Glam it up with a little Holiday Glow!

Posted on December 01, 2011 by terresa | 0 Comments

Holiday Glow This week Alima Pure has a special on three of our Luminous Shimmer Powders (your choice of Lumina, Sorbet or Dolce) and the amazing #21 Buff Brush for only $25. This great value makes a great gift and is also a fun way to treat yourself, but how exactly do you use a shimmer powder?

During the holidays, it is fun to add a bit of glam to your regular look with a touch of shimmer on the tops of the cheekbones or under the brow bone. If confined to these two areas, there is no reason you can't wear shimmer powder during the day.

At night, let your imagination run wild! In addition to the brow bone and cheekbones, you can dab a small amount of shimmer on the bridge of the nose and the chin, and run a bit across the forehead. Or if you are truly not shimmer-phobic, tap out some of your Satin Matte Foundation into a bowl or on a paper towel and mix a small amount of the shimmer powder in, to give you a subtle, but radiant glow. You can also apply the shimmer powder to the lips, either mixed with your favorite lip color, or dabbed on top (focus on the center of the lips, don't go clear out to the sides). If you apply a small amount to the center of your lower lip, you can create a pouty, fuller look.

If you are wearing something that is either low-cut or has a wide neckline, dust shimmer on exposed skin. If you're wearing bare shoulders, carry the shimmer across your shoulders, gradually blending it down the arms.

If you're wearing a skirt, pour some body lotion into your hand and then tap shimmer powder on top. Mix the two well and apply to your legs. Don't go overboard here, because you don't want it to rub off on everything you touch. Just a tiny bit will adhere nicely with the lotion and should wear for hours.

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Posted in Alima Makeup Brushes and Tools, Alima Pure, cruelty free brushes, Deal of the week, General, highlighter, Holiday Gift, makeup, mineral, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, mineral shimmer powder, natural beauty, natural cosmetics, natural makeup, natural makeup tips, taklon brushes, Tips & Tricks

Introducing Rahel, our Naturally Gorgeous Model

Posted on November 29, 2011 by terresa | 2 Comments

Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.

We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!

AP: Where were you born?

RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.

AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?

RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.

AP: What do you do for fun?

RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.

AP: What do you really care about?

RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.

AP: What inspires you?

RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.

AP: What scares you?

RN: Ignorance.

AP: How do you define beauty?

RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.

AP: What makes you feel beautiful?

RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.

AP: What surprises people about you?

RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.

To get Rahel’s Look:

We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.

For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.

For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.

Please click to learn more about the work of the Hamlin Fistula Hospital.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral eyeshadow, mineral lip balm, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Naturally Gorgeous, taklon brushes

Baby, It's Cold Outside

Posted on November 10, 2011 by terresa | 3 Comments

Cold Outside If you've been eyeing the Cold Outside holiday collection, but wondering if you could really pull off those vivid, cool tones, we hope this helps.  We applied the colors to our model, Nikki, so you can see how fantastic they look on a real person.

Nikki is wearing Beige 4 foundation and the entire "Cold Outside" collection.  We applied Snowdrift from her lashes to her brows, and then put Snow Angel on the inner 2/3 of her lid.  With a damp brush, we lined under her lower lashes with Snow Angel.  We then applied Jack Frost to the outer 1/3 of her lid, and blended it gently into the crease.  With a damp brush, we lined her upper lashes with Jack Frost.

We gently applied a little Rosy Cheeks to the apples of her cheeks, and slicked on some Cranberry Organic Nourishing Lip Balm as the finishing touch.  We think Nikki looks beautiful! Her image is unretouched.

 

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Posted in Alima Makeup, Alima Pure, General, Holiday, Holiday Collection, Holiday Gift, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural makeup, Special Sets, Tips & Tricks

Dramatic Eyeliner

Posted on November 08, 2011 by terresa | 3 Comments

Winged Eyeliner One easy way to bring a little drama to your holiday look is to wear your eyeliner in this "winged" fashion.  This is easier than you think - don't be intimidated!

Tip: When experimenting with a new makeup technique, the best time is right before bed.  You're going to take your makeup off anyway, so it doesn't matter if it gets a little messy.

Winged Look
Start with one of our powdered eyeliners and a very small bowl, or the lid of the jar.  Tap some product into the bowl and add a few drops of water.  Mix, adding more water or powder until you get the consistency you want.  Practice drawing a few lines on your hand to see if you need to add more liner for more intense color.  In this demonstration, we used Luminous Shimmer Eyeliner in Paparazzi and our #33 Angle Liner Brush.  The #33 is perfect for applying the eyeliner mixed with water, because it is easy to draw it on in one, smooth motion.

Step One Begin at the inner corner of the eye and draw a line right in the roots of your eyelashes, stopping a little before you get to the outer edge.  Stop before your lashline starts to angle down (or you will be drawing the eye down which is not what we want.)   Now gently slope the line upward, aiming toward the end of your brow.  Start small with this upwards motion, you can add to it later for a more intense effect.

Step Two Go back over this line, thickening it, not being so careful to stay at the roots of the lashes.  Taper the line to a point as shown.  If this "tail" at the end looks too far away from your lashes, fill in underneath, working from your point back towards the lashes.

Step three
Open your eyes and examine your line.  How does it look with your eyes open?  Do you need to extend the line further, or did you go too far?  Is the line smooth?  Touch up as needed.

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Posted in dramatic eyeliner, eyeliner how-to, Eyeliner Tutorial, General, Mineral Eyeliner, mineral makeup techniques, mineral makeup tips, Tips & Tricks, winged eyeliner

Update your makeup bag for winter

Posted on November 04, 2011 by terresa | 0 Comments

The sudden drop in temperature here leaves no doubt, winter truly is just around the corner!  And as the weather changes and the last traces of any tan you had fades into oblivion, you may want to consider updating the contents of your makeup bag for the season.

Comfort is key when the weather gets colder, so it is always a good idea to have a moisturizer that you can apply to hands, elbows or even your face when you really need some moisture.  Coconut oil is a great choice, you can easily transfer some from a larger container into a small jar, and because it is solid at room temperature, you don't need to worry about leaks or spills.

To add a little color back to your face, carry a bronzer that is slightly darker than your natural skintone and a blush with a rosier tone.  Satin Matte Blush in Antique Rose, Honey Rose and Desert Rose are great options, as are Bronzers like Maricaibo, Mauna Loa and Trinidad.

When the skies are dull, add a bit more brightness to your look with a Luminous Shimmer Eyeshadow with not-so-subtle sparkle.  Buttercream, Venus, Paris or Leone are easy to sweep all over the eye area and look great with or without a contour color.

Finally, switch from a drying lipstick to our moisturizing Organic Nourishing Lip Balm.  Cranberry gives lipstick-like coverage, but provides anti-oxidants and moisture at the same time.

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Posted in Alima Makeup, Alima Pure, coconut oil, cold weather skin care, General, mineral eyeshadow, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Skin Care, Tips & Tricks

Just a little spritz!

Posted on October 25, 2011 by terresa | 0 Comments

The Alima Pure Atomizer It may sound a little silly at first, why would anyone want a little spray bottle for water?  But if you are a devoted Alima Pure wearer, you probably already know...it is not silly at all!  Our atomizer can be very handy when you are applying your makeup.

When you are applying your foundation (in several sheer layers, of course), sometimes it can start to look a little dry, especially when the weather is changing as it is in many places right now.  Mist your face very lightly with the atomizer and allow the mist to air dry.  Suddenly what looked a little dry looks a little dewy and very natural.  As an added bonus, it will also wear a bit longer.  If you still want more coverage, it is perfectly acceptable to apply more foundation after your mist has dried.


When applying eye shadows and liner, the colors look more vibrant and wear without creasing if they are applied wet.  Rather than pouring shadow out of the jar and adding water to them, try loading up your brush with color and working the color into the bristles, then spritz the brush!  By doing this, you avoid having overly wet shadows, and by the time you have applied the shadow to your eye, your brush is dry enough to repeat the process.  This technique works very well with the liners and gives a more dramatic look than using them dry, but less dramatic than if you mixed up shadow with water in a container.

Until November 2, receive an atomizer with any Alima Pure purchase of $20 or more (before shipping, and after any discounts).

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Posted in Alima Makeup Brushes and Tools, Alima Pure, Deal of the week, General, Gift with purchase, mineral makeup techniques, mineral makeup tips, Skin Care, Tips & Tricks

Baby, It's Cold Outside!

Posted on October 21, 2011 by terresa | 1 Comment

Okay, maybe it isn't exactly cold yet, but we know it is coming--the winter chill and the holidays. Whether you prefer strolling through the snow or snuggling by the fire, Alima Pure has you covered with two Limited Edition holiday collections that can be worn separately or together.

The Cold Outside collection features three cool-toned shadows and a blush.  Snowdrift is an off-white shimmer with a hint of silvery blue.  Snow Angel is a light-to-medium blue with silver sparkle.  Jack Frost is a deep, blue-toned purple shimmer.  Rosy Cheeks is a gorgeous, just-in-from-the-cold pink blush.

For the Cold Outside look, apply Snowdrift from crease to brows.  Apply Snow Angel on the lid form the inner corner, and over 2/3 of the lid.  With a damp brush, line under the lash line with Snow Angel.  Apply Jack Frost to the outer 1/3 of the lid, and lightly blend into the crease.  With a damp brush, line the upper lid with Jack Frost.  Swirl a bit of Rosy Cheeks on the apples of the cheeks.  Finish with Organic Nourishing Lip Balm in Cranberry.

Warm Inside features three warm-toned shadows and a shimmer powder.  Candlelight is a pale gold shimmer.  Mulled Cider is a medium rose-gold sparkle.  Hot Toddy is a deep, shimmering bronze.  Firelight is a warm gold Luminous Shimmer Powder.

For the Warm Inside look, apply Candlelight from the lashes to the brow.  Add Mulled Cider to the lid, and sweep Hot Toddy into the crease and at the other corner.  With a damp brush, line upper lashes and outer 1/3 of the bottom lashes with Hot Toddy.  If desired, dust a little of your favorite blush on the apples of your cheeks.  (We really like Satin Matte Blush in Pink for this, or Rosy Cheeks from the Cold Outside collection!)  Then highlight the tops of the cheekbones and around the temples with Firelight.  Finish with Organic Nourishing Lip Balm in Cranberry.

The Baby, It's Cold Outside collection is available only at www.alimapure.com for a limited time.  Each set contains three full-sized eyeshadows and a full-sized blush or shimmer powder, packaged in a beautiful Alima Pure gift box.  Cold Outside and Warm inside are $36 each, with $2 from each set going to the Global Fund for Women.

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Posted in General, Holiday, Holiday Collection, Holiday Gift, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Special Collection, Special Sets, Tips & Tricks

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