Introducing Holiday 2012 Black Tie Gala

Posted on October 12, 2012 by Terresa Clark | 4 Comments

What is on your agenda this holiday season?  Whether you are attending a Black Tie Gala, snuggling up at home or something in between, Alima Pure’s Limited Edition Black Tie Gala holiday collections will help you shine.  A collection in two parts, Black Tie Gala has an Eye collection and a Face collection. Mix and match the collections to create a look that is truly right for every occasion!

Alima Pure Holiday Gala 2012 Eyes

     


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Posted in Color Story, Get The Look, Makeup Tips, Mineral Blush, Mineral Eyeliner, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Meet Naturally Gorgeous Adriana

Posted on August 07, 2012 by Terresa Clark | 0 Comments

This month's Naturally Gorgeous, Adriana is one of those girls that appears to be lit from within. She glows with health and natural beauty.  Small wonder, when she spends most of her free time outdoors.  Called “Adri” for short, Adriana is the opposite of high maintenance in all areas save one – her hair.  Adriana, like all of our Naturally Gorgeous models, is unretouched and photoshop free!

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Posted in Alima Pure Profiles, General, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral foundation, mineral makeup, natural beauty, natural lipbalm, natural makeup, Naturally Gorgeous

Alima Pure Staff Favorite: Garnet Luminous Shimmer Blush

Posted on May 15, 2012 by terresa | 4 Comments

Welcome to our new "Alima Pure Staff Favorite" series, where staffers pick their one, current favorite product.  It is your chance to see what everyone "behind the scenes" chooses to wear, when they have the full line available to them. We started out with Robin, whose current favorite product is our Luminous Shimmer Blush in Garnet.

Staff Favorite Robin 1

Robin is pregnant, and maybe partly because of that, or maybe because we haven't had much sun here in Portland up until the last couple of weeks, she loves the brightness of Garnet, and the way it wakes up her complexion.  She said, "I like Garnet because it's a bright, refreshing pop of color for paler skin, perfect for when you want a rosy cheek versus a bronzed look."  Because she is expecting, Robin especially appreciates that she doesn't need to worry about applying Garnet to her skin.  "It seems like pregnant women have to be careful about everything, but I know this doesn't have any dyes or harmful chemicals in it."

We have to admit, we were a little surprised that Robin chose Garnet. After all, it is a bright, vivid shade (one of our top recommendations for deep skin tones), and Robin has relatively fair skin.  But once she showed us how great it looks on her, we were sold!  Her application tip is to use a fluffy brush, like our #23 Kitten Brush. Several of us immediately added Garnet to our personal wish-lists.  To her credit, Robin was surprised at our surprise.  She told us, "You shouldn't be afraid of color--try something new!"  She's right of course, and embracing a bright shade that we might otherwise overlook is a great way to break free from a color rut!

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Posted in Alima Makeup, Alima Pure staff favorites, kitten brush, mineral blush, natural cosmetics, Staff Favorites

Hit the Road: More Sun From Maracaibo

Posted on May 04, 2012 by Shopify API | 0 Comments

We are currently dreaming of the warm sun and vibrant colors of Maracaibo (truth be told, we aren’t seeing much sun here in Portland). Luckily, our bronzer and blush duo More Sun from Maracaibo adds that instant glow to channel the breezy, beach style of the Venezuelan city.

More Sun From Maracaibo Color Story

What we're packing:

01. More Sun From Maracaibo Duo 02. Beach Blanket 03.Tortoise Sunglasses 04. LemLem Helina Dress 05. Nourishing Organic Lip Balm in Natural 06. Wide Brim Hat 07. Portable Medium Radio 08. Large Basket Bag

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Posted in Alima Makeup, color inspiration, Color Story, General, Hit the Road, mineral blush, mineral bronzer, mineral makeup, more sun from maracaibo, natural lip balm

Get Glowing with Bronzer and Blush Duos

Posted on May 02, 2012 by terresa | 0 Comments

Here in the Alima office, we're ready for summer.  It has been a long, rainy winter, but we have had a few days of beautiful weather to whet our appetites and show us what we're missing.  This has led us all to get pedicures, do a little summer shopping and start planning how we will be creating our faux glows (because none of us really want to tan our faces).  So, we sat down and figured out what blush goes just right with what bronzer to create the perfect "I just came in from the beach" look.  Here are the bronzer and blush duos currently inspiring us.

More Sun from Maracaibo

more sun from maracaiboFor the fairest of the fair-skinned, try More Sun from Maracaibo. If you have avoided bronzers because they look dark and orange, or even dirty on your fair skin, Maracaibo is the bronzer  you always thought didn't exist. Alima Pure believes everyone, no matter how fair-skinned, deserves to be able to fake a sun-kissed glow, and Maracaibo goes beautifully with Luminous Shimmer Blush in Freja.

Aloha from Mauna Loa

aloha from mauna loaIf you have light skin, you might appreciate Aloha from Mauna Loa.  Mauna Loa gives you a hint of matte warmth that never looks orange, and Leigh Luminous Shimmer Blush adds a pop of pure pink and a whisper of subtle shimmer to the apples of the cheeks. Who's ready for dinner on the lanai? You are.

Tropical Glow from Trinidad

tropical glow from trinidadFor deeper skin tones, Tropical Glow from Trinidad is your perfect summer pairing.  Bronzer isn't just for fair skin!  The deep, matte bronze of Trinidad gives you the hue you can normally only accomplish with a week in the tropics.  Then, Sospiro Luminous Shimmer Blush brings a lively flush to the cheek, so you look like you just came in from the surf!

Beachside in Belize

beachside in belizeIf you prefer a shimmer bronzer, we've still got you covered.  Light- to medium-toned skins will do best with Beachside in Belize, a combination of our subtly shimmery Belize Bronzer and our cool, pink Satin Matte Blush in Raspberry.  This duo is perfect for dancing barefoot on the beach after sunset...or for just looking like you could.

Seaside in Seychelles

seaside in seychellesMedium- to deep-toned skins will appreciate the depth of Seaside in Seychelles, an unbeatable combination of shimmer Bronzer Seychelles and Satin Matte Blush in Geranium.  Subtle shimmer makes Seychelles resemble a fresh tan by candle light; while Geranium provides the pop of pink that normally occurs when someone remarks on your gorgeous tan.

To wear these duos, start with your bronzer and brush.  We recommend our #23 Kitten Brush if you want the most subtle and natural glow, but you can also use the #21 Buff Brush or #17 Blush Brush.  Apply your bronzer where the sun would hit your face; the cheekbones, forehead and along the jaw.  Finish with a touch down the bridge of your nose.  Then apply your blush just to the apples of the cheeks.  (Can't find your cheek apples?  Smile!  There they are!)  Now you look like you have been outdoors in the fresh air and sunshine, even if you really have been sitting at your desk all day.

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Posted in Alima Makeup, General, mineral blush, mineral bronzer, mineral makeup, mineral makeup tips, natural cosmetics, Special Sets, Tips & Tricks

Meet Naturally Gorgeous model Regina Ellis

Posted on March 05, 2012 by terresa | 0 Comments

What can you say about someone who takes their personal tragedy and turns it into a way to help others? Someone who deals with their own grief by finding a way to ease the road for those that are dealt a similar, devastating hand? We think you could say she is fiercely loving. Or maybe bravely compassionate. Definitely Naturally Gorgeous!

This month’s Naturally Gorgeous model is Regina Ellis, founder and CEO of Children’s Cancer Association (CCA). CCA was founded in Portland, Oregon in 1995, by the Ellis family after their daughter Alexandra died from cancer. As the only organization of its kind in the nation, CCA helps inspire kids to meet the challenge of facing a life threatening illness by providing JoyRx delivered through non-medical programs of chemo pal mentors, bedside music medicine, tailored support and resources. CCA's innovative brand attracts powerful, strategic partners and global leaders such as Apple iTunes, Converse, Genentech, Blazers, Gatorade, Nike, Fader, Atlantic Records, Anomaly and others who support CCA's initiatives helping thousands of kids- transform a moment and have a better day.

AP: How do you describe what you do for a living?
RE: I deliver joy.

AP: What do you want to tell us about the journey that brought you to your current position?
RE: Life, my children, family, my daughter’s courage and joy in life facing cancer and then death at 5 years old; hope, laughter and passion to leave the world a little better than I found it. Oh, and my type A personality.

AP: Do you have kids or pets?
RE: Alexandra, my oldest, died of cancer in 1995. Zach is 20, Kate is 16. Max is our 1-year-old Golden Retriever.

AP: Anything you really want to tell people about yourself?
RE: I don’t take myself too seriously. Most people don’t know that I have a secret crush on …rap and hip-hop music!

AP: What do you really care about?
RE: Family dinner and laughter.

AP: How do you define beauty?
RE: The width of your smile.

AP: What makes you feel beautiful?
RE: My reflection in my children’s eyes. And always being around my momma.

AP: What is always in your handbag?
RE: Alima Pure lip balm in Cranberry.

AP: What movie have you seen lately that you really enjoyed?
RE: I watched “Queen to Play” on Netflix last weekend. My all-time favorites are “Life is Beautiful” and “Chocolat.”

AP: Who would you invite to your fantasy dinner party?
RE: My daughter Alexandra, who died in 1995, Mary Oliver; Van Morrison, Oscar Pistorius, Juliette Binoche, Mario Batali, Bobbi Brown, Ghandi, Morgan Freeman, Bob Marley, Kelley Corrigan, Martin Luther King, Anne Frank, Roberto Benigni, Stevie Wonder, Amelia Earhart, Helen Keller and my crazy, Italian family!

AP: If you were given an all-expense-paid, weeklong vacation that you had to take next week, where in the world would you go and what would you do?
RE: Florence and Lucca, Italy. I go every chance I get, to walk the cobblestone streets, hear the church bells, go to the Mercato to get dinner, and breathe in the simplicity and music of life.

Regina’s Look

We applied Satin Matte Foundation in Beige 5 with our #25 Foundation Brush, and added a tiny bit under her eyes with the #3 Concealer Brush. We highlighted Regina’s cheeks with Satin Matte Blush in Antique Rose on our #17 Blush Brush.

We swept Luminous Shimmer Eye Shadow in Chai over Regina’s entire eye area with the #37 Eye Blending Brush. From the lashes to the crease, we used Pearluster Eye Shadow in Grace to bring out her eye color. We lined her upper lash line with Satin Matte Eye Liner in Onyx on a damp #33 Angle Liner Brush, and used a bit of Onyx to fill in the brows. We finished the entire look with Organic Nourishing Lip Balm in Cranberry.

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, Children's Cancer Association, General, JoyRx, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral makeup collection, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Regina Ellis, Special Sets

Meet Naturally Gorgeous model Nicolle Camarata

Posted on February 07, 2012 by terresa | 0 Comments

Meet Alima Pure Naturally Gorgeous Model NicolleIf you live in Portland and listen to 97.1 Charlie FM in the mornings, you probably already feel like you know our latest Naturally Gorgeous Model Nicolle Camarata, as she is the host of "Mornings with Nicolle Camarata from 6-9am." That’s one of the beautiful things about Nicolle… her bubbly personality (which we think comes across on the radio and in a photo almost as well as it does in person) makes everyone feel like a BFF.

AP: What is your favorite part of your job?

NC: Making new friends! People come up to me all the time and say how something I did made them laugh, or gave them good advice, and you feel like you just made a new friend. Mornings have always been my favorite day-part because you have a chance to cheer people on at the start of their day.


AP: We also know you have another job, and that it is related to something you care very much about. Would you like to explain that?

NC: I am the director of Nicolle Shops Portland, a popular shopping website that promotes Portland and encourages people to buy locally. I really care about this city—its economic growth, its advancements in green technology, its national appeal for tourism, and all of the people and places that make it so special. I started Nicolle Shops Portland ten years ago to promote the Rose City and it is still exciting to cover my first true love, Portland, Oregon. I have been all over the world and I can honestly say that this is heaven on earth to me.

AP: Do you have children or pets?

NC: Oh yes! We have a busy household full of fun and laughter. I got married last summer and now in addition to my daughter Kaden, I have my husband Cory and his two kids, Justice and Lanie; two energetic dogs, Mojo and Rosie (named after the Rose City); and Lola and Billy Idol, our two cats. Our house is a constant whirlwind of activity!

AP: What do you do for fun?

NC: Playing by the water is my idea of fun. It is so soothing and I’m not even picky--rivers, lakes or beaches; boating, sun-bathing or swimming...if it's in the sun, I’m having fun. We moved over the holidays and are now two miles from the shore line and I am really excited about this summer!

AP: What inspires you?

NC: I’m inspired by possibility, the ever-evolving nature and limitlessness of our potential.

AP: What scares you?

NC: That something will happen to our precious children. Their safety and well-being is our top priority but as any parent knows, only in our control to a degree. Being a protective parent of kids who are getting older is always scary!

AP: How do you define beauty?

NC: Beauty comes from the inside and makes you shine on the outside. It’s a glimpse of someone’s genuine and loving spirit combined with their strong sense of self and purpose that makes them beautiful.

AP: What’s always in your handbag?

NC: My camera! I use it daily to remember and record what is important to me. Just yesterday I took pictures of my children all eating ice cream out of the carton, the dogs snuggling in front of the fire, and several store fronts and shop owners on NW 23rd for work.

AP: What surprises people about you?

NC: I’m not sure. Most of my life has been an open book since I grew up here and I’ve been doing radio and television for so long. People usually feel like they know me way before we’ve even met. But, I think it surprises some people that I like to sew, scrapbook, garden and bake. I am going to be really good at being a little old lady!

AP:  What book have you read lately that you really enjoyed?

NC:  I got The Official Dictionary of Sarcasm for Christmas, and have really enjoyed reading it.  It is written by James Napoli, the executive vice president of the National Sarcasm Society) and he has a ridiculously unapologetic sense of humor that is hysterical.

AP: Who would you invite to your fantasy dinner party? (Living or deceased, from different eras—no rules!)

NC: I would invite my dad, Babe Camarata. He passed away suddenly when my mom was pregnant with me and naturally I would like to meet him. It broke my mom’s heart and she never remarried. She was going to name me after him, but she jokes that I was too ugly of a newborn to be named Babe! But I kept my maiden name to honor his memory and I inherited his eyebrows.

AP: Is there anything else you want people to know about you?

NC: Don’t let the small stature and big smile fool you. I am older and smarter than I look!

To get Nicolle’s naturally gorgeous look:

One of Nicolle’s favorite Alima Pure products is our Pistachio Color Balancing Powder. We applied some Pistachio with a #15 brush to her cheeks and nose area to tone down a little redness. Then we applied her Warm 2 Satin Matte Foundation with a #25 Foundation Brush and added a bit of Mimosa Satin Matte Blush to the apples of her cheeks with a #17 brush. Because Nicolle was wearing a turtleneck for some of the shoot, we contoured along her jaw-line with a bit of Mauna Loa Bronzer and the #17 brush.

On her eyes, we applied Luminous Shimmer Eyeshadow in Venus with a slightly damp #37 brush from her lashes to her brows. Her crease was contoured with Satin Matte Eyeshadow in Raven on a #36 Crease brush. We swirled a little more Raven at the outer corner of the eye for a little added drama. Luminous Shimmer Eyeliner in Paparazzi was applied along the upper lash line with a damp #33 brush. To finish the look, we slipped on a bit of Organic Nourishing Lipbalm in Sugar Plum!

To get Nicolle's complete look or to shop Alima Pure collections, click here.

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Posted in 97.1 Charlie Fm, Alima Makeup, Alima Makeup Brushes and Tools, Alima Pure, Alima Pure Profiles, cruelty free brushes, General, mineral blush, mineral bronzer, Mineral Eyeliner, mineral eyeshadow, mineral eyeshadow collections, mineral lip balm, mineral makeup, mineral makeup gift collections, mineral makeup techniques, mineral makeup tips, natural beauty, natural organic lipbalm, Naturally Gorgeous, Nicolle Camarata, Nicolle Shops Portland, Special Sets

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