3 for $30 Eyeshadow Sets: Daring! for Blue Eyes

Posted on July 02, 2012 by Terresa Clark | 0 Comments

Amanda downcast

Next up for our 3 for $30 Eyeshadow sets is the Daring! for Blue Eyes set.  This collection features bright golds that contrast with blue eyes and really put them on display!  For our model this time, we selected Amanda, whose blue-grey eyes are already a beautiful contrast to her dark, glossy hair.

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Posted in Get The Look, Makeup Tips, Mineral Eyeshadow, Mineral Makeup

Our Eyeshadows are Stars!

Posted on June 28, 2012 by Terresa Clark | 0 Comments

Last week we got word that our Luminous Shimmer Eyeshadows received an ELLE Magazine Green Star award for 2012, and we're so thrilled that we're still blushing!

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Posted in Alima News, Elle, Elle Magazine, Green Star Award, Media Clips, Mineral Eyeshadow, Mineral Makeup, Naturally Gorgeous

3 for $30 Eyeshadow Set: Vivid! for Brown Eyes

Posted on June 20, 2012 by Shopify API | 2 Comments

Our first 3 for $30 eyeshadow sets were such a big hit that we decided to go a little bit wild with the newer ones. So when we first asked Urmila to model our Vivid! for Brown Eyes eyeshadow set, she was agreeable. Then we told her the colors in the set. "Aegean??? I don't think I can wear blue eyeshadow," she said. Of course we told her she definitely could, and we would prove it. The results are here for the world to see!

Urmila Brown Eyes

We started out with Urmila's Satin Matte Foundation, Beige 4, and applied it with our #25 Foundation Brush. With the #3 Concealer Brush, we also brushed a bit of foundation onto her eyelids to give a nice neutral base. Then we added a bit of Satin Matte Blush in Melon to the apples of her cheeks with our #21 Buff Brush.

Urmila CloseupSince Urmila was a little "blue-shy," we wanted to keep her look simple and office (if your office isn't a cosmetics company) appropriate. We brushed Leone Luminous Shimmer Eyeshadow over her entire eye area using the #37 Eye Blending Brush. Then with the number #36 Pointed Crease Brush, we added the slightest touch of Aegean Luminous Shimmer Eyeshadow to Urmila's crease and blended it well. Then we mixed some Aegean with water and applied it as a thick liner with the #33 Angle Liner Brush, winging the outer corners up and out. To add definition to Urmila's lash line, we used Black Satin Matte Eyeliner, just smudged into the roots of her lashes. To finish the look, we slicked on some Organic Nourishing Lipbalm in Holly Berry.

If you are a bit more "blue-venturous," try using Aegean on your entire lid, either wet (for the very bold) or dry (for the more subdued). But we rest our case...see Urmila, you CAN wear blue shadow!

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Posted in Alima Makeup, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural cosmetics, natural eyeshadow, natural makeup, Special Sets, Tips & Tricks

Summer Eyeshadow Collection: Dreaming of The Hamptons

Posted on May 30, 2012 by terresa | 1 Comment

For west coast girls like those of us at Alima, The Hamptons seem so glamorous.  It conjures up images of biking past white, sand beaches with pounding surf on one side and sun-bleached homes with green lawns on the other side.  We can imagine popping in to the mom & pop grocery store only to find we’re rubbing elbows with a celebrity.  Clam bakes, shared summer rentals and all-night bonfire parties sound so exotic to those of us who call our beaches “the coast.”

The Hamptons 1

The Hamptons summer eyeshadow collection is an homage to how we imagine it would be to spend a relaxing summer in the east.  We would want a bit of glitz, to catch the daytime sun, or the nighttime firelight, but nothing over the top.  We would want a collection of colors that went well together in a variety of ways so we could survive for six or eight weeks with a mere four eyeshadows. 

So here it is, our perfect summer eyeshadow collection for our dream trip to The Hamptons:

Shelter Island is the color of sun-warmed sand, or dried beach grass.  With a healthy dose of shimmer, it is a perfect base for a complicated look, or great on its own for a subtle wash of color.

Southampton is the flawless blue of the surf or the summer sky.  The subtle shimmer makes it a perfect accent color, but it can carry your entire look when you want to be adventurous.

Montauk is the gorgeous bronze of the perfect tan (faux, of course!) with the added glamour of golden shimmer.  It is a perfect partner for Shelter Island, used on the lid or in the crease.

Amagansett is a deep, charcoal brown, like a weathered wood building or a piece of dark driftwood, but with some silver sparkle added for good measure.  Wear it as a contour or damp as a liner when you want to be dramatic; or smudged dry along the lash line for a simple look.

Summer Romance Look

Apply Shelter Island from lashes to brows with the fluffy #37 Brush.  Lightly contour the crease with a touch of Montauk on the #36 Pointed Crease Brush.  Smudge a bit of Amagansett along the lash line with a dry #31 Fine Liner Brush.  Apply Mauna Loa Bronzer, and then add a touch of Raspberry Satin Matte Blush to the apples of the cheeks.  Finish the look with Organic Nourishing Lipbalm in Sweet Pea.

Summer Fling Look

Apply Shelter Island from crease to brows with the #37 Brush.  Using the #39 Large Shadow Brush, place Southampton on the lid, from lashes to crease.  Contour the crease with Montauk on the #36 Brush.  Complete the eye with Amagansett on a damp #31 Brush.  Add Sahara Luminous Shimmer Blush to the cheeks, then slick on some Organic Nourishing Lipbalm in Mango.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow, Special Sets

3 for $30: Best for Blue Eyes

Posted on April 27, 2012 by terresa | 0 Comments

noelle's blue eyesMost people with blue eyes already know, either through trial and error or just instinctively, how to make the most of them with eye shadows.  But, if you are looking for a simple set to do it without having to put much thought into it, our 3 for $30 Best for Blue Eyes set is a great option.

We applied these shades to Noelle’s beautiful blue eyes to show you how effective they can be.  We started with Vanilla Satin Matte Eyeshadow from her lashes to brow, using the #37 Eye Blending Brush.  Then, with the #36 Pointed Crease Brush, Palomino Luminous Shimmer Eyeshadow went on the lid and extended slightly into the crease.  The #36 brush works great for packing more color onto the lid because of the compact shape of the bristles.  The finishing touch was Luminous Shimmer Eyeliner in Illusion, applied with a damp #31 Fine Lining Brush.  When Noelle looks into the camera, although not a lot of eyelid shows, but as you can see, it still emphasizes her beautiful blue eyes!

Noelle is also wearing her Satin Matte Foundation in Beige 2, Luminous Shimmer Blush in Freja and Organic Nourishing Lip Balm in Mango.

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Posted in Alima Makeup, blue eyes, General, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow, Special Sets

3 for $30 Eyeshadows: Brilliant for Brown Eyes

Posted on April 05, 2012 by terresa | 0 Comments

Our makeup artists often receive questions about selecting the right eyeshadows for various eye colors.  We have written several blog posts about great shades for different eye colors, which you can find herehere and here.  But we know that people love to buy our Limited Edition collections.  Combining that knowledge with the questions, we came up with the idea of 3 for $30 eyeshadow sets.  

To make things very simple, our first three are designed to be perfect for blue eyesbrown eyes and green eyes.  These 3 for $30 collections will be changing every six to eight weeks, and won’t always be based on eye color, but sometimes on things like pastels, brights or the perfect smoky eye. For the remainder of 2012, and beyond if our customers like them, we will have several of these sets available at any time.  We hope they make your shopping easier!

The Brilliant for Brown Eyes collection features Luminous Shimmer Eyehadow in Opal, Satin Matte Eyeshadow in Putty and Luminous Shimmer Eyeliner in Nuit. These soft neutrals work for any eye color, but are especially beautiful on brown eyes, as you can see on our employee Devries. We applied Opal all over her eye area from lashes to brow, then applied Putty on the lid and in the crease. We lined with Nuit on a damp #33 Angle Liner Brush, and swirled the tiniest bit of Nuit at the outer corner of her eye and slightly into the crease.  This simple look is great for every day, and we finished the look with Satin Matte Blush in Pink and Organic Nourishing Lipbalm in Sweet Pea.  To take the eyeshadows in a more dramatic direction, apply the Opal with a damp brush, use Putty to only contour the crease, and use more liner, winging the ends up and out.

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Posted in Alima Makeup, General, mineral eyeshadow, mineral eyeshadow collections, mineral makeup, mineral makeup techniques, natural eyeshadow, natural makeup tips, Tips & Tricks

Meet Naturally Gorgeous model Regina Ellis

Posted on March 05, 2012 by terresa | 0 Comments

What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!

This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.

AP: How do you describe what you do for a living?
RE: I deliver joy.

AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.

AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.

AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!

AP: What do you really care about?
RE: Family dinner and laughter.

AP: How do you define beauty?
RE: The width of your smile.

AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.

AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.

AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”

AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!

AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.

Regina’s Look

We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.

We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, Children's Cancer Association, General, JoyRx, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral makeup collection, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Regina Ellis, Special Sets

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