Naturally Glowing Bridal Makeup

Posted on July 22, 2014 by Alyson | 1 Comment

Our summer intern Kourtney is all about naturally glowing skin! She was just married last year and loved creating a radiant complexion on her big day using her Alima Pure essentials. See how Kourtney achieved this gorgeous summer chic/bridal look in this step-by-step tutorial below. 


Prep your skin 

1. Touch up dark spots and any blemished areas with Concealer. I’m using the shade Beige under my eyes and on any pesky spots and blending with a #3 Concealer Brush.

2. To prime my skin, I opted for Color Balancing Powder as I wanted some color correcting. Pistachio was perfect for me as I have a lot of redness to my skin. Seriously, this stuff is magic!

3. Next, I swept and swirled Satin Matte Foundation in Beige 2 all over my face with my #25 Foundation Brush. I wanted a seamless finish so I really buffed the foundation into the skin so it looks as natural as possible.

4. Satin Finishing Powder is a wonderful setting power as it creates a gorgeous soft-focus finish which translates beautifully for photographs. It also protects your makeup for long-lasting wear in the summer heat. I love the shade Keiko!

Contour & Glow (the essence of a glowing bride)

5. Sombra Contour Powder has become one of our best-sellers and an office favorite as well! With a #7 Half Moon Brush I brushed Sombra on the hollows of my cheeks, my temples and along my jawline. This gave my face soft, subtle definition.

6. It’s all about cheek color! Every glowing bride needs a pink flush to the apples of the cheeks. I used Freja Luminous Shimmer Blush with my #17 Blush Brush to achieve a pinky peach radiance and to give the illusion of lifted cheeks.

7. Lumina Highlighter is a gorgeous non-glittery highlighter that looks natural and glowing. I added it to the bridge of my nose, upper cheekbones and cupids bow for a romantic touch.


Romantic Eyes

1. I prepped my eyes by using Champagne Pearluster Eyeshadow all over my lid with our #39 Large Eyeshadow Brush.

2. To add depth, I used Cocoa Satin Matte Eyeshadow on the outer edges of the lid and along the crease of my eyes to add natural definition and a little drama. The #36 Pointed Crease Brush is perfect for this!

3. For eyeliner, I used our new Coffee Natural Definition Eye Pencil to really enhance the eyes. This shade is warm and brings out the natural color of my eyes more than any other eyeliner I’ve used.

4. I popped Glow Pearluster Eyeshdaow into the inner corners of the eyes to really open up my eyes. This little trick always makes me look more awake and fresh.

5. I finished the look with two coats of Natural Definition Mascara in Brown.

Pucker up

6. Rhubarb Lip Tint is a bridal favorite. It keeps your lips nourished all day and adds that “better than your natural lips” lip color.

That’s it! A simple, elegant and natural look that’s perfect for a wedding or any other special occasion.

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6 Protective Summer Essentials

Posted on July 10, 2014 by Alyson Hancock | 0 Comments

It’s always important to protect your skin when you are active in the summer sunshine. We have compiled some of our essentials that are both beautiful and protective to beat the heat (and bugs!) this season.


1.  The Go-To Sunhat

If you don’t have one yet it’s time to take the plunge. A floppy hat is an absolute necessity that can be worn season, after season…after season.

2. A Summer Moisturizer With SPF

Devita’s Solar Protective Moisturizer with SPF 30 is a sheer, all-natural product that’s a deeply moisturizing daytime cream and sun block all in one! It’s ideal when you need a little extra skin treatment with SPF.

3. A Beautiful Water Bottle

S’well’s wood collection is gorgeous and will inspire you to stay hydrated all summer long! The best part is, for every Wood bottle sold, their partner, American Forests, will plant one tree.

4.  The Rash Guard – With Style

J. Crew throws worry to wind with their beautiful rash guards, they have created a stylish way to spend all day-long swimming in the lake or pool without the burn.

5. Summer Adventure Kit

Portland Apothecary’s Adventure Kit is made up of simple and highly effective remedies for the burns, scrapes, cuts, bites and other minor ailments that sometimes accompany summer adventures.

6. Satin Matte Foundation

Did we mention that our foundation has both UVB and UVA sun protection? Satin Matte Foundation is a must have for sunny summer days. (It’s also great way to protect the part in your hair from getting burned!)

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Wednesday Wellness: 4 Teas for Beautiful Skin

Posted on July 02, 2014 by Alyson | 0 Comments

Drinking tea is a summertime favorite whether it’s iced, hot, unsweetened, or fruit infused. Tea can do no wrong.

In addition to tasting simply divine, a majority of teas may also have additional healthy benefits, including oh so lovely skin. Read the list below for some of our favorite teas that may just help your skin.


Need a Skin detox?

Yogi Tea has a pre-blended mix to detox your skin for clearer, glowing skin. This tea’s focus is to “cleanse from the inside” they also mention that “reducing internal impurities can help to promote clearer, glowing skin.”

Highlighted Ingredients: Burdock Root, Dandelion Root, Oregon grape

A Simple Skin Anti-Oxidant Boost

Green tea is showing some exciting promise for the health of our skin by “cleansing” or providing nutrients from the inside out. Tea supplier, Mountain Rose Herbs, writes: “Extensive research confirms the high anti-oxidant and poly phenol activity found in green tea, and it comes highly recommended as a general cleansing beverage.” Among the many Mountain Rose Herbs green teas, a staff favorite is a delicious Organic Sencha Green Tea.

Highlighted green teas: Sencha, gunpowder, jasmine, matcha

To Protect Your Skin

Tea Forte’s line is based on “an integrative approach to beauty, these distinctively delectable teas are intended to promote and preserve a more luminous appearance helping to keep you looking and feeling beautiful.” This mixture, called Skin Smart Teas, are based on all around wellness to promote beautiful skin.

Highlighted Ingredients: Green, white or rooibos tea

 Help To Find Your Inner Gorgeous

Rightfully named, Get Gorgeous tea from The Republic of Tea is another blend to help get a glow and clear up your skin with healthy herbs. What’s interesting about this blend? The Republic of Tea explains: “So here’s good news: this organic, rooibos-based, naturally caffeine-free tea blend is brimming with antioxidants.

Highlighted Ingredients: Organic Rooibos, Hibiscus (flower), Chamomile (flower)

Be sure to let us know if you have a tea recommendation!

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Introducing Natural Definition Eye Pencil in Coffee

Posted on July 01, 2014 by Alyson | 0 Comments

It’s here! Alima’s all-natural eyeliner pencil!  Natural Definition Eye Pencil in the shade Coffee is highly-pigmented, long-lasting eye pencil that moisturizes and protects the delicate eye area. We’re totally smitten, and we hope you will be too.


What it does?

Smooth and soft for easy application
Deeply Pigmented
Filled with soothing natural ingredients

Key Ingredients:

Chamomile Flower Extract soothes and protects
A rich blend of nourishing oils, including jojoba, meadowfoam seed, mango seed and macademia seed, moisturizes delicate skin
Carnauba and candelilla waxes deliver gentle all-day performance

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Ingredient Spotlight: Titanium Dioxide and Zinc Oxide

Posted on June 25, 2014 by Alyson | 1 Comment

Alima’s shimmering pinks, glittering violets, and luminous golden pigments are rich in color because we use high quality, cosmetic grade ingredients. Two ingredients that help our products attain their colors, that you may have seen, are titanium dioxide and zinc oxide.

Together these ingredients feel light and silky, and give our products that lovely ‘creamy’ texture one doesn’t normally associate with powdered cosmetics. In addition zinc oxide is anti-microbial and can have wound-healing properties.


Both pigments are inorganic compounds that come from different minerals (zinc oxide originally comes from the mineral zincite and titanium dioxide is sourced from different oxide minerals called ilmenite, rutile and anatase).

The best part is that titanium dioxide and zinc oxide naturally protect against both UVA and UVB rays AND are physical sunblocks, which means they deflect the sun’s rays (like a mirror) instead of penetrating the skin, like a chemical sunscreen would do.

Interested in learning more? Check out our ingredients page! Feel free to grab a cup of tea and take a look.

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New for Summer! Itahake Brush

Posted on June 18, 2014 by Alyson | 0 Comments

Introducing our brand new #8 Itahake Brush!  The ​I​tahake Brush originated in Japan centuries ago, and was used by Geishas to apply their traditional makeup. This sweet little brush is sleek and compact making it perfect for travel, on-the-go touch ups, and every day use.



The Itahake Brush is unique as it allows for a light, but precise application.  Most commonly used to contour and highlight the face, it will give you soft definition without harsh streaks. To contour with the Itahake, pick up a bit of Sombra Contour Powder with the bristles, tap off excess product, and apply to the hollow of your cheek and along the jawline.  Subtle application is key – use a light hand to create soft definition by holding the brush at the end of the handle with two fingers.

Though it’s flat shape and compact feather soft bristles ​make it a perfect contouring companion, it can truly be used with any of our face products. Try it out with any face powder such as Color Balancing Powder or Bronzer, and use for touch ups through out the day. You’re going to love this summer must-have!

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Expanded Horizons

Posted on June 13, 2014 by Kate OBrien | 0 Comments

I have always been enchanted by horizons. As a tiny child my horizon included distant wheat fields under the Montana sky, broad views of the Sweet Grass Hills from the seat of my grandpa’s pickup, and endless expanses of drifting snow. Later it was the shimmering greens and grays of San Francisco Bay with the city shrouded in fog and the moody Pacific beyond. Wherever I was, perhaps because of those early years, the sense of expansiveness and possibility that comes from seeing distant horizons has nourished my sense of well being. I love New York, but I need wide open spaces. In those vast spaces I find myself and see my dreams almost as if they were palpable. I remember what I am about, what matters, where my next step should be.


One of the joys of summer is stepping out of our normal routines and focusing on our horizons as well as our paths. We recalibrate and rethink. We spend time with people we love. We remember our larger selves.

Our current Instagram contest is much more than a contest to me. It is a way for us to connect, and to share how we interpret growth this summer. As I go through each entry, I am enlightened by each and every one of you, and thank you for your beautiful contributions.

May your summer be filled with joy and the promise of expanded horizons.

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Posted in Alima Pure, General, Horizon Collection, Kate O'brien, Summer 2014

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