Just in time to stuff a stocking...

Posted on November 30, 2008 by terresa | 12 Comments

Alima Pure Retractable Brush

Introducing Alima Pure's newest addition...(drumroll)...our retractable foundation brush!  It took a while for the manufacturer to get this just the way we wanted it, but we think it was well worth the wait.  This beautiful brush is Alima-bronze on the outside, with black, super-soft, man-made bristles inside and our adorable bird on the end.  Tuck it into a purse or travel bag so that you can take your foundation brush with you without a mess. Pre-load it with foundation before you go for an instant touch-up.  What we love about it (besides the obvious) is that you can control the bristles to make the brush good for more than just foundation application.  If you slip the metal collar all the way down, you have a full brush, perfect for a sheer application of foundation, but also nice for Satin Finishing Powder, Luminous Shimmer Powder, or even Blush or Bronzer.  If you only pull the collar half the way down, you have tighter bristles, for a slightly heavier foundation application (without the clouds of powder a loosely bristled brush can create), and more control around the contours of the face.  Priced the same as our regular #25 Foundation Brush, this gorgeous little side-kick comes to you with an extra surprise this month.

Fête: a lavish party or celebration.  Alima Pure Fête:  a gleaming all-over shimmer powder perfect for everything from lavish parties to intimate celebrations.  With your purchase of our new Retractable Brush, you will receive a 10 gram jar of our Limited Edition Shimmer Powder in Fête, a soft coppery shimmer with just enough gleam to make you glow.  Wear it on your cheekbones or on your shoulders, but be sure to put it on and celebrate! Offer good through December 25th.

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Posted in Alima News and Info, cruelty free brushes, taklon brush

Alima Pure wins 'Beauty with a Conscience' awards

Posted on November 18, 2008 by kate | 0 Comments

Alima Pure Beauty with a Conscience Award

We're honored that Natural Solutions Magazine has selected 2 Alima Pure products to win their 2008 'Beauty With a Conscience' awards: 

Best Foundation - Alima Satin Matte Foundation
"Never cakey, this light powder imparted a healthy radiance and all-day coverage. Plus, their 60 shades are bound to match any skintone."

Best Blush - Alima Satin Matte Blush
"This color left our cheeks with a lovely glow that garnered us a boatload of compliments whenever we wore it."

Our dear friends at Talulah won 'Best Cleanser for Dry to Normal Skin' for their fabulous Vanilla Bean Cleanser.

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Posted in Alima News and Info, Alima Pure Awards, best mineral blush, best mineral foundation

Festive holiday makeup

Posted on November 11, 2008 by terresa | 2 Comments

As the holiday party season approaches, it's not too early to think about your "look" and what features you want to emphasize this season.  Planning ahead will mean you'll have more time to spend on your hair and outfit, or having fun at the soiree!

The three things that come to mind for holiday makeup are shimmer, dramatic eyes and red lips.Since you don’t generally want to use more than two of these at a time, the looks below are festive but still tasteful.

For holiday shimmer and shine, go with cool-toned shimmers (silver and white-based shimmers) for an “ice-princess” type look; or choose warmer, gold-based shimmers for a more traditional holiday glow.Red lips create a dramatic look and can be easily achieved by blending a red-toned blush with a clear lip balm or gloss.

Shimmer powders carry the shimmer theme from your face to your body, and can look beautiful in low-light situations.They can be dusted on with a fluffy brush, or blended with your favorite body lotion for an even and more subtle glow.

Ice Princess look

  • Apply Meringue Luminous Shimmer Eyeshadow all over the lid and brow bone.
  • Use Oceana Pearluster Eyeshadow on the lid, with Zen Pearluster shadow smudged along the lash line and extending past the outer corner.
  • Finish with a strong defined line of Black Satin Matte Eyeliner.
  • On the cheeks, use a light dusting of Rosa Luminous Shimmer Blush.
  • Dust Whisper Luminous Shimmer Powder over the rest of the face, shoulders and décolletage.
  • Finish with Acai lip balm.

Gleaming Gold look

  • Apply Leone Luminous Shimmer Eyeshadow over the entire lid and brow bone.
  • Blend Pyrite Luminous Shimmer Eyeshadow into the crease and along the lower lash line.
  • Add a touch of Sphinx Luminous Shimmer Eyeshadow in the outer corner and blend well.
  • Line with Paparazzi Luminous Shimmer liner on a damp brush.
  • Extend the liner past the outer corner, and angle it gently across and up from the mid-point of the eye, rather than following the downward slope of the lid.
  • Dust Dolce Luminous Shimmer Powder along cheekbones, shoulders and décolletage.
  • If Dolce is too dark for your body, try blending just a touch of it with your body lotion.
  • Add a spot ofHoney Rose Satin Matte Blush on the apples of cheeks.
  • Cranberry Lip Balm will give lips a muted red stain that will complete the look.

Hollywood Glamour look –Use the new limited edition Silver Screen Act I and Act II sets to achieve a look worthy of a starlet.

  • Apply Lana Luminous Shimmer Eyeshadow over the entire lid and brow bone.
  • Smudge Black Satin Matte liner or Bette Luminous Shimmer Eyeshadow along the top and bottom lash-line, extending past the outer corner.
  • Blend Ingrid Luminous Shimmer Eyeshadow or Garbo Contour lightly into the crease.
  • Dust Harlow Highlighter over the high areas of the face (cheekbones, forehead), then
  • Add a light spot of Leigh blush on the apples of the cheeks and blend well.
  • Contour under the cheekbones and jawline with Garbo Contour.
  • Mix Geranium Satin Matte Blush with Natural Organic Nourishing Lipbalm for a beautiful red lip.

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Posted in mineral makeup tips, natural eye makeup tips, Tips & Tricks

Is titanium dioxide natural?

Posted on November 07, 2008 by kate | 2 Comments

Titanium dioxide is mined and purified before it can be used as a cosmetic pigment. In fact, all minerals are purified before they can be used medicinally (for example, in mineral tablets from the health food store) or as cosmetics. Indeed, virtually all cosmetic 'chemicals' are refined in some way - essential oils are extracted from plants, plant oils are pressed or extracted with solvents, and purified in various ways, soaps are catalyzed with lye, and almost everything is preserved one way or another.

Mineral pigments, including titanium dioxide, are very highly regulated by the FDA, and must adhere to strict standards for purity, particle size, etc. Frankly, we wouldn't have it any other way.

The term 'natural' is bandied about in the cosmetics world quite a bit these days. Cosmetic grade mineral pigments are generally considered to be natural because they are purified, natural substances. One industry standard bearer, BDIH, has a comprehensive list of guidelines they use to certify natural cosmetics, and you can read about them here.

What is not natural are the many polysyllabic synthetic chemicals that populate the long ingredients lists of most conventional cosmetics, and even many claiming to be natural. You can find some of the worst offenders here.

Alima Pure worked hard for our BDIH natural cosmetics certification, and we're proud to carry the symbol of assurance that our ingredient deck has been carefully audited, and falls within meaningful guidelines.

If you have any questions, please ask us. We love hearing from you.

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Posted in Alima Makeup, mineral makeup safety, natural cosmetics safety, titanium dioxide safety

Is mineral makeup organic?

Posted on November 06, 2008 by kate | 0 Comments

We get this question quite often, and the answer may surprise you. Mineral makeup is not organic but 'inorganic'. Being of mineral origin, it is inert, and doesn't breakdown the way, say, flower petals do. Because it's inert, mineral makeup don't require preservatives to stay fresh, and it has great longevity.

How do some mineral cosmetics manage to call themselves organic? They add a little organic something - corn starch,  lavender oil, or plant extracts, for example.  Just a little bit, and they can claim to be 'organic minerals', however non-sensical that may sound to a chemist. And with that they need preservatives, because they are no longer inert.

We prefer to keep it simple. Pure minerals, and nothing more. It's really all you need.

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Posted in Alima Makeup, organic cosmetics, organic mineral makeup

The Perfect Natural Nail Treatment

Posted on November 05, 2008 by kate | 3 Comments

What would you say if we told you we found the perfect clear natural nail polish? What if it pampered your cuticles, strengthened your nails, never required harsh chemical removers, and never chipped?

We didn't believe it at first, either. But after a week of use, Unpetroleum Jelly has won our hearts. Smooth it on your nails a couple of times each day, and you won't believe the transformation. Rub it into your cuticles and they will become soft and well behaved. Each additional application seems to make nails stronger and more lustrous. Okay, maybe it's not quite as shiny as polish, but we think it's infinitely better. You only need a tiny bit at a time, so a tube will last forever. It's great for keeping feet soft, too.

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Posted in natural nails, natural spa treatments, Skin Care

Do you love Indie Cosmetics?

Posted on October 10, 2008 by kate | 2 Comments

If so, we'd be grateful if you took a moment to join us in signing a petition against the FDA Globalization Act of 2008

If passed, the law would require small cosmetics companies to pay thousands of dollars a year in registration fees and comply with burdensome paperwork that would serve only to put them out of business.

Alima Pure supports reasonable laws that protect consumers and regulate cosmetic chemical safety. But when the compliance hoops become too burdensome nobody benefits except the big brand cosmetics companies with their crack legal teams and vast resources. Let's not throw the baby out with the bath water.

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Posted in Alima News and Info, FDA, Indie cosmetics

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