Meet Naturally Gorgeous Adriana

Posted on August 07, 2012 by Terresa Clark | 0 Comments

This month's Naturally Gorgeous, Adriana is one of those girls that appears to be lit from within. She glows with health and natural beauty.  Small wonder, when she spends most of her free time outdoors.  Called “Adri” for short, Adriana is the opposite of high maintenance in all areas save one – her hair.  Adriana, like all of our Naturally Gorgeous models, is unretouched and photoshop free!

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Posted in Alima Pure Profiles, General, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral foundation, mineral makeup, natural beauty, natural lipbalm, natural makeup, Naturally Gorgeous

Hey, Sweet Lips...

Posted on January 27, 2012 by terresa | 0 Comments

Alima Pure's Sweet Lips Limited Edition Lipbalm Collection

Just in time for February 14, our new Sweet Lips Organic Nourishing Lipbalm Collection is here! Only $18 for three Valentine-perfect, natural tints for your lips. The set includes deep red Cranberry, perfect for your Valentine’s date; wearable pink Rhubarb that is perfect for every day; and bright coral Mango to infuse a hint of spring into your makeup routine.

Alima Pure's lipbalms are gluten-free and made with all organic ingredients (except the pure mineral pigments, of course) and lightly scented with peppermint.

The Sweet Lips Collection is only $18 (a $28 value) and is available for a limited time only!

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Posted in Alima Makeup, Alima Pure, Cosmetic Safety, General, Holiday Collection, Holiday Gift, mineral lip balm, mineral makeup, mineral makeup gift collections, natural cosmetics, natural lipbalm, Special Sets

Sugar Plum Lipbalm: You asked, we listened.

Posted on January 24, 2012 by terresa | 0 Comments

Alima Pure's Sugar Plum Organic Nourishing Lipbalm

During December, we offered a special, limited edition Organic Nourishing Lipbalm with purchases over $50.  Sugar Plum was a huge hit, it seemed to be a new favorite for just about everyone who was lucky enough to try one.  The plum with a hint of brown and just a touch of shimmer was perfect for many complexions.  We received many requests to make it a permanent part of our lipbalm line-up.

That seemed like a reasonable request, so starting today, you can now purchase Sugar Plum lipbalm year 'round.  And to celebrate, we have priced it at an introductory $5 from now through January 30.

Welcome to the family, Sugar Plum!

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Posted in Alima Makeup, Alima News and Info, Alima Pure, Deal of the week, gluten-free, mineral lip balm, mineral makeup, natural lipbalm, natural makeup, natural organic lipbalm, organic, organic lipbalm

Dare to mix Cold and Warm

Posted on December 15, 2011 by terresa | 0 Comments

Dare to Mix Warm and Cold You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!

Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.

On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit.  When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.

We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?

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Posted in Alima Makeup, Alima Pure, cruelty free brushes, General, Holiday, Holiday Collection, Holiday Gift, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, natural cosmetics, natural eyeshadow, natural lipbalm, natural makeup tips, Special Sets, taklon brushes, Tips & Tricks

Stuff a stocking in a snap!

Posted on December 09, 2011 by terresa | 0 Comments

You've probably whittled down your holiday shopping by this point, and maybe you're stuck where many of us at Alima Pure are...the teachers, the co-workers, the cousins, the "I should have something handy in case so-and-so forgot were weren't going to exchange gifts this year." We think we have the perfect solution--our Under the Mistletoe Collection!


This handy set of three of our Organic Nourishing Lipbalms comes packaged in our signature Alima Pure bag, all you really need to add is a ribbon and gift tag. And the shades cover a wide range, so they will work for most everyone!

Acai is our palest, shimmery pink - perfect for when you just want a hint of color, but a lot of moisture.

Rhubarb is a medium pink with no shimmer - on fair skins it really shows up, on medium and deeper skin tones, it provides a subtle, warm pink.

Fig is a deeper, bronzed plum shimmer - in all honesty, we have never found anyone that can't wear it.

This perfect little set is available now through late December for only $16, and is a $28 value.

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Posted in Alima Makeup, General, Holiday, Holiday Collection, Holiday Gift, mineral lip balm, mineral makeup, mineral makeup gift collections, natural beauty, natural cosmetics, natural lipbalm, natural makeup

Introducing Rahel, our Naturally Gorgeous Model

Posted on November 29, 2011 by terresa | 2 Comments

Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.

We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!

AP: Where were you born?

RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.

AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?

RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.

AP: What do you do for fun?

RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.

AP: What do you really care about?

RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.

AP: What inspires you?

RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.

AP: What scares you?

RN: Ignorance.

AP: How do you define beauty?

RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.

AP: What makes you feel beautiful?

RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.

AP: What surprises people about you?

RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.

To get Rahel’s Look:

We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.

For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.

For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.

Please click to learn more about the work of the Hamlin Fistula Hospital.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral eyeshadow, mineral lip balm, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Naturally Gorgeous, taklon brushes

Update your makeup bag for winter

Posted on November 04, 2011 by terresa | 0 Comments

The sudden drop in temperature here leaves no doubt, winter truly is just around the corner!  And as the weather changes and the last traces of any tan you had fades into oblivion, you may want to consider updating the contents of your makeup bag for the season.

Comfort is key when the weather gets colder, so it is always a good idea to have a moisturizer that you can apply to hands, elbows or even your face when you really need some moisture.  Coconut oil is a great choice, you can easily transfer some from a larger container into a small jar, and because it is solid at room temperature, you don't need to worry about leaks or spills.

To add a little color back to your face, carry a bronzer that is slightly darker than your natural skintone and a blush with a rosier tone.  Satin Matte Blush in Antique Rose, Honey Rose and Desert Rose are great options, as are Bronzers like Maricaibo, Mauna Loa and Trinidad.

When the skies are dull, add a bit more brightness to your look with a Luminous Shimmer Eyeshadow with not-so-subtle sparkle.  Buttercream, Venus, Paris or Leone are easy to sweep all over the eye area and look great with or without a contour color.

Finally, switch from a drying lipstick to our moisturizing Organic Nourishing Lip Balm.  Cranberry gives lipstick-like coverage, but provides anti-oxidants and moisture at the same time.

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Posted in Alima Makeup, Alima Pure, coconut oil, cold weather skin care, General, mineral eyeshadow, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Skin Care, Tips & Tricks

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