Introducing Rahel, our Naturally Gorgeous Model

Posted on November 29, 2011 by terresa | 2 Comments

Rahel is so warm that it almost feels like she is radiating sunshine. A Portland physician who cares for women with pelvic floor disorders such as prolapse and incontinence, Rahel has also worked at the Hamlin Fistula Hospital in Addis Ababa in her native Ethiopia. It is easy to imagine the soothing effect she would have on young women suffering from the condition of fistula, which causes them to become social outcasts.

We selected Rahel as our third Naturally Gorgeous model because of her smile and warmth, but we were delighted when she expressed surprise that we could match a foundation to her skin. Prior to Alima Pure, she had never found a foundation that truly matched her skin. Can you guess from her photo which shade is hers? Read on to find out!

AP: Where were you born?

RN: I was born and raised in Ethiopia. I got a scholarship to attend college in the US, which is how I got here.

AP: Now you work in Portland as a physician, but how often do you get back to Ethiopia?

RN: I spent a year at the Hamlin Fistula Hospital in Addis Ababa between my residency and fellowship training. That was a life altering experience and probably informs much of what I do now. I now go back about once a year to do medical work in rural Ethiopia where I spend about 2 weeks. I wish I could spend more time, but it is hard to do with all my clinical and motherly obligations in the US.

AP: What do you do for fun?

RN: I like exploring Portland and finding new places to eat with my (six-year-old) son and husband.

AP: What do you really care about?

RN: I care about my family, my patients and my profession as a clinician, researcher and educator. I also deeply care about my medical work in rural Ethiopia. Our global project called Footsteps to Healing is about improving the maternal and women’s health in rural Ethiopia, building local healthcare capacity and educating our students, residents and colleagues.

AP: What inspires you?

RN: I am inspired by people who have achieved greatness in their life but manage to stay humble. I am even more inspired by people who have very little material things but have the biggest heart and the brightest smiles. This is the virtue of my Ethiopian people.

AP: What scares you?

RN: Ignorance.

AP: How do you define beauty?

RN: To me, beauty is simple, unadulterated, genuine and deep. I think if you have true beauty, you do not have to work hard to feel it or to see it in others.

AP: What makes you feel beautiful?

RN: A relaxing steam bath after yoga. The rare occasions when I actually dress up for a night out and take time to put on my simple Ethiopian silver or wooden jewelry.

AP: What surprises people about you?

RN: Introducing myself as the doctor to my elderly female patients. They think I look too young. It also surprises me how fast their surprise is replaced with trust and openness once we start to talk.

To get Rahel’s Look:

We applied Satin Matte Foundation in Golden 6 with the #25 Foundation Brush. For extra coverage under the eyes, we used her foundation with the #3 Concealer Brush. On her cheeks, we used Antique Rose Satin Matte Blush applied with the #17 Blush Brush.

For her eyes, we used Luminous Shimmer Eyeshadow in Leone on the #37 All Over Blending Brush (which helps keep shimmer from becoming overwhelming). Then we added Luminous Shimmer Shadow in Aphrodite on her lid with the #39 Large Shadow Brush. We filled in Rahel’s brows with Satin Matte Eyeliner in Espresso with the #33 Angle Liner Brush.

For the finishing touch, we used our Organic Nourishing Lip Balm in Holly Berry.

Please click to learn more about the work of the Hamlin Fistula Hospital.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral eyeshadow, mineral lip balm, mineral makeup, mineral makeup techniques, mineral makeup tips, natural beauty, natural cosmetics, natural lipbalm, natural makeup tips, Naturally Gorgeous, taklon brushes

So many colors, but only two lips!

Posted on May 10, 2011 by terresa | 0 Comments

[caption id="attachment_2878" align="aligncenter" width="300"] From back to front: Fig, Holly Berry, Sweet Pea, Mango, Cranberry, Natural, Rhubarb, Acai.[/caption]

We hope you are as in love with our wonderful new Organic Nourishing Lip Balm as we are! The fabulous formula is loaded with anti-oxidants, and every ingredient except the pure mineral pigments is organically grown.

We understand that selecting tinted lip balm shades can be a bit daunting when you can’t see them in person, so with that in mind, we have written some descriptions to help you choose your shade. Keep in mind that all of these are, after all, lip balms, so they are sheer and a bit shiny.

Acai – our lightest shade, a shimmery light pink, but without a hint of “Barbie” to it. It has just enough warmth to complement anyone with fair skin, who just wants a hint of color.

Rhubarb – our truest pink, without any shimmer. If you love Satin Matte Blush in Pink, you will love Rhubarb. When you want a hint of pink, Rhubarb is your secret weapon. (It’s also a favorite of International Makeup Artist and Green Beauty Team founder, Kristen Arnett!)

Mango – a peachy-coral with shimmer that is a beautiful compliment to a tan. Mango is our warmest shade, and has enough color to give a nice pop of brightness.

Sweet Pea – the newest shade to join the family, Sweet Pea is very similar to Rhubarb but with a hint of shimmer. If you’re looking for the perfect “Kate Middleton wedding lip,” give Sweet Pea a try!

Fig – this customer favorite almost defies description. How can a color be both warm and cool at the same time? We’re not quite sure, but this cool, plum base with coppery shimmer looks good on just about everyone. As one of our darker shades, this offers the look of a sheer lipstick.

Holly Berry – a soft red with a hint of brown, Holly Berry is another darker shade. You can definitely tell you’ve put it on, but without having that super “done-up” look. Yes, you’re just naturally that gorgeous!

Cranberry – the grande dame of the collection, Cranberry can almost pass for a lipstick. But of course, she doesn’t want to…she loves being soothing and nourishing while still providing lipstick-like coverage. A browned-red, Cranberry looks beautiful on medium to dark skins, and striking on fair skins.

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Posted in General, mineral lip balm, natural cosmetics, natural lipbalm

New Nourishing Lipbalm is coming...

Posted on March 31, 2011 by terresa | 0 Comments

[caption id="attachment_2805" align="alignnone" width="218" caption="The new Alima Pure Nourishing Lip Balm"][/caption]

...but the Sneak Peek is here now!

We have been working on a new lip balm formula for some time now. We outgrew our previous production method quite a while ago, but we didn't want to unveil our new formula until we had a beautiful product in beautiful packaging to offer to our customers. Eureka! I think we've got it!

Our new lip balm is rich in anti-oxidants like Pomegranate Seed and White Tea extracts, and includes Peppermint Oil for a nice pick-me-up.  All of the ingredients except the mineral pigments are organic, and everyone who has tried them has raved about the new formula.  Our beautiful new slim tubes are easier to apply, and so much more elegant in your makeup bag.  We think you'll find them a nice upgrade on all counts.

To get your Sneak Peek of this great new lip balm just place an order over $10 (before shipping) between March 31 and April 3 (offer good while supplies last) and we'll send you a lab sample of the new lip balm in Natural (untinted).  These samples are not the final formula, which will be slightly less minty and soft, but the adjustments will be minor.  We hope you love the new formula!

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Posted in General, mineral cosmetics, mineral lip balm, natural lipbalm

Alima in Paris

Posted on November 06, 2008 by terresa | 3 Comments

[caption id="attachment_433" align="alignnone" width="300" caption="Alima display"][/caption]

Le Bon Marché, in Paris, is considered by many aficionados to be the most exclusive department store in the world.  The store is stunningly gorgeous, and they carry some of the loveliest merchandise you can find anywhere.  And now, it's even a little more beautiful, at least in our humble opinion.  Alima Pure is available at Le Bon Marché!  We stopped in on our recent trip, and were delighted to see our lovely little jars in such a sophisticated setting.

You'll find the Alima Pure corner in the natural cosmetics department. So on your next trip to Paris, between fabulous meals and sightseeing, stop by Le Bon Marché and get yourself a little something that you know you'll use!

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Posted in Alima News and Info, Alima Pure, Alima Pure Store locations, Le Bon Marché, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral foundation, mineral lip balm, mineral makeup, Paris

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