The course of true love never did run smooth...

Posted on June 15, 2011 by terresa | 2 Comments

Alima Pure’s Midsummer Night’s Dream collection is inspired by one of Shakespeare’s most accessible and best-loved comedies. Featuring love potions, mischievous fairies and star-crossed lovers, the play is filled with beautiful Elizabethan-era imagery. With these four colors, you can create a look worthy of the Queen of Fairies or an eloping noble’s daughter.

  • Helena is a romantic, medium pink with a pearly finish.
  • Hermia is a bright, shimmering lilac.
  • Titania is a lush, pearly gold.
  • Oberon is a regal bronze shimmer.

Queen of the Fairies look

Apply Titania from lashes to brow. Add Oberon in the crease and outer corner, and apply with a damp brush to upper lash line.

Sweep a bit of Luminous Shimmer Blush in Sahara on cheekbones. Slick Fig Nourishing Lip Balm on lips.

Lovelorn look

Apply Helena from lashes to brows and Hermia in the crease and outer corner. Line the upper lashes with Oberon and the lower lashes with Titania.

Apply Satin Matte Blush in Pink to the apples of the cheeks, and finish with Rhubarb Nourishing Lip Balm.

The Midsummer Night’s Dream collection is available for a limited time for $30, with $2 from each purchase going to the Global Fund for Women.

(The headline, "The course of true love never did run smooth" is a quote from A Midsummer Night's Dream, spoken by the character Lysander to his love, Hermia. If you have never read the play, we highly recommend you read it on a balmy summer evening!)

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Posted in Alima Makeup, General, mineral eyeshadow collections, natural eyeshadow

Show your Mom that she's your favorite Goddess

Posted on April 13, 2011 by terresa | 0 Comments

Mother’s Day is right around the corner, and what better way to show someone how you feel about them than with the Alima Pure Goddess Collection?

This year’s featured goddesses are Isis and Artemis. Isis was the Egyptian goddess of motherhood and magic. (Really, what’s the difference?) She was the ideal mother and wife. Greek goddess Artemis was the patron of women in childbirth and the guardian of young children and wild animals. Isis has a medium beige matte base, but with a generous helping of golden sparkle added. Artemis is a deep, matte eggplant with a brown undertone.

The collection comes in our adorable Alima Pure travel bag that houses four beautiful signature Alima Pure eye brushes as well as the Goddess shadow duo. The brushes are the #33 (Angle Liner/Brow), the #36 (Crease), #37 (All-Over Blending) and #39 (Large Shadow). The brushes are tucked into brush slots on one side of the bag, and the shadows are located in a zippered pouch on the opposite side. The two sides come together with our signature bird as the zipper pull.

The collection, with a value of $83 if purchased separately, is just $47, for a limited time only.

How to wear it:

With the #37 or #39 brush, apply Isis from lashes to brow. With the #36 brush, swirl a touch of Artemis in the outer corner and crease. Then line with Artemis and a damp #33 brush. In keeping with the goddess theme, wing your liner up and out just a bit at the other corner.

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Posted in General, mineral eyeshadow, mineral eyeshadow collections, natural eyeshadow

Holiday Gift with Purchase

Posted on November 26, 2010 by kate | 1 Comment

It has become something of an Alima Pure tradition--over the past several years, we have offered a set of nine deluxe samples as our gift to our customers with orders over $65 (before shipping and after any discounts) during the month of December.  This year is no exception, and we have selected some real beautys from Alima's 2009-2010 Limited Edition collections!

Agate – rich copper-brown sparkle from the Beachcomber collection
Mantra – soft blue-green sparked with gold from the Yoga collection
Pink Sapphire – sparkling light pink from the Holiday Jewel Boxes
Selene – pearly golden pink from the Goddess collection
Tanzanite – intense blue-violet with pearly shimmer from the Holiday Jewel Boxes
Topaz – smoky gold with silver sparkle from the Holiday Jewel Boxes
Tulle – super-sheer wash of golden shimmer from the Perfectly Tailored collection
Velvet – lush, smoky purple with a hint of shimmer from the Perfectly Tailored collection
Wallowas – soft green with subtle shimmer from Cascadia

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Posted in Alima News and Info, Alima Pure, mineral eyeshadow collections, natural eyeshadow

Holiday Brush Sets - save 25%

Posted on November 26, 2010 by kate | 0 Comments

Splurge sensibly this holiday season. Upgrade your makeup brushes and enjoy the luxury of incredibly soft, perfectly shaped, cruelty-free Alima Pure brushes all year long.

Choose from two collections, or be extravagant and get both, along with a special little bonus!

Essential Eye Brush Collection

Give her a gift she (or you!) will use every day.  She will wonder how she ever got by with those inferior things she was using.

The Alima Pure Essential Eye Brush Collection features four of our very favorite brushes to create just about any eye look you can dream up.

Set includes:

#36 Pointed Crease – great for defining the crease or laying down intense color on the lid.
#37 Blending – ideal for blending your shadows, or for applying a sheer wash of color.
#39 Large Shadow – an indispensable brush for applying color to the lid or crease.
#33 Angle Liner – applies liner wet or dry like a dream and does double-duty applying brow color.

A $54 value, this set is only $40.

Fabulous Face Brush Collection

Perfect the complexion with this set of four of our most popular brushes for the face.  You can’t even imagine how much you will love them!

Set includes:

#3 Concealer – use for applying concealer to larger areas.
#7 Half Moon – one of the handiest brushes ever created.  Perfect for applying Balancing Primer or Color Balancing Powder, but can be tucked into your bag for touching up foundation or finishing powder on-the-go.
#17 Blush – a must-have for bringing that healthy flush to your cheeks.
#23 Kitten Brush – this duo-fiber brush features two different types of taklon in two different lengths, so you can apply any color at all without fear of appearing clown-like.

An $88 value, this set is only $65.

Make it even better…

If you purchase both brush sets, you will receive a complimentary, Limited Edition Baby Kabuki brush! It won't appear on your order confirmation, but we'll include it when we pack your box.

Enjoy!!

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Posted in Alima News and Info, Alima Pure, mineral eyeshadow collections, mineral makeup gift collections

Alima Pure Holiday 2010 Limited Edition Fairy Tale Collection

Posted on November 09, 2010 by kate | 5 Comments

Celebrate this holiday season in Fairy Princess style! “Once Upon A Time,” a beautiful princess discovered four gorgeous eyeshadows that helped her overcome evil and be the darling of all the holiday parties.

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Posted in Alima News and Info, mineral eyeshadow collections, mineral makeup gift collections, natural eyeshadow

Alima Pure Perfectly Tailored Fall 2010 Collection

Posted on July 24, 2010 by kate | 1 Comment

Step into fall with a versatile color collection that will look fabulous with a wool suit or your favorite hoodie and denim. Two of these shades are of our new “almost matte” formula, so they appear matte in low-light situations, but have a touch of shimmer in sunlight.

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Alima Pure’s Summer Beachcomber Collection

Posted on June 09, 2010 by kate | 2 Comments

Envision a warm beach, the wind gently whipping your hair and the frothy water lapping at your toes. The colors are soft and muted, tumbled by the wind and water, but shimmering in the sun.

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Posted in Alima News and Info, Alima Pure, mineral eyeshadow collections, natural eyeshadow

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