It’s Finally Here: Alima Pure’s Natural Definition Mascara Now on Sale, Plus Bonus Samples!

Posted on September 10, 2013 by Terresa Clark | 0 Comments

Natural Definition Mascara | Pure Alima Blog

Alima Pure is so thrilled to be introducing our Natural Definition Mascara that we are celebrating with an introductory offer! TODAY ONLY, save $4 off of the regular $22 retail price on the latest addition to our fantastic eye makeup collection. For the entire week, we are also doubling your samples from two to four, specially selected to complement your mascara shade.

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Posted in Giveaways, Mineral Eyeshadow, mineral makeup, natural makeup, natural mascara, Naturally Gorgeous, Promotions, Sales, Staff Favorites

Alima Pure Introduces Cloak and Dagger Makeup Collection – Limited Edition Fall 2013

Posted on August 21, 2013 by Terresa Clark | 0 Comments

Cloak and Dagger Makeup Collection Fall 2013 | Pure Alima Blog

Drama. Mystery. Excitement. Tuck into a great spy novel, and it’s all there at your fingertips. But there are other ways to enjoy a bit of drama, mystery and excitement. Take, for instance, Alima Pure’s Cloak and Dagger Collection for fall. Intense colors create drama. A smoky lash-line creates a hint of mystery. A touch of shimmer on the brow bone brings a little excitement to the whole look.

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Posted in Alima News, Color Crave, Color Story, Get The Look, How-To, Makeup Tips, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Kate Shares Her Favorite Alima Pure Picks!

Posted on August 16, 2013 by Kate OBrien | 0 Comments

Alima Pure is turning nine years old today! We’re so thrilled to be celebrating our special day with our friends, families, and of course, our beloved customers. To honor this big milestone, Kate shared some of her favorite products from our line from over the years.

Kates Picks | Alima Pure Mineral Makeup

 

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Posted in Alima News, Behind The Scenes, Gift Guide, Makeup Brushes, Makeup Tools, Mineral Blush, Mineral Eyeshadow, Mineral Makeup, Natural Makeup, Organic Lip Balm, Staff Favorites

Get The Look: Karen Elson’s Natural Makeup

Posted on July 30, 2013 by Terresa Clark | 0 Comments

To create a gorgeous, natural makeup look for summer like Karen Elson's, start with the Satin Matte Foundation that matches your skin tone. If you haven’t found your match yet, you might want to use our Foundation Selector. To keep your look dewy and light, try mixing your foundation with some of your moisturizer in the palm of your hand and apply as you would a liquid foundation. If you prefer to use your foundation dry, sweep a little Lumina Luminous Shimmer Powder across your cheekbones and forehead.

For a natural flush, Satin Matte Blush in Pink on the apples of the cheeks works for almost every skin tone. Then using the #37 Eye Blending Brush, sweep a little Pearluster Eyeshadow in Champagne on your lids. Using the #33 Angle Liner Brush, line eyes with Pewter Satin Matte Eyeliner. Dampen your brush for a defined look, and then smudge a bit of dry powder around the edges of the liner.

To complete the look, groom your brows, apply a coat or two of black mascara, and sweep Sweet Pea Nourishing Lipbalm on to your lips. Voila, you are ready for a day at the beach or a night on the red carpet!

(Source: Jamie McCarthy/Getty Images North America)

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Posted in Get The Look, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Blush, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Mineral Powder, Natural Makeup, Organic Lip Balm

Celebrate Our Luminous Shimmer Eyeliner With Us!

Posted on July 03, 2013 by Alyson Hancock | 0 Comments

Alima Pure is honored to be awarded a coveted Green Star from ELLE Magazine for our Luminous Shimmer Eyeliner. To celebrate, we want to share one our favorite mineral makeup products with you. For a limited time, we are including a FREE Carnevale Luminous Shimmer Eyeliner with all orders over $60*.

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Posted in Alima News, Giveaways, Makeup Brushes, Makeup Tools, Media Clips, Mineral Eyeshadow, Mineral Makeup, Promotions, Sales

The Delicious Summer Collection is Here!

Posted on June 10, 2013 by Terresa Clark | 0 Comments

Ahhh, the joys of summer. Hot weather, cool water, best friends, great books and delicious icy-cold treats to help you beat the heat. Celebrate summer with the easy to wear Delicious Summer Collection, featuring two eyeshadows and a blush; and the complementary Nourishing Lip Balm.

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Posted in Color Story, Mineral Blush, Mineral Eyeshadow, Mineral Makeup, Natural Makeup, Organic Lip Balm, Seasonal, Special Collections

For the Perfect Brows

Posted on April 05, 2013 by Terresa Clark | 1 Comment

Eyebrows may well be the most often overlooked area of the face when it comes to applying makeup. Maybe you feel as if your brows are already heavy enough, or don’t love the natural shape. But what women who skip brow makeup may not realize is that your brows provide a frame that can draw attention to the eye, and can even make them look larger.

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Posted in Color Story, How-To, Makeup Tips, Mineral Eyeliner, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

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