Several years ago, when Alima Pure created our Color Balancing Powders, I have to confess, I was worried. As someone who has an excess of redness in the cheek area, I had tried green "correcting" products many times in the past. The problem with each and every one I tried was that instead of ending up looking red, I ended up looking green...not a real improvement, in my opinion! Kate was still formulating all of the colors at that time, and she took my fears to heart. She ended up with our Pistachio, which is green, but not glaringly so. Softened by beige, this little gem tones down redness without leaving a hint of green to show through your foundation. Most people who use Pistachio find that they need to use considerably less foundation than they otherwise would.
To illustrate how amazing it can be, we photographed Alyssa, the beautiful sister of our amazing photographer, Kara. Alyssa swears by Pistachio, and graciously allowed us to photograph her with a bare face. On the left, Alyssa with nothing on her face. On the right, Alyssa with ONLY Pistachio. Amazing, isn't it?
Because she was such a great sport, we finished Alyssa's look, applying her foundation in Neutral 2, Luminous Shimmer Blush in Freja, Pearluster shadows in Cassis and Amethyst, and Organic Nourishing Lip Balm in Rhubarb. Radiant!
It's been two years in the making, and we are thrilled with the result - we hope you are too! Our new Organic Nourishing Lipbalm is the perfect combination of incredible organic ingredients from certified producers and premium natural mineral pigments. We wanted it to feel amazing, smell great and deliver rich color. We also wanted it to be a great green beauty tool – elegant enough for any natural makeup lover to carry and use. Organic White Tea and Pomegranate antioxidants nourish and protect your lips for hours.
Though the formulation, ingredients, and packaging are new the colors are familiar favorites - including Acai (soft shimmering pink), Cranberry (sheer deep red), Fig (shimmering bronzed plum), Holly Berry (sheer neutral red), Mango (shimmering coral pink), Natural (untinted), Rhubarb (medium neutral pink) and Sweet Pea (shimmering copper rose). The lipbalm comes in an adorable slim tube and sells for $7.