Get the Look: Gaia Spring Collection

Posted on March 12, 2014 by Alyson Hancock | 0 Comments

Greek mythology tells us that out of Chaos Gaia was born.  As the creator of the universe she is mother earth, and everything that exists in the world originates from her.  Gaia represents strength, power, creation, and maternal nurturing.  Inspired by this, we created a collection of strong earth tones.  Our Gaia Collection features two Limited Edition Eyeshadows, and our all new Limited Edition Radiant Finishing Powder. The eyeshadow in Chaos is a fiery copper, Celestial eyeshadow is a deep blacked gold, and Radiant Finishing Powder in Sacred is a soft glowing peach.  Together these shades create a strong and enchanting look.  Follow these simple steps to achieve this powerful look:

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1. Start by applying a sheer layer of Satin Matte Foundation (Sara’s shade is Warm 1) using the #25 Foundation Brush.

2. With the #17 Blush Brush add just a touch of Satin Matte Blush in Carnation to the apples of the cheeks.

3. Lightly dust Radiant Finishing Powder in Sacred along the forehead, cheekbone and jawline; as you would with a bronzer or highlighter.  The #23 Kitten Brush is the perfect tool for the job, this way you will get a sheer glowing application.

4. With the #37 Eye Blending Brush sweep the Sacred Radiant Finishing Powder from the lash line to brow bone. This acts as a nice base and brow bone highlight.

5. Pick up a small amount of Chaos on the #39 Large Shadow Brush. Then work the shadow into the bristles, spritz with water, and pat the shadow onto your lid and into the crease.

6. Dampen your  #33 Angle Liner Brush with water and blend with Celestial to create a liquid liner.  Apply Celestial to the upper and lower lash line for intense definition.  Bring the line as close to your lashes as possible..  Extend the liner slightly past your natural lash line and wing it up for an eye widening effect.

7..  With the #36 Pointed Crease Brush blend (dry) Celestial along your crease, but concentrate the color along your outer crease.

8. Coat your lashes with several layers of Natural Definition Mascara in Black to add drama.

9. Finish the look with Rhubarb Lip Tint to moisturize and enhance your natural lip color.

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Posted in 2014, Eco Makeup, Gaia Collection, General, Get the Look, Green Makeup, Limited Edition, Mineral Makeup, Powerful, Radiant Finishing Powder, Sets, Spring Collections, SpringCollection

Introducing Orchid Limited Edition Eyeshadow

Posted on February 18, 2014 by Clarissa | 0 Comments

Orchid is a modern and versatile shade that enlivens the skin for both cool and warm undertones. This semi-matte pearluster shadow is a soft shimmering fuchsia—the perfect hue for different makeup looks and complementary to many hair, eye and skin tones. Orchid also pairs well with shades of lavender and pink, such as the featured the mineral blushes and mineral eyeshadows in our In Bloom makeup trios.

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Posted in Alima Makeup, Alima News, Alima News and Info, Color Crave, Color Story, General, In Bloom, Makeup Collection, Makeup Sets, mineral eyeshadow, mineral makeup, New Product, Orchid, Pantone, Radiant Orchid, Spring, Spring Collection, staff favorites, Winter Collection

Alima + Fetch = Love Is In Bloom Giveaway

Posted on February 11, 2014 by Clarissa Fong | 1 Comment

Some things are just meant to be together! Alima Pure has teamed up with the fetching folks at Fetch Eyewear to offer this exclusive giveaway just in time for Valentine’s Day.

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Posted in Alima News, Fetch Eyewear, Giveaways, Mineral Blush, Mineral Eyeshadow, Mineral Makeup, Promotions, Seasonal, Seasonal Collections, Spring, Valentines Day, VDay, Winter

20% Off Luminous Shimmer Eyeliner - This Week Only!

Posted on February 04, 2014 by Clarissa Fong | 0 Comments

We want your eyes to shimmer and shine…just like you! Luckily for you, our mineral eyeliners are on sale this week for 20% off, or $10 each! Click to see the list of colors, or visit our weekly makeup sales online for new and exciting deals and promotions.

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Posted in Alima Makeup, Alima News, Alima News and Info, Deal of the week, Eyeliner, General, Mineral Eyeliner, mineral makeup, natural makeup, Promotions, Sales, Tips & Tricks

Thank You for B-ing the Change by Choosing Alima Pure

Posted on January 30, 2014 by Clarissa Fong | 0 Comments

As a B Corp certified organization, Alima Pure is pleased to support the B the Change campaign, a global movement to celebrate and reward people using business as for good this month!

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    Posted in Alima News, Alima News and Info, behind the scenes, General, Link Love, Local Events, mineral makeup, natural makeup, Staff Favorites

    Face Makeup Brush Sale – Take 20% Our Top Makeup Tools

    Posted on January 28, 2014 by Clarissa Fong | 0 Comments

    Now that you have found your perfect match in our Satin Matte Foundation, what better way to complement your new mineral foundation than the perfect tools? They are a must-have and perfect companion for makeup novices and makeup pros alike. And this week only, take 20% off our top four face makeup brushes!

    Face Brush Sale Alima Pure

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    Posted in Alima Makeup, Alima Makeup Brushes and Tools, Deal of the week, General, makeup brushes, Makeup Tools, mineral makeup, natural makeup, Promotions, Sales

    LAST CHANCE: 20% off Foundation Sale Ends Jan. 27th

    Posted on January 21, 2014 by Clarissa Fong | 0 Comments

    Not sure about your foundation shade? For some inspiration, we surveyed the office to see which foundation colors were a perfect match for our Alima employees. Here’s just a sampling of our team and their foundation matches.

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    Posted in Alima Makeup, Alima News, Alima News and Info, behind the scenes, Deal of the week, General, mineral foundation, mineral makeup, Promotions, Sales, Staff Favorites

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