Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!
Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.
Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.
Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.
With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.
Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.
Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.
The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from www.alimapure.com. $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.
Here is Ellen, wearing the Fall Runway Collection, Soft Plum and Holly Berry!
Alima Pure’s Midsummer Night’s Dream collection is inspired by one of Shakespeare’s most accessible and best-loved comedies. Featuring love potions, mischievous fairies and star-crossed lovers, the play is filled with beautiful Elizabethan-era imagery. With these four colors, you can create a look worthy of the Queen of Fairies or an eloping noble’s daughter.
Queen of the Fairies look
Apply Titania from lashes to brow. Add Oberon in the crease and outer corner, and apply with a damp brush to upper lash line.
Apply Helena from lashes to brows and Hermia in the crease and outer corner. Line the upper lashes with Oberon and the lower lashes with Titania.
The Midsummer Night’s Dream collection is available for a limited time for $30, with $2 from each purchase going to the Global Fund for Women.
(The headline, "The course of true love never did run smooth" is a quote from A Midsummer Night's Dream, spoken by the character Lysander to his love, Hermia. If you have never read the play, we highly recommend you read it on a balmy summer evening!)
If you are new to mineral shadows, you may be wondering how you can get the colors to show up the way they look in the jar. Because the loose powders contain no binders, they can go on more sheer than a traditional shadow, but there are ways to eliminate that difference.
The simplest way to get your shadows to look vibrant and rich is also a great way to increase the wear and help prevent creasing. Simply work the shadow into the brush as you would to wear it dry, but right before you apply the shadow to the eye, lightly spritz the end of the brush with water. In the above photo, Mariama is wearing Leone, one of our most shimmery shadows, which also means it is more sheer than a shadow with less sparkle. The eye on the right side of the photo was applied dry with a #39 brush. The left side of the photo was also applied with the #39, but spritzed with water before applying. As you can see, wetting this shimmer intensifies both the color and the shimmer level, and has the added benefit of wearing longer without creasing!
Our lovely friend Jessa Blades, natural makeup artist extraordinaire, teamed up with eco fashionista Greta Eagan for an eco photo shoot. And what eyeshadow did they use? Alima Pure, of course! Read all about it here.
This year’s featured goddesses are Isis and Artemis. Isis was the Egyptian goddess of motherhood and magic. (Really, what’s the difference?) She was the ideal mother and wife. Greek goddess Artemis was the patron of women in childbirth and the guardian of young children and wild animals. Isis has a medium beige matte base, but with a generous helping of golden sparkle added. Artemis is a deep, matte eggplant with a brown undertone.
The collection comes in our adorable Alima Pure travel bag that houses four beautiful signature Alima Pure eye brushes as well as the Goddess shadow duo. The brushes are the #33 (Angle Liner/Brow), the #36 (Crease), #37 (All-Over Blending) and #39 (Large Shadow). The brushes are tucked into brush slots on one side of the bag, and the shadows are located in a zippered pouch on the opposite side. The two sides come together with our signature bird as the zipper pull.
The collection, with a value of $83 if purchased separately, is just $47, for a limited time only.
How to wear it:
With the #37 or #39 brush, apply Isis from lashes to brow. With the #36 brush, swirl a touch of Artemis in the outer corner and crease. Then line with Artemis and a damp #33 brush. In keeping with the goddess theme, wing your liner up and out just a bit at the other corner.
It has become something of an Alima Pure tradition--over the past several years, we have offered a set of nine deluxe samples as our gift to our customers with orders over $65 (before shipping and after any discounts) during the month of December. This year is no exception, and we have selected some real beautys from Alima's 2009-2010 Limited Edition collections!
Agate – rich copper-brown sparkle from the Beachcomber collection
Mantra – soft blue-green sparked with gold from the Yoga collection
Pink Sapphire – sparkling light pink from the Holiday Jewel Boxes
Selene – pearly golden pink from the Goddess collection
Tanzanite – intense blue-violet with pearly shimmer from the Holiday Jewel Boxes
Topaz – smoky gold with silver sparkle from the Holiday Jewel Boxes
Tulle – super-sheer wash of golden shimmer from the Perfectly Tailored collection
Velvet – lush, smoky purple with a hint of shimmer from the Perfectly Tailored collection
Wallowas – soft green with subtle shimmer from Cascadia