Get the Look: Breathless from the By Night Collection

Posted on September 09, 2014 by Alyson Hancock | 0 Comments

One of the most versatile eyeshadows in our By Night Fall collection is Breathless Pearluster Eyeshadow. This gorgeous beige grey brightens the eyes no matter what undertone or eye color you have. Wear Breathless all over the lid, on it’s own, as a base with deeper By Night shades like After Hours or Labyrinth, or as a face highlighter. Here’s one of many ways to get the Breathless look this fall.

Breathless-4 1. Begin with freshly cleansed and moisturized skin. Apply Satin Matte Foundation in your favorite shade with a #25 Foundation Brush. Our lovely model Ashley is wearing a light application of Warm 2 Satin Matte Foundation.

2. To brighten the cheekbones, apply Apple Blossom Satin Matte Blush to the apples of your cheeks with a #17 Blush Brush and blend outwards. This gives a gorgeous natural flush to the cheeks.

3. For a luminous highlight, use your #23 Kitten Brush to apply Breathless Pearluster Eyeshadow on the tops of your cheek bones and down the bridge of the nose. With your finger pop it right onto the cupids bow.

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4. With your #39 Large Eyeshadow Brush apply a wash of Breathless Pearluster Eyeshadow all over the base of your lid and up to your brow bone.

5. With your Coffee Natural Definition Eye Pencil line your lashes and use your #33 Angle/Liner Brush to smudge it out for softness.

6.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the deep sea green eyeshadow.

7. This soft and feminine look calls for bold brows. Take your #33 Angle/Liner Brush to define your brows with your brow shade. Ashley is wearing a mixture of Blond and Cocoa Satin Matte Eyeshadow to create her perfect shade.

9.  Dab on Sweet Pea Lip Tint to enhance the natural color of your lips.  

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Posted in 2014, Alima Pure, Breathless, By Night, Fall Collection, General, Get the Look, Green Beauty, Mineral Makeup, Pearluster Eyeshadow

Our Birthday Month + 10% Off

Posted on August 05, 2014 by Alyson Hancock | 0 Comments

Today we officially turn 10! This birthday is a special one for us, and as we travel down memory lane we can’t help but think of our #1 priority: YOU. Our customers have supported us endlessly and we can’t thank you enough for your generosity and guidance over the last 10 years. We learn from you everyday! We ask you celebrate with us this August as we offer lots of surprises we’re sure going to love.
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Starting today, enjoy 10% off your next order and receive free shipping on orders over $65. We
encourage you to go bold this summer and play with color!
P.S. Make sure you’re signed up to our newsletter and on social for all of the birthday news to come!
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Posted in 10% Off, Alima News and Info, Alima Pure, August, Birthday, Birthday Sale, General, mineral makeup

Ingredient Spotlight: MICA

Posted on July 24, 2014 by Alyson Hancock | 0 Comments

Mica is a naturally occurring mineral found in an array of Alima’s products.

An essential ingredient found in most of our products, Muscovite mica is the most common form of mica and comes in a variety of grades that range from matte to lustrous. You may recognize this versatile mineral from the pearlescent glimmer in our eye shadows to the luminous glow of our finishing powders.

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Refined and luxurious, cosmetic mica creates the following: 

-a silky texture that adds smoothness to your skin,
-a long-lasting, soft-focus look that enhances and evens out your complexion, and
-the ability to reduce the appearance of fine lines and pores.

The name mica, thought to come from the Latin word micare meaning “to shine,” is quite fitting for our product since the high quality mica we use literally lets your natural beauty shine through.

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Posted in Alima Pure, Blushes, Bronzer, General, Green Beauty, Healthy Makeup, Highlighter, Ingredient Spotlight, Ingredients, Mica, Mineral Makeup

Color Balancing Powder Q & A

Posted on June 11, 2014 by Kate OBrien | 0 Comments

Color Balancing Powder is our secret weapon against skin discolorations, and it is on sale  now! You can learn all about its almost magical powers in our latest Q & A.

Color Balancing Powder

What is Color Balancing Powder?
Color Balancing Powder  minimizes skin discolorations. It’s quite sheer, so it doesn’t actually appear green, pink, or yellow on the skin. Instead it subtly neutralizes those unwanted discolorations. That’s why we think it’s magical. 

How do I use it to correct surface redness in my skin?
A light application of pale green Pistachio Color Balancing Powder will banish redness. Though it doesn’t look green on the skin, we recommend using it beneath your foundation. It works beautifully for dermatitis, rosacea, and even mild sunburn. Best of all, its super gentle.  And it’s Alima’s top seller.

My skin looks sallow and tired.  How can I counteract this?  Lavender Color Balancing Powder will instantly brighten your skin. This pale purple shade will enliven your complexion, and neutralize yellow dull tones in your skin. Again, we recommend a light application beneath your foundation.

I’m not looking to correct anything, I just want to brighten my complexion.  Is there a shade for me?
We suggest you check out Buttercup.  This pale yellow shade will soften slight redness, add warmth, and brighten up any complexion.

How and where do I apply Color Balancing Powder?
We recommend our #23 Kitten Brush for the perfect light application.  These powders can be applied to targeted areas, or your entire face depending on your individual skin needs.  Although, they are meant to be worn under your foundation, if no extra coverage is desired they can be used sparingly on their own.

Please don’t hesitate to contact makeupartist@alimapure.com for any further questions! We love hearing from you.

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Posted in Buttercup, Color Balancing Powder, Color Correcting, Corrective Powder, General, Green Beauty, Kitten Brush, Lavender, Mineral Makeup, Pistachio, Primer, Q & A, Question and Answer, Redness, Rosacea, Sallowness, Sensitive Skin, Tips and Tricks

Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

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The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

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This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

Sombra Contour Powder + Half Moon Brush = Sculpting Perfection

Posted on March 19, 2014 by Alyson | 0 Comments

Sombra Contour Powder is deeply pigmented to enhance natural bone structure and sculpt the face by creating shadow and definition. Whether you want to make your face thinner, your nose longer or your cheekbones stand out, adding shadows give the appearance of depth to balance your overall face shape.

Contour-Powder

Swirl your #7 Half Moon Brush in Sombra Contour Powder and outline your hairline or sweep it along your jawline for a stronger jawbone. This versatile shaping powder is a luxurious matte for a natural finish. The Half Moon Brush is the perfect shape to sculpt your naturally gorgeous bone structure and is on sale for a limited time only! 

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Posted in #7 Brush, Alima Pure, Contour Powder, General, Half Moon Brush, Mineral Makeup, Naturally Gorgeous, Sale, Sculpt, Shape the Face, Sombra

Get the Look: Gaia Spring Collection

Posted on March 12, 2014 by Alyson Hancock | 0 Comments

Greek mythology tells us that out of Chaos Gaia was born.  As the creator of the universe she is mother earth, and everything that exists in the world originates from her.  Gaia represents strength, power, creation, and maternal nurturing.  Inspired by this, we created a collection of strong earth tones.  Our Gaia Collection features two Limited Edition Eyeshadows, and our all new Limited Edition Radiant Finishing Powder. The eyeshadow in Chaos is a fiery copper, Celestial eyeshadow is a deep blacked gold, and Radiant Finishing Powder in Sacred is a soft glowing peach.  Together these shades create a strong and enchanting look.  Follow these simple steps to achieve this powerful look:

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1. Start by applying a sheer layer of Satin Matte Foundation (Sara’s shade is Warm 1) using the #25 Foundation Brush.

2. With the #17 Blush Brush add just a touch of Satin Matte Blush in Carnation to the apples of the cheeks.

3. Lightly dust Radiant Finishing Powder in Sacred along the forehead, cheekbone and jawline; as you would with a bronzer or highlighter.  The #23 Kitten Brush is the perfect tool for the job, this way you will get a sheer glowing application.

4. With the #37 Eye Blending Brush sweep the Sacred Radiant Finishing Powder from the lash line to brow bone. This acts as a nice base and brow bone highlight.

5. Pick up a small amount of Chaos on the #39 Large Shadow Brush. Then work the shadow into the bristles, spritz with water, and pat the shadow onto your lid and into the crease.

6. Dampen your  #33 Angle Liner Brush with water and blend with Celestial to create a liquid liner.  Apply Celestial to the upper and lower lash line for intense definition.  Bring the line as close to your lashes as possible..  Extend the liner slightly past your natural lash line and wing it up for an eye widening effect.

7..  With the #36 Pointed Crease Brush blend (dry) Celestial along your crease, but concentrate the color along your outer crease.

8. Coat your lashes with several layers of Natural Definition Mascara in Black to add drama.

9. Finish the look with Rhubarb Lip Tint to moisturize and enhance your natural lip color.

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Posted in 2014, Eco Makeup, Gaia Collection, General, Get the Look, Green Makeup, Limited Edition, Mineral Makeup, Powerful, Radiant Finishing Powder, Sets, Spring Collections, SpringCollection

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