Warm up to fall with beautiful shadow looks

Posted on October 02, 2009 by terresa | 0 Comments

There must be a rainbow somewhere outside right now--it's raining, but the sun is glaringly bright off of the wet pavement. We're easing into the Portland rainy season. As the seasons change, maybe it's time to change up your eyeshadow routine just a bit--add a little drama to go with the sweaters and scarves.

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Posted in mineral eyeshadow, mineral makeup techniques, natural eyeshadow, natural makeup, Tips & Tricks

The Zen Garden Collection

Posted on August 27, 2009 by kate | 1 Comment

Like a stroll through a lush garden, the Zen Garden Collection is a breath of fresh air.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

The Stargazing Collection

Posted on June 30, 2009 by kate | 0 Comments

Inspired by a clear, balmy summer’s evening, the Stargazing collection includes wearable neutrals, punctuated with brights.
Nebula – a pale silver with golden shimmer.
Nova – peachy-gold with multi-colored shimmer.
Galaxy – shimmering cool, deep brown.
Andromeda – indigo purple, sparked with silver.

Available only for a limited time, the Stargazing collection is available exclusively at www.alimapure.com for $25. $2 from every purchase is donated to The Global Fund for Women.

Smoky Stargazing look

Sweep Nebula from lashline to brows.
Lightly apply Andromeda to the lid.
Blend Galaxy into the crease and along the lashline, extending slightly beyond the outer corner of the eye and up towards the crease.
Finish with Black liner applied with a damp brush.


Vivid Stargazing look

Apply Nebula from lashline to brows.
Blend Nova over the lid up to the crease
Apply Andromeda over Nova on the outer 1/3 of the lid and blend well.
Finish with Galaxy applied damp as a liner.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

Happy Mother’s Day!

Posted on April 08, 2009 by kate | 3 Comments

Alima Pure Mother's Day Collection

Introducing the 2009 Goddess Collection

At Alima, we firmly believe that every mother (and every daughter) is a goddess.  So to celebrate Mother’s Day, we have created three new goddess-worthy shades, perfect for gifting or keeping.

  • Athena – the Greek goddess of wisdom, represented here by a sparkling peach.  What could be more wise than that?
  • Calypso – the beautiful Greek sea nymph that enthralled Odysseus is interpreted as a soft and wearable blue with a healthy dose of golden shimmer.
  • Hera – Greek goddess of marriage and queen of the deities, lends her name to a stunning and shimmering pinked coral blush.  We tried this blush on women of different skintones, and it looked different, but amazing, on each one of them.

To wear the Goddess Collection, apply Athena from lashes to brows.  Depending on eye shape, apply Calypso to the lid or in the crease and outer 1/3 of lid.  Blend, but be aware that the more you blend, the less blue you will see.  Add a touch of Black or Koan liner.  Sweep Hera on the cheeks and apply Mango Nourishing Lip Balm

Visit alimapure.com

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

April in Paris

Posted on February 17, 2009 by kate | 4 Comments

[caption id="attachment_716" align="alignnone" width="210"] Alima Pure April in Paris[/caption]

The best color in the whole world is the one that looks good on you!

--Coco Chanel

Paris, a city legendary for its beauty, is even more beautiful in springtime. And some say the most beautiful of all in April.  The flowers are in bloom, the air is clear, the sidewalk cafes are once again bustling.  Celebrate this gorgeous season with four Parisian-inspired shades that can create a multitude of springtime looks.

Sacre Coeur – soft rose with golden sparkle, like a beautiful sunrise over the city.
Rue Cambon – a delightful medium lavender, reminiscent of a Chanel suit but loaded with sparkle.
Versailles – inspired by upholstery in the Roccoco and Baroque styles, a soft mint green laced with golden shimmer and silver sparkle.
Le Marais – a chocolate bronze to contrast the pastels and create that uniquely Parisian color palette.

How to wear them:

Tuilleries Look – Use Sacre Coeur to highlight the brow, Rue Cambon on the lid and Le Marais in the crease. Finish with Black Eyeliner.  Use a matte pastel on apples of cheeks (Apple Blossom for fair to medium skin; Antique Rose for medium to dark skin.)  Use a soft, matte pink Nourishing Lipbalm like Rhubarb on the lips.

Champs Elysees Look – Sweep Versailles from lash line past the crease of the eye, almost to the brows. Apply another light shade (Satin Matte Shadow in Vanilla, Luminous Shimmer Shadow in Buttercream) just under brow and blend well.  Apply Le Marais along the lash line and in the outer corner of the eye; smudge and blend them well.  Finish with Black Eyeliner.  Use a matte, warm pink blush on apples of cheeks (Mimosa for lighter complexions, Honey Rose for medium to dark complexions).  Use a muted red, like Holly Berry Nourishing Lipbalm, on the lips.

Extend your Parisian palette with more pastels from our regular collection--Vanilla, a creamy, matte yellow; Buttercream, a soft, Luminous Shimmer yellow; or Oceana, a gentle Luminous Shimmer blue.

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Posted in Alima Makeup, mineral eyeshadow collections, natural eyeshadow

La Dolce Vita Eyeshadow Collection

Posted on January 19, 2009 by kate | 3 Comments

Alima Pure La Dolce Vita Eyeshadow Collection Valentine’s Day is definitely all about living “the sweet life.”  With that in mind, Alima Pure has created La Dolce Vita - four seasonal eyeshadow colors to bring a little extra sweetness to your look, all without one extra calorie or fat gram.

Cupcake is a sweet, shimmery pink, as light and frothy as it’s namesake.
Petit Four is a sparkling beige with sparks of gold, as irresistible as the little cakes of the same name.
Tiramisu is a much-loved shade making a return appearance.  If you were lucky enough to receive last year’s “Alima Signature Colors” stack of three shades, you have seen Tiramisu before.  A shimmery, light-to-medium brown, Tiramisu will surely be a go-to color for many.
Mousse is named for dark chocolate mousse; deep enough to satisfy but not so heavy as to overwhelm.  Our Mousse features a lovely golden shimmer.
As an added bonus, you will receive a deluxe sample of Meringue, a sparkling white.

La Dolce Vita “Sweet” look

Apply Cupcake from lashes to brow.  Sweep Tiramisu into the crease, blending well. Apply Petit Four under lower lashes, from the outer corner and stopping about 2/3 of the way in.  With a damp brush, line the upper lid with Mousse.
Use a matte pink blush like Pink or Raspberry on the apples of the cheek and apply a tiny bit of Cupcake shadow on the tops of cheekbones.
Finish with a pink balm like Acai or Rhubarb.

La Dolce Vita “Sultry” look

Apply Meringue from crease to brow, and Petit Four from lashes to crease.  Use Mousse as a liner on top and bottom lashes, smudging well.  Place Tiramisu directly above Mousse on the upper lid, blending it upwards toward the crease.  Add a bit of Mousse to the outer corner and crease, blending well.
Apply a soft, earthy blush like Carnation to apples of cheeks and blend back towards ear.
Use a deeper lip balm like Cranberry, and apply liberally, then gently blot to leave a soft stain.

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Posted in Alima Makeup, Alima Pure, dolce vita, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, natural eyeshadow, shimmer eyeshadow, Special Sets

2 for 9 in 2009!

Posted on December 31, 2008 by Shopify API | 0 Comments

Ring in 2009 with two full-size Alima Eyeshadows for only $9!  Here's how it works-

From 12:01 am (Pacific Standard Time) on Thursday, January 1 until 11:59 pm on Sunday, January 4, for every full sized Alima Pure shadow you purchase, you can select a free full sized shadow from a list of 32 select shades.  Just write the free colors of your choice in the comments section at checkout, and we will include them in your order!  Please be sure that your free selections are on the list below, and limit yourself to five free shadows per order.  Here's to a beautiful 2009 with Alima Pure!

For your free shadow, choose from the following shades:

Satin Matte Shadows - Aloe, Ash, Auburn, Bayou, Chamomile, Chestnut, Java, Juniper, Sand and Wedgwood.

Pearluster Shadows - Amethyst, Atlantis, Camel, Cimarron, Platinum, Praline, Quartz, Sky, Toffee and Viola.

Luminous Shimmer Shadows - Azure, Hyacinth, Mirage, Moss, Navy, Ombra, Palomino, Pine, Pyrite, Sienna, Smoke and Stone.

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Posted in Alima News and Info, mineral eyeshadow, natural eyeshadow

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