Just a little spritz!

Posted on October 25, 2011 by terresa | 0 Comments

The Alima Pure Atomizer It may sound a little silly at first, why would anyone want a little spray bottle for water?  But if you are a devoted Alima Pure wearer, you probably already know...it is not silly at all!  Our atomizer can be very handy when you are applying your makeup.

When you are applying your foundation (in several sheer layers, of course), sometimes it can start to look a little dry, especially when the weather is changing as it is in many places right now.  Mist your face very lightly with the atomizer and allow the mist to air dry.  Suddenly what looked a little dry looks a little dewy and very natural.  As an added bonus, it will also wear a bit longer.  If you still want more coverage, it is perfectly acceptable to apply more foundation after your mist has dried.


When applying eye shadows and liner, the colors look more vibrant and wear without creasing if they are applied wet.  Rather than pouring shadow out of the jar and adding water to them, try loading up your brush with color and working the color into the bristles, then spritz the brush!  By doing this, you avoid having overly wet shadows, and by the time you have applied the shadow to your eye, your brush is dry enough to repeat the process.  This technique works very well with the liners and gives a more dramatic look than using them dry, but less dramatic than if you mixed up shadow with water in a container.

Until November 2, receive an atomizer with any Alima Pure purchase of $20 or more (before shipping, and after any discounts).

Pin It

Posted in Alima Makeup Brushes and Tools, Alima Pure, Deal of the week, General, Gift with purchase, mineral makeup techniques, mineral makeup tips, Skin Care, Tips & Tricks

Baby, It's Cold Outside!

Posted on October 21, 2011 by terresa | 1 Comment

Okay, maybe it isn't exactly cold yet, but we know it is coming--the winter chill and the holidays. Whether you prefer strolling through the snow or snuggling by the fire, Alima Pure has you covered with two Limited Edition holiday collections that can be worn separately or together.

The Cold Outside collection features three cool-toned shadows and a blush.  Snowdrift is an off-white shimmer with a hint of silvery blue.  Snow Angel is a light-to-medium blue with silver sparkle.  Jack Frost is a deep, blue-toned purple shimmer.  Rosy Cheeks is a gorgeous, just-in-from-the-cold pink blush.

For the Cold Outside look, apply Snowdrift from crease to brows.  Apply Snow Angel on the lid form the inner corner, and over 2/3 of the lid.  With a damp brush, line under the lash line with Snow Angel.  Apply Jack Frost to the outer 1/3 of the lid, and lightly blend into the crease.  With a damp brush, line the upper lid with Jack Frost.  Swirl a bit of Rosy Cheeks on the apples of the cheeks.  Finish with Organic Nourishing Lip Balm in Cranberry.

Warm Inside features three warm-toned shadows and a shimmer powder.  Candlelight is a pale gold shimmer.  Mulled Cider is a medium rose-gold sparkle.  Hot Toddy is a deep, shimmering bronze.  Firelight is a warm gold Luminous Shimmer Powder.

For the Warm Inside look, apply Candlelight from the lashes to the brow.  Add Mulled Cider to the lid, and sweep Hot Toddy into the crease and at the other corner.  With a damp brush, line upper lashes and outer 1/3 of the bottom lashes with Hot Toddy.  If desired, dust a little of your favorite blush on the apples of your cheeks.  (We really like Satin Matte Blush in Pink for this, or Rosy Cheeks from the Cold Outside collection!)  Then highlight the tops of the cheekbones and around the temples with Firelight.  Finish with Organic Nourishing Lip Balm in Cranberry.

The Baby, It's Cold Outside collection is available only at www.alimapure.com for a limited time.  Each set contains three full-sized eyeshadows and a full-sized blush or shimmer powder, packaged in a beautiful Alima Pure gift box.  Cold Outside and Warm inside are $36 each, with $2 from each set going to the Global Fund for Women.

Pin It

Posted in General, Holiday, Holiday Collection, Holiday Gift, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Special Collection, Special Sets, Tips & Tricks

Isn't it amazing?

Posted on October 13, 2011 by terresa | 12 Comments

Alima Pure Before and After Photos When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?

But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.

That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy.  The details about what we used on each of them are also found on that page.

Pin It

Posted in Alima Makeup, Alima Pure, Before & After, General, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty

Have a Safe Halloween

Posted on October 11, 2011 by terresa | 2 Comments

If you are concerned about what is in the cosmetics that you wear, then certainly you have hesitated to purchase Halloween makeup for your children. Those thick, greasy colors made in China can't be good for the glowing, healthy skin of a small child, can they?

Luckily, choosing a safe Halloween does not mean settling for a boring costume. Alima Pure cosmetics are safe for all ages, and you can create any look your little trick-or-treaters desires, from a cute kitten to a scary zombie. Let your imagination run wild.

Look #1 - Cute kitten.

For this simple look, we used Onyx Satin Matte Eyeliner with water. We painted on whiskers, outlined the nose, and lined the upper eyelid. On the lid, we winged the liner out past the edge of the eye, and then curved down under the eye to create a more rounded, dramatic cat eye. We dabbed some Satin Matte Blush in Pink onto the tip of the nose, and slicked a little Organic Nourishing Lip Balm in Rhubarb on her lips. Add a pair of kitty ears and your little cat is ready to prowl!

Look #2 - Fairy Princesses

For these cute little princesses, we kept the look simple.  We started with a little Luminous Shimmer Shadow in Hellebore right under the brows on each girl.  Then we used bright, shimmering eyeshadow, applied with a damp brush all over their lids.  (From left to right, Aegean, Amethyst and Leone.)  Then we dusted Luminous Shimmer Powder in Lumina all over their faces.  Satin Matte Blush in Pink went on the apples of their cheeks, and Organic Nourishing Lip Balm in Rhubarb was applied to their lips.  Add a pretty dress, wings, maybe a headband or crown, and they are totally fancy!

Look #3 - Rock Star

This was a first for Alima, applying makeup to boys for a photo shoot!  We think the results speak for themselves, but before we begin, a warning.  Do not attempt this at home if you have a child (or adult), who has a difficult time sitting still. Peter, seen here in "Cat Man" face, was in the makeup chair for close to 45 minutes because of the complexity of his design.

For both boys, we started with Satin Matte Eyeshadow in White, mixed with water and applied with a large brush. Because we were going to be shooting this under lights, we did not do the whole face in white, and then paint the other colors over, because we were worried that the black would appear grey with the flash.  If you are just sending someone off to a party or trick-or-treating, however, it may be fine to do  the entire face in white, then paint the other colors over the top.  We sketched the designs on with black first, so the white was painted up to the edges of the black.  After it was applied, we layered on more white with a #15 Flat Top Foundation Brush and a sponge.  Then we mixed Satin Matte Eyeliner in Black with water and painted it on with a smaller brush for the black areas.  "Cat Man" has green around his eyes, we used Luminous Shimmer Shadow in London, mixed with water.  For the grey tip of his nose, we mixed Pearluster Eye Shadow in Zen with water.  Evan, in his "Star Child" makeup was a little simpler, but in case your wig allows more eyes to show than his does, remember that the eye without the star needs to be completely covered in white, and that a strong black brow should be painted over that eye.  For both boys, we finished with Nourishing Lip Balm in Holly Berry. Neither one wanted to take the makeup off after the photo shoot, so they wore it for several hours at home.  It looked good and fresh for several hours, but after 3 or 4 hours the white, because it was applied so heavily, did start to flake off.  Plan your activities accordingly!  Black "rock star" wigs completed the look for both boys.

Pin It

Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, General, Halloween Makeup, Healthy Halloween, mineral makeup, mineral makeup techniques, mineral makeup tips, natural makeup, natural makeup tips, Tips & Tricks

The secret of the Kitten

Posted on September 26, 2011 by terresa | 0 Comments

Have you ever wondered what makes our #23 Kitten Brush so special? As I was explaining to it a customer yesterday, I realized that many people may never have stopped to think what it is about that brush that makes it possible to use just about any blush, bronzer or shimmer powder (no matter how intense the color or shimmer) and look as if it were the perfect choice for your skin!

The secret is in the bristles. In a traditional brush of this style, often called a "duo-fiber" or "dual-fiber" brush, the white bristles are synthetic and the black are animal hair. Of course, Alima Pure would not use animal hair in our brushes, so ours are all the highest quality synthetic. This means that all of our bristles are soft and gentle, not just the white ones. They will not irritate those who suffer from animal allergies.

The real key to a brush like this though, is that the white bristles are longer. Since only about half the bristles are white, there are roughly half as many bristles that pick up color as would do so with a regular blush or powder brush. Half as many bristles in the product means half as much color is picked up, which in turn means much less intensity.  This is the brush for when you want a sheer application. The real beauty of the brush though, is when you apply it to your face, the white bristles and the black bristles will both touch your face.  All of the bristles participate in blending the color, so the look is almost air-brushed, with no harsh lines.

So if you're thinking you might need a lighter bronzer for fall, or if your favorite new blush is looking a little bright as your tan fades, no worries--the #23 Kitten Brush is the right tool for the job.

Pin It

Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, General, mineral makeup techniques, mineral makeup tips, taklon brushes, Tips & Tricks

About Makeup and Daughters - Part 3

Posted on September 21, 2011 by terresa | 3 Comments

In the first two posts we did an every day look that is appropriate for anyone who wants a very simple look for daytime. But now let's get a little more bold and do a look for a date night or prom.

As the mother of a teenage daughter who has minimal interest in cosmetics, semi-formal dances are the one of the only times where my skills are requested.

For this look, we again applied Natalie's Beige 3 Satin Matte Foundation, but we went a bit stronger on the blush, using Satin Matte Blush in Pink just from the apples of the cheeks and back towards her hairline.

Eyes are the feature that most people choose to play up for a more dramatic look, and we did as well, going for a smoky look. We applied Luminous Shimmer Eyeshadow in Lana all over the eye area, from lashes to brows. On the lids, from lashes to above the crease, we used Pearluster shadow Zen, and then right along the lash-line, we applied Luminous Shimmer Eyeliner in Koan with the #36 Pointed Crease Brush. (It's densely packed bristles make it perfect for laying down a lot of color.) This blended up into the Zen, creating almost an ombre effect. Then with the #33 Angle Liner brush dampened with water, we applied Satin Matte Eyeliner in Black along the upper and lower lash line.

To finish off the look, we used the #23 Kitten Brush to apply a light dusting of Luminous Shimmer Powder in Dolce along Natalie's cheekbones, across her forehead and lightly down the center of her nose and chin. If she were dressed in a dress that showed off her shoulders or decollete, we would brush some on any exposed skin as well. Organic Nourishing Lip Balm in Sweet Pea went on Natalie's lips, and would tuck into her bag with her cell phone and ID as she headed out the door for a night to remember!

Pin It

Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Makeup for Teens, mineral makeup techniques, Tips & Tricks

Alima Pure Staff Favorites

Posted on September 08, 2011 by terresa | 0 Comments

Tracey is the Alima Pure Lab Manager, so she knows our colors as well as anyone!  She likes to wear colors that enhance her features without looking like she's wearing much, so her favorites include mostly matte colors.

Tracey wears Satin Matte Foundation in Beige 3 and then we added a light dusting of Satin Finishing Powder in Keiko.  We brushed Satin Matte Blush in Honey Rose to the apples of her cheeks.

For eyes, we used Satin Matte Eyeshadow in Vanilla as a base, from lashes to brows.  Then we used Satin Matte Mohair on the lid.  The lone bit of shimmer, Pearluster Eyeshadow in Mocha, went into the crease. Before lining, we used the #33 brush with Satin Matte Eyeshadow in Raven to fill in Tracey's brows, then we wiped the brush off, dampened it and used it to line her upper lash line with Satin Matte Eyeliner in Espresso.

The finishing touch is our Organic Nourishing Lip Balm in Mango.  As you can see, these shades give Tracey a polished, professional look without looking overdone!

Pin It

Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure staff favorites, mineral makeup techniques, Staff Favorites

Recent Articles

Categories