What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?” After all, Portland didn’t get its rainy reputation undeservedly. But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!
Our Summer Fling look, created with The Hamptons collection, is easy to apply, but because it uses the beautiful, ocean-blue Southampton eyeshadow, the look is more playful and bright than the more neutral Summer Romance look.
Mother’s Day will be here before you know it. Celebrate by giving the special women in your life a bouquet of fresh spring colors, inspired by an old-fashioned garden. Sisters, dear friends, mothers and daughters will all love the on-trend pastels in our Vintage Bouquet collection!
Even better, three lucky readers will win the new collection plus a fantastic #39 brush with which to apply it! Simply tell us which Alima Pure eyeliner and/or lip balm shade you would choose to complete the look. (See complete rules below.)
Foxglove is a bright lilac shimmer, a beautiful choice for eyes of any hue.
Forget-Me-Not is a lively blue, sparked with gold; a sunny day in a jar.
Snapdragon is a medium shade of peach in a matte blush, ideal to bring a hint of warmth to any complexion.
These four shades come packaged in our elegant white gift box, ready for giving. The set is priced at only $40 (a $57.50 value) and contains three full-sized eye shadows and a full-sized blush.
The simplest way to wear this collection is to choose either Foxglove or Forget-Me-Not. Brush Honeysuckle over the entire lid from lashes to brow, then use the bright shade you have chosen on the lid and slightly into the crease. Line with the liner of your choice. Apply Snapdragon to the apples of the cheeks and blend back towards your hairline. Complete the look with your favorite Organic Nourishing Lip Balm.
If you are feeling more adventurous, use all three shadows at once. Apply Honeysuckle from your crease to your brow. Apply Foxglove on the inner 2/3 of your lid, then put Forget-Me-Not on the outer 1/3 and into the crease. Blend well so that you don’t have any harsh lines. Line with your favorite Alima Pure eye liner and apply Snapdragon to the apples of your cheeks. Finish with the Organic Nourishing Lip Balm of your choice.
To enter the giveaway, simply follow the instructions below. We'll give away three (3) Vintage Bouquet collections, and include brush #39 for each winner. The giveaway begins Monday, April 16, 2012 12:01am EST and ends on Thursday, April 19, 2012 at 12:01am EST. Three lucky winners will be announced on Friday, April 20, 2012. Good luck!
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If you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.
AP: What is your favorite part of your job?
NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.
AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?
NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.
AP: Do you have children or pets?
NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!
AP: What do you do for fun?
NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!
AP: What inspires you?
NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.
AP: What scares you?
NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!
AP: How do you define beauty?
NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.
AP: What’s always in your handbag?
NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.
AP: What surprises people about you?
NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!
AP: What book have you read lately that you really enjoyed?
NC: I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it. It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.
AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)
NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.
AP: Is there anything else you want people to know about you?
NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!
One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.
On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!
To get Nicolle's complete look or to shop Alima Pure collections, click here.
Just in time for February 14, our new Sweet Lips Organic Nourishing Lipbalm Collection is here! Only $18 for three Valentine-perfect, natural tints for your lips. The set includes deep red Cranberry, perfect for your Valentine’s date; wearable pink Rhubarb that is perfect for every day; and bright coral Mango to infuse a hint of spring into your makeup routine.
Alima Pure's lipbalms are gluten-free and made with all organic ingredients (except the pure mineral pigments, of course) and lightly scented with peppermint.
The Sweet Lips Collection is only $18 (a $28 value) and is available for a limited time only!
You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!
Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.
On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit. When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.
We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?
You've probably whittled down your holiday shopping by this point, and maybe you're stuck where many of us at Alima Pure are...the teachers, the co-workers, the cousins, the "I should have something handy in case so-and-so forgot were weren't going to exchange gifts this year." We think we have the perfect solution--our Under the Mistletoe Collection!
This handy set of three of our Organic Nourishing Lipbalms comes packaged in our signature Alima Pure bag, all you really need to add is a ribbon and gift tag. And the shades cover a wide range, so they will work for most everyone!
Acai is our palest, shimmery pink - perfect for when you just want a hint of color, but a lot of moisture.
Rhubarb is a medium pink with no shimmer - on fair skins it really shows up, on medium and deeper skin tones, it provides a subtle, warm pink.
Fig is a deeper, bronzed plum shimmer - in all honesty, we have never found anyone that can't wear it.
This perfect little set is available now through late December for only $16, and is a $28 value.