Eyeshadow - wet or dry?

Posted on May 31, 2011 by terresa | 0 Comments

If you are new to mineral shadows, you may be wondering how you can get the colors to show up the way they look in the jar. Because the loose powders contain no binders, they can go on more sheer than a traditional shadow, but there are ways to eliminate that difference.

The simplest way to get your shadows to look vibrant and rich is also a great way to increase the wear and help prevent creasing. Simply work the shadow into the brush as you would to wear it dry, but right before you apply the shadow to the eye, lightly spritz the end of the brush with water.  In the above photo, Mariama is wearing Leone, one of our most shimmery shadows, which also means it is more sheer than a shadow with less sparkle. The eye on the right side of the photo was applied dry with a #39 brush. The left side of the photo was also applied with the #39, but spritzed with water before applying.  As you can see, wetting this shimmer intensifies both the color and the shimmer level, and has the added benefit of wearing longer without creasing!

Pin It

Posted in Alima Makeup, General, mineral makeup techniques, natural eyeshadow, Tips & Tricks

Eco-chick Jessa Blades uses Alima Pure

Posted on April 26, 2011 by kate | 0 Comments

Our lovely friend Jessa Blades, natural makeup artist extraordinaire, teamed up with eco fashionista Greta Eagan for an eco photo shoot. And what eyeshadow did they use? Alima Pure, of course! Read all about it here.

Pin It

Posted in General, mineral eyeshadow, natural eyeshadow

Show your Mom that she's your favorite Goddess

Posted on April 13, 2011 by terresa | 0 Comments

Mother’s Day is right around the corner, and what better way to show someone how you feel about them than with the Alima Pure Goddess Collection?

This year’s featured goddesses are Isis and Artemis. Isis was the Egyptian goddess of motherhood and magic. (Really, what’s the difference?) She was the ideal mother and wife. Greek goddess Artemis was the patron of women in childbirth and the guardian of young children and wild animals. Isis has a medium beige matte base, but with a generous helping of golden sparkle added. Artemis is a deep, matte eggplant with a brown undertone.

The collection comes in our adorable Alima Pure travel bag that houses four beautiful signature Alima Pure eye brushes as well as the Goddess shadow duo. The brushes are the #33 (Angle Liner/Brow), the #36 (Crease), #37 (All-Over Blending) and #39 (Large Shadow). The brushes are tucked into brush slots on one side of the bag, and the shadows are located in a zippered pouch on the opposite side. The two sides come together with our signature bird as the zipper pull.

The collection, with a value of $83 if purchased separately, is just $47, for a limited time only.

How to wear it:

With the #37 or #39 brush, apply Isis from lashes to brow. With the #36 brush, swirl a touch of Artemis in the outer corner and crease. Then line with Artemis and a damp #33 brush. In keeping with the goddess theme, wing your liner up and out just a bit at the other corner.

Pin It

Posted in General, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow

Holiday Gift with Purchase

Posted on November 26, 2010 by kate | 1 Comment

It has become something of an Alima Pure tradition--over the past several years, we have offered a set of nine deluxe samples as our gift to our customers with orders over $65 (before shipping and after any discounts) during the month of December.  This year is no exception, and we have selected some real beautys from Alima's 2009-2010 Limited Edition collections!

Agate – rich copper-brown sparkle from the Beachcomber collection
Mantra – soft blue-green sparked with gold from the Yoga collection
Pink Sapphire – sparkling light pink from the Holiday Jewel Boxes
Selene – pearly golden pink from the Goddess collection
Tanzanite – intense blue-violet with pearly shimmer from the Holiday Jewel Boxes
Topaz – smoky gold with silver sparkle from the Holiday Jewel Boxes
Tulle – super-sheer wash of golden shimmer from the Perfectly Tailored collection
Velvet – lush, smoky purple with a hint of shimmer from the Perfectly Tailored collection
Wallowas – soft green with subtle shimmer from Cascadia

Pin It

Posted in Alima News and Info, Alima Pure, mineral eyeshadow collections, natural eyeshadow

Alima Pure Holiday 2010 Limited Edition Fairy Tale Collection

Posted on November 09, 2010 by kate | 5 Comments

Celebrate this holiday season in Fairy Princess style! “Once Upon A Time,” a beautiful princess discovered four gorgeous eyeshadows that helped her overcome evil and be the darling of all the holiday parties.

Continue Reading →

Pin It

Posted in Alima News and Info, mineral eyeshadow collections, mineral makeup gift collections, natural eyeshadow

Intensify your brown eyes...

Posted on September 21, 2010 by terresa | 2 Comments

Brown-eyed girls may not consider themselves especially lucky, but when it comes to selecting eyeshadows, they most certainly are. There are almost no shadow colors that brown eyes can't wear, and if you have brown eyes and feel that there is a color that looks really horrible on you, it probably has more to do with your skin-tone or even hair color than your actual eye color.

Continue Reading →

Pin It

Posted in Alima News and Info, mineral eyeshadow, natural eyeshadow

Four great shadow looks for blue eyes!

Posted on August 10, 2010 by terresa | 3 Comments

It seems as if suddenly, the makeup artist email is filled with people looking for eyeshadow recommendations.  Could it be that our shadow choices are a bit overwhelming?  Help has arrived, for those with blue eyes, at least.  (Other eye colors--your recommendations are coming, sit tight!)

Keep in mind that what looks good on one person with blue eyes won't look good on everyone with blue eyes; skin tone and hair color do contribute to the overall look.  But with that caveat, there are a few guidelines that lead to combinations that will work for most everyone with blue eyes.

1.  Use the color wheel as your guide.  Opposites enhance!  Have you seen two colors that, when placed next to each other seem to almost pulsate?  Those colors are true opposites.  Blue is opposite of orange on the color wheel, so orangey shades will work beautifully for most blue eyes.  If your eyes lean towards lavender-blue, then your shadow can lean towards yellow (gold).  If your eyes are blue-green, you should use oranges with more red.

How to wear it:

Highlight with Champagne or Silk Pearluster.

On the lid try Mohair Satin Matte, Toffee Pearluster or Brown Sugar Luminous Shimmer.

At the outer corner/crease use a bit of Martinique Luminous Shimmer.

Line with Paparazzi Luminous Shimmer Eyeliner or Espresso Satin Matte Eyeliner.

2.  Neutrals work for most everyone.  With blue eyes, your neutrals lean towards golds.

How to wear it:

Highlight with Buttercream Luminous Shimmer or Vanilla Satin Matte.

On the lid try Camel Pearluster, Cocoa Satin Matte or Leone Luminous Shimmer.

At the outer corner/crease use a bit of Pyrite Luminous Shimmer or Java Satin Matte.

Line with Paparazzi Luminous Shimmer Eyeliner or Espresso Satin Matte Eyeliner.

3.  If your hair is blonde or light brown; and/or your skin is light-to-medium depth, you can probably wear cool colors very well.

How to wear it:

Highlight with  Daphne Satin Matte or Lana Luminous Shimmer.

On the lid try Viola Pearluster or Danube Satin Matte.

At the outer corner/crease use a bit of Navy Luminous Shimmer or Lilac Satin Matte.

Line with Carnevale Luminous Shimmer Eyeliner or Nightengale Satin Matte Eyeliner.

4.  A classic smoky eye is gorgeous with blue eyes.  Use a light hand if you are not used to this look, but you can really glam it up with the darker shades if you dare!

How to wear it:

Highlight with Meringue Luminous Shimmer or White Satin Matte.

On the lid try Zen Pearluster.

At the outer corner/crease use a bit of Noir Luminous Shimmer Eyeliner.  (Use as shadow, not liner.)

Line with Black Satin Matte Eyeliner.

Above all, remember that makeup should be fun, and it is about expressing your personal style and creativity, not about doing what is "right" or "wrong."  If it looks good and makes you feel great, it can't be wrong! Invite some girl friends over and try out different looks on each other.  You're sure to find some new looks that enhance your natural beauty!

Pin It

Posted in Alima Makeup, Alima News and Info, Alima Pure, mineral eyeshadow, mineral makeup tips, natural eyeshadow, Tips & Tricks

Recent Articles

Categories