Who's afraid of powder eyeliner?

Posted on July 14, 2011 by terresa | 0 Comments

If you are used to using an eyeliner pencil, the thought of using a powder eyeliner can be a little intimidating at first. But put your fears aside and dive in...you won't regret it! One advantage to powder eyeliner is it's versatility. Using it wet or dry gives a completely different look, but it can also be used as shadow or even brow color (depending on the color of your brows, of course).

If you are completely new to powder eyeliner, it might be best to start out with a Luminous Shimmer Eyeliner. The particles are just a tiny bit larger, which makes them easier to use. Once you have mastered the techniques, the Satin Matte Eyeliners will be a breeze.

To apply, you are obviously going to need a brush. Alima Pure has two eyeliner brushes, the #31 Fine Liner and the #33 Angle Liner. To determine which brush will work better for you, think about how you apply. Do you start at one corner of the eye and draw on your liner in a fairly fluid motion (as you would with a liquid or gel liner), then you probably want the #33 Angle Liner brush. If you sketch on your liner, more like you would with a pencil liner, then you might like the #31 Fine Liner brush better.

When you apply powder liner dry, the look is very soft and subtle. To make sure that the liner goes where you want it and doesn't sprinkle down your cheek, work the powder into the brush before you apply the brush to your eye. When using the liner dry, your brush will probably need to make several trips from your jar to your eye. To intensify this look a bit, but without going for a dramatic liquid-liner type of look, spritz your brush with a bit of water after you have worked the powder into the bristles.

For the most dramatic look, you will want to mix your liner with water. Tap a bit of the liner into a small bowl or even just the lid of your jar. Then add drops of water to the liner and mix, adding more water or liner if necessary to get your desired consistency. Then draw the liner on as you would any liquid-type liner.

When applying eyeliner, remember that putting a dark line all the way around the eye will create an optical illusion that will make your eye look smaller. To make eyes look larger, stick to the upper lid only for your dark color. If you really want to line the lower lash-line, try either using a lighter color or just applying to the outer 1/3 of the lashes.

The real purpose of eyeliner is to make your lashes look longer and thicker, but eyeliner can also be a fun way to introduce a bit of a bright color. If you want that "no, I'm not wearing liner, my lashes are just this lush" look, stick with black or another dark, natural color, and rather than lining above the lashes, work the liner right into the lashes, so that the color is actually between the lashes. If you want to introduce a fun, bright color, this technique is also good. For instance, our Luminous Shimmer Eyeshadow in Aubergine makes a beautiful liner with gold shadows, but it doesn't do much for the thickness of the lashes, so after applying Aubergine, go back and work some Satin Matte Eyeliner in Black into your lashes...you'll have the best of both worlds!

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Posted in General, Mineral Eyeliner, mineral makeup, mineral makeup techniques, mineral makeup tips, Tips & Tricks

Do I need Finishing Powder?

Posted on July 12, 2011 by terresa | 5 Comments

We get this question a lot! People are so trained to buy foundation, concealer and finishing powder all at the same time, that it is almost a reflex to try to do the same thing when you switch to mineral foundation. But when you stop to think about it, the foundation is a powder, so what exactly is the purpose of adding another powder over the top?

The great news is that with Alima Pure products you don't "need" a finishing powder. The other great news is that our Satin Finishing Powder is a great product that can really polish your look and help your makeup last longer. While that may sound a little contradictory, it really isn't. Satin Finishing Powder is a great final step for those that want it, but it certainly not necessary. Let's look at some reasons that Satin Finishing Powder might be great for you!

1. If you have oily skin, it can help keep the oil away a little longer than the foundation alone. (Of course if you are really concerned with oiliness, you'll want to put some Balancing Primer Powder under your foundation.)

2. You like a super-smooth, almost air-brushed look to your face. The Satin Finishing Powder is very fine, so it does really give a polished look.

3. You like to touch up during the day. Adding foundation over foundation can get a little heavy, so for some people, Satin Finishing Powder is just enough to mattify and refresh your look.

4. You sometimes like to go without foundation, but still need a tiny bit of evening-up. While the Satin Finishing Powder doesn't offer any real coverage, it can just provide a sheer veil of color that makes everything look a little better.

5. You just don't feel "finished" without that final sweep of powder to "set" everything.  You might think this is purely psychological since powders don't need "setting", but this sweep of finishing powder really does help blend the edges of blush or bronzer, and refine your entire look.

Our Satin Finishing Powder comes in six shades, each of which is a slightly-warm-leaning neutral.  Click here to find which foundation shades work best for Yuki, Keiko, Hanae, Ami, Sayomi and Takara.  In the case of foundation shades listed for more than one powder shade, either shade should work it is just a matter of your preference for a lighter or darker finishing powder, so sampling both would be an excellent idea!

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Posted in Alima Makeup, mineral makeup, mineral makeup tips, Satin Finishing Powder, Tips & Tricks

Introducing Neutral 3.5

Posted on June 30, 2011 by terresa | 4 Comments

The customers spoke, and we listened! It has become clear to us, over the years, that the shade difference between our Satin Matte Foundation in Neutral 2 and Neutral 3 is rather small, while the difference between Neutral 3 and Neutral 4 is definitely larger. If we were talking about a shade other than Neutral 3, it wouldn't be too difficult for us to just reformulate Neutral 3 to be a little bit darker, but considering that it is one of our very best-selling shades, that seemed a bit unfair to our loyal customers. So we've decided to split the difference! We created a new shade, now known as Neutral 3.5, that is half-way between Neutral 3 and Neutral 4. If you have purchased Alima Pure from one of our retailers who carries our products with Spa names, this new shade is the same as Wheat. If you have been a Custom Blend customer, ordering 50% Neutral 3 and 50% Neutral 4, you will now be able to order the same shade, named Neutral 3.5.

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Posted in Alima Makeup, Alima News and Info, General, mineral makeup

It's amazing what a little Pistachio can do!

Posted on June 17, 2011 by terresa | 3 Comments

Several years ago, when Alima Pure created our Color Balancing Powders, I have to confess, I was worried. As someone who has an excess of redness in the cheek area, I had tried green "correcting" products many times in the past. The problem with each and every one I tried was that instead of ending up looking red, I ended up looking green...not a real improvement, in my opinion! Kate was still formulating all of the colors at that time, and she took my fears to heart. She ended up with our Pistachio, which is green, but not glaringly so. Softened by beige, this little gem tones down redness without leaving a hint of green to show through your foundation. Most people who use Pistachio find that they need to use considerably less foundation than they otherwise would.

To illustrate how amazing it can be, we photographed Alyssa, the beautiful sister of our amazing photographer, Kara. Alyssa swears by Pistachio, and graciously allowed us to photograph her with a bare face.  On the left, Alyssa with nothing on her face. On the right, Alyssa with ONLY Pistachio. Amazing, isn't it?

Because she was such a great sport, we finished Alyssa's look, applying her foundation in Neutral 2, Luminous Shimmer Blush in Freja, Pearluster shadows in Cassis and Amethyst, and Organic Nourishing Lip Balm in Rhubarb. Radiant!

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Posted in Alima Makeup, Before & After, General, mineral makeup, mineral makeup techniques, natural makeup tips, Tips & Tricks

Alima's new Nourishing Lipbalm is here!

Posted on May 04, 2011 by kate | 2 Comments

 

Alima Pure Organic Nourishing Lipbalm

It's been two years in the making, and we are thrilled with the result - we hope you are too! Our new Organic Nourishing Lipbalm is the perfect combination of incredible organic ingredients from certified producers and premium natural mineral pigments. We wanted it to feel amazing, smell great and deliver rich color. We also wanted it to be a great green beauty tool – elegant enough for any natural makeup lover to carry and use. Organic White Tea and Pomegranate antioxidants nourish and protect your lips for hours.

Though the formulation, ingredients, and packaging are new the colors are familiar favorites - including Acai (soft shimmering pink), Cranberry (sheer deep red), Fig (shimmering bronzed plum), Holly Berry (sheer neutral red), Mango (shimmering coral pink), Natural (untinted), Rhubarb (medium neutral pink) and Sweet Pea (shimmering copper rose). The lipbalm comes in an adorable slim tube and sells for $7.

Find it online >>

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Posted in alima pure lipbalm, General, mineral makeup, natural organic lipbalm

Alima Pure Profile: White Rabbit Beauty

Posted on January 04, 2011 by kate | 2 Comments

We're delighted to introduce Jean Knight from White Rabbit Beauty, one of Alima Pure's Online retail partners. White Rabbit Beauty carries a full line of natural cosmetics and skin care products, and is based in lovely Half Moon Bay, California.

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Posted in Alima News and Info, Alima Pure Profiles, mineral makeup

Alima Pure Holiday Glam Collection

Posted on December 08, 2010 by kate | 0 Comments

Need a last-minute treat for a teacher, hostess or perhaps just for a little something extra for someone special? Alima Pure's Holiday Glam Collection to the rescue! This adorable little brown pillow-box comes tied with a lovely ribbon, ready for you to attach a tag and give

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Posted in Alima News and Info, mineral makeup, mineral makeup gift collections

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