Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

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The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

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This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

Get the Look: Emma Stone at the Met Ball

Posted on May 07, 2014 by Alyson Hancock | 0 Comments

Emma Stone always looks naturally gorgeous but she really outdid herself at this year’s Met Ball with an effortless sun-kissed makeup look. Enjoy our “get the look” step-by-step on how to achieve this radiant photo-ready red carpet look.

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1.  Apply your shade of Satin Matte Foundation (Emma is a Warm 1) with a #25 Brush to freshly moisturized skin. For this look, try for sheer coverage by blending your Satin Matte Foundation more than usual (buffing with a tissue can be really helpful here).

2. With your #3 Concealer Brush use the same Satin Matte Foundation  to cover any imperfections on the face and blend outward.

3. Next use a #23 Kitten Brush to lightly dust Olympia Radiant Finishing Powder over your face to set your foundation and to create subtle radiance.

4. Pop Melon Satin Matte Blush onto the apples of the cheeks, and then blend to the hairline with your #23 Kitten Brush (with the leftover Olympia Radiant Powder on the bristles). This creates a gentle terracotta glowing blush.

5.  For more even more radiance use the same #23 Kitten Brush and brush Dolce Highlighter over the tops of the cheekbones, down the bridge of the nose, and right onto the cupid’s bow.

6. Prep the eyes with a wash of Silk Pearluster Eyeshadow over the lids and up to the brow bone using a #39 Large Eyeshadow Brush.

7. Next, use a #36 Pointed Crease Brush to apply Toffee Pearluster Eyeshadow onto the lower lid and sweep upwards into the crease, blending outward to create warm drama.

8. With the #33 Angle Liner Brush line the upper and bottom lashes with Paparazzi Luminous Shimmer Eyeliner smudging as you go to create extra shadow and softness.

9. Finish the eyes by curling the lashes and applying two coats of Natural Definition Mascara in black to both the top and bottom lashes.

10. Finally, finish the look with two coats of Lotus Lip Tint - it’s the perfect raspberry pink shade to compliment this effortlessly glam look. Have fun!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Concealer Brush, Dolce, General, Get the Look, Highlighter, Kitten Brush, Lotus Lip Tint, Makeup Glow, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Natural Definition Mascara, natural eyeshadow, natural makeup, Olympia, Paparrazzi, Pearluster, Radiant Finishing Powder, Satin Matte Foundation, Silk, Toffee, Warm 1

Get Ready for Stormy Weather

Posted on August 22, 2012 by Terresa Clark | 1 Comment

Introducing Stormy Weather

What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?”  After all, Portland didn’t get its rainy reputation undeservedly.  But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!

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Posted in Alima Makeup, Alima News and Info, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, natural cosmetics, natural eyeshadow, Special Sets

How to Wear the Hamptons Eyeshadow Collection - Summer Fling Look

Posted on July 31, 2012 by Terresa Clark | 2 Comments

Our Summer Fling look, created with The Hamptons collection, is easy to apply, but because it uses the beautiful, ocean-blue Southampton eyeshadow, the look is more playful and bright than the more neutral Summer Romance look.

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Posted in Alima Makeup, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup gift collections, mineral makeup techniques, natural cosmetics, natural eyeshadow, Special Sets, Tips & Tricks

3 for $30 Eyeshadow Set: Vivid! for Brown Eyes

Posted on June 20, 2012 by Shopify API | 2 Comments

Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!

Urmila Brown Eyes

We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.

Urmila CloseupSince Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.

If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!

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Posted in Alima Makeup, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural cosmetics, natural eyeshadow, natural makeup, Special Sets, Tips & Tricks

Summer Eyeshadow Collection: Dreaming of The Hamptons

Posted on May 30, 2012 by terresa | 1 Comment

For west coast girls like those of us at Alima, The Hamptons seem so glamorous.  It conjures up images of biking past white, sand beaches with pounding surf on one side and sun-bleached homes with green lawns on the other side.  We can imagine popping in to the mom & pop grocery store only to find we’re rubbing elbows with a celebrity.  Clam bakes, shared summer rentals and all-night bonfire parties sound so exotic to those of us who call our beaches “the coast.”

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The Hamptons summer eyeshadow collection is an homage to how we imagine it would be to spend a relaxing summer in the east.  We would want a bit of glitz, to catch the daytime sun, or the nighttime firelight, but nothing over the top.  We would want a collection of colors that went well together in a variety of ways so we could survive for six or eight weeks with a mere four eyeshadows. 

So here it is, our perfect summer eyeshadow collection for our dream trip to The Hamptons:

Shelter Island is the color of sun-warmed sand, or dried beach grass.  With a healthy dose of shimmer, it is a perfect base for a complicated look, or great on its own for a subtle wash of color.

Southampton is the flawless blue of the surf or the summer sky.  The subtle shimmer makes it a perfect accent color, but it can carry your entire look when you want to be adventurous.

Montauk is the gorgeous bronze of the perfect tan (faux, of course!) with the added glamour of golden shimmer.  It is a perfect partner for Shelter Island, used on the lid or in the crease.

Amagansett is a deep, charcoal brown, like a weathered wood building or a piece of dark driftwood, but with some silver sparkle added for good measure.  Wear it as a contour or damp as a liner when you want to be dramatic; or smudged dry along the lash line for a simple look.

Summer Romance Look

Apply Shelter Island from lashes to brows with the fluffy #37 Brush.  Lightly contour the crease with a touch of Montauk on the #36 Pointed Crease Brush.  Smudge a bit of Amagansett along the lash line with a dry #31 Fine Liner Brush.  Apply Mauna Loa Bronzer, and then add a touch of Raspberry Satin Matte Blush to the apples of the cheeks.  Finish the look with Organic Nourishing Lipbalm in Sweet Pea.

Summer Fling Look

Apply Shelter Island from crease to brows with the #37 Brush.  Using the #39 Large Shadow Brush, place Southampton on the lid, from lashes to crease.  Contour the crease with Montauk on the #36 Brush.  Complete the eye with Amagansett on a damp #31 Brush.  Add Sahara Luminous Shimmer Blush to the cheeks, then slick on some Organic Nourishing Lipbalm in Mango.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow, Special Sets

3 for $30: Best for Blue Eyes

Posted on April 27, 2012 by terresa | 0 Comments

noelle's blue eyesMost people with blue eyes already know, either through trial and error or just instinctively, how to make the most of them with eye shadows.  But, if you are looking for a simple set to do it without having to put much thought into it, our 3 for $30 Best for Blue Eyes set is a great option.

We applied these shades to Noelle’s beautiful blue eyes to show you how effective they can be.  We started with Vanilla Satin Matte Eyeshadow from her lashes to brow, using the #37 Eye Blending Brush.  Then, with the #36 Pointed Crease Brush, Palomino Luminous Shimmer Eyeshadow went on the lid and extended slightly into the crease.  The #36 brush works great for packing more color onto the lid because of the compact shape of the bristles.  The finishing touch was Luminous Shimmer Eyeliner in Illusion, applied with a damp #31 Fine Lining Brush.  When Noelle looks into the camera, although not a lot of eyelid shows, but as you can see, it still emphasizes her beautiful blue eyes!

Noelle is also wearing her Satin Matte Foundation in Beige 2, Luminous Shimmer Blush in Freja and Organic Nourishing Lip Balm in Mango.

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Posted in Alima Makeup, blue eyes, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow, Special Sets

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