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Travel Destinations

One of the great things about working at our office is the camaraderie among coworkers. We are always sharing articles and recipes and showing each other ridiculous videos on YouTube or pictures from our weekend. Now that summer is upon us, you’ll often find us excitedly discussing our weekend explorations and upcoming vacation destinations, which is always accompanied by suggested needs for our adventures. Today, we thought we would take the conversation outside of the office and extend our must-haves to you all.

Travel Essentials from Alima Pure

Hannah is taking off to Los Angeles next month and staying with friends in Santa Monica. Since a trip to LA is not complete without a hike in Griffith Park, she will be bringing breathable Nike attire for an active afternoon in the hot summer heat. (She definitely won’t be forgetting her water bottle for this one.) Comfortable flats are a necessity as she likes to walk everywhere, and where better to wander than the Santa Monica pier? Of course Weleda Skin Food and one of our nourishing Lip Tints goes everywhere with her, as well as her staple Rayban Wayfarers.

A ladies’ vacation is taking Sarah to Sayulita and the only time she plans on not being in the ocean is when she’s sleeping and eating – but that means she’ll be layering on Alba Revitalizing Green Tea Sunscreen and their After-Sun Lotion and replenishing her locks with John Masters Organics Lavender and Avocado Intensive Conditioner to avoid any damage from the intense rays.

A different and closer coast, but equally as relaxing and enjoying, is where you’ll find Candice on the San Juan Islands in Washington. Packed in her Everlane Casual Petra bag, you’ll find the perfect beach blanket and a captivating summer read, a beach dream team. (Might we recommend Everything I Never Told You?)

Urmila is off to both coasts, finding herself in Los Angeles and New York City and her ultimate summer travel must have? A fresh manicure and pedicure.

Tell us, where is YOUR summer taking you? And what are you taking along with you?

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Makeup on the Go: The Essentials

As someone who is constantly running from one place to the other, often switching shoes at stoplights and blindly applying lipstick just hoping for the best, I’ve come to really appreciate the immediacy and versatility of beauty products.  So how do I convincingly arrive at work looking well put together (and not like I just hopped off my stationary bike at spin class with just a few minutes to spare)? Easy! It’s makeup on the go. These four products are all I need.

Get the Look

Our Satin Matte Foundation is great for all over coverage, and also wonderful when you simply need a spot treatment for only certain areas of your skin. With a swift, smooth application, you can combat any discoloration or flatness and present a smooth, flawless complexion.

Our Lip Tints not only provide the perfect boost of color for your lips, they also help to enhance the cheeks in a pinch! Simply dot onto the apples of your cheeks and then blend out and up with your fingers along the cheekbone for a natural looking flush. The best two-in-one combination!

The ultimate trick to brightening your look is no secret, but it works magic all the same… Mascara. One or two coats to your lashes is almost as awakening to your appearance as a few espressos.

Final touch? Separate and define your lashes with the comb part of our Brow Brush + Comb, and then smooth and groom your brows with the brush side.

Easily achieved, effortlessly polished. Getting ready on the go has never been easier.

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Link Love: Summer Edition

The sun-drenched, hot weekend just passed in Portland and most of us did our best to soak up every bit of the sun that we could and take advantage of the playground we call the Northwest – whether we were relaxing at the beach, picking berries on Sauvie Island, or hiking in the Gorge.

Link Love: Our Summer Favorites

It’s more important than ever this time of year to make sure you are protecting and hydrating your skin. We love Naturopathica Lavender Protective Moisturizer with SPF 17 to provide your face with nourishing protection from the strong rays.

Want a captivating summer read perfect for backyard lounging? Lose yourself in Paula Hawkins’ new thriller The Girl on the Train or indulge your literary senses with Maggie Nelson’s The Argonauts.

As if the beach couldn’t get any more fun, try laying out on this charming Kate Spade picnic blanket that conveniently rolls up into a transportable tote.

Speaking of picnics, Vegetarian Times has planned the perfect one for you and your friends. Just don’t forget the rosé!

If you can’t make it to the beach, mimic the ocean’s effects with your own DIY Sea Salt Spray to give off the illusion of a day spent splashing among the waves.

Indie band Belle and Sebastian and summer go hand and hand with each other for me, which is why their newest album Girls in Peacetime Want to Dance has been playing continuously in my car or through my headphones.

Our Luminous Shimmer Eyeshadow in Shell from our new collection is a go to for an easy and effortless subtle summer look.

And of course, the ultimate summer accessory! A protective Lip Tint that provides just the right boost of color.

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INSTAGRAM GIVEAWAY: #summeroftides

We’re kicking off summer with an Instagram giveaway – all you have to do to enter is show us how you’re starting yours!

Instagram giveaway


1.     Follow @alimapure on Instagram.
2.     Post a photo that captures the essence of summer – adventures, activities, anything!
3.     Tag @alimapure and hashtag #summeroftides.
4.     Keep sharing! There is no limit to the amount of times you enter.

The winner will receive the complete Tides collection.

Contest ends Friday, June 26 and we will announce the winner on Monday, June 29th.

No purchase necessary to enter or win contest. Open to US residents only, ages 18 and older. Void where prohibited. Contest begins June 19th, 2015 and ends June 26th, 2015 11:59pm PT.  Winner will be announced June 29th, 2015. Offer cannot be redeemed for cash.

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Get the Look: Cobalt

Looking for a playful way to heighten your summer look? Our colorful summer collection allows for effortless pops of color suited for any occasion. One of our personal favorite looks is a bright touch of Cobalt balanced with a natural, glowing face. (And the best part is that it takes less than three minutes to do!)

Cobalt, the perfect pop of color eyeshadow for summer
1. Gently apply our Satin Matte Foundation all over your clean face with the #25 Foundation Brush to even the skin tone, layering as needed for desired coverage.
2. Take the #23 Kitten Brush and lightly sweep our Sandstone Highlighter over the cheekbones, forehead, and nose for a glowing complexion.
3. Pop Wild Rose on the apples of the cheeks with #17 Blush Brush.
4. Using a damp #33 Angle Liner Brush, apply Cobalt to the top lash line starting from the center and working outwards for a bold, graphic look.
5. Add a soft boost of color with our Lip Tints in either Honey, Petal, or Paprika for a flawless finishing touch.

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How to Contour like a Pro in Just Three Steps

First things first: what exactly IS contouring? Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth. If it sounds intimidating or time consuming, it’s not – at least not with our Contour Powder in Sombra created specifically for this defining trick.

How to Contour like a pro

1. With our #7 Half Moon Brush, lightly sweep Sombra in the hollow of your cheekbones (where you feel the dip beneath the bone), down the sides of the nose, along your hairline and jawline, and in the depth of the temples.

2. Blend and soften the edges, feathering outward.

3. Dust your now sculpted canvas with our Highlighter using the #23 Kitten Brush across your cheekbones, nose, and underneath the eyes for an added natural glow.

What did we tell you?! Easy!

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Introducing Tides

Summer is here and with it comes our newest collection inspired by the vibrant oceanic life which calls on the iridescent shades of the surf, sand, and sea.

Sage A fresh green eyeshadow for summer
Brighten your complexion with Sandstone, a sheer, wearable Highlighter created to give your complexion a natural, healthy glow.

Wild Rose, a a dusted pink Satin Matte Blush, complements your natural flush by bringing vibrant warmth to the cheekbones.

Our Satin Matte Eyeshadows allows for heightened intensity or subtle enhancement with the striking, richly pigmented Cobalt, a vibrant marine, or the soft matte hues of Sage, a muted pastel green, and Aquamarine, a pale blue.

Effortlessly highlight your eyes with the ultra-wearable pearlescent cream shade in Shell, a Luminous Shimmer Eyeshadow.


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Eyeshadows for Brown Eyes

Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades to highlight the subtle flecks in your irises, the wide array of colors to animate your eyes is almost endless. When in doubt, you can always rely on the color wheel, which makes teals, blues, greens, and purples a very safe bet and fun pop of color.

best eyeshadow for brown eyes

With so many options, how do you choose? Here are some of our favorite shades to accentuate your lovely brown eyes.

Satin Matte Eyeshadow in Fleur, Camellia, Bramble, Lilac, and Cocoa.

Pearluster Eyeshadow in Silk, Amethyst, Mocha, Topaz, and Cypress.

Luminous Shimmer Eyeshadow in Leone, Paris, Aubergine, Navy, Tigereye, Martinique, and Afterhours.

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Link Love

Link Love: Alima Pure's latest favorites from around the world and webThe President isn’t the only thing gracing Oregon this week… the sun has been, too.  It has us itching for the weekend, which will mark the start of one of our staffer’s quest to complete all of the 20 Oregon hikes favorited by Travel Oregon.

Looking to relax after a long hike (or long day)? A refreshing drink mixed with this delicious elderflower and coriander vodka infusion might do just the trick!

Finally! French founder of Caudalie Paris, Mathilde Thomas, reveals her beauty secrets with The Zoe Report.

Speaking of French gems, ending the evening by revisiting the beloved classic film Funny Face with our ultimate beauty crush Audrey Hepburn looks to be in the cards one night this weekend.

We love the “Strong is the New Pretty” message photographer Kate Parker is sending to girls in her new series.

This behind the scenes video of NYC ballet dancers being photographed by Omar Robles on the streets of New York has us completely in awe.

Ten influential women share with Well+Good the most meaningful health and beauty practices passed down from their mothers.

When we talk about influential women, Iris Apfel always comes to mind, and with her quotes on fashion it’s clear why.

Need a pick me up? This video is here to help. (Warning: you will laugh, and probably cry, at the unbearable cuteness and spend too much of your day repeatedly hitting play.)

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Retailer Spotlight: Les Cérats

CERATS FOR BLOGWe couldn’t be more honored to share that Les Cérats is one of our newest retailers in Bordeaux. The sophisticated and sleek boutique has us in good company with natural beauty lines Dr. Hauschka, Tata Harper, Indemne, and Anakaé, to name just a few.

Les Cérats was created with the belief that we can care for and nourish ourselves without compromising our skin and hair with unnatural ingredients, and is dedicated to providing the best natural beauty products to ensure that we are able to do just that.


Everything in the beautiful Les Cérats boutique has been created or is there with intention – from the clean, wooden detailing to the comfortable, relaxed sitting area to the products they carry. If you find yourself in Bordeaux, wander in and treat yourself to a welcoming and luxurious experience.

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Reintroducing: Lip Tints

lip-tint-2_1024x1024You’ve been asking and we have been listening! Our newly formulated Lip Tints keep the best elements of our old formula while offering nourishing ingredients and a subtle peppermint scent.

Camellia Oil, Pumpkin Seed Oil and Pomegranate Oil provide a healthy dose of antioxidants while soothing Beeswax and Olive Oil help heal and protect dry lips. Our five new shades offer a perfect boost of pure, mineral based color. With the weather getting warmer, Lip Tints are a great option for relaxed summer days.

All of our sheer Lip Tints complement most skin tones, but if you are having difficulty choosing just one out of the beautiful shades, let us help you:

A soft, peachy nude, Honey is incredibly flattering on medium skin tones.

Paprika is a muted terracotta that works wonderfully with warm skin tones.

Blackberry, a sheer merlot, and Rosewood, an iridescent cocoa, are perfectly suited for darker skin tones.

Because of it’s universal hue, our neutral pink, Petal, complements just about anyone.

(Bonus tip: Lip Tints pair well with our Velvet Lipsticks, too. Layer over your lipstick for a glossier finish or under for a layer of protective primer!)

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Retailer Spotlight: Palace

Palace is a thoughtfully curated, magical haven for everything you have ever wanted and all the things you didn’t even know you need. This Portland gem is a clear extension of the woman behind the unique store, Charlotte. Bright and warm, when you meet her it’s difficult to not immediately ask her to tea to discuss, well, anything and everything. Tea didn’t happen, but luckily these nine questions did.


1. What inspired you to open your own store?

I think decades of working at crappy jobs, a strong work ethic, and a dab of wanting to create something meaningful on top would be the best description.

2. What are your favorite Alima Pure products you carry and why? 

I LOVE the Alima brushes. Until Alima Pure I had never invested in high quality brushes and it makes all the difference.

3. What are you currently obsessed with? 

Downton Abbey, lasagna and benches.

 4. What do you do to stay healthy?

I run, weight train and eat bread.

 5. When you’re feeling weighed down, where do you go or what do you do for a burst of inspiration?

Loyly is the best revitalizing treat you can give yourself, the best is to go with a girlfriend and get their cleansing tea.

 6. Please share one of your favorite recipes (food, or drink!). 

Bread, butter, wine.

 7. What’s your favorite thing about living in the Portland? 

The beautiful, creative and independent women.

  8. Do you have a mantra you live by everyday?

Power for good.

 9. What’s your weirdest habit?

I really enjoy cleaning my ears. A lot.

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