INSTAGRAM GIVEAWAY: #summeroftides

Posted on June 19, 2015 by Alyson Hancock | 0 Comments

We’re kicking off summer with an Instagram giveaway – all you have to do to enter is show us how you’re starting yours!

Instagram giveaway


1.     Follow @alimapure on Instagram.
2.     Post a photo that captures the essence of summer – adventures, activities, anything!
3.     Tag @alimapure and hashtag #summeroftides.
4.     Keep sharing! There is no limit to the amount of times you enter.

The winner will receive the complete Tides collection.

Contest ends Friday, June 26 and we will announce the winner on Monday, June 29th.

No purchase necessary to enter or win contest. Open to US residents only, ages 18 and older. Void where prohibited. Contest begins June 19th, 2015 and ends June 26th, 2015 11:59pm PT.  Winner will be announced June 29th, 2015. Offer cannot be redeemed for cash.

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Get the Look: Cobalt

Posted on June 18, 2015 by Alyson Hancock | 0 Comments

Looking for a playful way to heighten your summer look? Our colorful summer collection allows for effortless pops of color suited for any occasion. One of our personal favorite looks is a bright touch of Cobalt balanced with a natural, glowing face. (And the best part is that it takes less than three minutes to do!)

Cobalt, the perfect pop of color eyeshadow for summer
1. Gently apply our Satin Matte Foundation all over your clean face with the #25 Foundation Brush to even the skin tone, layering as needed for desired coverage.
2. Take the #23 Kitten Brush and lightly sweep our Sandstone Highlighter over the cheekbones, forehead, and nose for a glowing complexion.
3. Pop Wild Rose on the apples of the cheeks with #17 Blush Brush.
4. Using a damp #33 Angle Liner Brush, apply Cobalt to the top lash line starting from the center and working outwards for a bold, graphic look.
5. Add a soft boost of color with our Lip Tints in either Honey, Petal, or Paprika for a flawless finishing touch.

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How to Contour like a Pro in Just Three Steps

Posted on June 16, 2015 by Alyson Hancock | 0 Comments

First things first: what exactly IS contouring? Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth. If it sounds intimidating or time consuming, it’s not – at least not with our Contour Powder in Sombra created specifically for this defining trick.

How to Contour like a pro

1. With our #7 Half Moon Brush, lightly sweep Sombra in the hollow of your cheekbones (where you feel the dip beneath the bone), down the sides of the nose, along your hairline and jawline, and in the depth of the temples.

2. Blend and soften the edges, feathering outward.

3. Dust your now sculpted canvas with our Highlighter using the #23 Kitten Brush across your cheekbones, nose, and underneath the eyes for an added natural glow.

What did we tell you?! Easy!

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Introducing Tides

Posted on June 05, 2015 by Alyson Hancock | 0 Comments

Summer is here and with it comes our newest collection inspired by the vibrant oceanic life which calls on the iridescent shades of the surf, sand, and sea.

Sage A fresh green eyeshadow for summer
Brighten your complexion with Sandstone, a sheer, wearable Highlighter created to give your complexion a natural, healthy glow.

Wild Rose, a a dusted pink Satin Matte Blush, complements your natural flush by bringing vibrant warmth to the cheekbones.

Our Satin Matte Eyeshadows allows for heightened intensity or subtle enhancement with the striking, richly pigmented Cobalt, a vibrant marine, or the soft matte hues of Sage, a muted pastel green, and Aquamarine, a pale blue.

Effortlessly highlight your eyes with the ultra-wearable pearlescent cream shade in Shell, a Luminous Shimmer Eyeshadow.


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Eyeshadows for Brown Eyes

Posted on May 21, 2015 by Alyson Hancock | 0 Comments

Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades to highlight the subtle flecks in your irises, the wide array of colors to animate your eyes is almost endless. When in doubt, you can always rely on the color wheel, which makes teals, blues, greens, and purples a very safe bet and fun pop of color.

best eyeshadow for brown eyes

With so many options, how do you choose? Here are some of our favorite shades to accentuate your lovely brown eyes.

Satin Matte Eyeshadow in Fleur, Camellia, Bramble, Lilac, and Cocoa.

Pearluster Eyeshadow in Silk, Amethyst, Mocha, Topaz, and Cypress.

Luminous Shimmer Eyeshadow in Leone, Paris, Aubergine, Navy, Tigereye, Martinique, and Afterhours.

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Link Love

Posted on May 08, 2015 by Alyson Hancock | 0 Comments

Link Love: Alima Pure's latest favorites from around the world and webThe President isn’t the only thing gracing Oregon this week… the sun has been, too.  It has us itching for the weekend, which will mark the start of one of our staffer’s quest to complete all of the 20 Oregon hikes favorited by Travel Oregon.

Looking to relax after a long hike (or long day)? A refreshing drink mixed with this delicious elderflower and coriander vodka infusion might do just the trick!

Finally! French founder of Caudalie Paris, Mathilde Thomas, reveals her beauty secrets with The Zoe Report.

Speaking of French gems, ending the evening by revisiting the beloved classic film Funny Face with our ultimate beauty crush Audrey Hepburn looks to be in the cards one night this weekend.

We love the “Strong is the New Pretty” message photographer Kate Parker is sending to girls in her new series.

This behind the scenes video of NYC ballet dancers being photographed by Omar Robles on the streets of New York has us completely in awe.

Ten influential women share with Well+Good the most meaningful health and beauty practices passed down from their mothers.

When we talk about influential women, Iris Apfel always comes to mind, and with her quotes on fashion it’s clear why.

Need a pick me up? This video is here to help. (Warning: you will laugh, and probably cry, at the unbearable cuteness and spend too much of your day repeatedly hitting play.)

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Retailer Spotlight: Les Cérats

Posted on May 07, 2015 by Alyson Hancock | 0 Comments

CERATS FOR BLOGWe couldn’t be more honored to share that Les Cérats is one of our newest retailers in Bordeaux. The sophisticated and sleek boutique has us in good company with natural beauty lines Dr. Hauschka, Tata Harper, Indemne, and Anakaé, to name just a few.

Les Cérats was created with the belief that we can care for and nourish ourselves without compromising our skin and hair with unnatural ingredients, and is dedicated to providing the best natural beauty products to ensure that we are able to do just that.


Everything in the beautiful Les Cérats boutique has been created or is there with intention – from the clean, wooden detailing to the comfortable, relaxed sitting area to the products they carry. If you find yourself in Bordeaux, wander in and treat yourself to a welcoming and luxurious experience.

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