September 06, 2013
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Alima Pure’s Natural Definition Mascara, which goes on sale next Tuesday, September 10, is a beautiful mascara that contains more than 90% natural and naturally-derived ingredients. As you might expect, the pigments providing the sultry black and lush brown are from pure minerals. Like all of our mineral makeup products, it is also 100% cruelty-free. Suffice it to say, we are in love.