Introducing Neutral 3.5

Posted on June 30, 2011 by terresa | 4 Comments

The customers spoke, and we listened! It has become clear to us, over the years, that the shade difference between our Satin Matte Foundation in Neutral 2 and Neutral 3 is rather small, while the difference between Neutral 3 and Neutral 4 is definitely larger. If we were talking about a shade other than Neutral 3, it wouldn't be too difficult for us to just reformulate Neutral 3 to be a little bit darker, but considering that it is one of our very best-selling shades, that seemed a bit unfair to our loyal customers. So we've decided to split the difference! We created a new shade, now known as Neutral 3.5, that is half-way between Neutral 3 and Neutral 4. If you have purchased Alima Pure from one of our retailers who carries our products with Spa names, this new shade is the same as Wheat. If you have been a Custom Blend customer, ordering 50% Neutral 3 and 50% Neutral 4, you will now be able to order the same shade, named Neutral 3.5.

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Posted in Alima Makeup, Alima News and Info, General, mineral makeup

It's amazing what a little Pistachio can do!

Posted on June 17, 2011 by terresa | 3 Comments

Several years ago, when Alima Pure created our Color Balancing Powders, I have to confess, I was worried. As someone who has an excess of redness in the cheek area, I had tried green "correcting" products many times in the past. The problem with each and every one I tried was that instead of ending up looking red, I ended up looking green...not a real improvement, in my opinion! Kate was still formulating all of the colors at that time, and she took my fears to heart. She ended up with our Pistachio, which is green, but not glaringly so. Softened by beige, this little gem tones down redness without leaving a hint of green to show through your foundation. Most people who use Pistachio find that they need to use considerably less foundation than they otherwise would.

To illustrate how amazing it can be, we photographed Alyssa, the beautiful sister of our amazing photographer, Kara. Alyssa swears by Pistachio, and graciously allowed us to photograph her with a bare face.  On the left, Alyssa with nothing on her face. On the right, Alyssa with ONLY Pistachio. Amazing, isn't it?

Because she was such a great sport, we finished Alyssa's look, applying her foundation in Neutral 2, Luminous Shimmer Blush in Freja, Pearluster shadows in Cassis and Amethyst, and Organic Nourishing Lip Balm in Rhubarb. Radiant!

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Posted in Alima Makeup, Before & After, General, mineral makeup, mineral makeup techniques, natural makeup tips, Tips & Tricks

Alima's new Nourishing Lipbalm is here!

Posted on May 04, 2011 by kate | 2 Comments

 

Alima Pure Organic Nourishing Lipbalm

It's been two years in the making, and we are thrilled with the result - we hope you are too! Our new Organic Nourishing Lipbalm is the perfect combination of incredible organic ingredients from certified producers and premium natural mineral pigments. We wanted it to feel amazing, smell great and deliver rich color. We also wanted it to be a great green beauty tool – elegant enough for any natural makeup lover to carry and use. Organic White Tea and Pomegranate antioxidants nourish and protect your lips for hours.

Though the formulation, ingredients, and packaging are new the colors are familiar favorites - including Acai (soft shimmering pink), Cranberry (sheer deep red), Fig (shimmering bronzed plum), Holly Berry (sheer neutral red), Mango (shimmering coral pink), Natural (untinted), Rhubarb (medium neutral pink) and Sweet Pea (shimmering copper rose). The lipbalm comes in an adorable slim tube and sells for $7.

Find it online >>

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Posted in alima pure lipbalm, General, mineral makeup, natural organic lipbalm

Alima Pure Profile: White Rabbit Beauty

Posted on January 04, 2011 by kate | 2 Comments

We're delighted to introduce Jean Knight from White Rabbit Beauty, one of Alima Pure's Online retail partners. White Rabbit Beauty carries a full line of natural cosmetics and skin care products, and is based in lovely Half Moon Bay, California.

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Posted in Alima News and Info, Alima Pure Profiles, mineral makeup

Alima Pure Holiday Glam Collection

Posted on December 08, 2010 by kate | 0 Comments

Need a last-minute treat for a teacher, hostess or perhaps just for a little something extra for someone special? Alima Pure's Holiday Glam Collection to the rescue! This adorable little brown pillow-box comes tied with a lovely ribbon, ready for you to attach a tag and give

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Posted in Alima News and Info, mineral makeup, mineral makeup gift collections

So, what's a B Corp?

Posted on November 18, 2010 by kate | 0 Comments

You already know we’re focused on more than our bottom line. We not only create great mineral makeup, but we also create value for our local community and our planet. You may not know we’re part of a community of businesses that meet the same high standards we do--Certified B Corporations.

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Posted in Alima News and Info, Alima Pure, mineral makeup, mineral makeup safety

Alicia Silverstone loves Alima Pure!

Posted on November 17, 2010 by kate | 2 Comments

And of course the feeling is mutual. She chose Alima as her favorite mineral makeup line in an interview with Allure. Alicia has been getting the word out about eco conscious vegan living through personal appearances and her delightful blog The Kind Life.

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Posted in Alima News and Info, Alima Pure, mineral makeup

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