Our semi-annual sale of one of my favorite products (and secret weapons) has begun. Our Satin Matte Foundation delivers smooth, even coverage that minimizes pores rather than clog them. And it’s comprised of just 4 pure ingredients. But the best of all, it can be adjusted for a variety of finishes: matte, or dewy or simply on it’s own for a natural coverage.
If you find that your skin falls more into the oily category, you understand the struggle of the glare that seems to permanently shine through your foundation; that’s where our Balancing Primer Powder steps in. It is a sheer powder with kaolin clay, which absorbs oil naturally and preps your skin. Apply the Balancing Primer Powder with a #23 Kitten Brush and then complete your long-lasting matte look with Satin Matte Foundation with a #15 Flat Top Brush. This particular brush is completely flat with soft, dense cruelty-free bristles, to create full coverage.
For a radiant, dewy finish, apply Satin Matte Foundation with the #25 Foundation Brush, and set your foundation with Radiant Finishing Powder, which provides a subtle glow. For added glow dust our Highlighter along your cheekbones, down the bridge of your nose, and across your forehead to brighten your look and achieve a soft, luminous glow.
We’re so excited to share our Mother’s Day gift guide, featuring some of our favorite easy-to-use products to celebrate the best job in the world—motherhood.
The Half Moon Brush is the perfect multitasker, ideal for the woman on the go. It works well with Satin Matte Foundation, Bronzer, and especially Contour Powder. And it fits perfectly in virtually any handbag and clutch to boot!
Lotus Lip Tint is a versatile spring lip shade that is buildable for more intensity yet has a feminine and sheer finish with one coat for a perfect pretty-in-pink pout. It is also jam-packed with nourishing ingredients to protect lips all spring and summer long.
Gaia is the creator who gave birth to the Universe (literally meaning “Earth”) making this collection the perfect gift for any fiery mom. Gaia Limited Edition Collection features two gorgeous Luminous Shimmer Eyeshadows and is paired with coppery Radiant Finishing Powder to create a naturally strong and bold look.
Bronzer is the perfect gift for this time of year, can suit nearly any complexion, and happens to be 20% off for a limited time. We suggest matte shades like Mauna Loa and Trindad if you’re not quite sure which shade would best suit your mother.
Last, but certainly not least, the Isolt Limited Edition Collection is a gorgeous gift to channel a mother’s inner goddess. Isolt represents love and passion and is a skilled healer thanks to her undying adoration and devotion. This set features two gorgeous Luminous Shimmer Eyeshadows and is paired with golden Radiant Finishing Powder to create a romantic and sweet look.
With our semi-annual Foundation Sale going on, it seems like a good time to answer some of the questions we hear most often here at Alima! Here are answers to some frequently asked foundation questions.
Q: Does your foundation contain sunscreen?
A: Two of the main ingredients in our foundation are physical sun blocks, but we have not had our foundation evaluated by the FDA to be able to claim a specific SPF. In our experience, the foundation provides sufficient sun protection for incidental sun exposure, but we recommend sunscreen for outdoor activities or prolonged exposure.
Q: Do your products contain nanoparticles or nanospheres?
A: They do not, and you have our word that they never will.
Q: Are your foundations organic?
A: “Organic” is shorthand for "organically grown.” Because minerals are mined and not grown, they cannot be classified as “organic” or “organically grown.” Minerals are, in fact, considered inorganic, since they do not contain organic matter. In spite of being “inorganic,” the ingredients are as pure and natural as ingredients can be.
Q: I have dry skin, can I still wear your foundation?
A: Absolutely! Many of our happiest clients have dry skin. You will just want to take care to moisturize your skin well before you apply your foundation. If you are switching from a liquid foundation, you may need to consider a more intense moisturizer to make up for the lack of liquid.
Q: I love the idea of mineral foundation, but I’m just not sure I can get used to using a powder foundation.
A: Most people find that it is easier than they expected to give up liquids, but if you struggle with it, remember that you can combine some of your foundation with a lightweight moisturizer and use that as a tinted moisturizer. Then for extra coverage, you can apply more foundation over the top.
Q: Will mineral foundation call attention to my pores or lines?
A: It shouldn’t! We don’t use the ingredient Bismuth Oxychloride, which can emphasize uneven texture. But if you do find that your imperfections seem more noticeable, you will want to try applying less foundation at a time. Applying in several sheer layers will give you a softer, more airbrushed look as well as make your foundation wear better!
Q: My foundation looks generally great, but I still have some redness around my nose. Do I need your concealer?
A: Maybe, but first try these two possible solutions. If redness is generally a concern for you, you may benefit from a bit of our Color Balancing Powder in Pistachio under your foundation. This will tone down redness so that you are applying your foundation to a more neutral “canvas.” Or you can try using a concealer brush (like our #3) , dipped in the foundation and applied to the areas where you need a little more coverage. The foundation can give excellent coverage applied this way, and most people find it works like a charm!
If we haven’t answered your question here, remember that you can send any questions about product use to firstname.lastname@example.org. The makeup artists get a little busy around big sales like the foundation sale, but they will get back to you just as quickly as they can!
Enjoy 20% off Satin Matte Foundation now through February 1st. This is the perfect time to stock up! Both samples and full sizes are marked down, and your discount will appear at check out.
Happy New Year!
Do you ever have one of those days when you just feel lucky? Like maybe you should buy a lottery ticket lucky? Lucky you! It's great to feel lucky, even if you don't end up winning the lottery. We feel lucky when our skin is behaving nicely and our Satin Matte Foundation goes on like silk; when the eyeshadow colors we selected blend like a work of art. We feel lucky when we are filling orders from our wonderful customers, and reading all the delightful emails you send us.
Of course, there are those days that don't feel so lucky. Gravity seems to be working extra well, and you drop everything you touch. There are days that the calendar tells us should be unlucky. We try to not be superstitious, but some days can just feel jinxed.
We aren't making any specific promises, but we think there might be something to help you alleviate the fear of those predicted "unlucky" days. Carry your lucky coin, wear your lucky blouse, but also take a few moments to read our blog on days that seem as they might otherwise be troublesome. Perhaps you'll find some information that will make you feel more lucky! Lucky you!