Stuff a stocking in a snap!

Posted on December 09, 2011 by terresa | 0 Comments

You've probably whittled down your holiday shopping by this point, and maybe you're stuck where many of us at Alima Pure are...the teachers, the co-workers, the cousins, the "I should have something handy in case so-and-so forgot were weren't going to exchange gifts this year." We think we have the perfect solution--our Under the Mistletoe Collection!


This handy set of three of our Organic Nourishing Lipbalms comes packaged in our signature Alima Pure bag, all you really need to add is a ribbon and gift tag. And the shades cover a wide range, so they will work for most everyone!

Acai is our palest, shimmery pink - perfect for when you just want a hint of color, but a lot of moisture.

Rhubarb is a medium pink with no shimmer - on fair skins it really shows up, on medium and deeper skin tones, it provides a subtle, warm pink.

Fig is a deeper, bronzed plum shimmer - in all honesty, we have never found anyone that can't wear it.

This perfect little set is available now through late December for only $16, and is a $28 value.

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Posted in Alima Makeup, General, Holiday, Holiday Collection, Holiday Gift, mineral lip balm, mineral makeup, mineral makeup gift collections, natural beauty, natural cosmetics, natural lipbalm, natural makeup

Glam it up with a little Holiday Glow!

Posted on December 01, 2011 by terresa | 0 Comments

Holiday Glow This week Alima Pure has a special on three of our Luminous Shimmer Powders (your choice of Lumina, Sorbet or Dolce) and the amazing #21 Buff Brush for only $25. This great value makes a great gift and is also a fun way to treat yourself, but how exactly do you use a shimmer powder?

During the holidays, it is fun to add a bit of glam to your regular look with a touch of shimmer on the tops of the cheekbones or under the brow bone. If confined to these two areas, there is no reason you can't wear shimmer powder during the day.

At night, let your imagination run wild! In addition to the brow bone and cheekbones, you can dab a small amount of shimmer on the bridge of the nose and the chin, and run a bit across the forehead. Or if you are truly not shimmer-phobic, tap out some of your Satin Matte Foundation into a bowl or on a paper towel and mix a small amount of the shimmer powder in, to give you a subtle, but radiant glow. You can also apply the shimmer powder to the lips, either mixed with your favorite lip color, or dabbed on top (focus on the center of the lips, don't go clear out to the sides). If you apply a small amount to the center of your lower lip, you can create a pouty, fuller look.

If you are wearing something that is either low-cut or has a wide neckline, dust shimmer on exposed skin. If you're wearing bare shoulders, carry the shimmer across your shoulders, gradually blending it down the arms.

If you're wearing a skirt, pour some body lotion into your hand and then tap shimmer powder on top. Mix the two well and apply to your legs. Don't go overboard here, because you don't want it to rub off on everything you touch. Just a tiny bit will adhere nicely with the lotion and should wear for hours.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, Deal of the week, General, highlighter, Holiday Gift, makeup, mineral, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, mineral shimmer powder, natural beauty, natural cosmetics, natural makeup, natural makeup tips, taklon brushes, Tips & Tricks

Introducing Rahel, our Naturally Gorgeous Model

Posted on November 29, 2011 by terresa | 2 Comments

Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.

We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!

AP: Where were you born?

RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.

AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?

RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.

AP: What do you do for fun?

RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.

AP: What do you really care about?

RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.

AP: What inspires you?

RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.

AP: What scares you?

RN: Ignorance.

AP: How do you define beauty?

RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.

AP: What makes you feel beautiful?

RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.

AP: What surprises people about you?

RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.

To get Rahel’s Look:

We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.

For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.

For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.

Please click to learn more about the work of the Hamlin Fistula Hospital.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral eyeshadow, mineral lip balm, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Naturally Gorgeous, taklon brushes

Update your makeup bag for winter

Posted on November 04, 2011 by terresa | 0 Comments

The sudden drop in temperature here leaves no doubt, winter truly is just around the corner!  And as the weather changes and the last traces of any tan you had fades into oblivion, you may want to consider updating the contents of your makeup bag for the season.

Comfort is key when the weather gets colder, so it is always a good idea to have a moisturizer that you can apply to hands, elbows or even your face when you really need some moisture.  Coconut oil is a great choice, you can easily transfer some from a larger container into a small jar, and because it is solid at room temperature, you don't need to worry about leaks or spills.

To add a little color back to your face, carry a bronzer that is slightly darker than your natural skintone and a blush with a rosier tone.  Satin Matte Blush in Antique Rose, Honey Rose and Desert Rose are great options, as are Bronzers like Maricaibo, Mauna Loa and Trinidad.

When the skies are dull, add a bit more brightness to your look with a Luminous Shimmer Eyeshadow with not-so-subtle sparkle.  Buttercream, Venus, Paris or Leone are easy to sweep all over the eye area and look great with or without a contour color.

Finally, switch from a drying lipstick to our moisturizing Organic Nourishing Lip Balm.  Cranberry gives lipstick-like coverage, but provides anti-oxidants and moisture at the same time.

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Posted in Alima Makeup, Alima Pure, coconut oil, cold weather skin care, General, mineral eyeshadow, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Skin Care, Tips & Tricks

Meet Jenn, our second Naturally Gorgeous model!

Posted on November 01, 2011 by terresa | 2 Comments

 Meet Naturally Gorgeous Model Jenn Meet Jenn, the second of our Alima Pure Naturally Gorgeous models.

When we first met Jenn, we were captivated by her ready smile and natural exuberance. She’s one of those people who, after spending just a short period of time in her presence, you feel as if you have known her for years. And if you did, maybe you’d be lucky enough to be invited to a dinner party at her house…she is apparently a fearless hostess! Read on to see…

Alima Pure: What do you do for a living?
Jenn: Office Manager at a High Tech company in downtown Portland – I fondly think of myself as the “den mom.”


AP: What do you do for fun?
J: Ride my bikes, bird-watch, travel the world, bake, read non-fiction.

AP: Pets?
J: One black and white cat named Dorothy Rabbit – the softest cat in the world, we sell tickets!

AP: What do you really care about?
J: I care about the health and well being of the planet and the health and well being of all the creatures on it.

AP: How do you define beauty?
J: Someone who respects herself and has balance in her life is always beautiful. Intelligence, honesty and humor are wonderful beauty aids.

AP: What inspires you?
J: Nature, music, kind people.

AP: What scares you?
J: People who have made up their minds about everything. Meanness. Going downhill really fast on my bike.

AP: What surprises people about you?
J: That I live in Portland and I don’t drink beer OR coffee!
(AP Note: That really IS surprising!)

AP: Who would you invite to your fantasy dinner party?
J: Julia Child, Albert Einstein, MFK Fisher, David Attenborough, Eleanor Roosevelt, Pablo Neruda, Jane Goodall.

AP: Really? Julia Child? Would you do the cooking yourself?
J: Yes, I think I would cook for Julia Child. One of my favorite things I learned from her books is that she very firmly says "“....never apologize for the food you prepare...I don't believe in twisting yourself into knots of excuses and explanations over the food you make... Usually one's cooking is better than one thinks it is. And if the food is vile,...then the cook must simply grit her teeth and bear it with a smile- and learn from her mistakes.” She also says that you don't have to cook fancy or masterpieces, just good simple food from fresh ingredients - I can do that! Can't you just hear her voice saying that? Love her. (Quotes from Julia Child, My Life in France.)

AP: What makes you feel beautiful?
J: Smiling, exercise and spoiling my skin with care.

AP: Do you have any beauty challenges?
J: Mostly my own insecurity - I constantly have to refrain myself from comparing myself physically to all the beautiful women in the world - it seems to be a bad habit women get themselves into. After I work on that discipline. I mostly have to work on keeping my activity level up so I'm comfortable in my clothes. I also have very fair and pinky-blotchy skin, which I'm horribly self-conscious about. I like to feel like my nose isn't red like a strawberry and my vitiligo isn't too obvious!

We think Jenn is Naturally Gorgeous! To get her look:

We started with our Color Balancing Powder in Pistachio, applied with the #25 Foundation brush to tone down a little redness. We then applied Satin Matte Foundation in Neutral 2 with a #25 brush, and then used some on the #3 Concealer brush where she needed a little extra coverage. Then we added a bit of Satin Matte Blush in Pink to the apples of her cheeks with our #17 Blush Brush.

On her eyes, we used Satin Matte Eye Shadow in Fawn as a base, from lashes to brows, with the #37 brush. This matte shade is great for neutralizing the lid color so that colors show up more true. We then contoured the crease with Satin Matte Eye Shadow in Putty and the #36 brush. On the lid, we added a bit of Luminous Shimmer Shadows in Aubergine and Black Orchid, both with the #36 brush. The eye was lined with Luminous Shimmer Eye Liner in Carnevale on a damp #33 brush, and her brows were filled in with Satin Matte Shadow in Raven on a dry #33 brush.

We slicked Organic Nourishing Lip Balm in Rhubarb on Jenn’s lips, and she was ready for her close-up!

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Posted in Alima Pure Naturally Gorgeous, Alima Pure Profiles, General, mineral makeup, natural beauty, natural makeup, Naturally Gorgeous

Isn't it amazing?

Posted on October 13, 2011 by terresa | 12 Comments

Alima Pure Before and After Photos When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?

But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.

That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy.  The details about what we used on each of them are also found on that page.

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Posted in Alima Makeup, Alima Pure, Before & After, General, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty

Introducing Tara, our first Naturally Gorgeous model

Posted on September 28, 2011 by terresa | 2 Comments

Were you surprised to find a picture of a person in our newsletter? It is something we've struggled with--putting a model on a page may alienate people who can't identify with that particular model.  And the whole issue of Photoshop is problematic.   If most cosmetics companies are using Photoshop to alter their advertising images, will we look bad next to them if we don't?  We think smart women know that makeup doesn't make skin look flawless, Photoshop makes skin look flawless.

We started slowly, by experimenting with employees on our blog. Our real employees (and friends, sisters and daughters) volunteered to go in front of the camera to show how our makeup looks on real people.  Not one reader complained that the women we featured were not gorgeous, 14-year-old models with perfect (or photoshopped perfect) skin, so we knew we were on the right track.

Welcome to the first installment of our Naturally Gorgeous campaign!
Our goal with this campaign is to showcase women. Women who have complex personalities and lives, diverse interests and concerns - and none of them need a trunk of products or a Photoshop expert to look Naturally Gorgeous.  They are all gorgeous without a bit of makeup on their skin because of who they are and what they do, but we had fun enhancing their natural beauty with Alima Pure.  We hope you enjoy meeting them!

Tara is a true northwest girl - born and raised in Washington state and a graduate from the University of Idaho. She lives in Portland where she works in advertising. Tara is an animal lover with an interesting approach – she recently adopted a cat to keep her dog company while she’s away at work. She’s been wearing Alima Pure for about 3 years.

AP: What surprises people about you?
TS: That I don’t really have a problem speaking my mind, or letting my personal views come out. People think I am quiet, but I say what I think.

AP: What inspires you?
TS: Making people proud of my accomplishments inspires me to do better in general.

AP: How do you define beauty?
TS: I think it comes more from confidence than physical beauty.

AP: Who would you invite to your fantasy dinner party?
TS: John Lennon, John F. Kennedy, George Harrison, Grace Kelly, Marilyn Monroe and myself.

AP: Wouldn’t you be a little concerned, having both JFK and Marilyn there?
TS: Not at all. You need some drama to have a good dinner party!

AP: What type of music are you loving lately?
TS: I’ve been listening to a lot of acoustic country.

AP: What is your biggest makeup challenge?
TS: Until I found Alima Pure, it was finding a foundation that didn’t feel heavy but still gave me great coverage.

To get Tara’s look:

We applied Beige 4 with a #25 brush, then swirled Soft Plum Satin Matte Blush to the apples of her cheeks and blended it back towards her hairline.

We went with yellow and orange-based shades to emphasize Tara’s gorgeous blue eyes, as if they need any more emphasis! Buttercream Luminous Shimmer Shadow was applied with a #37 brush from her crease to her brows, and Leone Luminous Shimmer Shadow went from lashes to crease with the #39. Brown Sugar Luminous Shimmer Shadow went in the crease with the #36 brush. A damp #33 Angle Liner Brush dipped in Paparazzi Luminous Shimmer Eyeliner lined her upper lashes, and a bit more Leone smudged under her eyes with the #31 Fine Liner Brush.

To finish, we filled in her brows with Brunette Satin Matte Shadow on the #33 Angle Liner Brush. Lips were glossed with Fig Organic Nourishing Lip Balm.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Alima Pure Profiles, General, natural beauty, natural makeup, Naturally Gorgeous

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