Meet Jenn, our second Naturally Gorgeous model!

Posted on November 01, 2011 by terresa | 2 Comments

 Meet Naturally Gorgeous Model Jenn Meet Jenn, the second of our Alima Pure Naturally Gorgeous models.

When we first met Jenn, we were captivated by her ready smile and natural exuberance. She’s one of those people who, after spending just a short period of time in her presence, you feel as if you have known her for years. And if you did, maybe you’d be lucky enough to be invited to a dinner party at her house…she is apparently a fearless hostess! Read on to see…

Alima Pure: What do you do for a living?
Jenn: Office Manager at a High Tech company in downtown Portland – I fondly think of myself as the “den mom.”


AP: What do you do for fun?
J: Ride my bikes, bird-watch, travel the world, bake, read non-fiction.

AP: Pets?
J: One black and white cat named Dorothy Rabbit – the softest cat in the world, we sell tickets!

AP: What do you really care about?
J: I care about the health and well being of the planet and the health and well being of all the creatures on it.

AP: How do you define beauty?
J: Someone who respects herself and has balance in her life is always beautiful. Intelligence, honesty and humor are wonderful beauty aids.

AP: What inspires you?
J: Nature, music, kind people.

AP: What scares you?
J: People who have made up their minds about everything. Meanness. Going downhill really fast on my bike.

AP: What surprises people about you?
J: That I live in Portland and I don’t drink beer OR coffee!
(AP Note: That really IS surprising!)

AP: Who would you invite to your fantasy dinner party?
J: Julia Child, Albert Einstein, MFK Fisher, David Attenborough, Eleanor Roosevelt, Pablo Neruda, Jane Goodall.

AP: Really? Julia Child? Would you do the cooking yourself?
J: Yes, I think I would cook for Julia Child. One of my favorite things I learned from her books is that she very firmly says "“....never apologize for the food you prepare...I don't believe in twisting yourself into knots of excuses and explanations over the food you make... Usually one's cooking is better than one thinks it is. And if the food is vile,...then the cook must simply grit her teeth and bear it with a smile- and learn from her mistakes.” She also says that you don't have to cook fancy or masterpieces, just good simple food from fresh ingredients - I can do that! Can't you just hear her voice saying that? Love her. (Quotes from Julia Child, My Life in France.)

AP: What makes you feel beautiful?
J: Smiling, exercise and spoiling my skin with care.

AP: Do you have any beauty challenges?
J: Mostly my own insecurity - I constantly have to refrain myself from comparing myself physically to all the beautiful women in the world - it seems to be a bad habit women get themselves into. After I work on that discipline. I mostly have to work on keeping my activity level up so I'm comfortable in my clothes. I also have very fair and pinky-blotchy skin, which I'm horribly self-conscious about. I like to feel like my nose isn't red like a strawberry and my vitiligo isn't too obvious!

We think Jenn is Naturally Gorgeous! To get her look:

We started with our Color Balancing Powder in Pistachio, applied with the #25 Foundation brush to tone down a little redness. We then applied Satin Matte Foundation in Neutral 2 with a #25 brush, and then used some on the #3 Concealer brush where she needed a little extra coverage. Then we added a bit of Satin Matte Blush in Pink to the apples of her cheeks with our #17 Blush Brush.

On her eyes, we used Satin Matte Eye Shadow in Fawn as a base, from lashes to brows, with the #37 brush. This matte shade is great for neutralizing the lid color so that colors show up more true. We then contoured the crease with Satin Matte Eye Shadow in Putty and the #36 brush. On the lid, we added a bit of Luminous Shimmer Shadows in Aubergine and Black Orchid, both with the #36 brush. The eye was lined with Luminous Shimmer Eye Liner in Carnevale on a damp #33 brush, and her brows were filled in with Satin Matte Shadow in Raven on a dry #33 brush.

We slicked Organic Nourishing Lip Balm in Rhubarb on Jenn’s lips, and she was ready for her close-up!

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Posted in Alima Pure Naturally Gorgeous, Alima Pure Profiles, General, mineral makeup, natural beauty, natural makeup, Naturally Gorgeous

Introducing Tara, our first Naturally Gorgeous model

Posted on September 28, 2011 by terresa | 2 Comments

Were you surprised to find a picture of a person in our newsletter? It is something we've struggled with--putting a model on a page may alienate people who can't identify with that particular model.  And the whole issue of Photoshop is problematic.   If most cosmetics companies are using Photoshop to alter their advertising images, will we look bad next to them if we don't?  We think smart women know that makeup doesn't make skin look flawless, Photoshop makes skin look flawless.

We started slowly, by experimenting with employees on our blog. Our real employees (and friends, sisters and daughters) volunteered to go in front of the camera to show how our makeup looks on real people.  Not one reader complained that the women we featured were not gorgeous, 14-year-old models with perfect (or photoshopped perfect) skin, so we knew we were on the right track.

Welcome to the first installment of our Naturally Gorgeous campaign!
Our goal with this campaign is to showcase women. Women who have complex personalities and lives, diverse interests and concerns - and none of them need a trunk of products or a Photoshop expert to look Naturally Gorgeous.  They are all gorgeous without a bit of makeup on their skin because of who they are and what they do, but we had fun enhancing their natural beauty with Alima Pure.  We hope you enjoy meeting them!

Tara is a true northwest girl - born and raised in Washington state and a graduate from the University of Idaho. She lives in Portland where she works in advertising. Tara is an animal lover with an interesting approach – she recently adopted a cat to keep her dog company while she’s away at work. She’s been wearing Alima Pure for about 3 years.

AP: What surprises people about you?
TS: That I don’t really have a problem speaking my mind, or letting my personal views come out. People think I am quiet, but I say what I think.

AP: What inspires you?
TS: Making people proud of my accomplishments inspires me to do better in general.

AP: How do you define beauty?
TS: I think it comes more from confidence than physical beauty.

AP: Who would you invite to your fantasy dinner party?
TS: John Lennon, John F. Kennedy, George Harrison, Grace Kelly, Marilyn Monroe and myself.

AP: Wouldn’t you be a little concerned, having both JFK and Marilyn there?
TS: Not at all. You need some drama to have a good dinner party!

AP: What type of music are you loving lately?
TS: I’ve been listening to a lot of acoustic country.

AP: What is your biggest makeup challenge?
TS: Until I found Alima Pure, it was finding a foundation that didn’t feel heavy but still gave me great coverage.

To get Tara’s look:

We applied Beige 4 with a #25 brush, then swirled Soft Plum Satin Matte Blush to the apples of her cheeks and blended it back towards her hairline.

We went with yellow and orange-based shades to emphasize Tara’s gorgeous blue eyes, as if they need any more emphasis! Buttercream Luminous Shimmer Shadow was applied with a #37 brush from her crease to her brows, and Leone Luminous Shimmer Shadow went from lashes to crease with the #39. Brown Sugar Luminous Shimmer Shadow went in the crease with the #36 brush. A damp #33 Angle Liner Brush dipped in Paparazzi Luminous Shimmer Eyeliner lined her upper lashes, and a bit more Leone smudged under her eyes with the #31 Fine Liner Brush.

To finish, we filled in her brows with Brunette Satin Matte Shadow on the #33 Angle Liner Brush. Lips were glossed with Fig Organic Nourishing Lip Balm.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Alima Pure Profiles, General, natural beauty, natural makeup, Naturally Gorgeous

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