Summer Glow in 3 Easy Steps

Posted on August 11, 2014 by Kate OBrien | 0 Comments

In the summer it seems like everyone has an effortless and healthy glow, as if they spent the day floating down the river and then showered the day off in sunlight. I, however, can only accomplish this natural, sun-kissed complexion with the help of a few tricks and products.

summer-glow-2

I like to keep things as simple as possible in the summer, and that’s why our Radiant Finishing Powder - a blend of mineral blush, mineral shimmer powder, and mineral finishing powder – is my go-to product. You can apply it all over your face for a light, even base, or use the versatile product on cheeks and eyes for an even dreamier summer glow. Combine it with just a few of our other natural products, and you’ll be radiating summer in less than three minutes, in three steps.

  1. Apply Radiant Finishing Powder in a shade darker than you would normally wear to your cheeks, nose, and forehead to add definition and boost glow with our #7 Half Moon Brush.
  2. Grab your #39 Large Shadow Brush and the same Radiant Finishing Powder and apply all over your lid and then add a touch of Natural Definition Mascara in Brown to make your eyes pop.
  3. Finish off your summer look with our Lip Tint in Desert Poppy.
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Posted in Desert Poppy, Easy, General, Natural Definition Mascara, Quick, Radiant Finishing Powder, Summer 2014, Summer Glow, Tutorial

Instagram Contest: #AlimaHorizons

Posted on June 03, 2014 by Kate OBrien | 0 Comments

Summer is for expanding your horizons, seeking adventure, and kicking back to enjoy it all. In celebration of the spirit of Summer our #AlimaHorizons Instagram contest is live! From now until June 16th we invite you to share a photo that inspires your expanding horizons. It might be a place, a person, an activity or a book – anything that invites expansion. The winner will be announced the morning of June 17th on our Instagram. See instructions below.

instagram-contest-test

We will choose a winner based on the photo we find best evokes the horizon spirit. The winner will receive our Horizon Full Color Story, an Alima Pure $150 gift card, and have their photo featured on our Instagram! We can’t wait to see all of the inspiring photos you post. Have fun and good luck! And have a wonderful Summer!

No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form June 3rd 2014 until June 16th, 2014 11:59pm PT.  One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced June 17th, 2014 on our Instagram account. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.

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Posted in Balancing Primer Powder, Bone, Contest, Desert Poppy, General, Giveaway, Horizon Collection, Horizon Full Color Story, Instagram, Natural Definition Mascara, Sombra, Summer 2014, Sweepstakes, Terracotta

Get the Look: Horizon Full Color Story

Posted on May 22, 2014 by Alyson Hancock | 0 Comments

Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection.  Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.

Sara-Horizon

1.  Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil.  During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day.  Our #7 Half Moon Brush works well with this product.

2. Follow with a light application of Satin Matte Foundation in your perfect shade.  Try using our Flocked Sponge for light, well blended coverage.

3.  Apply a touch of Carnation Satin Matte Blush (light-medium set) or Soft Plum (medium-deep set) to the apples of your cheeks and blend to your temples for a natural flush.

4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra.  Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.

5. Use our #33 Angle Liner Brush with a little more Sombra for a subtle definition along your lash line.

6.  Apply Bone Satin Matte Eyeshadow with your #39 Large Shadow brush from lash line to brow for an all over eye brightening base.

7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.

8.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the warm hues of this collection.

9.  Dab on Desert Poppy Lip Tint for a gorgeous nude lip.

The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks.  Experiment with some of your favorite shades to warm up your summer look.

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Posted in Alima Makeup, Alima Pure, Balancing Primer Powder, Bone, Collections, Desert Poppy, General, Horizon, Horizon Collection, Horizon Full Color Story, Natural Definition Mascara, Set, Sombra, Summer 2014, Terracotta

Staff Favorites for Spring

Posted on March 28, 2014 by Alyson Hancock | 0 Comments

It’s that time of year again! We asked around the office this week to see what everyone was loving this season and here’s what we found. Don’t forget to share what your loving or coveting this spring too!

spring-faves

“I’ve been wearing Natural Definition Mascara in Brown almost everyday for the past few weeks and I can’t get enough of it. The Brown in particular brightens the eyes.”- Sara, Marketing

“I love Melon Satin Matte Blush for spring and it pairs perfectly with Orchid Pearluster Eyeshadow” -Candice, Customer Care

“The Gaia Collection is so different for spring and I think that’s why I’m drawn to it. It’s strong and wearable, perfect for nights out.” -Hannah, Operations

“When I think spring I think of the shade green and Atlantis Pearluster Eyeshadow is a gorgeous wearable shade of green that I love to wear.” Charlene, Operations

Lotus Lip Tint is such a fun berry shade for spring. If I’m in a rush, I’ll dust on some foundation, mascara and then pop some Lotus on and it looks like a full spring look.”   – Alyson, Marketing

Sombra Contour Powder is the best mult-tasker for spring! You can use it to contour, add warmth to the skin, and also as an eyeshadow." – Kate, CEO

Tigereye Luminous Shimmer Eyeshadow has to be my favorite because I wear it every single day!” – Karin, Operations

“It’s all about brows for me. The #33 Liner/Brow Brush is definitely in my bag for spring.”  -Urmila, Sales

“I am really into Olympia Radiant Finishing Powder right now. I usually wear Keiko Satin Finishing Powder for it’s matte finish in the winter but I’ll be wearing it’s radiant counterpart all spring and summer long." -Portia, Operations

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Posted in Atlantis Pearluster Eyeshadow, Eyeliner Brush, Gaia Collection, General, Limited Edition, Lip Tint, Lotus, Melon Satin Matte Blush, Natural Definition Mascara, Olympia Radiant Finishing Powder, Orchid, Orchid eyeshadow, Spring, Spring Collections, Spring Makeup, Staff Favorites

 

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