Get the Look: Horizon Full Color Story

Posted on May 22, 2014 by Alyson Hancock | 0 Comments

Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection.  Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.

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1.  Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil.  During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day.  Our #7 Half Moon Brush works well with this product.

2. Follow with a light application of Satin Matte Foundation in your perfect shade.  Try using our Flocked Sponge for light, well blended coverage.

3.  Apply a touch of Carnation Satin Matte Blush (light-medium set) or Soft Plum (medium-deep set) to the apples of your cheeks and blend to your temples for a natural flush.

4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra.  Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.

5. Use our #33 Angle Liner Brush with a little more Sombra for a subtle definition along your lash line.

6.  Apply Bone Satin Matte Eyeshadow with your #39 Large Shadow brush from lash line to brow for an all over eye brightening base.

7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.

8.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the warm hues of this collection.

9.  Dab on Desert Poppy Lip Tint for a gorgeous nude lip.

The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks.  Experiment with some of your favorite shades to warm up your summer look.

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Posted in Alima Makeup, Alima Pure, Balancing Primer Powder, Bone, Collections, Desert Poppy, General, Horizon, Horizon Collection, Horizon Full Color Story, Natural Definition Mascara, Set, Sombra, Summer 2014, Terracotta

Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

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The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

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This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

Yoga or Bust

Posted on May 14, 2014 by Kate OBrien | 0 Comments

We live in a peaceful neighborhood with lots of space and trees around. The streets don’t go through and there’s nothing much to see except houses, so there’s not much traffic. When the windows are open you can hear the occasional dog or lawn mower, sometimes distant traffic, but it’s quiet. That all changes in the early morning when the local golf club grooms its course. And the bit closest to our house, the putting green, is groomed by four leaf blowers (yes four!) every summer morning  from 5:45 – 6:00 am. Monday through Sunday. And it wakes me up every morning.

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Staffer Sara Lewis getting her headstand on

For the first few days I lay in bed trying to imagine what kind of machine could possibly make so much noise. Then one morning I raced down the hill in my pajamas to find out. The guys were amazingly affable but unmovable. Their schedule was set in stone, apparently. I was not happy and not especially gracious, I’m embarrassed to say.

After a couple of weeks lying awake during the beautiful early summer mornings I realized that my favorite yoga studio offers classes weekday mornings at 6 am. If I were to drag myself off to those classes I would never even hear the dreaded leaf blowers. Well, except for Saturday and Sunday. But maybe I’d be calmer about it after all that yoga and being used to rising early.

So off I went. I set my alarm for 5:30, tumbled out of bed, pulled on my yoga clothes, brushed my teeth, splashed my face with water, and was settled on my mat by 5:50 am.

At first it was hard. This was no evening relaxation class. This was the type-A ‘we get up at 5:30 to do yoga’ slightly competitive class. In fact I might have stopped going except that I knew that if I were still in bed at 5:45 I’d be fuming at innocent (but obnoxious) leaf blowers. So I kept with it. And I got stronger. And also calmer. All the wonderful gifts of a good yoga class were changing my days in the best possible way.

One day recently, on my way home in the morning, I had a fleeting moment of gratitude for the leaf blowers. My whole being had changed as a result of their morning schedule. Still, I’d be happy if they could knock it off on Saturday and Sunday.

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Posted in Alima Pure, General, Health, Kate O'brien, Wellness Tips, Wellness Wednesday, Yoga

Get the Look: Emma Stone at the Met Ball

Posted on May 07, 2014 by Alyson Hancock | 0 Comments

Emma Stone always looks naturally gorgeous but she really outdid herself at this year’s Met Ball with an effortless sun-kissed makeup look. Enjoy our “get the look” step-by-step on how to achieve this radiant photo-ready red carpet look.

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1.  Apply your shade of Satin Matte Foundation (Emma is a Warm 1) with a #25 Brush to freshly moisturized skin. For this look, try for sheer coverage by blending your Satin Matte Foundation more than usual (buffing with a tissue can be really helpful here).

2. With your #3 Concealer Brush use the same Satin Matte Foundation  to cover any imperfections on the face and blend outward.

3. Next use a #23 Kitten Brush to lightly dust Olympia Radiant Finishing Powder over your face to set your foundation and to create subtle radiance.

4. Pop Melon Satin Matte Blush onto the apples of the cheeks, and then blend to the hairline with your #23 Kitten Brush (with the leftover Olympia Radiant Powder on the bristles). This creates a gentle terracotta glowing blush.

5.  For more even more radiance use the same #23 Kitten Brush and brush Dolce Highlighter over the tops of the cheekbones, down the bridge of the nose, and right onto the cupid’s bow.

6. Prep the eyes with a wash of Silk Pearluster Eyeshadow over the lids and up to the brow bone using a #39 Large Eyeshadow Brush.

7. Next, use a #36 Pointed Crease Brush to apply Toffee Pearluster Eyeshadow onto the lower lid and sweep upwards into the crease, blending outward to create warm drama.

8. With the #33 Angle Liner Brush line the upper and bottom lashes with Paparazzi Luminous Shimmer Eyeliner smudging as you go to create extra shadow and softness.

9. Finish the eyes by curling the lashes and applying two coats of Natural Definition Mascara in black to both the top and bottom lashes.

10. Finally, finish the look with two coats of Lotus Lip Tint - it’s the perfect raspberry pink shade to compliment this effortlessly glam look. Have fun!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Concealer Brush, Dolce, General, Get the Look, Highlighter, Kitten Brush, Lotus Lip Tint, Makeup Glow, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Natural Definition Mascara, natural eyeshadow, natural makeup, Olympia, Paparrazzi, Pearluster, Radiant Finishing Powder, Satin Matte Foundation, Silk, Toffee, Warm 1

Mother’s Day 2014 Gift Guide

Posted on April 29, 2014 by Kate OBrien | 0 Comments

We’re so excited to share our Mother’s Day gift guide, featuring some of our favorite easy-to-use products to celebrate the best job in the world—motherhood.

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The Half Moon Brush is the perfect multitasker, ideal for the woman on the go. It works well with Satin Matte Foundation, Bronzer, and especially Contour Powder. And it fits perfectly in virtually any handbag and clutch to boot!

 Lotus Lip Tint is a versatile spring lip shade that is buildable for more intensity yet has a feminine and sheer finish with one coat for a perfect pretty-in-pink pout. It is also jam-packed with nourishing ingredients to protect lips all spring and summer long.

Gaia is the creator who gave birth to the Universe (literally meaning “Earth”) making this collection the perfect gift for any fiery mom. Gaia Limited Edition Collection features two gorgeous Luminous Shimmer Eyeshadows and is paired with coppery Radiant Finishing Powder to create a naturally strong and bold look.

Bronzer is the perfect gift for this time of year, can suit nearly any complexion, and happens to be 20% off for a limited time. We suggest matte shades like Mauna Loa and Trindad if you’re not quite sure which shade would best suit your mother.

Last, but certainly not least, the Isolt Limited Edition Collection is a gorgeous gift to channel a mother’s inner goddess. Isolt represents love and passion and is a skilled healer thanks to her undying adoration and devotion. This set features two gorgeous Luminous Shimmer Eyeshadows and is paired with golden Radiant Finishing Powder to create a romantic and sweet look.

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Posted in Bronzer, Gaia Collection, General, Gift Guide, Gift Sets, Half Moon Brush, Isolt Collection, Limited Edition, Lip Tint, Lotus, Mother's Day, Satin Matte Foundation, Spring 2014, Trinidad

Bronzer Q&A + Sale

Posted on April 23, 2014 by Alyson | 1 Comment

As we head into the warmer months, you may be reaching for your bronzer a bit more or thinking about trying a new shade all together. To help, we have put together this little guide to Alima Pure Bronzers. They are 20% off this week only!

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Should I apply Bronzer before Blush? Does it matter?

Bronzer is created to give you a more tanned effect and blush lifts the cheekbones with color. Generally, it’s best to apply Bronzer before Blush and blend them out to create the most natural finish possible.

Should I choose a shimmer or matte bronzer?

If you use a shimmer bronzer then use a Satin Matte Blush and vice versa. We love a hint of shimmer for added glamour but be sure to use it sparingly for a natural look. If you’re using your bronzer to also contour we suggest matte only.

Which brush is ideal for using bronzer?

We are in love with our #23 Kitten Brush for all things Bronzer. It’s a foolproof tool that is used for a light, sheer application. It also works well with virtually every face powder. 

Where should I apply bronzer?

Everyone has their own technique, but we believe you should apply bronzer where the sun would hit. For example, across the cheekbones, down the bridge of the nose, and a bit on the forehead and chin. Since our Bronzer has natural ingredients you can even use it to contour the eyes if you’d like.

BRONZER-SWATCH

I wear a Cool 0 Foundation, am I too light for Bronzer?

Not at all! Adding warmth to any skin tone can look healthy and naturally gorgeous. We suggest Maracaibo Bronzer for you, which suits the lightest skin tones. 

Is it safe to use Alima Pure Bronzer as a body bronzer?

It is most definitely safe to use as a body bronzer. In fact, some of us love mixing Seychelles Bronzer especially with our favorite lotion to create a glowing body bronzer. It adds a little bit of coverage and warmth to show off those legs after the long winter! 

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Posted in General

Earth Day Best for the Environment Award!

Posted on April 22, 2014 by Alyson | 0 Comments

This Earth Day we are honored and excited to be included in the ‘2014 B Corp Best for the Environment‘ list, along with amazing companies which we greatly admire. We have earned an environmental score in the top 10% of all Certified B Corporations on our B Impact Assessment, a comprehensive evaluation of a B Corporation’s impact on its workers, community, and the environment. What a perfect gift on this important day! 

Alima Pure celebrates Earth Day 2014

Not just Earth Day, but everyday we work to create a healthy planet.  For instance, did you know we’ve been a member of 1% for the Planet since our first year in business? We donate 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. In addition, for the past six years we have offset 100% of our corporate carbon emissions through contributions to Carbon Fund. Our products are also BDIH and Leaping Bunny certified.

B Corps are committed to being better companies – better for workers, better for communities and better for the environment. B Corps like us meet what Inc. magazine calls ‘the highest standard in socially responsible business.’  We are leading a global movement to redefine success in business so one day all companies compete to be not only the best in the world but best for the world.

Thank you for all your support. You are helping us succeed where it truly matters. We are proud to be Best for the World.

Want to do more? Visit bthechange.com and join the movement of people using business as a force for good.

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Posted in General

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