How to Find Your Shade of Mineral Foundation Part I: Skin Tone

Posted on July 11, 2013 by Kate OBrien | 1 Comment

In order to find your ideal mineral foundation shade it helps to know your skin tone. But skin tone can be the tricky bit. How do you know if you are neutral or cool? Olive or warm? Alima Pure has put together a little undertone quiz to help. Just answer these three simple questions.


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Posted in Color Match, Makeup Tips, Mineral Foundation, Mineral Makeup

Awards Season: Watch out, Anne Hathaway

Posted on January 25, 2013 by Terresa Clark | 0 Comments

For movies and television, Awards Season begins sometime in November and wraps up in late February with the Academy Awards.  During this window of time, it seems as if Alima Pure has been getting a little love from press and bloggers, so we thought we would take a quick look back at the awards and mentions that we have received in the latter part of 2012 and early 2013.  With holidays, flash sales and facebook contests, we weren't able to devote as much attention to some of these as we normally would, and so now we'd like to take a moment to show our appreciation for the recognition.  Maybe we haven't won as many awards as Anne Hathaway will this season, but we are still pretty proud of our products!

We had been thrilled to win several Organic Beauty Talk awards in 2011, and for 2012 they changed the format of the awards and gave the awards to brands, rather than for specific product categories.  We were honored to be selected as the Best Natural Mineral Makeup Line, and even more so because the 2012 awards took into account reader's opinions of the products!

In December, we found out that we made the Healthy Holistic Living's Top 100 Green Products for 2012 list.  According to Healthy Holistic Living, Alima Pure is "hands down one of the best all natural, chemical free cosmetics on the market today."

Alima Pure 2012 Well Beauty Blog Awards

Also in December, Well Beauty Blog named our Luminous Shimmer Eyeshadows as one of their 2012 Top Picks.  Writer Cori Lorts 

did say that although the Luminous Shimmer Eyeshadows are probably her favorite Alima Pure product, she also loves our blush and foundation.

In January, we have been singled out three times.  The Detox Diva picked Alima Pure for the Top 10 Beauty category of her Detox Diva Awards 2012.  She mentioned our Bronzer, Luminous Shimmer Eyeshadows and Organic Nourishing Lipbalm as favorites from the line.  Storybook Apothecary chose our Satin Matte Foundation as best Powder Foundation, and our holiday collection Black Tie Gala - Eyes as best Eyeshadow for her "The Best Makeup of 2012" round-up.  And Luckymag.com named us one of The Best Natural Beauty Products, calling out our Satin Matte Foundation and saying, "Many mineral-based products claim to be all-natural, but this one is truly safe on your skin."

What awards show would be complete without a speech?  We would like to thank all of the bloggers, magazines and websites that have taken the time to get to know our products and to introduce them to a larger audience.  But mostly, we want to thank you, the Alima Pure customer, for the inspiration you give us and for making us a part of your life.  We are honored that you chose us.

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Posted in Alima News, Media Clips, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Natural Makeup, Organic Lip Balm

Satin Matte Foundation Troubleshooting Tips

Posted on January 17, 2013 by Terresa Clark | 3 Comments

Since our semi-annual Satin Matte Foundation sale is going on now, let's take a moment to talk about what to do if you think you have your foundation shade, but you're not quite sure.  Or maybe you have found the shade you love, but you notice that some days, the coverage isn't what you want.

Alima Pure Satin Matte Mineral Foundation

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Posted in How-To, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Foundation, Mineral Makeup, Promotions, Sales

Meet Naturally Gorgeous Kate and Sara

Posted on December 21, 2012 by Terresa Clark | 5 Comments

To wrap up our first full year of Naturally Gorgeous models, we are featuring the two naturally gorgeous women who are responsible for the existence of Alima Pure! As is our habit with our models, we asked them a few questions so that you can get to know them better!

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Posted in Alima News, Behind The Scenes, Mineral Foundation, Mineral Makeup, Natural Makeup

Meet Naturally Gorgeous Adriana

Posted on August 07, 2012 by Terresa Clark | 0 Comments

This month's Naturally Gorgeous, Adriana is one of those girls that appears to be lit from within. She glows with health and natural beauty.  Small wonder, when she spends most of her free time outdoors.  Called “Adri” for short, Adriana is the opposite of high maintenance in all areas save one – her hair.  Adriana, like all of our Naturally Gorgeous models, is unretouched and photoshop free!

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Posted in Alima Pure Profiles, General, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral foundation, mineral makeup, natural beauty, natural lipbalm, natural makeup, Naturally Gorgeous

Meet Naturally Gorgeous Karen

Posted on July 03, 2012 by Terresa Clark | 1 Comment

Naturally Gorgeous Model KarenOur Naturally Gorgeous model, Karen, lights up a room with her smile.   She’s a tiny bundle of energy, but also exudes a zen-like calm.  It is easy to see why her friends and family are devoted to, and just a little bit in awe of her.

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Posted in Get The Look, Makeup Tips, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Natural Makeup, Naturally Gorgeous, Organic Lip Balm

Select Makeup Colors with Ease

Posted on June 18, 2012 by terresa | 1 Comment

Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website?  We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!

In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color.  While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.

Luminous Shimmer Eyeshadow Color Choices

A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve.  For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio.  In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.

Basic Face KitAnd if your needs are more basic, we have added two new kit options.  First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match.  By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match.  The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation.  This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.

But even with all of these aids, sometimes nothing is better than personalized service.  Our makeup artists are still available to answer your color questions.

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Posted in Alima Makeup, Alima News and Info, Alima Pure, General, mineral eyeshadow collections, mineral foundation, mineral makeup, mineral makeup tips, natural cosmetics, natural makeup, Tips & Tricks

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