What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?” After all, Portland didn’t get its rainy reputation undeservedly. But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!
Our Summer Fling look, created with The Hamptons collection, is easy to apply, but because it uses the beautiful, ocean-blue Southampton eyeshadow, the look is more playful and bright than the more neutral Summer Romance look.
Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!
We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.
Since Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.
If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!
Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website? We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!
In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color. While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.
A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve. For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio. In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.
And if your needs are more basic, we have added two new kit options. First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match. By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match. The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation. This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.
But even with all of these aids, sometimes nothing is better than personalized service. Our makeup artists are still available to answer your color questions.
The final step of celebrating our website's makeover is to do the sort of giveaway that our Facebook fans requested. It's a shopping spree! Enter our giveaway below, and you could be the lucky winner of $100 to spend on at alimapure.com. Wondering what you'd spend it on? We asked a few staffers what they would recommend, and their helpful suggestions follow. They will give you an idea of the different approaches you could take!
Urmila went the route of getting a full face, and she was also closest to spending $100, with a total of $99.50! She would choose her foundation (Beige 4), a blush (her current favorite is Satin Matte Blush in Ginger), a #25 Foundation Brush, a Luminous Shimmer Eyeshadow like Leone to give her some sparkle for special occasions, and a #33 Angle Liner Brush to use for liner and brows.
Robin would invest a little more heavily in brushes, selecting both the #23 Kitten Brush and the #25 Foundation Brush. She would then get her Satin Matte Foundation (Olive 1) and then welcome summer with a Mauna Loa Bronzer, for a total of $98. But Robin would spend that last $2 and even a little extra, to get a couple of samples of Satin Matte and Luminous Shimmer Blushes.
Dea took a slightly different approach. She selected her Neutral 3.5 Satin Matte Foundation, Leigh Luminous Shimmer Blush, Satin Finishing Powder in Keiko, Pearluster Eyeshadow in Champagne, Satin Matte Eyeshadow in Cocoa and Organic Nourishing Lip Balm in Sweet Pea, giving her a complete face, but no brushes, for only $97!
Mary and Terresa both went over their limits, but planned carefully so that they would maximize their dollars. Mary selected the Irresistible Brush Set, which gets her four of our most popular brushes (#25, #17, #35 and #39) for only $55. Then she would get a new Bronzer in Mauna Loa and the Bold! For Green Eyes kit (part of the 3 for $30 promotion), giving her a grand total of only $105.
But just a reminder, you don't have to be female to win this contest. As some of us were putting together our $100 shopping lists, Brian chimed in. What would he do if he won a $100 Alima Pure shopping spree? "I'd give it to my mom!"
And if you aren't the lucky winner of the $100 shopping spree, don't despair. We're also giving away ten Limited Edition eyeshadows from our past collection "vault."
This giveaway is open to all of our amazing fans and customers, the world over. To enter the giveaway, simply follow the instructions below. We’ll be giving away one (1) $100 Alima Pure shopping spree, and ten (10) Limited Edition Luminous Shimmer Eyeshadows. The shopping spree winner will receive a custom promo code to use on the www.alimapure.com website, redeemable for a one-time, $100 purchase. The eyeshadow winners will receive one of our Limited Edition Luminous Shimmer Eyeshadows. The giveaway begins Friday, June 15, 2012 12:01am EST and ends on Monday, June 18, 2012 at 12:01am EST. The lucky winners will be selected on Wednesday, June 20, 2012.
We love this fresh and romantic look that Elizabeth Olsen wore so effortlessly at this year’s Independent Spirit Awards. Peachy pink cheeks and rose golden eyes are simple and perfect for a spring evening out on the town.
01. Freja Luminous Shimmer Blush 02. Silk Pearluster Eyeshadow 03. Martinique Luminous Shimmer Eyeshadow 04. Onyx Satin Matte Eyeliner 05. Alima Pure Brushes 06. Keiko Satin Finishing Powder 07. Sweet Pea Organic Nourishing Lip Balm
Less is more, especially with the Olsens' killer skin! With the #25 Foundation Brush apply one layer of Freja to the apples of the cheeks, best done with the oh-so-fabulous and foolproof #23 Kitten brush.
For the eyes, apply a wash of Silk Pearluster Eyeshadow from lash to brow with the #39 Large Shadow Brush. Next, sweep Martinique Luminious Shimmer Eyeshadow into the crease and upper and lower lash lines to create shadow and depth. For more intensity, line the eyes with Onyx Satin Matte Eyeliner with the #33 Angle Brush.
Finally, quench your lips and enhance their natural color with Organic Nourishing Lip Balm in the shade Sweet Pea.
Welcome to our new "Alima Pure Staff Favorite" series, where staffers pick their one, current favorite product. It is your chance to see what everyone "behind the scenes" chooses to wear, when they have the full line available to them. We started out with Robin, whose current favorite product is our Luminous Shimmer Blush in Garnet.
Robin is pregnant, and maybe partly because of that, or maybe because we haven't had much sun here in Portland up until the last couple of weeks, she loves the brightness of Garnet, and the way it wakes up her complexion. She said, "I like Garnet because it's a bright, refreshing pop of color for paler skin, perfect for when you want a rosy cheek versus a bronzed look." Because she is expecting, Robin especially appreciates that she doesn't need to worry about applying Garnet to her skin. "It seems like pregnant women have to be careful about everything, but I know this doesn't have any dyes or harmful chemicals in it."
We have to admit, we were a little surprised that Robin chose Garnet. After all, it is a bright, vivid shade (one of our top recommendations for deep skin tones), and Robin has relatively fair skin. But once she showed us how great it looks on her, we were sold! Her application tip is to use a fluffy brush, like our #23 Kitten Brush. Several of us immediately added Garnet to our personal wish-lists. To her credit, Robin was surprised at our surprise. She told us, "You shouldn't be afraid of color--try something new!" She's right of course, and embracing a bright shade that we might otherwise overlook is a great way to break free from a color rut!