.

Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, brush, cruelty free brushes, Deal of the week, flat top brush, General, makeup brush, mineral makeup, sensitive skin, taklon brushes, Tips & Tricks, Tools

Alima Pure Profile: Nature of Beauty

Posted on August 18, 2010 by kate | 0 Comments

This week we're delighted to introduce the lovely Terri Bly of The Nature of Beauty. You can Find The Nature of Beauty in Saint Paul Minnesota at Ecotique, and also online at her wonderful website.

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Posted in Alima News and Info, Alima Pure, mineral makeup, natural makeup, sensitive skin

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