Alima Pure Hosts International Visitors from the African Women’s Entrepreneurship Program

Posted on August 06, 2013 by Clarissa Fong | 0 Comments

Last Tuesday, Alima Pure was honored to host two visitors from the International Visitors Leadership Program (IVLP), in partnership with the World Affairs Council of Oregon, at our office headquarters in SE Portland. The visitors were members of the African Women’s Entrepreneurship Program (AWEP), which aims to enhance professional partnerships to link capital, business development and market access among female entrepreneurs worldwide.

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Posted in Alima News, Color Match, Link Love, Makeup Tips, Media Clips, Mineral Foundation, Mineral Makeup

Get The Look: Karen Elson’s Natural Makeup

Posted on July 30, 2013 by Terresa Clark | 0 Comments

To create a gorgeous, natural makeup look for summer like Karen Elson's, start with the Satin Matte Foundation that matches your skin tone. If you haven’t found your match yet, you might want to use our Foundation Selector. To keep your look dewy and light, try mixing your foundation with some of your moisturizer in the palm of your hand and apply as you would a liquid foundation. If you prefer to use your foundation dry, sweep a little Lumina Luminous Shimmer Powder across your cheekbones and forehead.

For a natural flush, Satin Matte Blush in Pink on the apples of the cheeks works for almost every skin tone. Then using the #37 Eye Blending Brush, sweep a little Pearluster Eyeshadow in Champagne on your lids. Using the #33 Angle Liner Brush, line eyes with Pewter Satin Matte Eyeliner. Dampen your brush for a defined look, and then smudge a bit of dry powder around the edges of the liner.

To complete the look, groom your brows, apply a coat or two of black mascara, and sweep Sweet Pea Nourishing Lipbalm on to your lips. Voila, you are ready for a day at the beach or a night on the red carpet!

(Source: Jamie McCarthy/Getty Images North America)

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Posted in Get The Look, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Blush, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Mineral Powder, Natural Makeup, Organic Lip Balm

The Best Makeup for Oily Skin: Natural Makeup

Posted on July 23, 2013 by Clarissa Fong | 0 Comments

If you’re not sure if you have oily skin, ask yourself this: Does oil come off your nose, forehead and chin (also known as your T-zone)? Do you have large, visible pores and are prone to breakouts and blemishes? If so, you have oily skin. But fear not, mineral cosmetics are the perfect oily skin makeupAlima Pure mineral makeup can help your skin look fabulous all day long.

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Posted in Mineral Foundation, Mineral Makeup, Mineral Powder, Mineral Primer, Natural Makeup, Oily Skin, Skin Care

How to Find Your Mineral Foundation Part II: Colors & Shades

Posted on July 16, 2013 by Kate OBrien | 0 Comments

If you haven’t read the first blog article on how to find your mineral foundation, start there. Once you have sorted out your skin tone, it’s just one more easy step to finding your ideal foundation color. At Alima Pure, our foundations fall into six foundation shade ranges, each with its own unique mix of pink, yellow and green pigments, to blend flawlessly with your skin.

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Posted in Color Match, Makeup Tips, Mineral Foundation, Mineral Makeup

How to Find Your Shade of Mineral Foundation Part I: Skin Tone

Posted on July 11, 2013 by Kate OBrien | 1 Comment

In order to find your ideal mineral foundation shade it helps to know your skin tone. But skin tone can be the tricky bit. How do you know if you are neutral or cool? Olive or warm? Alima Pure has put together a little undertone quiz to help. Just answer these three simple questions.


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Posted in Color Match, Makeup Tips, Mineral Foundation, Mineral Makeup

Awards Season: Watch out, Anne Hathaway

Posted on January 25, 2013 by Terresa Clark | 0 Comments

For movies and television, Awards Season begins sometime in November and wraps up in late February with the Academy Awards.  During this window of time, it seems as if Alima Pure has been getting a little love from press and bloggers, so we thought we would take a quick look back at the awards and mentions that we have received in the latter part of 2012 and early 2013.  With holidays, flash sales and facebook contests, we weren't able to devote as much attention to some of these as we normally would, and so now we'd like to take a moment to show our appreciation for the recognition.  Maybe we haven't won as many awards as Anne Hathaway will this season, but we are still pretty proud of our products!

We had been thrilled to win several Organic Beauty Talk awards in 2011, and for 2012 they changed the format of the awards and gave the awards to brands, rather than for specific product categories.  We were honored to be selected as the Best Natural Mineral Makeup Line, and even more so because the 2012 awards took into account reader's opinions of the products!

In December, we found out that we made the Healthy Holistic Living's Top 100 Green Products for 2012 list.  According to Healthy Holistic Living, Alima Pure is "hands down one of the best all natural, chemical free cosmetics on the market today."

Alima Pure 2012 Well Beauty Blog Awards

Also in December, Well Beauty Blog named our Luminous Shimmer Eyeshadows as one of their 2012 Top Picks.  Writer Cori Lorts 

did say that although the Luminous Shimmer Eyeshadows are probably her favorite Alima Pure product, she also loves our blush and foundation.

In January, we have been singled out three times.  The Detox Diva picked Alima Pure for the Top 10 Beauty category of her Detox Diva Awards 2012.  She mentioned our Bronzer, Luminous Shimmer Eyeshadows and Organic Nourishing Lipbalm as favorites from the line.  Storybook Apothecary chose our Satin Matte Foundation as best Powder Foundation, and our holiday collection Black Tie Gala - Eyes as best Eyeshadow for her "The Best Makeup of 2012" round-up.  And Luckymag.com named us one of The Best Natural Beauty Products, calling out our Satin Matte Foundation and saying, "Many mineral-based products claim to be all-natural, but this one is truly safe on your skin."

What awards show would be complete without a speech?  We would like to thank all of the bloggers, magazines and websites that have taken the time to get to know our products and to introduce them to a larger audience.  But mostly, we want to thank you, the Alima Pure customer, for the inspiration you give us and for making us a part of your life.  We are honored that you chose us.

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Posted in Alima News, Media Clips, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Natural Makeup, Organic Lip Balm

Satin Matte Foundation Troubleshooting Tips

Posted on January 17, 2013 by Terresa Clark | 3 Comments

Since our semi-annual Satin Matte Foundation sale is going on now, let's take a moment to talk about what to do if you think you have your foundation shade, but you're not quite sure.  Or maybe you have found the shade you love, but you notice that some days, the coverage isn't what you want.

Alima Pure Satin Matte Mineral Foundation

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Posted in How-To, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Foundation, Mineral Makeup, Promotions, Sales

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