Glam it up with a little Holiday Glow!

Posted on December 01, 2011 by terresa | 0 Comments

Holiday Glow This week Alima Pure has a special on three of our Luminous Shimmer Powders (your choice of Lumina, Sorbet or Dolce) and the amazing #21 Buff Brush for only $25. This great value makes a great gift and is also a fun way to treat yourself, but how exactly do you use a shimmer powder?

During the holidays, it is fun to add a bit of glam to your regular look with a touch of shimmer on the tops of the cheekbones or under the brow bone. If confined to these two areas, there is no reason you can't wear shimmer powder during the day.

At night, let your imagination run wild! In addition to the brow bone and cheekbones, you can dab a small amount of shimmer on the bridge of the nose and the chin, and run a bit across the forehead. Or if you are truly not shimmer-phobic, tap out some of your Satin Matte Foundation into a bowl or on a paper towel and mix a small amount of the shimmer powder in, to give you a subtle, but radiant glow. You can also apply the shimmer powder to the lips, either mixed with your favorite lip color, or dabbed on top (focus on the center of the lips, don't go clear out to the sides). If you apply a small amount to the center of your lower lip, you can create a pouty, fuller look.

If you are wearing something that is either low-cut or has a wide neckline, dust shimmer on exposed skin. If you're wearing bare shoulders, carry the shimmer across your shoulders, gradually blending it down the arms.

If you're wearing a skirt, pour some body lotion into your hand and then tap shimmer powder on top. Mix the two well and apply to your legs. Don't go overboard here, because you don't want it to rub off on everything you touch. Just a tiny bit will adhere nicely with the lotion and should wear for hours.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, Deal of the week, General, highlighter, Holiday Gift, makeup, mineral, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, mineral shimmer powder, natural beauty, natural cosmetics, natural makeup, natural makeup tips, taklon brushes, Tips & Tricks

Introducing Rahel, our Naturally Gorgeous Model

Posted on November 29, 2011 by terresa | 2 Comments

Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.

We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!

AP: Where were you born?

RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.

AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?

RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.

AP: What do you do for fun?

RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.

AP: What do you really care about?

RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.

AP: What inspires you?

RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.

AP: What scares you?

RN: Ignorance.

AP: How do you define beauty?

RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.

AP: What makes you feel beautiful?

RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.

AP: What surprises people about you?

RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.

To get Rahel’s Look:

We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.

For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.

For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.

Please click to learn more about the work of the Hamlin Fistula Hospital.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral eyeshadow, mineral lip balm, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Naturally Gorgeous, taklon brushes

Baby, It's Cold Outside

Posted on November 10, 2011 by terresa | 3 Comments

Cold Outside If you've been eyeing the Cold Outside holiday collection, but wondering if you could really pull off those vivid, cool tones, we hope this helps.  We applied the colors to our model, Nikki, so you can see how fantastic they look on a real person.

Nikki is wearing Beige 4 foundation and the entire "Cold Outside" collection.  We applied Snowdrift from her lashes to her brows, and then put Snow Angel on the inner 2/3 of her lid.  With a damp brush, we lined under her lower lashes with Snow Angel.  We then applied Jack Frost to the outer 1/3 of her lid, and blended it gently into the crease.  With a damp brush, we lined her upper lashes with Jack Frost.

We gently applied a little Rosy Cheeks to the apples of her cheeks, and slicked on some Cranberry Organic Nourishing Lip Balm as the finishing touch.  We think Nikki looks beautiful! Her image is unretouched.

 

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Posted in Alima Makeup, Alima Pure, General, Holiday, Holiday Collection, Holiday Gift, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural makeup, Special Sets, Tips & Tricks

Update your makeup bag for winter

Posted on November 04, 2011 by terresa | 0 Comments

The sudden drop in temperature here leaves no doubt, winter truly is just around the corner!  And as the weather changes and the last traces of any tan you had fades into oblivion, you may want to consider updating the contents of your makeup bag for the season.

Comfort is key when the weather gets colder, so it is always a good idea to have a moisturizer that you can apply to hands, elbows or even your face when you really need some moisture.  Coconut oil is a great choice, you can easily transfer some from a larger container into a small jar, and because it is solid at room temperature, you don't need to worry about leaks or spills.

To add a little color back to your face, carry a bronzer that is slightly darker than your natural skintone and a blush with a rosier tone.  Satin Matte Blush in Antique Rose, Honey Rose and Desert Rose are great options, as are Bronzers like Maricaibo, Mauna Loa and Trinidad.

When the skies are dull, add a bit more brightness to your look with a Luminous Shimmer Eyeshadow with not-so-subtle sparkle.  Buttercream, Venus, Paris or Leone are easy to sweep all over the eye area and look great with or without a contour color.

Finally, switch from a drying lipstick to our moisturizing Organic Nourishing Lip Balm.  Cranberry gives lipstick-like coverage, but provides anti-oxidants and moisture at the same time.

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Posted in Alima Makeup, Alima Pure, coconut oil, cold weather skin care, General, mineral eyeshadow, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Skin Care, Tips & Tricks

Meet Jenn, our second Naturally Gorgeous model!

Posted on November 01, 2011 by terresa | 2 Comments

 Meet Naturally Gorgeous Model Jenn Meet Jenn, the second of our Alima Pure Naturally Gorgeous models.

When we first met Jenn, we were captivated by her ready smile and natural exuberance. She’s one of those people who, after spending just a short period of time in her presence, you feel as if you have known her for years. And if you did, maybe you’d be lucky enough to be invited to a dinner party at her house…she is apparently a fearless hostess! Read on to see…

Alima Pure: What do you do for a living?
Jenn: Office Manager at a High Tech company in downtown Portland – I fondly think of myself as the “den mom.”


AP: What do you do for fun?
J: Ride my bikes, bird-watch, travel the world, bake, read non-fiction.

AP: Pets?
J: One black and white cat named Dorothy Rabbit – the softest cat in the world, we sell tickets!

AP: What do you really care about?
J: I care about the health and well being of the planet and the health and well being of all the creatures on it.

AP: How do you define beauty?
J: Someone who respects herself and has balance in her life is always beautiful. Intelligence, honesty and humor are wonderful beauty aids.

AP: What inspires you?
J: Nature, music, kind people.

AP: What scares you?
J: People who have made up their minds about everything. Meanness. Going downhill really fast on my bike.

AP: What surprises people about you?
J: That I live in Portland and I don’t drink beer OR coffee!
(AP Note: That really IS surprising!)

AP: Who would you invite to your fantasy dinner party?
J: Julia Child, Albert Einstein, MFK Fisher, David Attenborough, Eleanor Roosevelt, Pablo Neruda, Jane Goodall.

AP: Really? Julia Child? Would you do the cooking yourself?
J: Yes, I think I would cook for Julia Child. One of my favorite things I learned from her books is that she very firmly says "“....never apologize for the food you prepare...I don't believe in twisting yourself into knots of excuses and explanations over the food you make... Usually one's cooking is better than one thinks it is. And if the food is vile,...then the cook must simply grit her teeth and bear it with a smile- and learn from her mistakes.” She also says that you don't have to cook fancy or masterpieces, just good simple food from fresh ingredients - I can do that! Can't you just hear her voice saying that? Love her. (Quotes from Julia Child, My Life in France.)

AP: What makes you feel beautiful?
J: Smiling, exercise and spoiling my skin with care.

AP: Do you have any beauty challenges?
J: Mostly my own insecurity - I constantly have to refrain myself from comparing myself physically to all the beautiful women in the world - it seems to be a bad habit women get themselves into. After I work on that discipline. I mostly have to work on keeping my activity level up so I'm comfortable in my clothes. I also have very fair and pinky-blotchy skin, which I'm horribly self-conscious about. I like to feel like my nose isn't red like a strawberry and my vitiligo isn't too obvious!

We think Jenn is Naturally Gorgeous! To get her look:

We started with our Color Balancing Powder in Pistachio, applied with the #25 Foundation brush to tone down a little redness. We then applied Satin Matte Foundation in Neutral 2 with a #25 brush, and then used some on the #3 Concealer brush where she needed a little extra coverage. Then we added a bit of Satin Matte Blush in Pink to the apples of her cheeks with our #17 Blush Brush.

On her eyes, we used Satin Matte Eye Shadow in Fawn as a base, from lashes to brows, with the #37 brush. This matte shade is great for neutralizing the lid color so that colors show up more true. We then contoured the crease with Satin Matte Eye Shadow in Putty and the #36 brush. On the lid, we added a bit of Luminous Shimmer Shadows in Aubergine and Black Orchid, both with the #36 brush. The eye was lined with Luminous Shimmer Eye Liner in Carnevale on a damp #33 brush, and her brows were filled in with Satin Matte Shadow in Raven on a dry #33 brush.

We slicked Organic Nourishing Lip Balm in Rhubarb on Jenn’s lips, and she was ready for her close-up!

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Posted in Alima Pure Naturally Gorgeous, Alima Pure Profiles, General, mineral makeup, natural beauty, natural makeup, Naturally Gorgeous

Isn't it amazing?

Posted on October 13, 2011 by terresa | 12 Comments

Alima Pure Before and After Photos When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?

But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.

That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy.  The details about what we used on each of them are also found on that page.

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Posted in Alima Makeup, Alima Pure, Before & After, General, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty

Have a Safe Halloween

Posted on October 11, 2011 by terresa | 2 Comments

If you are concerned about what is in the cosmetics that you wear, then certainly you have hesitated to purchase Halloween makeup for your children. Those thick, greasy colors made in China can't be good for the glowing, healthy skin of a small child, can they?

Luckily, choosing a safe Halloween does not mean settling for a boring costume. Alima Pure cosmetics are safe for all ages, and you can create any look your little trick-or-treaters desires, from a cute kitten to a scary zombie. Let your imagination run wild.

Look #1 - Cute kitten.

For this simple look, we used Onyx Satin Matte Eyeliner with water. We painted on whiskers, outlined the nose, and lined the upper eyelid. On the lid, we winged the liner out past the edge of the eye, and then curved down under the eye to create a more rounded, dramatic cat eye. We dabbed some Satin Matte Blush in Pink onto the tip of the nose, and slicked a little Organic Nourishing Lip Balm in Rhubarb on her lips. Add a pair of kitty ears and your little cat is ready to prowl!

Look #2 - Fairy Princesses

For these cute little princesses, we kept the look simple.  We started with a little Luminous Shimmer Shadow in Hellebore right under the brows on each girl.  Then we used bright, shimmering eyeshadow, applied with a damp brush all over their lids.  (From left to right, Aegean, Amethyst and Leone.)  Then we dusted Luminous Shimmer Powder in Lumina all over their faces.  Satin Matte Blush in Pink went on the apples of their cheeks, and Organic Nourishing Lip Balm in Rhubarb was applied to their lips.  Add a pretty dress, wings, maybe a headband or crown, and they are totally fancy!

Look #3 - Rock Star

This was a first for Alima, applying makeup to boys for a photo shoot!  We think the results speak for themselves, but before we begin, a warning.  Do not attempt this at home if you have a child (or adult), who has a difficult time sitting still. Peter, seen here in "Cat Man" face, was in the makeup chair for close to 45 minutes because of the complexity of his design.

For both boys, we started with Satin Matte Eyeshadow in White, mixed with water and applied with a large brush. Because we were going to be shooting this under lights, we did not do the whole face in white, and then paint the other colors over, because we were worried that the black would appear grey with the flash.  If you are just sending someone off to a party or trick-or-treating, however, it may be fine to do  the entire face in white, then paint the other colors over the top.  We sketched the designs on with black first, so the white was painted up to the edges of the black.  After it was applied, we layered on more white with a #15 Flat Top Foundation Brush and a sponge.  Then we mixed Satin Matte Eyeliner in Black with water and painted it on with a smaller brush for the black areas.  "Cat Man" has green around his eyes, we used Luminous Shimmer Shadow in London, mixed with water.  For the grey tip of his nose, we mixed Pearluster Eye Shadow in Zen with water.  Evan, in his "Star Child" makeup was a little simpler, but in case your wig allows more eyes to show than his does, remember that the eye without the star needs to be completely covered in white, and that a strong black brow should be painted over that eye.  For both boys, we finished with Nourishing Lip Balm in Holly Berry. Neither one wanted to take the makeup off after the photo shoot, so they wore it for several hours at home.  It looked good and fresh for several hours, but after 3 or 4 hours the white, because it was applied so heavily, did start to flake off.  Plan your activities accordingly!  Black "rock star" wigs completed the look for both boys.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, General, Halloween Makeup, Healthy Halloween, mineral makeup, mineral makeup techniques, mineral makeup tips, natural makeup, natural makeup tips, Tips & Tricks

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