Get Ready for Stormy Weather

Posted on August 22, 2012 by Terresa Clark | 1 Comment

Introducing Stormy Weather

What could be more perfect for a fall collection from a makeup company in Portland, Oregon than a collection called “Stormy Weather?”  After all, Portland didn’t get its rainy reputation undeservedly.  But after a summer of record-breaking temperatures, everyone can look forward to cooler temperatures and a bit of precipitation!

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Posted in Alima Makeup, Alima News and Info, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, natural cosmetics, natural eyeshadow, Special Sets

How to Wear the Hamptons Eyeshadow Collection - Summer Fling Look

Posted on July 31, 2012 by Terresa Clark | 2 Comments

Our Summer Fling look, created with The Hamptons collection, is easy to apply, but because it uses the beautiful, ocean-blue Southampton eyeshadow, the look is more playful and bright than the more neutral Summer Romance look.

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Posted in Alima Makeup, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup gift collections, mineral makeup techniques, natural cosmetics, natural eyeshadow, Special Sets, Tips & Tricks

Win a "Vintage Bouquet" for Mother's Day

Posted on April 16, 2012 by terresa | 11 Comments

Mother’s Day will be here before you know it.  Celebrate by giving the special women in your life a bouquet of fresh spring colors, inspired by an old-fashioned garden.  Sisters, dear friends, mothers and daughters will all love the on-trend pastels in our Vintage Bouquet collection!

Even better, three lucky readers will win the new collection plus a fantastic #39 brush with which to apply it!  Simply tell us which Alima Pure eyeliner and/or lip balm shade you would choose to complete the look.  (See complete rules below.)

Honeysuckle is a pale golden shimmer, perfect to highlight the brow.

Foxglove is a bright lilac shimmer, a beautiful choice for eyes of any hue.

Forget-Me-Not is a lively blue, sparked with gold; a sunny day in a jar.

Snapdragon is a medium shade of peach in a matte blush, ideal to bring a hint of warmth to any complexion.

These four shades come packaged in our elegant white gift box, ready for giving. The set is priced at only $40 (a $57.50 value) and contains three full-sized eye shadows and a full-sized blush.

The simplest way to wear this collection is to choose either Foxglove or Forget-Me-Not.  Brush Honeysuckle over the entire lid from lashes to brow, then use the bright shade you have chosen on the lid and slightly into the crease.  Line with the liner of your choice.  Apply Snapdragon to the apples of the cheeks and blend back towards your hairline.  Complete the look with your favorite Organic Nourishing Lip Balm.

If you are feeling more adventurous, use all three shadows at once. Apply Honeysuckle from your crease to your brow.  Apply Foxglove on the inner 2/3 of your lid, then put Forget-Me-Not on the outer 1/3 and into the crease.  Blend well so that you don’t have any harsh lines.  Line with your favorite Alima Pure eye liner and apply Snapdragon to the apples of your cheeks.  Finish with the Organic Nourishing Lip Balm of your choice.

Giveaway Details

To enter the giveaway, simply follow the instructions below. We'll give away three (3) Vintage Bouquet collections, and include brush #39 for each winner. The giveaway begins Monday, April 16, 2012 12:01am EST and ends on Thursday, April 19, 2012 at 12:01am EST. Three lucky winners will be announced on Friday, April 20, 2012. Good luck!


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Posted in Alima Pure contests, alima pure giveaway, General, Giveaways, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, natural cosmetics, Special Sets

3 for $30 Eyeshadows: Great for Green Eyes

Posted on April 13, 2012 by terresa | 2 Comments

hannah's green eyesOur 3 for $30 eyeshadow collections have been a big hit, but Great for Green Eyes is especially popular.  The shadows in this collection work for all eye colors, but have the power to make almost-green eyes take on a more emerald hue, and make truly green eyes dazzling.

This beautiful set includes Luminous Shimmer Shadow in Lana, Satin Matte Shadow in Lilac and Luminous Shimmer Eyeliner in Carnevale.  Here, we are showing the collection on Hannah, whose eye color shifts between blue and green.  On the day we did the shoot, her eyes were looking particularly blue, but the collection definitely made them look more green.  We applied Lana from lashes to brow with the #37 Blending Brush, then applied Lilac on her lid with the #36 Pointed Crease Brush.  (It’s compact bristles give great color pay-off!)  We lined with Carnevale on a damp #31 Fine Lining Brush.

To finish the look, we used a bit of Satin Matte Blush in Mimosa and Organic Nourishing Lip Balm in Sweet Pea.

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Posted in Alima Makeup, mineral eyeshadow collections, mineral makeup, mineral makeup gift collections, mineral makeup techniques, natural eyeshadow, Special Sets, Tips & Tricks

Meet Naturally Gorgeous model Nicolle Camarata

Posted on February 07, 2012 by terresa | 0 Comments

Meet Alima Pure Naturally Gorgeous Model NicolleIf you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.

AP: What is your favorite part of your job?

NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.


AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?

NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.

AP: Do you have children or pets?

NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!

AP: What do you do for fun?

NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!

AP: What inspires you?

NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.

AP: What scares you?

NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!

AP: How do you define beauty?

NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.

AP: What’s always in your handbag?

NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.

AP: What surprises people about you?

NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!

AP:  What book have you read lately that you really enjoyed?

NC:  I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it.  It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.

AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)

NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.

AP: Is there anything else you want people to know about you?

NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!

To get Nicolle’s naturally gorgeous look:

One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.

On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!

To get Nicolle's complete look or to shop Alima Pure collections, click here.

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Posted in 97.1 Charlie Fm, Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Nicolle Camarata, Nicolle Shops Portland, Special Sets

Hey, Sweet Lips...

Posted on January 27, 2012 by terresa | 0 Comments

Alima Pure's Sweet Lips Limited Edition Lipbalm Collection

Just in time for February 14, our new Sweet Lips Organic Nourishing Lipbalm Collection is here! Only $18 for three Valentine-perfect, natural tints for your lips. The set includes deep red Cranberry, perfect for your Valentine’s date; wearable pink Rhubarb that is perfect for every day; and bright coral Mango to infuse a hint of spring into your makeup routine.

Alima Pure's lipbalms are gluten-free and made with all organic ingredients (except the pure mineral pigments, of course) and lightly scented with peppermint.

The Sweet Lips Collection is only $18 (a $28 value) and is available for a limited time only!

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Posted in Alima Makeup, Alima Pure, Cosmetic Safety, General, Holiday Collection, Holiday Gift, mineral lip balm, mineral makeup, mineral makeup gift collections, natural cosmetics, natural lipbalm, Special Sets

Dare to mix Cold and Warm

Posted on December 15, 2011 by terresa | 0 Comments

Dare to Mix Warm and Cold You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!

Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.

On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit.  When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.

We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?

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Posted in Alima Makeup, Alima Pure, cruelty free brushes, General, Holiday, Holiday Collection, Holiday Gift, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, natural cosmetics, natural eyeshadow, natural lipbalm, natural makeup tips, Special Sets, taklon brushes, Tips & Tricks

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