2 for $12 in 2012 Eyeshadow Sale

Posted on December 29, 2011 by terresa | 3 Comments

Resolve to add some color to your life by broadening your eyeshadow collection! Select eyeshadows and liners are on sale now through January 5, 2 for $12. (Regularly priced at $11 each.)


This year's sale includes Satin Matte Eyeshadows in Aloe, Chamomile, Dove, Rain, Bayou, Chestnut, Sand and Wedgwood. Pearlusters at the special price are Sky, Platinum, Cimarron, Viola and Toffee; Luminous Shimmer Eyeliners included in the sale are Maya and Koan. If shimmer is more your thing, choose from Aria, Dream, Gold Dust, Hyacinth, Mirage, Moss, Ombra, Pyrite, Sienna and Navy.

Want to bring out your baby-blues?  Try Satin Matte Chamomile as your base shade with Luminous Shimmer Gold Dust or Satin Matte Sand on your lid.  Emphasize your crease with Luminous Shimmer Pyrite and line with Koan.  For a more subtle look, use Sand as your base, Pearluster Toffee on your lid and line with Satin Matte shadow in Chestnut.

To bring out the green in your eyes, use Luminous Shimmer Hyacinth as your base, Pearluster Viola on the lid and a touch of Luminous Shimmer Ombra or Aria at the outer corner of the eye.  Line with Koan or your outer corner color.  For an alternate look, try Satin Matte Aloe as a base, Luminous Shimmer in Moss or Satin Matte Bayou in the crease and line with Maya.

And if you are a brown-eyed girl, use Luminous Shimmer Dream as a highlight shade under your brow, and put Satin Matte Wedgwood or Pearluster Sky on your lid.  Smudge Luminous Shimmer Navy into your crease and use it damp as your liner.  For a more every-day brown-eyed look, use Dream as a base on the entire lid, use Luminous Shimmer Sienna or Pearluster Cimarron on the outer 1/3 of the lid and blended into the crease and line with more Sienna.

 

 

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Posted in Alima Makeup, Alima News and Info, Alima Pure, Deal of the week, General, Mineral Eyeliner, mineral eyeshadow, mineral makeup, natural cosmetics, natural eyeshadow, natural makeup

Dare to mix Cold and Warm

Posted on December 15, 2011 by terresa | 0 Comments

Dare to Mix Warm and Cold You have probably been told that when you apply your makeup, you need to pick either warm or cool colors and stick to them for your entire face. While that isn't bad advice, there are exceptions to the rule, and conveniently, our Cold Outside and Warm Inside collections contain some of the very best shades with which to break the rules!

Justine is wearing shades from both Cold Outside and Warm Inside. We started with her Beige 4 foundation. We brushed Rosy Cheeks form the Cold Outside collection on the apples of her cheeks.

On her eyes, we applied Candlelight from the Warm Inside Collection from lashes to brows. On her lids, we applied Mulled Cider, also from Warm Inside. Then we used a damp #33 Angle Liner Brush to line her upper lid with Jack Frost from Cold Outside, winging the liner at the outer corner just a bit.  When you are thinking of mixing warms and cools, remember that golden shades look especially beautiful with blues and purples.

We finished the look with a light dusting of shimmer powder Fire Light from Warm Inside on the tops of her cheekbones, and shined her lips with Organic Nourishing Lipbalm in Mango. Who knew breaking rules could be so pretty?

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Posted in Alima Makeup, Alima Pure, cruelty free brushes, General, Holiday, Holiday Collection, Holiday Gift, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, natural cosmetics, natural eyeshadow, natural lipbalm, natural makeup tips, Special Sets, taklon brushes, Tips & Tricks

Dramatic Eyeliner

Posted on November 08, 2011 by terresa | 3 Comments

Winged Eyeliner One easy way to bring a little drama to your holiday look is to wear your eyeliner in this "winged" fashion.  This is easier than you think - don't be intimidated!

Tip: When experimenting with a new makeup technique, the best time is right before bed.  You're going to take your makeup off anyway, so it doesn't matter if it gets a little messy.

Winged Look
Start with one of our powdered eyeliners and a very small bowl, or the lid of the jar.  Tap some product into the bowl and add a few drops of water.  Mix, adding more water or powder until you get the consistency you want.  Practice drawing a few lines on your hand to see if you need to add more liner for more intense color.  In this demonstration, we used Luminous Shimmer Eyeliner in Paparazzi and our #33 Angle Liner Brush.  The #33 is perfect for applying the eyeliner mixed with water, because it is easy to draw it on in one, smooth motion.

Step One Begin at the inner corner of the eye and draw a line right in the roots of your eyelashes, stopping a little before you get to the outer edge.  Stop before your lashline starts to angle down (or you will be drawing the eye down which is not what we want.)   Now gently slope the line upward, aiming toward the end of your brow.  Start small with this upwards motion, you can add to it later for a more intense effect.

Step Two Go back over this line, thickening it, not being so careful to stay at the roots of the lashes.  Taper the line to a point as shown.  If this "tail" at the end looks too far away from your lashes, fill in underneath, working from your point back towards the lashes.

Step three
Open your eyes and examine your line.  How does it look with your eyes open?  Do you need to extend the line further, or did you go too far?  Is the line smooth?  Touch up as needed.

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Posted in dramatic eyeliner, eyeliner how-to, Eyeliner Tutorial, General, Mineral Eyeliner, mineral makeup techniques, mineral makeup tips, Tips & Tricks, winged eyeliner

Who's afraid of powder eyeliner?

Posted on July 14, 2011 by terresa | 0 Comments

If you are used to using an eyeliner pencil, the thought of using a powder eyeliner can be a little intimidating at first. But put your fears aside and dive in...you won't regret it! One advantage to powder eyeliner is it's versatility. Using it wet or dry gives a completely different look, but it can also be used as shadow or even brow color (depending on the color of your brows, of course).

If you are completely new to powder eyeliner, it might be best to start out with a Luminous Shimmer Eyeliner. The particles are just a tiny bit larger, which makes them easier to use. Once you have mastered the techniques, the Satin Matte Eyeliners will be a breeze.

To apply, you are obviously going to need a brush. Alima Pure has two eyeliner brushes, the #31 Fine Liner and the #33 Angle Liner. To determine which brush will work better for you, think about how you apply. Do you start at one corner of the eye and draw on your liner in a fairly fluid motion (as you would with a liquid or gel liner), then you probably want the #33 Angle Liner brush. If you sketch on your liner, more like you would with a pencil liner, then you might like the #31 Fine Liner brush better.

When you apply powder liner dry, the look is very soft and subtle. To make sure that the liner goes where you want it and doesn't sprinkle down your cheek, work the powder into the brush before you apply the brush to your eye. When using the liner dry, your brush will probably need to make several trips from your jar to your eye. To intensify this look a bit, but without going for a dramatic liquid-liner type of look, spritz your brush with a bit of water after you have worked the powder into the bristles.

For the most dramatic look, you will want to mix your liner with water. Tap a bit of the liner into a small bowl or even just the lid of your jar. Then add drops of water to the liner and mix, adding more water or liner if necessary to get your desired consistency. Then draw the liner on as you would any liquid-type liner.

When applying eyeliner, remember that putting a dark line all the way around the eye will create an optical illusion that will make your eye look smaller. To make eyes look larger, stick to the upper lid only for your dark color. If you really want to line the lower lash-line, try either using a lighter color or just applying to the outer 1/3 of the lashes.

The real purpose of eyeliner is to make your lashes look longer and thicker, but eyeliner can also be a fun way to introduce a bit of a bright color. If you want that "no, I'm not wearing liner, my lashes are just this lush" look, stick with black or another dark, natural color, and rather than lining above the lashes, work the liner right into the lashes, so that the color is actually between the lashes. If you want to introduce a fun, bright color, this technique is also good. For instance, our Luminous Shimmer Eyeshadow in Aubergine makes a beautiful liner with gold shadows, but it doesn't do much for the thickness of the lashes, so after applying Aubergine, go back and work some Satin Matte Eyeliner in Black into your lashes...you'll have the best of both worlds!

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Posted in General, Mineral Eyeliner, mineral makeup, mineral makeup techniques, mineral makeup tips, Tips & Tricks

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