Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color Collection. Inspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.
The Horizon Limited Edition Color Collection features the following full-size products:
Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.
Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.
Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.
This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!
What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?” After all, Portland didn’t get its rainy reputation undeservedly. But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!
Our Summer Fling look, created with The Hamptons collection, is easy to apply, but because it uses the beautiful, ocean-blue Southampton eyeshadow, the look is more playful and bright than the more neutral Summer Romance look.
Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!
We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.
Since Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.
If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!
For west coast girls like those of us at Alima, The Hamptons seem so glamorous. It conjures up images of biking past white, sand beaches with pounding surf on one side and sun-bleached homes with green lawns on the other side. We can imagine popping in to the mom & pop grocery store only to find we’re rubbing elbows with a celebrity. Clam bakes, shared summer rentals and all-night bonfire parties sound so exotic to those of us who call our beaches “the coast.”
The Hamptons summer eyeshadow collection is an homage to how we imagine it would be to spend a relaxing summer in the east. We would want a bit of glitz, to catch the daytime sun, or the nighttime firelight, but nothing over the top. We would want a collection of colors that went well together in a variety of ways so we could survive for six or eight weeks with a mere four eyeshadows.
So here it is, our perfect summer eyeshadow collection for our dream trip to The Hamptons:
Shelter Island is the color of sun-warmed sand, or dried beach grass. With a healthy dose of shimmer, it is a perfect base for a complicated look, or great on its own for a subtle wash of color.
Southampton is the flawless blue of the surf or the summer sky. The subtle shimmer makes it a perfect accent color, but it can carry your entire look when you want to be adventurous.
Montauk is the gorgeous bronze of the perfect tan (faux, of course!) with the added glamour of golden shimmer. It is a perfect partner for Shelter Island, used on the lid or in the crease.
Amagansett is a deep, charcoal brown, like a weathered wood building or a piece of dark driftwood, but with some silver sparkle added for good measure. Wear it as a contour or damp as a liner when you want to be dramatic; or smudged dry along the lash line for a simple look.
Apply Shelter Island from lashes to brows with the fluffy #37 Brush. Lightly contour the crease with a touch of Montauk on the #36 Pointed Crease Brush. Smudge a bit of Amagansett along the lash line with a dry #31 Fine Liner Brush. Apply Mauna Loa Bronzer, and then add a touch of Raspberry Satin Matte Blush to the apples of the cheeks. Finish the look with Organic Nourishing Lipbalm in Sweet Pea.
Apply Shelter Island from crease to brows with the #37 Brush. Using the #39 Large Shadow Brush, place Southampton on the lid, from lashes to crease. Contour the crease with Montauk on the #36 Brush. Complete the eye with Amagansett on a damp #31 Brush. Add Sahara Luminous Shimmer Blush to the cheeks, then slick on some Organic Nourishing Lipbalm in Mango.
Most people with blue eyes already know, either through trial and error or just instinctively, how to make the most of them with eye shadows. But, if you are looking for a simple set to do it without having to put much thought into it, our 3 for $30 Best for Blue Eyes set is a great option.
We applied these shades to Noelle’s beautiful blue eyes to show you how effective they can be. We started with Vanilla Satin Matte Eyeshadow from her lashes to brow, using the #37 Eye Blending Brush. Then, with the #36 Pointed Crease Brush, Palomino Luminous Shimmer Eyeshadow went on the lid and extended slightly into the crease. The #36 brush works great for packing more color onto the lid because of the compact shape of the bristles. The finishing touch was Luminous Shimmer Eyeliner in Illusion, applied with a damp #31 Fine Lining Brush. When Noelle looks into the camera, although not a lot of eyelid shows, but as you can see, it still emphasizes her beautiful blue eyes!
Our makeup artists often receive questions about selecting the right eyeshadows for various eye colors. We have written several blog posts about great shades for different eye colors, which you can find here, here and here. But we know that people love to buy our Limited Edition collections. Combining that knowledge with the questions, we came up with the idea of 3 for $30 eyeshadow sets.
To make things very simple, our first three are designed to be perfect for blue eyes, brown eyes and green eyes. These 3 for $30 collections will be changing every six to eight weeks, and won’t always be based on eye color, but sometimes on things like pastels, brights or the perfect smoky eye. For the remainder of 2012, and beyond if our customers like them, we will have several of these sets available at any time. We hope they make your shopping easier!
The Brilliant for Brown Eyes collection features Luminous Shimmer Eyehadow in Opal, Satin Matte Eyeshadow in Putty and Luminous Shimmer Eyeliner in Nuit. These soft neutrals work for any eye color, but are especially beautiful on brown eyes, as you can see on our employee Devries. We applied Opal all over her eye area from lashes to brow, then applied Putty on the lid and in the crease. We lined with Nuit on a damp #33 Angle Liner Brush, and swirled the tiniest bit of Nuit at the outer corner of her eye and slightly into the crease. This simple look is great for every day, and we finished the look with Satin Matte Blush in Pink and Organic Nourishing Lipbalm in Sweet Pea. To take the eyeshadows in a more dramatic direction, apply the Opal with a damp brush, use Putty to only contour the crease, and use more liner, winging the ends up and out.