When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?
But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.
That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy. The details about what we used on each of them are also found on that page.
Have you ever wondered what makes our #23 Kitten Brush so special? As I was explaining to it a customer yesterday, I realized that many people may never have stopped to think what it is about that brush that makes it possible to use just about any blush, bronzer or shimmer powder (no matter how intense the color or shimmer) and look as if it were the perfect choice for your skin!
The secret is in the bristles. In a traditional brush of this style, often called a "duo-fiber" or "dual-fiber" brush, the white bristles are synthetic and the black are animal hair. Of course, Alima Pure would not use animal hair in our brushes, so ours are all the highest quality synthetic. This means that all of our bristles are soft and gentle, not just the white ones. They will not irritate those who suffer from animal allergies.
The real key to a brush like this though, is that the white bristles are longer. Since only about half the bristles are white, there are roughly half as many bristles that pick up color as would do so with a regular blush or powder brush. Half as many bristles in the product means half as much color is picked up, which in turn means much less intensity. This is the brush for when you want a sheer application. The real beauty of the brush though, is when you apply it to your face, the white bristles and the black bristles will both touch your face. All of the bristles participate in blending the color, so the look is almost air-brushed, with no harsh lines.
So if you're thinking you might need a lighter bronzer for fall, or if your favorite new blush is looking a little bright as your tan fades, no worries--the #23 Kitten Brush is the right tool for the job.
Tracey is the Alima Pure Lab Manager, so she knows our colors as well as anyone! She likes to wear colors that enhance her features without looking like she's wearing much, so her favorites include mostly matte colors.
For eyes, we used Satin Matte Eyeshadow in Vanilla as a base, from lashes to brows. Then we used Satin Matte Mohair on the lid. The lone bit of shimmer, Pearluster Eyeshadow in Mocha, went into the crease. Before lining, we used the #33 brush with Satin Matte Eyeshadow in Raven to fill in Tracey's brows, then we wiped the brush off, dampened it and used it to line her upper lash line with Satin Matte Eyeliner in Espresso.
The finishing touch is our Organic Nourishing Lip Balm in Mango. As you can see, these shades give Tracey a polished, professional look without looking overdone!
Kat is one of Alima Pure's newest employees and, with her gorgeous blue eyes, the makeup artist couldn't wait to get her hands on her! We used Kat's favorite shades to create this simple, polished look.
Fair even by Oregon standards, Kat wears Satin Matte Foundation in Cool 1. It isn't our lightest foundation, but it's close! We applied it with our #25 Foundatin brush. We added a little extra with the #31 Fine Liner/Concealer brush to cover any spots.
A bit of Apple Blossom Satin Matte Blush gives Kat's cheeks a nice, soft glow without overpowering her complexion.
On her eyes, we used Luminous Shimmer Shadow in Glow from the lashes to the brows. Next, Lilac Satin Matte Eyeshadow was blended into her lids. We lined with Luminous Shimmer Eyeliner in Black Cherry, using a damp brush.
To finish off the look, we slicked a bit of our Organic Nourishing Lip Balm in Fig on her lips.
Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!
Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.
Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.
Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.
With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.
Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.
Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.
The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from www.alimapure.com. $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.
Here is Ellen, wearing the Fall Runway Collection, Soft Plum and Holly Berry!
We get a lot of email asking about our Balancing Primer Powder. The key word in the name Balancing Primer Powder is "Balancing." It was created to help bring balance to oily skin.
Featuring the ingredient Kaolin, Balancing Primer Powder gently absorbs excess oil before it can break through and disturb the finish of your foundation. It should be worn under foundation in areas where excess oil is problematic. Depending on how oily the skin is, Balancing Primer Powder can keep shine at bay for a few hours, or all day long. For extra oil-control finish your makeup with a dusting of Satin Finishing Powder.
As is often the case, our customers say it best. Terrie D., an Alima Pure customer, told us, "I use the Light Balancing Primer Powder daily and I love it! Before I used this, my face would start getting oily a few hours after getting to work. Now I can go all day long without my face feeling greasy or oily. It's wonderful!"
Balancing Primer Powder is available in three shades. Light is appropriate for foundations from "0" to "2" levels, and Olive 0. Medium works best for foundations between levels of "3" and "5," and Olive 1, 1.5, 2 and 3. Deep is a good choice for anything level "6" and darker, or Olive 4 and darker. Remember that Balancing Primer Powder is worn under your foundation, so if you get a shade that is a little darker or lighter than optimal, it won't matter once your foundation goes on.
Alicia is here in Portland for the summer visiting family (her aunt, Kate O'Brien, is the creator of Alima Pure), and so she's spending some time helping out in Production. She's proven to be a hard worker and very fast learner, and she brightens up the office with her sweet smile and calm disposition. She will be sorely missed when she returns home! College in Oregon, Alicia? We think so!
Since she is relatively new to Alima Pure products, our makeup artist helped Alicia select some new favorite products. We started out with Satin Matte Foundation in Neutral 2, which was perfect for Alicia's fair skin. On her cheeks we used Luminous Shimmer Blush in Freja and then warmed everything up with a light dusting of Bronzer in Mauna Loa.
To highlight Alicia's beautiful eyes, which go between blue and blue-green, we used Luminous Shimmer Eyeshadow in Buttercream from crease to brow, and in Brown Sugar on her lid. Luminous Shimmer Eyeliner in Paparazzi on a damp brush lines the upper lashes, and a hint of Luminous Shimmer Eyeshadow in Leone with a dry brush is under the outer corner of her lower lashes.
We finished Alicia's look with Organic Nourishing Lip Balm in Sweet Pea.