Everyone needs a makeover to freshen up her look once in a while. So, we gave our website a makeover to do just that. We wanted to make shopping online, choosing colors and viewing our products easier. We also wanted to take the guesswork out of finding your perfect Alima Pure mineral foundation shade. Shopping for makeup should be fun, not confusing!
To do so, we worked with a local company, Subtext, to help improve the shopping path online for our products. With larger images, an easier-to-navigate grid format, and product filters, your online shopping experience at Alima Pure should be fun, engaging and easy. Not only can you easily find a shade of mineral foundation that matches your skin tone by using the helpful hints placed throughout the shopping experience, you'll also be able to quickly find the perfect shade of eyeshadow by using the nifty color filters. Pretty neat, huh?
When you first meet someone who is blessed with a willowy figure and long, naturally blonde hair (not to mention the fleeting but powerful possession of youth), it may be difficult to tame your internal green-eyed monster. However, meeting our April Naturally Gorgeous model quickly turns the monster into a purring kitten. Logan meets the world with humbleness and warmth, and after just a short time in her company, you just know…this is a young woman guided by her heart. Her love of family and animals and her wish to be with loved ones whenever possible, combined with her stunning appearance, make Logan truly Naturally Gorgeous.
AP: What do you do for a living?
LG: I currently work in childcare and am in the process of pursuing a career within the field of Occupational Therapy.
AP: What do you do for fun?
LG: I like to go on adventures that have no true destination. When the weather is nice I like to be outdoors at all times, preferably near any body of water. I have the most fun when I am surrounded by the people I love; when that is the case I am happy doing anything.
AP: What should people know about you?
LG: I am really bad at lying, so it never happens.
AP: What do you really care about?
LG: Animals, I think they are the most important things in the world.
AP: Do you have any pets?
LG: Two Golden Retrievers and a Betta Fish.
AP: How do you define beauty?
LG: I define beauty as anything that makes an individual stop and completely forget about everything around them while they stand in complete awe of what they are seeing, hearing, tasting, touching or smelling.
AP: What makes you feel beautiful?
LG: I feel most beautiful when I bring true happiness to another person, even if it is extremely subtle.
AP: What scares you?
LG: The thought of living in a different state from my family.
AP: What surprises people about you?
LG: I prefer hip hop and hate celery.
AP: Who would you invite to your fantasy dinner party?
LG: Both sets of deceased Grandparents along with my mother and father, just so they could all have one more visit together.
AP: If you were given an all-expense-paid vacation that you had to take next week, where in the world would you go and what would you do?
LG: I would go to Spain and arrange for a meet-up with my closest friend of fifteen years, who is currently working for the Peace Corps in Morocco. In Spain we would meet new people, eat lots of meals and tell each other the stories that we’ve missed from each other’s lives over the past seven months.
We applied Logan’s Satin Matte Foundation in Olive 1 with the #25 brush to give her a perfect canvas. Logan loves to be outdoors in the sun, but Oregon hadn’t seen the sun in a while, so we faked a tiny bit of glow with Satin Matte Bronzer in Mauna Loa applied with the #23 Kitten Brush. To make the glow more realistic, we gave her cheeks a flush of pink with Satin Matte Blush in Raspberry on the #17 Blush Brush.
From lashes to brows, we swept Pearluster Eye Shadow in Silk on with the #37 Blending Brush. To bring out the green in her eyes, we used the #39 Large Shadow Brush to layer some Satin Matte Eye Shadow in Lilac on her lid. We lined Logan's upper lash line with a bit of damp Black Cherry Luminous Shimmer Eye Liner. To finish the look, we used Organic Nourishing Lip Balm in Sweet Pea.
With our semi-annual Foundation Sale going on, it seems like a good time to answer some of the questions we hear most often here at Alima! Here are answers to some frequently asked foundation questions.
Q: Does your foundation contain sunscreen?
A: Two of the main ingredients in our foundation are physical sun blocks, but we have not had our foundation evaluated by the FDA to be able to claim a specific SPF. In our experience, the foundation provides sufficient sun protection for incidental sun exposure, but we recommend sunscreen for outdoor activities or prolonged exposure.
Q: Do your products contain nanoparticles or nanospheres?
A: They do not, and you have our word that they never will.
Q: Are your foundations organic?
A: “Organic” is shorthand for "organically grown.” Because minerals are mined and not grown, they cannot be classified as “organic” or “organically grown.” Minerals are, in fact, considered inorganic, since they do not contain organic matter. In spite of being “inorganic,” the ingredients are as pure and natural as ingredients can be.
Q: I have dry skin, can I still wear your foundation?
A: Absolutely! Many of our happiest clients have dry skin. You will just want to take care to moisturize your skin well before you apply your foundation. If you are switching from a liquid foundation, you may need to consider a more intense moisturizer to make up for the lack of liquid.
Q: I love the idea of mineral foundation, but I’m just not sure I can get used to using a powder foundation.
A: Most people find that it is easier than they expected to give up liquids, but if you struggle with it, remember that you can combine some of your foundation with a lightweight moisturizer and use that as a tinted moisturizer. Then for extra coverage, you can apply more foundation over the top.
Q: Will mineral foundation call attention to my pores or lines?
A: It shouldn’t! We don’t use the ingredient Bismuth Oxychloride, which can emphasize uneven texture. But if you do find that your imperfections seem more noticeable, you will want to try applying less foundation at a time. Applying in several sheer layers will give you a softer, more airbrushed look as well as make your foundation wear better!
Q: My foundation looks generally great, but I still have some redness around my nose. Do I need your concealer?
A: Maybe, but first try these two possible solutions. If redness is generally a concern for you, you may benefit from a bit of our Color Balancing Powder in Pistachio under your foundation. This will tone down redness so that you are applying your foundation to a more neutral “canvas.” Or you can try using a concealer brush (like our #3) , dipped in the foundation and applied to the areas where you need a little more coverage. The foundation can give excellent coverage applied this way, and most people find it works like a charm!
If we haven’t answered your question here, remember that you can send any questions about product use to firstname.lastname@example.org. The makeup artists get a little busy around big sales like the foundation sale, but they will get back to you just as quickly as they can!
Enjoy 20% off Satin Matte Foundation now through February 1st. This is the perfect time to stock up! Both samples and full sizes are marked down, and your discount will appear at check out.
Happy New Year!