When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?
But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.
That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy. The details about what we used on each of them are also found on that page.
If you are concerned about what is in the cosmetics that you wear, then certainly you have hesitated to purchase Halloween makeup for your children. Those thick, greasy colors made in China can't be good for the glowing, healthy skin of a small child, can they?
Luckily, choosing a safe Halloween does not mean settling for a boring costume. Alima Pure cosmetics are safe for all ages, and you can create any look your little trick-or-treaters desires, from a cute kitten to a scary zombie. Let your imagination run wild.
Look #1 - Cute kitten.
For this simple look, we used Onyx Satin Matte Eyeliner with water. We painted on whiskers, outlined the nose, and lined the upper eyelid. On the lid, we winged the liner out past the edge of the eye, and then curved down under the eye to create a more rounded, dramatic cat eye. We dabbed some Satin Matte Blush in Pink onto the tip of the nose, and slicked a little Organic Nourishing Lip Balm in Rhubarb on her lips. Add a pair of kitty ears and your little cat is ready to prowl!
Look #2 - Fairy Princesses
For these cute little princesses, we kept the look simple. We started with a little Luminous Shimmer Shadow in Hellebore right under the brows on each girl. Then we used bright, shimmering eyeshadow, applied with a damp brush all over their lids. (From left to right, Aegean, Amethyst and Leone.) Then we dusted Luminous Shimmer Powder in Lumina all over their faces. Satin Matte Blush in Pink went on the apples of their cheeks, and Organic Nourishing Lip Balm in Rhubarb was applied to their lips. Add a pretty dress, wings, maybe a headband or crown, and they are totally fancy!
Look #3 - Rock Star
This was a first for Alima, applying makeup to boys for a photo shoot! We think the results speak for themselves, but before we begin, a warning. Do not attempt this at home if you have a child (or adult), who has a difficult time sitting still. Peter, seen here in "Cat Man" face, was in the makeup chair for close to 45 minutes because of the complexity of his design.
For both boys, we started with Satin Matte Eyeshadow in White, mixed with water and applied with a large brush. Because we were going to be shooting this under lights, we did not do the whole face in white, and then paint the other colors over, because we were worried that the black would appear grey with the flash. If you are just sending someone off to a party or trick-or-treating, however, it may be fine to do the entire face in white, then paint the other colors over the top. We sketched the designs on with black first, so the white was painted up to the edges of the black. After it was applied, we layered on more white with a #15 Flat Top Foundation Brush and a sponge. Then we mixed Satin Matte Eyeliner in Black with water and painted it on with a smaller brush for the black areas. "Cat Man" has green around his eyes, we used Luminous Shimmer Shadow in London, mixed with water. For the grey tip of his nose, we mixed Pearluster Eye Shadow in Zen with water. Evan, in his "Star Child" makeup was a little simpler, but in case your wig allows more eyes to show than his does, remember that the eye without the star needs to be completely covered in white, and that a strong black brow should be painted over that eye. For both boys, we finished with Nourishing Lip Balm in Holly Berry. Neither one wanted to take the makeup off after the photo shoot, so they wore it for several hours at home. It looked good and fresh for several hours, but after 3 or 4 hours the white, because it was applied so heavily, did start to flake off. Plan your activities accordingly! Black "rock star" wigs completed the look for both boys.
In the last post, we covered foundation and blush for the younger makeup user, or for the "I want to look very natural" wearer of any age. In this post, we'll finish the look.
For a subtle look we used Luminous Shimmer Eyeshadow in Chai on Natalie's eyes from her lashes to brows. To keep it soft, rather than a heavier, more opaque shimmer, we applied it with the #37 Eye Blending Brush. Then we applied Pearluster Eyeshadow in Mocha on the lid, concentrating the color along the lash line and blending it upwards. For this purpose, we used the #36 Pointed Crease Brush because its pointed tip makes it easy to use along the lash-line and the densely packed bristles apply the color a little heavier. This look is soft enough for every day and quick to apply because it doesn't require an eyeliner.
For the finishing touch, we applied our Organic Nourishing Lip Balm in Rhubarb. The whole look takes under 10 minutes to apply and gives a polished yet natural look.
Kat is one of Alima Pure's newest employees and, with her gorgeous blue eyes, the makeup artist couldn't wait to get her hands on her! We used Kat's favorite shades to create this simple, polished look.
Fair even by Oregon standards, Kat wears Satin Matte Foundation in Cool 1. It isn't our lightest foundation, but it's close! We applied it with our #25 Foundatin brush. We added a little extra with the #31 Fine Liner/Concealer brush to cover any spots.
A bit of Apple Blossom Satin Matte Blush gives Kat's cheeks a nice, soft glow without overpowering her complexion.
On her eyes, we used Luminous Shimmer Shadow in Glow from the lashes to the brows. Next, Lilac Satin Matte Eyeshadow was blended into her lids. We lined with Luminous Shimmer Eyeliner in Black Cherry, using a damp brush.
To finish off the look, we slicked a bit of our Organic Nourishing Lip Balm in Fig on her lips.
If you are used to using an eyeliner pencil, the thought of using a powder eyeliner can be a little intimidating at first. But put your fears aside and dive in...you won't regret it! One advantage to powder eyeliner is it's versatility. Using it wet or dry gives a completely different look, but it can also be used as shadow or even brow color (depending on the color of your brows, of course).
If you are completely new to powder eyeliner, it might be best to start out with a Luminous Shimmer Eyeliner. The particles are just a tiny bit larger, which makes them easier to use. Once you have mastered the techniques, the Satin Matte Eyeliners will be a breeze.
To apply, you are obviously going to need a brush. Alima Pure has two eyeliner brushes, the #31 Fine Liner and the #33 Angle Liner. To determine which brush will work better for you, think about how you apply. Do you start at one corner of the eye and draw on your liner in a fairly fluid motion (as you would with a liquid or gel liner), then you probably want the #33 Angle Liner brush. If you sketch on your liner, more like you would with a pencil liner, then you might like the #31 Fine Liner brush better.
When you apply powder liner dry, the look is very soft and subtle. To make sure that the liner goes where you want it and doesn't sprinkle down your cheek, work the powder into the brush before you apply the brush to your eye. When using the liner dry, your brush will probably need to make several trips from your jar to your eye. To intensify this look a bit, but without going for a dramatic liquid-liner type of look, spritz your brush with a bit of water after you have worked the powder into the bristles.
For the most dramatic look, you will want to mix your liner with water. Tap a bit of the liner into a small bowl or even just the lid of your jar. Then add drops of water to the liner and mix, adding more water or liner if necessary to get your desired consistency. Then draw the liner on as you would any liquid-type liner.
When applying eyeliner, remember that putting a dark line all the way around the eye will create an optical illusion that will make your eye look smaller. To make eyes look larger, stick to the upper lid only for your dark color. If you really want to line the lower lash-line, try either using a lighter color or just applying to the outer 1/3 of the lashes.
The real purpose of eyeliner is to make your lashes look longer and thicker, but eyeliner can also be a fun way to introduce a bit of a bright color. If you want that "no, I'm not wearing liner, my lashes are just this lush" look, stick with black or another dark, natural color, and rather than lining above the lashes, work the liner right into the lashes, so that the color is actually between the lashes. If you want to introduce a fun, bright color, this technique is also good. For instance, our Luminous Shimmer Eyeshadow in Aubergine makes a beautiful liner with gold shadows, but it doesn't do much for the thickness of the lashes, so after applying Aubergine, go back and work some Satin Matte Eyeliner in Black into your lashes...you'll have the best of both worlds!
We get this question a lot! People are so trained to buy foundation, concealer and finishing powder all at the same time, that it is almost a reflex to try to do the same thing when you switch to mineral foundation. But when you stop to think about it, the foundation is a powder, so what exactly is the purpose of adding another powder over the top?
The great news is that with Alima Pure products you don't "need" a finishing powder. The other great news is that our Satin Finishing Powder is a great product that can really polish your look and help your makeup last longer. While that may sound a little contradictory, it really isn't. Satin Finishing Powder is a great final step for those that want it, but it certainly not necessary. Let's look at some reasons that Satin Finishing Powder might be great for you!
1. If you have oily skin, it can help keep the oil away a little longer than the foundation alone. (Of course if you are really concerned with oiliness, you'll want to put some Balancing Primer Powder under your foundation.)
2. You like a super-smooth, almost air-brushed look to your face. The Satin Finishing Powder is very fine, so it does really give a polished look.
3. You like to touch up during the day. Adding foundation over foundation can get a little heavy, so for some people, Satin Finishing Powder is just enough to mattify and refresh your look.
4. You sometimes like to go without foundation, but still need a tiny bit of evening-up. While the Satin Finishing Powder doesn't offer any real coverage, it can just provide a sheer veil of color that makes everything look a little better.
5. You just don't feel "finished" without that final sweep of powder to "set" everything. You might think this is purely psychological since powders don't need "setting", but this sweep of finishing powder really does help blend the edges of blush or bronzer, and refine your entire look.
Our Satin Finishing Powder comes in six shades, each of which is a slightly-warm-leaning neutral. Click here to find which foundation shades work best for Yuki, Keiko, Hanae, Ami, Sayomi and Takara. In the case of foundation shades listed for more than one powder shade, either shade should work it is just a matter of your preference for a lighter or darker finishing powder, so sampling both would be an excellent idea!
The customers spoke, and we listened! It has become clear to us, over the years, that the shade difference between our Satin Matte Foundation in Neutral 2 and Neutral 3 is rather small, while the difference between Neutral 3 and Neutral 4 is definitely larger. If we were talking about a shade other than Neutral 3, it wouldn't be too difficult for us to just reformulate Neutral 3 to be a little bit darker, but considering that it is one of our very best-selling shades, that seemed a bit unfair to our loyal customers. So we've decided to split the difference! We created a new shade, now known as Neutral 3.5, that is half-way between Neutral 3 and Neutral 4. If you have purchased Alima Pure from one of our retailers who carries our products with Spa names, this new shade is the same as Wheat. If you have been a Custom Blend customer, ordering 50% Neutral 3 and 50% Neutral 4, you will now be able to order the same shade, named Neutral 3.5.