With our semi-annual Foundation Sale going on, it seems like a good time to answer some of the questions we hear most often here at Alima! Here are answers to some frequently asked foundation questions.
Q: Does your foundation contain sunscreen?
A: Two of the main ingredients in our foundation are physical sun blocks, but we have not had our foundation evaluated by the FDA to be able to claim a specific SPF. In our experience, the foundation provides sufficient sun protection for incidental sun exposure, but we recommend sunscreen for outdoor activities or prolonged exposure.
Q: Do your products contain nanoparticles or nanospheres?
A: They do not, and you have our word that they never will.
Q: Are your foundations organic?
A: “Organic” is shorthand for "organically grown.” Because minerals are mined and not grown, they cannot be classified as “organic” or “organically grown.” Minerals are, in fact, considered inorganic, since they do not contain organic matter. In spite of being “inorganic,” the ingredients are as pure and natural as ingredients can be.
Q: I have dry skin, can I still wear your foundation?
A: Absolutely! Many of our happiest clients have dry skin. You will just want to take care to moisturize your skin well before you apply your foundation. If you are switching from a liquid foundation, you may need to consider a more intense moisturizer to make up for the lack of liquid.
Q: I love the idea of mineral foundation, but I’m just not sure I can get used to using a powder foundation.
A: Most people find that it is easier than they expected to give up liquids, but if you struggle with it, remember that you can combine some of your foundation with a lightweight moisturizer and use that as a tinted moisturizer. Then for extra coverage, you can apply more foundation over the top.
Q: Will mineral foundation call attention to my pores or lines?
A: It shouldn’t! We don’t use the ingredient Bismuth Oxychloride, which can emphasize uneven texture. But if you do find that your imperfections seem more noticeable, you will want to try applying less foundation at a time. Applying in several sheer layers will give you a softer, more airbrushed look as well as make your foundation wear better!
Q: My foundation looks generally great, but I still have some redness around my nose. Do I need your concealer?
A: Maybe, but first try these two possible solutions. If redness is generally a concern for you, you may benefit from a bit of our Color Balancing Powder in Pistachio under your foundation. This will tone down redness so that you are applying your foundation to a more neutral “canvas.” Or you can try using a concealer brush (like our #3) , dipped in the foundation and applied to the areas where you need a little more coverage. The foundation can give excellent coverage applied this way, and most people find it works like a charm!
If we haven’t answered your question here, remember that you can send any questions about product use to email@example.com. The makeup artists get a little busy around big sales like the foundation sale, but they will get back to you just as quickly as they can!
January and February--the time of year when most of us (in the northern hemisphere, anyway) are at our palest and looking in the mirror can be a bit of a shock. To brighten up your look and give your cheeks that rosy, just-in-from-the-cold look, consider using a more intense blush shade.
If you are fair and currently lean towards shades like Apple Blossom and Lotus, consider bumping up your pink to Satin Matte Blush in Raspberry, or Luminous Shimmer Blush in Leigh. If Mimosa and Freja are more to your liking, you might enjoy Satin Matte Blush in Carnation.
If your skin is light, but not fair, and your favorite blushes are already shades like Pink, Raspberry or Leigh, you might want to try slightly more intense Satin Matte Blush in Antique Rose or Luminous Shimmer Blush in Cerise. If you prefer warmer shades like Bisque or Carnation, try Satin Matte Blush in Honey Rose.
For medium skinned beauties who like blush shades line Antique Rose or Desert Rose, a more intense shade would be Satin Matte Blush in Azalea. If you already prefer Melon or Honey Rose, step up to the brighter tones of Satin Matte Apricot.
And if you have a deep skin tone and appreciate shades like Bordeaux or Soft Plum, consider making the jump to Satin Matte Geranium or Luminous Shimmer Garnet. If warm tones like Apricot and Nutmeg already look great on you, be bold with Satin Matte Ginger or Luminous Shimmer Sospiro.
Just adding a touch more color to your cheeks can make all the difference, but to help avoid going overboard, consider applying the more intense blush with the #23 Kitten Brush. This duo-fiber brush will give a lighter, more sheer application, but blend it like a pro. The combination of the brighter blush and the expert blending will keep you looking fresh and healthy through the winter doldrums!
Maybe it isn't quite worthy of making a resolution, but the beginning of the year is a great time to think about how you clean and care for your makeup brushes. Start now with a good cleaning program, and with luck it will become a great new habit that will give your brushes a longer life span and boost the purity of the colors you apply.
The most common question about cleaning brushes is "how often?" That will depend a bit on what you're using them for and how many different shades you use. Most people use their foundation brush for only one shade, so that one is easiest, let's start there.
Foundation Brush - our #25 and #15 foundation brushes are made of taklon fiber, and when perfectly clean and dry, they are impossibly soft. As oils and foundation build up in the brush, it loses that wonderful pampering feel, so that is usually all the indication that I need that it's time to give the brush a good bath. Just an estimate, I probably wash my personal foundation brush every two to three weeks. I like to use a gentle bar soap for this one, so that the ferrule and handle stay as dry as possible, but you can also use a mild liquid soap in the palm of your hand. First, get the brush wet. Then either swirl the bristles on the bar soap or in the liquid soap in the palm of your hand. (Once you have gotten the bristles soapy on the bar soap, move to the palm of your hand.) Swirl the bristles until the foam coming out seems mostly clear. Then rinse. I usually hold the brush right in the stream from the faucet and rotate it, while combing through the bristles with my fingers. When the water seems to be running clear, squeeze the bristles gently in your hand. If a bit of white soap residue comes from the center of the brush, resume the rinsing. If foundation-colored residue comes out, return to the soap and repeat the sudsing. Because these two brushes have very dense bristles, it is common to need to soap up the bristles twice, or even three times. It is very important to get everything out of your brush. If you don't, it might feel (once it is dry) as if the center of the brush, near the base of the bristles has developed a hard area, and lost it's ability to be fluffy. This is just because residue is binding those center bristles together, and it needs to be rewashed and rinsed well. Once the bristles give up only clear water when squeezed, continue to squeeze until you can't get any more water out. Then squeeze them again with a towel over your hand. (If your brush is new, use an old one, the bristles can sometimes bleed a bit of black for the first few washings.) When you have squeezed as much as possible from the brushes, lay them to dry with the bristles extending over the edge of a countertop. My window-sill works perfectly for this! If you wash your brush immediately after you apply your foundation in the morning, it should be dry and ready to go the next morning. It is especially helpful if you fluff the bristles once or twice during the drying process.
Blush, Kitten and Buff Brushes - these three brushes are a bit easier to wash than the foundation brushes because the bristles are not as densely packed. The fluffier nature of them speeds up the lathering and rinsing process. I usually wash the three of them together, in nearly the same fashion as the foundation brushes...lather all three, then rinse all three, then squeeze and dry all three. If you change your blush color often, you might want to wash your blush brush more often, but you can also use an old hand-towel to do a quick intermediate cleanse between colors. To do this, either lightly dampen an area of the towel (a microfiber cloth also works nicely) and swirl the bristles on the damp area. Then swirl them on a dry area until the bristles feel dry. This will allow you to change colors without muddying the shades. If you use the same blush color most of the time, you can probably get away with cleaning your brush somewhere between every two and four weeks.
Eyeshadow Brushes - much like the Blush Brush, these brushes do well with a quick towel-cleanse if you change colors a lot. But because they also dry quickly, if you are making dramatic color changes, it is just as easy to wash them quickly after using a particularly vivid shade. To do a quick wash, I usually squirt a bit of handsoap in my palm and do a mini-version of the foundation brush cleanse. Because they dry so quickly, there should be no problem with them being ready to go the next morning. If you wear mostly the same types of shades, you can probably go two or three weeks between washes for shadow brushes. If you have more than two or three, I find it easiest to take a glass and pour a little liquid soap in, then add some warm water. (1 to 2" depth is plenty.) Take each brush and dip, swirl and pump until it seems clean. Put it aside, and when all brushes have been washed, rinse them one at a time, then squeeze to dry.
Eyeliner Brushes - in my bathroom, this brush is washed nearly every day. I generally apply my eyeliner with a damp brush, and if I don't clean it between, the bristles are hard and caked with color the next day--not an ideal way to start a beautiful liner look! Once I apply my eyeliner in the morning, I just rinse it off, swirl it on the bar of handsoap or in a touch of my facial cleanser in my palm. A quick rinse and pinch of the brushes between a towel, and it's pretty much ready to go again, even later the same day.
A word of caution on your brushes...never apply heat to them to speed the drying process. The taklon doesn't do well with heat, and using a hair-dryer will almost certainly ruin your brushes.
Sometimes we all need a little inspiration, especially when it comes to crossing names off of our gift list. In hopes of making your gift-giving a bit easier, we asked some of our favorite makeup artists for some advice on what gifts they would give from Alima Pure.
With a budget of just $25, and shopping for hostess gifts, office gifts or nieces, the makeup artists recommend:
Jessa Blades: Pearluster Eyeshadow in Quartz ($11) with a #35 Eye Detail Brush ($12). “Everyone needs a go-to perfect smoky-eye color. It can be worn layered for a bold look for special events and worn lightly for everyday. This is a great gift to give anyone who is trying to find an easy way to define their eyes and bring a bit of “fancy” into their makeup routine.”
Jessica Belknap: Luminous Shimmer Blush in Freja or Satin Matte Blush in Mimosa ($17 each) and an Organic Tinted Lipbalm in Mango ($7 each). Freja would be the choice for someone who likes shimmer; Mimosa would be a more matte selection.
Terri Lodge: A Luminous Shimmer Powder ($17) and Organic Nourishing Lipbalm in Natural ($7). “These shimmer powders are beautiful on the skin and come in a variety of colors/tones to match any skin tone perfectly.” Or Satin Matte Eyeshadows in Fleur and Raven ($11 each). “These are great neutrals and Raven can be used as a contour and an eyeliner.”
The artists came up with great gift selections for friends and family with a budget of $50:
Jessa Blades: Bronzer in Trinidad ($17), #23 Kitten Brush ($25) and Pearluster Eyeshadow in Champagne ($11). “A set perfect for winter, for all the holiday parties and for everyday, helping you glow and look healthy and luminous.”
Jessica Belknap: The Irresistible Brush Set ($55) and Organic Nourishing Lipbalm in Natural ($7). Okay, she went $12 over, but the brush set is such a great value, she couldn’t help herself!
Terri Lodge had a several suggestions at this price point:
-Either the Cold Outside Holiday Collection ($36) with Organic Nourishing Lipbalm in Holly Berry ($7) for a cool toned gift, or the Warm Inside Holiday Collection ($36) with Organic Nourishing Lipbalm in Mango ($7) for a warm toned gift.
When the budget increased to $100, the artists pulled out all the stops. These make great gifts for Mom, your sister or your BFF:
Jessa Blades: Alima Pure Brushes #17 Blush ($22), #33 Angle Liner ($14), #35 Eye Detail ($12) and #39 Large Shadow ($16) for a complete set of must-have brushes. “These are a great gift that people never buy for themselves but are a MUST HAVE for any makeup bag. And a lipbalm in Natural and a tint ($7 each) for some fun treats for the lips.”
Jessica Belknap: The perfect gift for Mom! #21 Buff Brush ($18), Pearluster Eyeshadow in Champagne ($11), Satin Matte Eyeshadow in Raven ($11), Luminous Shimmer Eyeliner in Illusion ($11), four samples of Satin Matte Foundation in shades close to hers ($1.50 each) and an “IOU” for her perfect match color ($22), Organic Nourishing Lipbalm in Holly Berry or Fig ($7) and Satin Matte Blush in Carnation or Desert Rose ($17).
Terri Lodge: The Irresistible Brush Set ($55), a Luminous Shimmer Blush ($17), a Pearluster and a Satin Matte Eyeshadow ($11 each) and an Organic Nourishing Lipbalm ($7). “The perfect face! A good rule to go by, the younger the person, the more you can use shimmer. More mature ladies can use pearls and mattes and can highlight with soft shimmers.”
We hope these suggestions give you the inspiration you need to wrap up your holiday shopping!
This week Alima Pure has a special on three of our Luminous Shimmer Powders (your choice of Lumina, Sorbet or Dolce) and the amazing #21 Buff Brush for only $25. This great value makes a great gift and is also a fun way to treat yourself, but how exactly do you use a shimmer powder?
During the holidays, it is fun to add a bit of glam to your regular look with a touch of shimmer on the tops of the cheekbones or under the brow bone. If confined to these two areas, there is no reason you can't wear shimmer powder during the day.
At night, let your imagination run wild! In addition to the brow bone and cheekbones, you can dab a small amount of shimmer on the bridge of the nose and the chin, and run a bit across the forehead. Or if you are truly not shimmer-phobic, tap out some of your Satin Matte Foundation into a bowl or on a paper towel and mix a small amount of the shimmer powder in, to give you a subtle, but radiant glow. You can also apply the shimmer powder to the lips, either mixed with your favorite lip color, or dabbed on top (focus on the center of the lips, don't go clear out to the sides). If you apply a small amount to the center of your lower lip, you can create a pouty, fuller look.
If you are wearing something that is either low-cut or has a wide neckline, dust shimmer on exposed skin. If you're wearing bare shoulders, carry the shimmer across your shoulders, gradually blending it down the arms.
If you're wearing a skirt, pour some body lotion into your hand and then tap shimmer powder on top. Mix the two well and apply to your legs. Don't go overboard here, because you don't want it to rub off on everything you touch. Just a tiny bit will adhere nicely with the lotion and should wear for hours.
Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.
We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!
AP: Where were you born?
RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.
AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?
RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.
AP: What do you do for fun?
RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.
AP: What do you really care about?
RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.
AP: What inspires you?
RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.
AP: What scares you?
AP: How do you define beauty?
RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.
AP: What makes you feel beautiful?
RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.
AP: What surprises people about you?
RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.
To get Rahel’s Look:
We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.
For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.
For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.
Please click to learn more about the work of the Hamlin Fistula Hospital.
Tip: When experimenting with a new makeup technique, the best time is right before bed. You're going to take your makeup off anyway, so it doesn't matter if it gets a little messy.
Start with one of our powdered eyeliners and a very small bowl, or the lid of the jar. Tap some product into the bowl and add a few drops of water. Mix, adding more water or powder until you get the consistency you want. Practice drawing a few lines on your hand to see if you need to add more liner for more intense color. In this demonstration, we used Luminous Shimmer Eyeliner in Paparazzi and our #33 Angle Liner Brush. The #33 is perfect for applying the eyeliner mixed with water, because it is easy to draw it on in one, smooth motion.
Begin at the inner corner of the eye and draw a line right in the roots of your eyelashes, stopping a little before you get to the outer edge. Stop before your lashline starts to angle down (or you will be drawing the eye down which is not what we want.) Now gently slope the line upward, aiming toward the end of your brow. Start small with this upwards motion, you can add to it later for a more intense effect.
Go back over this line, thickening it, not being so careful to stay at the roots of the lashes. Taper the line to a point as shown. If this "tail" at the end looks too far away from your lashes, fill in underneath, working from your point back towards the lashes.