Introducing our brand new #8 Itahake Brush! The Itahake Brush originated in Japan centuries ago, and was used by Geishas to apply their traditional makeup. This sweet little brush is sleek and compact making it perfect for travel, on-the-go touch ups, and every day use.
The Itahake Brush is unique as it allows for a light, but precise application. Most commonly used to contour and highlight the face, it will give you soft definition without harsh streaks. To contour with the Itahake, pick up a bit of Sombra Contour Powder with the bristles, tap off excess product, and apply to the hollow of your cheek and along the jawline. Subtle application is key – use a light hand to create soft definition by holding the brush at the end of the handle with two fingers.
Though it’s flat shape and compact feather soft bristles make it a perfect contouring companion, it can truly be used with any of our face products. Try it out with any face powder such as Color Balancing Powder or Bronzer, and use for touch ups through out the day. You’re going to love this summer must-have!
I have always been enchanted by horizons. As a tiny child my horizon included distant wheat fields under the Montana sky, broad views of the Sweet Grass Hills from the seat of my grandpa’s pickup, and endless expanses of drifting snow. Later it was the shimmering greens and grays of San Francisco Bay with the city shrouded in fog and the moody Pacific beyond. Wherever I was, perhaps because of those early years, the sense of expansiveness and possibility that comes from seeing distant horizons has nourished my sense of well being. I love New York, but I need wide open spaces. In those vast spaces I find myself and see my dreams almost as if they were palpable. I remember what I am about, what matters, where my next step should be.
One of the joys of summer is stepping out of our normal routines and focusing on our horizons as well as our paths. We recalibrate and rethink. We spend time with people we love. We remember our larger selves.
Our current Instagram contest is much more than a contest to me. It is a way for us to connect, and to share how we interpret growth this summer. As I go through each entry, I am enlightened by each and every one of you, and thank you for your beautiful contributions.
May your summer be filled with joy and the promise of expanded horizons.
Color Balancing Powder is our secret weapon against skin discolorations, and it is on sale now! You can learn all about its almost magical powers in our latest Q & A.
What is Color Balancing Powder?
Color Balancing Powder minimizes skin discolorations. It’s quite sheer, so it doesn’t actually appear green, pink, or yellow on the skin. Instead it subtly neutralizes those unwanted discolorations. That’s why we think it’s magical.
How do I use it to correct surface redness in my skin?
A light application of pale green Pistachio Color Balancing Powder will banish redness. Though it doesn’t look green on the skin, we recommend using it beneath your foundation. It works beautifully for dermatitis, rosacea, and even mild sunburn. Best of all, its super gentle. And it’s Alima’s top seller.
My skin looks sallow and tired. How can I counteract this? Lavender Color Balancing Powder will instantly brighten your skin. This pale purple shade will enliven your complexion, and neutralize yellow dull tones in your skin. Again, we recommend a light application beneath your foundation.
I’m not looking to correct anything, I just want to brighten my complexion. Is there a shade for me?
We suggest you check out Buttercup. This pale yellow shade will soften slight redness, add warmth, and brighten up any complexion.
How and where do I apply Color Balancing Powder?
We recommend our #23 Kitten Brush for the perfect light application. These powders can be applied to targeted areas, or your entire face depending on your individual skin needs. Although, they are meant to be worn under your foundation, if no extra coverage is desired they can be used sparingly on their own.
Please don’t hesitate to contact email@example.com for any further questions! We love hearing from you.
Technically, summer is still 17 days away but we’re in full summer mode here at Alima Pure. Since our summer mantra is all about expanding horizons we have compiled some of our favorite links to inspire.
Our hometown of Portland, OR is constantly blowing us away with what it has to offer, and local blogger Honey Kennedy always keeps us up to date on PDX designers and events.
Moving your body and dancing can release some unexpected inspiration. Especially to this playlist!.
Our Horizon Limited Edition Color Collection was created to evoke the summer spirit. Each product is flattering on all skin tones and warms up the face to give that summertime vibe.
Maybe it’s because we live in Rose City or maybe because of it’s intoxicating smell but we’re crazy about roses. In fact, we’re loving The Local Rose’s recipe for rose water and will be spritzing it all summer to enlighten the senses.
Tell us what is expanding your horizons this summer!
Summer is for expanding your horizons, seeking adventure, and kicking back to enjoy it all. In celebration of the spirit of Summer our #AlimaHorizons Instagram contest is live! From now until June 16th we invite you to share a photo that inspires your expanding horizons. It might be a place, a person, an activity or a book – anything that invites expansion. The winner will be announced the morning of June 17th on our Instagram. See instructions below.
We will choose a winner based on the photo we find best evokes the horizon spirit. The winner will receive our Horizon Full Color Story, an Alima Pure $150 gift card, and have their photo featured on our Instagram! We can’t wait to see all of the inspiring photos you post. Have fun and good luck! And have a wonderful Summer!
No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form June 3rd 2014 until June 16th, 2014 11:59pm PT. One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced June 17th, 2014 on our Instagram account. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.
Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection. Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.
1. Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil. During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day. Our #7 Half Moon Brush works well with this product.
4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra. Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.
7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.
9. Dab on Desert Poppy Lip Tint for a gorgeous nude lip.
The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks. Experiment with some of your favorite shades to warm up your summer look.
Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color Collection. Inspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.
The Horizon Limited Edition Color Collection features the following full-size products:
Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.
Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.
Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.
This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!