LAST CHANCE: 20% off Foundation Sale Ends Jan. 27th

Posted on January 21, 2014 by Clarissa Fong | 0 Comments

Not sure about your foundation shade? For some inspiration, we surveyed the office to see which foundation colors were a perfect match for our Alima employees. Here’s just a sampling of our team and their foundation matches.

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Posted in Alima Makeup, Alima News, Alima News and Info, behind the scenes, Deal of the week, General, mineral foundation, mineral makeup, Promotions, Sales, Staff Favorites

Get The Look: Lupita Nyong’o’s Radiant Golden Globes Makeup Look

Posted on January 16, 2014 by Terresa Clark | 0 Comments

Golden Globes nominee Lupita Nyong'o was radiant in a red, caped gown and flawless makeup. Recreate her look using Alima Pure mineral makeup.

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Posted in Alima Makeup, General, Get the Look, green makeup, How-To, Lip Tint, makeup tips, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral foundation, mineral makeup, Mineral Powder, natural mascara, Organic Lip Balm, Tips & Tricks

Semi-Annual Foundation Sale Starts Today!

Posted on January 14, 2014 by Clarissa Fong | 0 Comments

Back by popular demand, our Semi-Annual Foundation Sale begins today and runs through January 27! Enjoy 20% off all full-sized Satin Matte Foundation shades, a savings of $5 off retail price.

SMF Sale January 2014 Alima Pure

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Posted in Alima Makeup, Alima News, color match, Deal of the week, General, mineral foundation, mineral makeup, Promotions, sale

How to Update Your Foundation Shade for Winter

Posted on January 09, 2014 by Terresa Clark | 0 Comments

Alima Pure provides tips on how to update your foundation shade from summer to winter. Don't know your shade? Try our Foundation Selector Tool!

Foundation Shade Match Light to Dark Alima Pure

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Posted in Alima Makeup, color match, General, How-To, makeup tips, mineral foundation, mineral makeup, Tips & Tricks

Alima Pure Best Sellers: Fan Favorites for Fall 2013

Posted on October 17, 2013 by Clarissa Fong | 0 Comments

Satin Matte Blush - Mineral Blush | Pure Alima Blog     Satin Mineral Finishing Powder - Mineral Powder | Pure Alima Blog     Mineral Concealer | Pure Alima Blog

You know the saying, “Great minds think alike”? At Alima Pure, we wholeheartedly agree! While we’re thrilled to introduce new arrivals (i.e. Natural Definition Mascara and Lip Tint); and makeup collections (Destinations: Face and Destinations: Eyes) to our customers over the past few weeks, we’re equally excited to see some of our most beloved products remain best sellers in our store over time.

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Posted in Color Story, General, mineral blush, Mineral Concealer, mineral foundation, mineral makeup, Mineral Powder, natural makeup, natural mascara, Seasonal, special collections, staff favorites

Jennifer Lawrence’s Natural Makeup Look is Catching Fire!

Posted on September 17, 2013 by Terresa Clark | 0 Comments

…And it is easy to see why! Perfect skin and barely there color put all emphasis on her gorgeous eyes. The look is easy to duplicate, and best of all, can be done entirely using natural makeup products from Alima Pure. Read on to get this look that is fresh off the press.

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Posted in Get the Look, Makeup Brushes, Makeup Tools, Mineral Blush, Mineral Eyeliner, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Natural Lip Balm, natural makeup, Natural Mascara, Naturally Gorgeous

Mineral Makeup for Acne Prone Skin

Posted on August 14, 2013 by Clarissa Fong | 0 Comments

The very first step to working with makeup for acne prone skin is to make sure your previous makeup application removal is thorough. While keeping up with a good cleanser and moisturizer that works well with your skin is necessary before any application of makeup, the makeup brushes you use and the care you take of your products may be equally important.

Makeup Brush Care | Pure Alima Blog

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Posted in Acne, Makeup Brushes, Makeup Tools, Mineral Foundation, Mineral Makeup, Mineral Powder, Natural Makeup, Oily Skin, Skin Care

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