Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

Horizon-1

The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

horizon-limited-edition

This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

Get the Look: Emma Stone at the Met Ball

Posted on May 07, 2014 by Alyson Hancock | 0 Comments

Emma Stone always looks naturally gorgeous but she really outdid herself at this year’s Met Ball with an effortless sun-kissed makeup look. Enjoy our “get the look” step-by-step on how to achieve this radiant photo-ready red carpet look.

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1.  Apply your shade of Satin Matte Foundation (Emma is a Warm 1) with a #25 Brush to freshly moisturized skin. For this look, try for sheer coverage by blending your Satin Matte Foundation more than usual (buffing with a tissue can be really helpful here).

2. With your #3 Concealer Brush use the same Satin Matte Foundation  to cover any imperfections on the face and blend outward.

3. Next use a #23 Kitten Brush to lightly dust Olympia Radiant Finishing Powder over your face to set your foundation and to create subtle radiance.

4. Pop Melon Satin Matte Blush onto the apples of the cheeks, and then blend to the hairline with your #23 Kitten Brush (with the leftover Olympia Radiant Powder on the bristles). This creates a gentle terracotta glowing blush.

5.  For more even more radiance use the same #23 Kitten Brush and brush Dolce Highlighter over the tops of the cheekbones, down the bridge of the nose, and right onto the cupid’s bow.

6. Prep the eyes with a wash of Silk Pearluster Eyeshadow over the lids and up to the brow bone using a #39 Large Eyeshadow Brush.

7. Next, use a #36 Pointed Crease Brush to apply Toffee Pearluster Eyeshadow onto the lower lid and sweep upwards into the crease, blending outward to create warm drama.

8. With the #33 Angle Liner Brush line the upper and bottom lashes with Paparazzi Luminous Shimmer Eyeliner smudging as you go to create extra shadow and softness.

9. Finish the eyes by curling the lashes and applying two coats of Natural Definition Mascara in black to both the top and bottom lashes.

10. Finally, finish the look with two coats of Lotus Lip Tint - it’s the perfect raspberry pink shade to compliment this effortlessly glam look. Have fun!

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News and Info, Alima Pure, Concealer Brush, Dolce, General, Get the Look, Highlighter, Kitten Brush, Lotus Lip Tint, Makeup Glow, mineral eyeshadow, mineral makeup techniques, mineral makeup tips, Natural Definition Mascara, natural eyeshadow, natural makeup, Olympia, Paparrazzi, Pearluster, Radiant Finishing Powder, Satin Matte Foundation, Silk, Toffee, Warm 1

Get the Look with Orchid Pearluster Eyeshadow

Posted on February 27, 2014 by Alyson | 0 Comments

Spring is just around the corner, and with it comes new life and color.  Fresh for Spring is Orchid Pearluster Eyeshadow - the perfect shade to introduce a bit vibrancy in to your look.  Orchid complements virtually every skin tone and eye color, and it pairs beautifully with our In Bloom Collection. Here is how you can get the look:

orchidmodel

To start, Rachel is wearing our Satin Matte Foundation in Warm 1, applied with the #25 Foundation Brush  and #3 Concealer Brush.  For a soft finish, we applied a light layer of the Satin Matte Finishing Powder in Keiko.  We then applied Limited Edition Luminous Shimmer Blush in Lily onto the apples of her cheeks with the #17 Blush Brush.

  1. To begin the eye makeup, we applied Pearluster Eyeshadow in Silk with the #37 Eye Blending Brush as a highlighter on Rachel’s brow bone and cheek bone.
  2. We used our Limited Edition Eyeshadow in Pansy to line the upper lash line with with our #35 Eye Detail Brush.  A thin line adds just enough definition to the lash line without adding too much depth to the entire look.
  3. Using our #39 Large Shadow Brush we worked a small amount of Pearluster Eyeshadow in Orchid into the bristles of the brush, and patted it onto Rachel’s lid.  You can apply multiple layers to build coverage. Blend well from the lash line into the crease.
  4. For a bit drama we worked Orchid along the lower lash line using the  #33 Angle Liner Brush.
  5. With the #37 Eye Blending Brush we lightly swept  the Limited Edition Eyeshadow in Jasmine from the inner corner of the lid up along the  crease. For a little extra sparkle you could also use our Luminous Shimmer Eyeshadow in Leone.  We finished Rachel’s look with Natural Definition Mascara in Black and the our Lip Tint in Rhubarb.

Follow these simple steps for a fresh radiant look. Have fun, play, be your naturally gorgeous self!

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Posted in General, Limited Edition, Luster Eyeshadow, Mineral eyeshadow, Orchid eyeshadow, Pantone color 2014, radiant Orchid

Introducing Orchid Limited Edition Eyeshadow

Posted on February 18, 2014 by Clarissa | 0 Comments

Orchid is a modern and versatile shade that enlivens the skin for both cool and warm undertones. This semi-matte pearluster shadow is a soft shimmering fuchsia—the perfect hue for different makeup looks and complementary to many hair, eye and skin tones. Orchid also pairs well with shades of lavender and pink, such as the featured the mineral blushes and mineral eyeshadows in our In Bloom makeup trios.

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Posted in Alima Makeup, Alima News, Alima News and Info, Color Crave, Color Story, General, In Bloom, Makeup Collection, Makeup Sets, mineral eyeshadow, mineral makeup, New Product, Orchid, Pantone, Radiant Orchid, Spring, Spring Collection, staff favorites, Winter Collection

Alima + Fetch = Love Is In Bloom Giveaway

Posted on February 11, 2014 by Clarissa Fong | 1 Comment

Some things are just meant to be together! Alima Pure has teamed up with the fetching folks at Fetch Eyewear to offer this exclusive giveaway just in time for Valentine’s Day.

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Posted in Alima News, Fetch Eyewear, Giveaways, Mineral Blush, Mineral Eyeshadow, Mineral Makeup, Promotions, Seasonal, Seasonal Collections, Spring, Valentines Day, VDay, Winter

Get The Look: Lupita Nyong’o’s Radiant Golden Globes Makeup Look

Posted on January 16, 2014 by Terresa Clark | 0 Comments

Golden Globes nominee Lupita Nyong'o was radiant in a red, caped gown and flawless makeup. Recreate her look using Alima Pure mineral makeup.

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Posted in Alima Makeup, General, Get the Look, green makeup, How-To, Lip Tint, makeup tips, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral foundation, mineral makeup, Mineral Powder, natural mascara, Organic Lip Balm, Tips & Tricks

Introducing the In Bloom Collection – Winter 2014 Makeup Sets

Posted on January 07, 2014 by Terresa Clark | 0 Comments

Alima Pure introduces the In Bloom Collection to help satisfy the need for beautiful blossoms during the wintertime. The collection features two beautiful new Luminous Shimmer Blush shades that will soon be joining our permanent line-up, but are available now as makeup trio sets paired with two gorgeous complementary eyeshadows.

Lily Makeup Trio

Zinnia Makeup Trio

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Posted in Alima Makeup, Alima News, Alima News and Info, Color Story, General, Get the Look, makeup tips, mineral blush, mineral eyeshadow, mineral makeup, New Product, Seasonal, Seasonal Collections, Special Sets

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