Inspired by a clear, balmy summer’s evening, the Stargazing collection includes wearable neutrals, punctuated with brights.
Nebula – a pale silver with golden shimmer.
Nova – peachy-gold with multi-colored shimmer.
Galaxy – shimmering cool, deep brown.
Andromeda – indigo purple, sparked with silver.
Available only for a limited time, the Stargazing collection is available exclusively at www.alimapure.com for $25. $2 from every purchase is donated to The Global Fund for Women.
Smoky Stargazing look
Sweep Nebula from lashline to brows.
Lightly apply Andromeda to the lid.
Blend Galaxy into the crease and along the lashline, extending slightly beyond the outer corner of the eye and up towards the crease.
Finish with Black liner applied with a damp brush.
Vivid Stargazing look
Apply Nebula from lashline to brows.
Blend Nova over the lid up to the crease
Apply Andromeda over Nova on the outer 1/3 of the lid and blend well.
Finish with Galaxy applied damp as a liner.
At Alima, we firmly believe that every mother (and every daughter) is a goddess. So to celebrate Mother’s Day, we have created three new goddess-worthy shades, perfect for gifting or keeping.
To wear the Goddess Collection, apply Athena from lashes to brows. Depending on eye shape, apply Calypso to the lid or in the crease and outer 1/3 of lid. Blend, but be aware that the more you blend, the less blue you will see. Add a touch of Black or Koan liner. Sweep Hera on the cheeks and apply Mango Nourishing Lip Balm
[caption id="attachment_716" align="alignnone" width="210"] Alima Pure April in Paris[/caption]
The best color in the whole world is the one that looks good on you!
Paris, a city legendary for its beauty, is even more beautiful in springtime. And some say the most beautiful of all in April. The flowers are in bloom, the air is clear, the sidewalk cafes are once again bustling. Celebrate this gorgeous season with four Parisian-inspired shades that can create a multitude of springtime looks.
Sacre Coeur – soft rose with golden sparkle, like a beautiful sunrise over the city.
Rue Cambon – a delightful medium lavender, reminiscent of a Chanel suit but loaded with sparkle.
Versailles – inspired by upholstery in the Roccoco and Baroque styles, a soft mint green laced with golden shimmer and silver sparkle.
Le Marais – a chocolate bronze to contrast the pastels and create that uniquely Parisian color palette.
How to wear them:
Tuilleries Look – Use Sacre Coeur to highlight the brow, Rue Cambon on the lid and Le Marais in the crease. Finish with Black Eyeliner. Use a matte pastel on apples of cheeks (Apple Blossom for fair to medium skin; Antique Rose for medium to dark skin.) Use a soft, matte pink Nourishing Lipbalm like Rhubarb on the lips.
Champs Elysees Look – Sweep Versailles from lash line past the crease of the eye, almost to the brows. Apply another light shade (Satin Matte Shadow in Vanilla, Luminous Shimmer Shadow in Buttercream) just under brow and blend well. Apply Le Marais along the lash line and in the outer corner of the eye; smudge and blend them well. Finish with Black Eyeliner. Use a matte, warm pink blush on apples of cheeks (Mimosa for lighter complexions, Honey Rose for medium to dark complexions). Use a muted red, like Holly Berry Nourishing Lipbalm, on the lips.
Valentine’s Day is definitely all about living “the sweet life.” With that in mind, Alima Pure has created La Dolce Vita - four seasonal eyeshadow colors to bring a little extra sweetness to your look, all without one extra calorie or fat gram.
Cupcake is a sweet, shimmery pink, as light and frothy as it’s namesake.
Petit Four is a sparkling beige with sparks of gold, as irresistible as the little cakes of the same name.
Tiramisu is a much-loved shade making a return appearance. If you were lucky enough to receive last year’s “Alima Signature Colors” stack of three shades, you have seen Tiramisu before. A shimmery, light-to-medium brown, Tiramisu will surely be a go-to color for many.
Mousse is named for dark chocolate mousse; deep enough to satisfy but not so heavy as to overwhelm. Our Mousse features a lovely golden shimmer.
As an added bonus, you will receive a deluxe sample of Meringue, a sparkling white.
La Dolce Vita “Sweet” look
Apply Cupcake from lashes to brow. Sweep Tiramisu into the crease, blending well. Apply Petit Four under lower lashes, from the outer corner and stopping about 2/3 of the way in. With a damp brush, line the upper lid with Mousse.
Use a matte pink blush like Pink or Raspberry on the apples of the cheek and apply a tiny bit of Cupcake shadow on the tops of cheekbones.
Finish with a pink balm like Acai or Rhubarb.
La Dolce Vita “Sultry” look
Apply Meringue from crease to brow, and Petit Four from lashes to crease. Use Mousse as a liner on top and bottom lashes, smudging well. Place Tiramisu directly above Mousse on the upper lid, blending it upwards toward the crease. Add a bit of Mousse to the outer corner and crease, blending well.
Apply a soft, earthy blush like Carnation to apples of cheeks and blend back towards ear.
Use a deeper lip balm like Cranberry, and apply liberally, then gently blot to leave a soft stain.