As someone who is constantly running from one place to the other, often switching shoes at stoplights and blindly applying lipstick just hoping for the best, I’ve come to really appreciate the immediacy and versatility of beauty products. So how do I convincingly arrive at work looking well put together (and not like I just hopped off my stationary bike at spin class with just a few minutes to spare)? Easy! It’s makeup on the go. These four products are all I need.
Our Satin Matte Foundation is great for all over coverage, and also wonderful when you simply need a spot treatment for only certain areas of your skin. With a swift, smooth application, you can combat any discoloration or flatness and present a smooth, flawless complexion.
Our Lip Tints not only provide the perfect boost of color for your lips, they also help to enhance the cheeks in a pinch! Simply dot onto the apples of your cheeks and then blend out and up with your fingers along the cheekbone for a natural looking flush. The best two-in-one combination!
The ultimate trick to brightening your look is no secret, but it works magic all the same… Mascara. One or two coats to your lashes is almost as awakening to your appearance as a few espressos.
Final touch? Separate and define your lashes with the comb part of our Brow Brush + Comb, and then smooth and groom your brows with the brush side.
Easily achieved, effortlessly polished. Getting ready on the go has never been easier.
The sun-drenched, hot weekend just passed in Portland and most of us did our best to soak up every bit of the sun that we could and take advantage of the playground we call the Northwest – whether we were relaxing at the beach, picking berries on Sauvie Island, or hiking in the Gorge.
It’s more important than ever this time of year to make sure you are protecting and hydrating your skin. We love Naturopathica Lavender Protective Moisturizer with SPF 17 to provide your face with nourishing protection from the strong rays.
As if the beach couldn’t get any more fun, try laying out on this charming Kate Spade picnic blanket that conveniently rolls up into a transportable tote.
If you can’t make it to the beach, mimic the ocean’s effects with your own DIY Sea Salt Spray to give off the illusion of a day spent splashing among the waves.
Indie band Belle and Sebastian and summer go hand and hand with each other for me, which is why their newest album Girls in Peacetime Want to Dance has been playing continuously in my car or through my headphones.
Our Luminous Shimmer Eyeshadow in Shell from our new collection is a go to for an easy and effortless subtle summer look.
And of course, the ultimate summer accessory! A protective Lip Tint that provides just the right boost of color.
We’re kicking off summer with an Instagram giveaway – all you have to do to enter is show us how you’re starting yours!
HOW TO PLAY
1. Follow @alimapure on Instagram.
2. Post a photo that captures the essence of summer – adventures, activities, anything!
3. Tag @alimapure and hashtag #summeroftides.
4. Keep sharing! There is no limit to the amount of times you enter.
The winner will receive the complete Tides collection.
Contest ends Friday, June 26 and we will announce the winner on Monday, June 29th.
No purchase necessary to enter or win contest. Open to US residents only, ages 18 and older. Void where prohibited. Contest begins June 19th, 2015 and ends June 26th, 2015 11:59pm PT. Winner will be announced June 29th, 2015. Offer cannot be redeemed for cash.
Looking for a playful way to heighten your summer look? Our colorful summer collection allows for effortless pops of color suited for any occasion. One of our personal favorite looks is a bright touch of Cobalt balanced with a natural, glowing face. (And the best part is that it takes less than three minutes to do!)
1. Gently apply our Satin Matte Foundation all over your clean face with the #25 Foundation Brush to even the skin tone, layering as needed for desired coverage.
2. Take the #23 Kitten Brush and lightly sweep our Sandstone Highlighter over the cheekbones, forehead, and nose for a glowing complexion.
3. Pop Wild Rose on the apples of the cheeks with #17 Blush Brush.
4. Using a damp #33 Angle Liner Brush, apply Cobalt to the top lash line starting from the center and working outwards for a bold, graphic look.
5. Add a soft boost of color with our Lip Tints in either Honey, Petal, or Paprika for a flawless finishing touch.
First things first: what exactly IS contouring? Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth. If it sounds intimidating or time consuming, it’s not – at least not with our Contour Powder in Sombra created specifically for this defining trick.
1. With our #7 Half Moon Brush, lightly sweep Sombra in the hollow of your cheekbones (where you feel the dip beneath the bone), down the sides of the nose, along your hairline and jawline, and in the depth of the temples.
2. Blend and soften the edges, feathering outward.
What did we tell you?! Easy!
Summer is here and with it comes our newest collection inspired by the vibrant oceanic life which calls on the iridescent shades of the surf, sand, and sea.
Brighten your complexion with Sandstone, a sheer, wearable Highlighter created to give your complexion a natural, healthy glow.
Wild Rose, a a dusted pink Satin Matte Blush, complements your natural flush by bringing vibrant warmth to the cheekbones.
Our Satin Matte Eyeshadows allows for heightened intensity or subtle enhancement with the striking, richly pigmented Cobalt, a vibrant marine, or the soft matte hues of Sage, a muted pastel green, and Aquamarine, a pale blue.
Effortlessly highlight your eyes with the ultra-wearable pearlescent cream shade in Shell, a Luminous Shimmer Eyeshadow.
Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades to highlight the subtle flecks in your irises, the wide array of colors to animate your eyes is almost endless. When in doubt, you can always rely on the color wheel, which makes teals, blues, greens, and purples a very safe bet and fun pop of color.
With so many options, how do you choose? Here are some of our favorite shades to accentuate your lovely brown eyes.
Satin Matte Eyeshadow in Fleur, Camellia, Bramble, Lilac, and Cocoa.
Pearluster Eyeshadow in Silk, Amethyst, Mocha, Topaz, and Cypress.
Luminous Shimmer Eyeshadow in Leone, Paris, Aubergine, Navy, Tigereye, Martinique, and Afterhours.