Looking for Alima's #31 Brush?

Posted on February 19, 2009 by kate | 0 Comments

If you're wondering where our #31 (Fine Eyeliner/Concealer) brush is, don't despair, it will be back soon. But in the meantime, we have a few suggestions that might help you survive the wait.

If you were going to use the #31 for eye lining, you might enjoy the #33 Angle Liner brush, which works beautifully, wet or dry.  If you were seeking the #31 for concealer, a good substitute is our #35 Eye Detail Brush.  This handy little brush works much like the #31 for applying concealer to spots and blemishes, and also does a nice job applying a smudgy liner for a smokey eye.  Turn it sideways and you can use it much like the #31 for applying a thinner liner. And like the #31, it can also be used to apply lip color in a pinch!

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Posted in Alima Makeup Brushes and Tools, cruelty free brushes, natural makeup brushes

April in Paris

Posted on February 17, 2009 by kate | 4 Comments

[caption id="attachment_716" align="alignnone" width="210"] Alima Pure April in Paris[/caption]

The best color in the whole world is the one that looks good on you!

--Coco Chanel

Paris, a city legendary for its beauty, is even more beautiful in springtime. And some say the most beautiful of all in April.  The flowers are in bloom, the air is clear, the sidewalk cafes are once again bustling.  Celebrate this gorgeous season with four Parisian-inspired shades that can create a multitude of springtime looks.

Sacre Coeur – soft rose with golden sparkle, like a beautiful sunrise over the city.
Rue Cambon – a delightful medium lavender, reminiscent of a Chanel suit but loaded with sparkle.
Versailles – inspired by upholstery in the Roccoco and Baroque styles, a soft mint green laced with golden shimmer and silver sparkle.
Le Marais – a chocolate bronze to contrast the pastels and create that uniquely Parisian color palette.

How to wear them:

Tuilleries Look – Use Sacre Coeur to highlight the brow, Rue Cambon on the lid and Le Marais in the crease. Finish with Black Eyeliner.  Use a matte pastel on apples of cheeks (Apple Blossom for fair to medium skin; Antique Rose for medium to dark skin.)  Use a soft, matte pink Nourishing Lipbalm like Rhubarb on the lips.

Champs Elysees Look – Sweep Versailles from lash line past the crease of the eye, almost to the brows. Apply another light shade (Satin Matte Shadow in Vanilla, Luminous Shimmer Shadow in Buttercream) just under brow and blend well.  Apply Le Marais along the lash line and in the outer corner of the eye; smudge and blend them well.  Finish with Black Eyeliner.  Use a matte, warm pink blush on apples of cheeks (Mimosa for lighter complexions, Honey Rose for medium to dark complexions).  Use a muted red, like Holly Berry Nourishing Lipbalm, on the lips.

Extend your Parisian palette with more pastels from our regular collection--Vanilla, a creamy, matte yellow; Buttercream, a soft, Luminous Shimmer yellow; or Oceana, a gentle Luminous Shimmer blue.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

Valentines Day Giveaway!

Posted on February 09, 2009 by kate | 1 Comment

You won't want to miss our fabulous giveaway, sponsored by Fig + Sage, the gorgeous organic products blog.

In honor of Valentine's Day, we're offering one lucky reader prizes worth $325!

Good luck!

enter >>

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Posted in Alima News and Info, alima pure giveaway, Fig and Sage

Valentine Special

Posted on February 05, 2009 by kate | 1 Comment

Alima Pure Valentine Send a Friend a Free Alima Valentine!

Looking to pass a little love along to your best friend, sister or co-worker this Valentine’s Day?  We have the perfect plan and we’re tickled pink – send a collection of special Alima Pure samples to a friend (for free)! For the next week when you place your order, just leave a note in the comments box with your friend's name and address. We'll send her three free samples of Alima colors chosen just for the occasion, along with a gorgeous card wishing her a Happy Valentine's Day. If you like, let us know whether she'd prefer our light collection, or deep collection (both are quite wearable, so you can't go wrong).

In addition, with your order of $25 or more (before shipping and after discounts), we're offering a free mini (eyeshadow sized) 'Sweetheart'  limited edition blush - a  soft medium pink with a hint of shimmer. We'll include it automatically when we pack your box, so don’t worry when it doesn’t show up on your order form.

Offers end at midnight PST, on February 12th, while supplies last.

Happy Valentine's Day from Alima Pure!

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Posted in Alima Makeup, Alima Pure, free makeup samples, gift, luminous shimmer blush, mineral blush, mineral makeup, shimmer blush, valentine, valentines day

Alima Pure in Style, Naturally

Posted on February 02, 2009 by kate | 0 Comments

Alima Pure is in Style, Naturally Alima Pure is featured in Summer Rayne Oakes gorgeous new book: Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion & Beauty. It's launching today, and we want to wish her all the best - it looks gorgeous, and was a labor of love.  We can't wait to get a copy!

Summer Rayne has created a sneak peak video on You Tube, if you'd like more information.

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Posted in Alima News and Info, Alima Pure, mineral makeup, mineral makeup books, natural cosmetics books, Naturally, Rayne Oakes, Style, Sustainable Beauty

Alima Pure Semi-Annual Foundation Sale

Posted on January 19, 2009 by kate | 2 Comments

Alima Pure Mineral Foundation

Our semi-annual foundation sale is now in progress.

Enjoy 20% off Satin Matte Foundation now through February 1st. This is the perfect time to stock up! Both samples and full sizes are marked down, and your discount will appear at check out.

Happy New Year!

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Posted in Alima News and Info, Alima Pure, mineral foundation, mineral makeup, natural powder foundation, sale, Satin Matte Foundation

La Dolce Vita Eyeshadow Collection

Posted on January 19, 2009 by kate | 3 Comments

Alima Pure La Dolce Vita Eyeshadow Collection Valentine’s Day is definitely all about living “the sweet life.”  With that in mind, Alima Pure has created La Dolce Vita - four seasonal eyeshadow colors to bring a little extra sweetness to your look, all without one extra calorie or fat gram.

Cupcake is a sweet, shimmery pink, as light and frothy as it’s namesake.
Petit Four is a sparkling beige with sparks of gold, as irresistible as the little cakes of the same name.
Tiramisu is a much-loved shade making a return appearance.  If you were lucky enough to receive last year’s “Alima Signature Colors” stack of three shades, you have seen Tiramisu before.  A shimmery, light-to-medium brown, Tiramisu will surely be a go-to color for many.
Mousse is named for dark chocolate mousse; deep enough to satisfy but not so heavy as to overwhelm.  Our Mousse features a lovely golden shimmer.
As an added bonus, you will receive a deluxe sample of Meringue, a sparkling white.

La Dolce Vita “Sweet” look

Apply Cupcake from lashes to brow.  Sweep Tiramisu into the crease, blending well. Apply Petit Four under lower lashes, from the outer corner and stopping about 2/3 of the way in.  With a damp brush, line the upper lid with Mousse.
Use a matte pink blush like Pink or Raspberry on the apples of the cheek and apply a tiny bit of Cupcake shadow on the tops of cheekbones.
Finish with a pink balm like Acai or Rhubarb.

La Dolce Vita “Sultry” look

Apply Meringue from crease to brow, and Petit Four from lashes to crease.  Use Mousse as a liner on top and bottom lashes, smudging well.  Place Tiramisu directly above Mousse on the upper lid, blending it upwards toward the crease.  Add a bit of Mousse to the outer corner and crease, blending well.
Apply a soft, earthy blush like Carnation to apples of cheeks and blend back towards ear.
Use a deeper lip balm like Cranberry, and apply liberally, then gently blot to leave a soft stain.

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Posted in Alima Makeup, Alima Pure, dolce vita, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, natural eyeshadow, shimmer eyeshadow, Special Sets

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