How to Use Mineral Concealer

Posted on March 17, 2015 by Alyson Hancock | 0 Comments

Alima’s mineral Concealer is super pigmented, long-lasting. It’s perfect for hiding discoloration, spots, and under eye circles. Best of all, it is completely weightless and blends beautifully with your Satin Matte Foundation. Plus, it’s on sale this week only!

concealer-saleWith six gorgeous shades there is a mineral concealer for every skin tone.

  • Sand is our lightest shade suited for fair to light, neutral skin tones
  • Linen is perfect for lighter skin tones with a neutral undertone.
  • Amber works well for light to medium skin tones with warmer undertones and is the most yellow of the collection – great for concealing redness.
  • Tan is perfect for more neutral undertones in the medium skin tone range. 
  • Flax is best suited for medium skin tones with cool to neutral undertones
  • Maple works well for deeper skin tones with a neutral to warm undertone.

A few tips:
For hiding blemishes use a fluffy brush like the #36 Pointed Crease Brush so you can really blend the product for natural coverage. Since you’re working with powder you’ll find this trick will make application much easier and quicker.

For under eye darkness use a little moisturizer and allow the product to dry before applying Concealer. You’ll want the skin to be hydrated yet dry to avoid streaking. Pat a little Concealer powder under your eyes with a #3 Concealer Brush, and blend upward towards your hairline.

Less is more. Powder Concealer covers beautifully so you just need a small amount when you first apply the product. You can later build if you need more coverage.

Apply Concealer under your Satin Matte Foundation so everything is well blended. You can touch up with a little extra concealer if necessary as a finishing touch.

 

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Spring Reading List

Posted on March 12, 2015 by Kate OBrien | 1 Comment

Nothing beats sitting outside with a good page turner when the weather gets a bit warmer. Here are some of our spring picks to engage and also relax your mind.

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Clothes Clothes Clothes Music Music Music Boys Boys Boys
Candid and unapologetic, Viv Albertine’s autobiography reads as a private diary, transporting you to the era when the punk scene in the UK and New York was exploding and Viv Albertine had helped set the bomb.

I’ll Drink to That: A Life in Style, with a Twist
I have wanted Betty Halbreich to dress me since I first heard of her when I was a teenager. With her autobiography, I’ve been given the next best opportunity in this honest and candid glimpse into the life of a true maverick who carved her own place into the fashion world.

Bad Feminist
A Christmas gift to many of my friends, Roxane Gay’s intelligent, inspirational, and relatable book of essays explores the topic of embracing, celebrating, and navigating being a woman in our pop culture driven society full of contradictions and expectations.

The Secret History
An intriguing and subtle thriller centered on a group of highly intelligent and debaucherous misfits, Donna Tartt uses the talent that won her the Pulitzer in 2014 for “The Goldfinch” to turn this novel into an exposing character analysis in the wake of a murder.

The Interestings
A coming of age story that follows a group of friends from summer camp into adulthood, exploring the complexities of relationships in all forms and the shared moments that bond us for a lifetime.

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Color Correct with Color Balancing Powder

Posted on March 09, 2015 by Alyson Hancock | 0 Comments

Our Color Balancing Powder brightens your complexion and minimizes any discoloration you may have from acne, rosacea, and other pigmentation issues.

Using your #23 Kitten Brush, apply Color Balancing Powder under your Satin Matte Foundation as a primer or if you have fair to light skin tones you can wear it completely on it’s own. It’s as easy as that!

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Pistachio is the most popular of our three shades and perfect for correcting any redness caused by rosacea or other irritations on sensitive skin.

Buttercup brightens dull, tired skin and corrects mild redness and darkness from under eye circles and veins.

Lavender enlivens sallow complexions, perfect for those in the Warm Satin Matte Foundation range.

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Retailer Spotlight: Echo Natural

Posted on March 03, 2015 by Alyson Hancock | 0 Comments

We’re so thrilled to have Echo Natural Beauty join our list of amazing stockists in Portland. We asked them a few questions so that you can get to know them and their gorgeous store better. Enjoy!
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1. What is your store name and where are you located? 
Echo Natural Beauty located in the Pearl District. 909 NW Everett Street Portland Oregon 97209 
 
2. What  inspired you to open a green beauty spa? 
We couldn’t find our favorite green beauty brands in Portland. We chose to combine the best natural products with great effective treatments. We really wanted to focus on green makeup because many of the toxic ingredients and chemicals are found in cosmetics. 
 
3. What are your favorite Alima Pure products you carry and why? 
We love the Satin Matte Foundations because we can find a perfect match for any skin color and the purity of the product. Our clients love the natural look and excellent coverage. We also love the eyeshadows for their rich pigment and staying power. Of course, we love that you are local and a great partner for sharing our passion for healthy beauty.
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4. What do you do to stay healthy?
We regularly grab a spin, yoga or meditation class in the neighborhood! Luckily we can grab a green juice across the street or lunch at Prasad when we are working. We also fit in time to get facials and massages around town or on our travels. We teach a weekly yoga class with Living Yoga, a non-profit outreach program teaching yoga as a tool for personal change to populations who would
otherwise not have access to it.
 
5. What makes you happiest? 
Time with friends and family, massages, pedicures, trying new things, good food, laughter, challenging ourselves, good design, sunshine, friendship, empowering women, exercising
 
6. Please share one of your favorite recipes. 
We love this salad dressing and tastes good on anything. We make it all the time. 

Lemon Ginger Dressing (makes 2 cups)

1 cups fresh lemon juice
2 whole cloves garlic
2 tablespoons minced ginger
2 tablespoons Nama Shoyu soy sauce (or Bragg’s Amino Acids)
2 heaping tablespoons of raw honey (more if you desire a sweeter taste)
3/4 cups of cold-pressed olive oil

Place all of the ingredients except the oil in a blender. Begin blending at normal speed. As the mixture is blending, slowly add the oil until it’s completely blended.

7. What’s your favorite thing about living in the Pacific Northwest? 
We are both Portland natives! We love meeting all the new clients who have moved to Portland and the tourists visiting our beautiful city. We love living here and hiking in Forest Park, going to the Gorge, heading to Mt. Hood or the Oregon Coast on the weekends.
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Glow this Spring

Posted on March 02, 2015 by Alyson Hancock | 0 Comments

Radiant Finishing Powder is one of those superhero products that can shorten your beauty routine and bring a healthy, radiant complexion to lackluster winter skin. Whether you're applying it on top of your Satin Matte Foundation or using it on its own, it will provide just enough dewiness and warmth to your skin, perfect for spring.

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Olympia is our lightest shade of the three Radiant Finishing Powders that is suited for light skin tones that fall under depth levels 0-2. Augusta suits light to medium depth levels of 2-5 and Sedona provides warmth and glow for deeper tones.

There are no rules for applying Radiant Finishing Powder as it was created to be used as either an all-over setting powder or as a highlighter where needed. It can also be used as a blush if you’re looking for a warm flush of color on the cheeks. We particularly love applying Radiant Finishing Powder with #23 Kitten Brush, as it gives you a ton of control with the product.

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Winter Metallics

Posted on February 23, 2015 by Sarah Lewis | 0 Comments

When it comes to my everyday makeup routine I like to keep it simple. I tend to accentuate just one feature, whether a bright, bold lip or dramatic eyes, while leaving the rest of my face natural and fresh. This winter I’ve been especially loving amping up my look with a metallic eyeshadow all over my lower lid or as an eyeliner.

winter-metallics

Here are a few of my favorite ways to wear metallics:

1. Subtle and simple: tightly apply Natural Definition Eyeliner in Ink to the top lash line only, and then with a dampened #35 Eye Detail Brush follow directly above the dark eyeliner with our Luminous Shimmer Eyeshadow in either Gold Dust or Ava, extending the metallic shadow slightly past your lash line for a take on the cat eye. The unassuming glint of silver and gold has the playful subtlety for any every day look. Keep the look clean by lightly applying your shade of Satin Matte Foundation for soft coverage and a fresh face.

2. For a more dramatic take on the smokey eye: our Pearluster Eyeshadow in Zen allows for a sultry smolder ideal for a night out. With a wetted #39 Large Shadow Brush, cover the lid with Zen, and then using the same shade but with the #35 Eye Detail Brush, line the bottom lash line with the deep slate shade. To make this look even bolder, layer the top lash line with Natural Definition Eyeliner in Ink and either way don’t forget the two coats of Natural Definition Mascara in Black to accentuate the powerful look. For a contrast, compliment the eyes with a lighter lipstick such as our Velvet Lipsticks in Emma or Lucy.

Other metallic shadows that I would recommend to have fun playing as an eyeliner  are Pearluster Eyeshadows in Camel and Luminous Shimmer Eyeshadows in Brown Sugar, Martinique, Tigereye, and Truffle. Just remember, apply wet and unleash your inner glam goddess!

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Weekly Favorites

Posted on February 06, 2015 by Sarah Lewis | 0 Comments

The weekend is upon us and with that we thought we would share the things that helped entertain, motivate, nourish, and inspire us this week.

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The newest brain (pun-intended) child of This American Life and Radiolab producers, Invisibilia is a fascinating podcast that explores human conditions and behaviors by delving into the deepest corners of our mind.

If you find yourself in Portland this weekend, stop by one of our personal favorite shopping haunts, Palace, this Sunday for their Lovers event. Sip champagne and fall in love with featured favorites Tiro Tiro,  Better Late Than Never,  Olo, Loyly, and aura photography by Radiant Human.

Speaking of Radiant Human, a few weeks ago a couple of friends and I stopped by the studio and had our auras photographed.  It was one of the most unexpected and fun experiences, and I have been encouraging everyone I know to go since the moment I walked out the door. She tours, so if you are not in Portland, look at the tour dates and try and find her in your city.

Take a ride around Los Angeles with Ed Ruscha in this interesting video that showcases the artist’s unique perspectives and quirks.

Two of our staffers just came back from New York and can’t stop raving about Buvette, a quaint French bistro in the West Village. I, in turn, can not stop looking at their website and dreaming of the day I can experience it myself.

Sarah Yates just wrote an honest and beautiful piece on her blog, A House in the Hills, discussing her own personal journey with health and diets, and all the different and conflicting information that we are confronted with. She reminds us that everybody, and every body, is different, and to listen to and honor yourself while finding what feels right for you.

Indulge yourself with Herbivore’s Coconut Milk Bath Soak. I don’t think this needs an explanation as to why we love it!

Complex, honest, and hilarious, “Women in Clothes” has been making the rounds among my friends and always seems to spark the conversation mirroring the one in this book – clothes, and our connection to them.

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