Were you surprised to find a picture of a person in our newsletter? It is something we've struggled with--putting a model on a page may alienate people who can't identify with that particular model. And the whole issue of Photoshop is problematic. If most cosmetics companies are using Photoshop to alter their advertising images, will we look bad next to them if we don't? We think smart women know that makeup doesn't make skin look flawless, Photoshop makes skin look flawless.
We started slowly, by experimenting with employees on our blog. Our real employees (and friends, sisters and daughters) volunteered to go in front of the camera to show how our makeup looks on real people. Not one reader complained that the women we featured were not gorgeous, 14-year-old models with perfect (or photoshopped perfect) skin, so we knew we were on the right track.
Welcome to the first installment of our Naturally Gorgeous campaign!
Our goal with this campaign is to showcase women. Women who have complex personalities and lives, diverse interests and concerns - and none of them need a trunk of products or a Photoshop expert to look Naturally Gorgeous. They are all gorgeous without a bit of makeup on their skin because of who they are and what they do, but we had fun enhancing their natural beauty with Alima Pure. We hope you enjoy meeting them!
Tara is a true northwest girl - born and raised in Washington state and a graduate from the University of Idaho. She lives in Portland where she works in advertising. Tara is an animal lover with an interesting approach – she recently adopted a cat to keep her dog company while she’s away at work. She’s been wearing Alima Pure for about 3 years.
AP: What surprises people about you?
TS: That I don’t really have a problem speaking my mind, or letting my personal views come out. People think I am quiet, but I say what I think.
AP: What inspires you?
TS: Making people proud of my accomplishments inspires me to do better in general.
AP: How do you define beauty?
TS: I think it comes more from confidence than physical beauty.
AP: Who would you invite to your fantasy dinner party?
TS: John Lennon, John F. Kennedy, George Harrison, Grace Kelly, Marilyn Monroe and myself.
AP: Wouldn’t you be a little concerned, having both JFK and Marilyn there?
TS: Not at all. You need some drama to have a good dinner party!
AP: What type of music are you loving lately?
TS: I’ve been listening to a lot of acoustic country.
AP: What is your biggest makeup challenge?
TS: Until I found Alima Pure, it was finding a foundation that didn’t feel heavy but still gave me great coverage.
To get Tara’s look:
We went with yellow and orange-based shades to emphasize Tara’s gorgeous blue eyes, as if they need any more emphasis! Buttercream Luminous Shimmer Shadow was applied with a #37 brush from her crease to her brows, and Leone Luminous Shimmer Shadow went from lashes to crease with the #39. Brown Sugar Luminous Shimmer Shadow went in the crease with the #36 brush. A damp #33 Angle Liner Brush dipped in Paparazzi Luminous Shimmer Eyeliner lined her upper lashes, and a bit more Leone smudged under her eyes with the #31 Fine Liner Brush.
That is the question. And the answer is not as simple as it may seem at first blush.
Ads from Lancome and Maybelline featuring Julia Roberts and Christy Turlington were recently banned in the UK for extensive Photoshopping. This is a timely discussion for Alima Pure, as we have recently begun to use images of women on our blog and are gearing up to do more with photos of faces. We have struggled a bit with the question of image manipulation.
We always knew we did not want the highly Photoshopped images you find in glossy magazine ads. We understand the role those kinds of images play in the beauty industry and we would like to play a very different role.
We choose to use real women rather than professional models because in our experience, women want to know how makeup might look on them. But whether we use professional or non-professional models, it often happens that the model will have a blemish that cropped up overnight, or a bra-strap will suddenly peek providing a distraction in an otherwise beautiful shot. In our blog, we have used our co-workers, as well as some friends and family members. We want them to feel comfortable sitting down to be photographed, knowing that we won't publish a photo of them with a brand new pimple or spinach in their teeth.
But there are things we won't change with Photoshop. One is the overall texture of a woman's skin. As one of our Facebook fans said, she likes pores! We like pores as well. And we like freckles, and even smile lines. We like the lopsided grins and the imperfect lashes that make every woman unique and interesting. We especially like the stories that each woman has, the seeming contradictions in her personality that make her a wonderful friend, business leader, mother or sister. In the future, we hope to talk more about those things, but that's a blog post for a different day.
For now, you have our word that while we will use photoshop to change small things, we will not use it to change the way our makeup looks on our models. We won't be removing lines, freckles or pores; we won't be changing the colors; and we absolutely will never change the shape of a model's face, body or features. We believe women are naturally gorgeous, and so that's how we will present them. Natural AND gorgeous.
We're delighted to have you join the conversation about natural beauty, healthy living, cosmetic safety, and whatever cool, fun topics happen to strike our fancy. We'll be testing skincare products, doing mineral makeup makeovers, chatting with practitioners and cosmetic chemists about the latest, greatest (and not so great) developments in the field, and even submitting ourselves to strenuous spa evaluations. We're passionate about green beauty, and look forward to your thoughts and ideas on the topic. Pour yourself a cup of tea, and make yourself at home. We look forward to hearing from you!