Color Balancing Powder is our secret weapon against skin discolorations, and it is on sale now! You can learn all about its almost magical powers in our latest Q & A.
What is Color Balancing Powder?
Color Balancing Powder minimizes skin discolorations. It’s quite sheer, so it doesn’t actually appear green, pink, or yellow on the skin. Instead it subtly neutralizes those unwanted discolorations. That’s why we think it’s magical.
How do I use it to correct surface redness in my skin?
A light application of pale green Pistachio Color Balancing Powder will banish redness. Though it doesn’t look green on the skin, we recommend using it beneath your foundation. It works beautifully for dermatitis, rosacea, and even mild sunburn. Best of all, its super gentle. And it’s Alima’s top seller.
My skin looks sallow and tired. How can I counteract this? Lavender Color Balancing Powder will instantly brighten your skin. This pale purple shade will enliven your complexion, and neutralize yellow dull tones in your skin. Again, we recommend a light application beneath your foundation.
I’m not looking to correct anything, I just want to brighten my complexion. Is there a shade for me?
We suggest you check out Buttercup. This pale yellow shade will soften slight redness, add warmth, and brighten up any complexion.
How and where do I apply Color Balancing Powder?
We recommend our #23 Kitten Brush for the perfect light application. These powders can be applied to targeted areas, or your entire face depending on your individual skin needs. Although, they are meant to be worn under your foundation, if no extra coverage is desired they can be used sparingly on their own.
Please don’t hesitate to contact firstname.lastname@example.org for any further questions! We love hearing from you.
With naturally sensitive skin, finding the right mineral makeup can be extremely difficult. After disappointing test runs with many sensitive skin beauty products claiming “natural” or “herbal” properties to prevent reactions and keep you feeling fresh and healthy, we can understand the desire to give up the search. Here at Alima Pure, we deeply believe in the idea that less is more. Products should be simple, clean, pure and feel good, no matter how often you use them. This is why our mineral makeup works well with sensitive skin—the fewer ingredients put into the product, the less likely it is to irritate the skin.
A little while ago, we let you in on what cleansers were working well for the Alima Pure staff. Now we’re ready to share our favorite moisturizing products with you. Again, please keep in mind that what works for us may or may not work for you, and we haven’t tried everything on the market, by any means! We just have a few things we really like, and if your skin type is similar, you might like them as well.
We receive a lot of email asking us to recommend skin care that works well with Alima Pure mineral makeup. Usually, we aren't to specific with these because we haven’t made a point of trying lots of different things. Each of us tend to find something that works for our skin and to stick with it for a while. But we like to be as helpful as possible, so we recently asked around the office to see what everyone is currently liking. Keep in mind that your results may not be the same as someone else's, so these are just suggestions of things you might consider.
When we set out to design a foundation brush that would be a perfect complement for our silky Satin Matte Foundation, we knew that it should be soft and gentle, and that the shape was very important.
In fact, we were fairly picky about it.
We sent back plenty of samples; "too flat," "not full enough," "what is this -- ANIMAL HAIR?" were common exclamations as we reviewed our options. We finally got them the way we wanted, and apparently, we got it the way you, our customers, wanted it as well. The #25 Foundation Brush is always among our best-selling items, and even has a bit of a cult-like following.
So, what makes this brush so special? To start with, we insist on the finest, man-made bristles available. They are high-quality taklon, and they are unlike anything else you have ever felt. We insist on man-made for two reasons:
Its shape also makes the #25 effective. At the time we created it, "kabuki" style brushes were all the rage for mineral makeup, but we found the lack of a handle just meant that the brush couldn't be stored with the other brushes, meaning it was often rolling around in a bag or drawer, getting bristles crushed and generally making a mess. The shape of a true kabuki didn't really work for us either; that really rounded shape makes it difficult to distribute the powder throughout the brush. Flat top brushes were also gaining in popularity, and while they have their place (when you want fuller coverage), they don't provide the natural look that most Alima Pure customers seem to prefer.
So, we took the best of both worlds and created a tightly-packed, slightly-domed brush with a handle. Apparently, it was just what mineral makeup users were looking for, as it has been a customer favorite since it first became available.
To use the #25, pick up a little foundation on the brush, then use the lid of your jar, the palm of your hand or a small dish to work the color into the bristles, and then brush the foundation onto the skin with downward strokes. Add more layers if you desire more coverage.
Are you a younger sibling, or do you have a younger sibling who feels that they have grown up in the shadow of an older sibling, constantly compared and never quite measuring up? Then surely you can sympathize with our #15 Flat-Top Foundation Brush.
No doubt about it, the #25 Foundation Brush is a tool to be reckoned with. As Alima Pure's first foundation brush, it gives the most natural-looking mineral foundation application we've ever seen, and does it without leaving behind a trace of irritation. But little sister (the #15) has her own set of skills and talents, and it's time she was recognized for them!
The bristles of the #15 brush are densely packed and cropped completely flat across the top, so the texture of the brush is not unlike that of our flocked sponge. Like the flocked sponge, the #15 is perfect for delivering a heavier application of foundation. The #15 picks up and holds more product than the flocked sponge, making it faster and less messy to achieve that flawless, full-coverage finish. And with the smaller, compact bristles, the #15 makes it easy to get that full coverage around the eyes and nose.
But #15's talents aren't limited to foundation application. For those bothered by rosacea, the #15 is an angel, delivering the green-tinted Pistachio Color Balancing Powder with enough coverage to take down serious red. And, because the bristles are man-made and super gentle, they won't increase redness by irritating skin.
To use the #15 Flat-Top Foundation Brush, pick up some product on the bristles, and tap or swirl the brush to work the product into the bristles. Then gently stroke the foundation (or Color Balancing Powder) on with downward or circular strokes.
Did you stock up on foundation during our recent Foundation Sale? If so, you need a perfect new brush to apply it! Consider investing in the #15 Flat-Top Foundation Brush until Tuesday, February 21, while it is specially priced at only $12.