For movies and television, Awards Season begins sometime in November and wraps up in late February with the Academy Awards. During this window of time, it seems as if Alima Pure has been getting a little love from press and bloggers, so we thought we would take a quick look back at the awards and mentions that we have received in the latter part of 2012 and early 2013. With holidays, flash sales and facebook contests, we weren't able to devote as much attention to some of these as we normally would, and so now we'd like to take a moment to show our appreciation for the recognition. Maybe we haven't won as many awards as Anne Hathaway will this season, but we are still pretty proud of our products!
We had been thrilled to win several Organic Beauty Talk awards in 2011, and for 2012 they changed the format of the awards and gave the awards to brands, rather than for specific product categories. We were honored to be selected as the Best Natural Mineral Makeup Line, and even more so because the 2012 awards took into account reader's opinions of the products!
In December, we found out that we made the Healthy Holistic Living's Top 100 Green Products for 2012 list. According to Healthy Holistic Living, Alima Pure is "hands down one of the best all natural, chemical free cosmetics on the market today."
did say that although the Luminous Shimmer Eyeshadows are probably her favorite Alima Pure product, she also loves our blush and foundation.
In January, we have been singled out three times. The Detox Diva picked Alima Pure for the Top 10 Beauty category of her Detox Diva Awards 2012. She mentioned our Bronzer, Luminous Shimmer Eyeshadows and Organic Nourishing Lipbalm as favorites from the line. Storybook Apothecary chose our Satin Matte Foundation as best Powder Foundation, and our holiday collection Black Tie Gala - Eyes as best Eyeshadow for her "The Best Makeup of 2012" round-up. And Luckymag.com named us one of The Best Natural Beauty Products, calling out our Satin Matte Foundation and saying, "Many mineral-based products claim to be all-natural, but this one is truly safe on your skin."
What awards show would be complete without a speech? We would like to thank all of the bloggers, magazines and websites that have taken the time to get to know our products and to introduce them to a larger audience. But mostly, we want to thank you, the Alima Pure customer, for the inspiration you give us and for making us a part of your life. We are honored that you chose us.
Since our semi-annual Satin Matte Foundation sale is going on now, let's take a moment to talk about what to do if you think you have your foundation shade, but you're not quite sure. Or maybe you have found the shade you love, but you notice that some days, the coverage isn't what you want.
This month's Naturally Gorgeous, Adriana is one of those girls that appears to be lit from within. She glows with health and natural beauty. Small wonder, when she spends most of her free time outdoors. Called “Adri” for short, Adriana is the opposite of high maintenance in all areas save one – her hair. Adriana, like all of our Naturally Gorgeous models, is unretouched and photoshop free!
Our Naturally Gorgeous model, Karen, lights up a room with her smile. She’s a tiny bundle of energy, but also exudes a zen-like calm. It is easy to see why her friends and family are devoted to, and just a little bit in awe of her.
Have you noticed that it is now just a little easier to shop and select makeup colors on the Alima Pure website? We have been adding little features and hints to make it simpler to find what you're looking for, even if you aren't always exactly sure what you're looking for!
In our website make-over, we added a handy feature that allows you to sort all of our eye products and blush shades by color. Of course, we recognize that our idea of "pink" might not be exactly the same as your idea of "pink," but keep in mind that we have listed them by the shade we are most likely to call a particular color. While Eden Luminous Shimmer Eyeshadow could be called "green" or "gold," it definitely could not be called "yellow," so it will show up in a search for "green" colors.
A couple of months ago, we added our 3 for $30 Eyehadow collections, to make it easier to buy coordinating eyeshadows based on what you want to achieve. For our first two rounds, we have focused on shades for different eye colors, but in the future we will also have some focusing on "looks," like a smoky eye or a polished, professional trio. In addition to these sets, we do have posts on our blog that recommend shadow shades for different eye colors; brown, blue or green.
And if your needs are more basic, we have added two new kit options. First, of course, is the Foundation Selector tool that we launched this week to help you find your perfect match. By answering the Foundation Selector questions, you are eligible to purchase a kit of samples to lead you to your match. The next step is our new kit, The Basic Face, which includes our cult-favorite #25 Foundation Brush and introductory sizes of your foundation shade, a Satin Matte Blush, Luminous Shimmer Blush and Satin Finishing Powder, all selected to complement your foundation. This kit takes the guess-work out of what blushes and finishing powder will work with your foundation, and includes shades that are the most popular for their category.
But even with all of these aids, sometimes nothing is better than personalized service. Our makeup artists are still available to answer your color questions.
Everyone needs a makeover to freshen up her look once in a while. So, we gave our website a makeover to do just that. We wanted to make shopping online, choosing colors and viewing our products easier. We also wanted to take the guesswork out of finding your perfect Alima Pure mineral foundation shade. Shopping for makeup should be fun, not confusing!
To do so, we worked with a local company, Subtext, to help improve the shopping path online for our products. With larger images, an easier-to-navigate grid format, and product filters, your online shopping experience at Alima Pure should be fun, engaging and easy. Not only can you easily find a shade of mineral foundation that matches your skin tone by using the helpful hints placed throughout the shopping experience, you'll also be able to quickly find the perfect shade of eyeshadow by using the nifty color filters. Pretty neat, huh?