Baby, It's Cold Outside!

Posted on October 21, 2011 by terresa | 1 Comment

Okay, maybe it isn't exactly cold yet, but we know it is coming--the winter chill and the holidays. Whether you prefer strolling through the snow or snuggling by the fire, Alima Pure has you covered with two Limited Edition holiday collections that can be worn separately or together.

The Cold Outside collection features three cool-toned shadows and a blush.  Snowdrift is an off-white shimmer with a hint of silvery blue.  Snow Angel is a light-to-medium blue with silver sparkle.  Jack Frost is a deep, blue-toned purple shimmer.  Rosy Cheeks is a gorgeous, just-in-from-the-cold pink blush.

For the Cold Outside look, apply Snowdrift from crease to brows.  Apply Snow Angel on the lid form the inner corner, and over 2/3 of the lid.  With a damp brush, line under the lash line with Snow Angel.  Apply Jack Frost to the outer 1/3 of the lid, and lightly blend into the crease.  With a damp brush, line the upper lid with Jack Frost.  Swirl a bit of Rosy Cheeks on the apples of the cheeks.  Finish with Organic Nourishing Lip Balm in Cranberry.

Warm Inside features three warm-toned shadows and a shimmer powder.  Candlelight is a pale gold shimmer.  Mulled Cider is a medium rose-gold sparkle.  Hot Toddy is a deep, shimmering bronze.  Firelight is a warm gold Luminous Shimmer Powder.

For the Warm Inside look, apply Candlelight from the lashes to the brow.  Add Mulled Cider to the lid, and sweep Hot Toddy into the crease and at the other corner.  With a damp brush, line upper lashes and outer 1/3 of the bottom lashes with Hot Toddy.  If desired, dust a little of your favorite blush on the apples of your cheeks.  (We really like Satin Matte Blush in Pink for this, or Rosy Cheeks from the Cold Outside collection!)  Then highlight the tops of the cheekbones and around the temples with Firelight.  Finish with Organic Nourishing Lip Balm in Cranberry.

The Baby, It's Cold Outside collection is available only at www.alimapure.com for a limited time.  Each set contains three full-sized eyeshadows and a full-sized blush or shimmer powder, packaged in a beautiful Alima Pure gift box.  Cold Outside and Warm inside are $36 each, with $2 from each set going to the Global Fund for Women.

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Posted in General, Holiday, Holiday Collection, Holiday Gift, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Special Collection, Special Sets, Tips & Tricks

Isn't it amazing?

Posted on October 13, 2011 by terresa | 12 Comments

Alima Pure Before and After Photos When Alicia first walked into the photo shoot, we thought it would almost be a waste of time to apply make up to her. Although she isn't a professional model, just the roommate of one of our employees, she is clearly a very beautiful girl. Putting makeup on her seemed a little like "gilding the lily." And we thought that you, our readers and customers, might feel as if we were going the route of traditional cosmetics companies, who show their products on gorgeous models in an attempt to increase sales because, well, who doesn't want to look like that?

But sometime after the photo shoot, someone accidentally opened one of the "before" shots of Alicia. We were amazed. Although there is no denying how beautiful she is without a stitch of makeup, we couldn't believe what a difference just a few Alima Pure products made.

That got us thinking, so we looked back at some of our other "before" shots. (Unfortunately, we weren't diligent about doing "before" shots at every photo shoot!) Sure enough, we also had before and after shots of Kelly and Melissa, two more of our Naturally Gorgeous women. And so we have presented them here, on our "Amazing" page for you to enjoy.  The details about what we used on each of them are also found on that page.

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Posted in Alima Makeup, Alima Pure, Before & After, General, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty

The secret of the Kitten

Posted on September 26, 2011 by terresa | 0 Comments

Have you ever wondered what makes our #23 Kitten Brush so special? As I was explaining to it a customer yesterday, I realized that many people may never have stopped to think what it is about that brush that makes it possible to use just about any blush, bronzer or shimmer powder (no matter how intense the color or shimmer) and look as if it were the perfect choice for your skin!

The secret is in the bristles. In a traditional brush of this style, often called a "duo-fiber" or "dual-fiber" brush, the white bristles are synthetic and the black are animal hair. Of course, Alima Pure would not use animal hair in our brushes, so ours are all the highest quality synthetic. This means that all of our bristles are soft and gentle, not just the white ones. They will not irritate those who suffer from animal allergies.

The real key to a brush like this though, is that the white bristles are longer. Since only about half the bristles are white, there are roughly half as many bristles that pick up color as would do so with a regular blush or powder brush. Half as many bristles in the product means half as much color is picked up, which in turn means much less intensity.  This is the brush for when you want a sheer application. The real beauty of the brush though, is when you apply it to your face, the white bristles and the black bristles will both touch your face.  All of the bristles participate in blending the color, so the look is almost air-brushed, with no harsh lines.

So if you're thinking you might need a lighter bronzer for fall, or if your favorite new blush is looking a little bright as your tan fades, no worries--the #23 Kitten Brush is the right tool for the job.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, General, mineral makeup techniques, mineral makeup tips, taklon brushes, Tips & Tricks

Alima Pure Staff Favorites

Posted on September 08, 2011 by terresa | 0 Comments

Tracey is the Alima Pure Lab Manager, so she knows our colors as well as anyone!  She likes to wear colors that enhance her features without looking like she's wearing much, so her favorites include mostly matte colors.

Tracey wears Satin Matte Foundation in Beige 3 and then we added a light dusting of Satin Finishing Powder in Keiko.  We brushed Satin Matte Blush in Honey Rose to the apples of her cheeks.

For eyes, we used Satin Matte Eyeshadow in Vanilla as a base, from lashes to brows.  Then we used Satin Matte Mohair on the lid.  The lone bit of shimmer, Pearluster Eyeshadow in Mocha, went into the crease. Before lining, we used the #33 brush with Satin Matte Eyeshadow in Raven to fill in Tracey's brows, then we wiped the brush off, dampened it and used it to line her upper lash line with Satin Matte Eyeliner in Espresso.

The finishing touch is our Organic Nourishing Lip Balm in Mango.  As you can see, these shades give Tracey a polished, professional look without looking overdone!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure staff favorites, mineral makeup techniques, Staff Favorites

Where do you find inspiration for new looks?

Posted on September 06, 2011 by terresa | 1 Comment

 

For someone who normally finds inspiration in print media and from people I see in life, I was surprised to be inspired by a movie this summer. In "Midnight in Paris," french beauty Marion Cotillard is the love-interest of Picasso in 1920's Paris. I won't detail the plot here, because if you haven't seen the movie, you definitely should, it is like a mini vacation.

I went in expecting to be drooling over the shots of Paris and left inspired to experiment with a soft brown smoky eye look. Cotillard's look was pure 1920's flapper, with the softly wavy hair and long, straight dresses. But her makeup was smouldering!

Her skin was natural looking, apparently with sheer foundation, and her cheeks were lightly sculpted without looking harsh. But her eyes! And her lips! So gorgeous.

The lids were enhanced with a warm brown that was allowed to lightly crease, giving it an imperfect look that made it somehow more appealing. Her eyes were lined with a soft plum shade that blended right into the brown on the lids. A soft, neutral shimmer highlighted the area right below her perfectly groomed brows.

Lips were defined, but not visibly lined, and were a soft red. The lips didn't compete with the eyes, but rather balanced them.

I experimented off and on with this look through the summer and below are the products I found to work best on me, a Beige 2.

Just under the brow, I used a bit of Silk Pearluster Eye Shadow. On the lid, I used Truffle Luminous Shimmer Eye Shadow on the lid, but used it with a damp brush. I tried to open my eye quickly, before the shadow had completely dried down, to encourage a bit of that creased look. (And let me tell you that felt a little weird, since I answer a lot of emails from people who want to keep their shadows from creasing!) Then I lined with Carnevale, used dry, and then blended up into the brown. Instead of extending the lid color out past the outer edge of the lid, keep it right at the crease, no higher. You can go a bit higher than the crease from the middle of the eye, inwards.

For cheeks, I used Carnation Satin Matte Blush. On lips, I used our Organic Nourishing Lip Balm in Holly Berry. While it didn't make me look like Marion Cotillard, it was close enough to make me feel more glamorous than usual!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, General, inspiration, mineral makeup techniques, mineral makeup tips

Alima Pure Staff Favorites

Posted on August 16, 2011 by terresa | 0 Comments

Kat is one of Alima Pure's newest employees and, with her gorgeous blue eyes, the makeup artist couldn't wait to get her hands on her! We used Kat's favorite shades to create this simple, polished look.

Fair even by Oregon standards, Kat wears Satin Matte Foundation in Cool 1. It isn't our lightest foundation, but it's close! We applied it with our #25 Foundatin brush. We added a little extra with the #31 Fine Liner/Concealer brush to cover any spots.

A bit of Apple Blossom Satin Matte Blush gives Kat's cheeks a nice, soft glow without overpowering her complexion.

On her eyes, we used Luminous Shimmer Shadow in Glow from the lashes to the brows. Next, Lilac Satin Matte Eyeshadow was blended into her lids. We lined with Luminous Shimmer Eyeliner in Black Cherry, using a damp brush.

To finish off the look, we slicked a bit of our Organic Nourishing Lip Balm in Fig on her lips.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure staff favorites, General, mineral makeup, mineral makeup techniques, Staff Favorites, Tips & Tricks

Get the Fall Runway Look

Posted on August 04, 2011 by terresa | 0 Comments

Capture the excitement of the backstage area of a runway show with Alima Pure's new Fall Runway Collection. In six easy steps, you can create a photo-perfect look!

Apply Backstage Satin Matte Eyeshadow from lashes to brow. This soft, pale pink is like silk lingerie for your lids.

Sweep Front Row Luminous Shimmer Eyeshadow on your lids, from lashes to crease. Smudge a little under the lower lashes for added drama and sparkle. This shimmering, pale gold is the perfect accessory to any look.

Brush Press Pass Luminous Shimmer Eyeshadow into the crease and concentrate at the outer corner of the eye. This deep taupe is as versatile as your best cashmere sweater.

With a damp brush, line your upper lash line with Catwalk Luminous Shimmer Eyeliner. Just as you slip on your serious footwear to complete your outfit, Catwalk finishes your eye look with flair.

Swirl Soft Plum Satin Matte Blush onto the apples of the cheeks, blending up along the cheekbones and back towards the hairline.

Apply Holly Berry Organic Nourishing Lip Balm for a soft red pout that is never over the top.

The Fall Runway Collection of four full-sized eyeshadows is available for $30 for a limited time only from www.alimapure.com. $2 from each sale is donated to The Global Fund for Women. Azalea Satin Matte Blush and Holly Berry Organic Nourishing Lip Balm are sold separately.

Here is Ellen, wearing the Fall Runway Collection, Soft Plum and Holly Berry!

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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, mineral eyeshadow collections, mineral makeup gift collections, mineral makeup techniques, natural eyeshadow, Special Sets

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