Introducing Me Encanta Limited Edition Collection – Holiday 2013

Posted on November 19, 2013 by Clarissa Fong | 1 Comment

Alima Pure’s first-ever brand collaboration with Professional Makeup Artist Kristen Arnett is now on sale! We’re excited to unveil the Me Encanta Collection—a limited edition makeup collection exclusively available on our website for Holiday 2013.

Me Encanta Color Collection | Alima Pure

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Posted in Alima Makeup, Alima News, Alima News and Info, behind the scenes, Color Crave, Color Story, General, Get the Look, Gift Guide, How-To, makeup brushes, makeup tips, Makeup Tools, mineral blush, mineral eyeshadow, mineral makeup, Mineral Powder, New Product, Seasonal, special collections, Staff Favorites

Halloween Makeup Tutorials: The Fox and the Deer

Posted on October 02, 2013 by Terresa Clark | 0 Comments

Halloween Makeup Tutorial | Pure Alima Blog

Halloween is later this month, but that doesn’t mean that you or your children need to resort to toxic face paints! Using just a handful of shades of Alima Pure makeup products, you can create unlimited Halloween looks. In case you are in need of a little inspiration, we’ve created two looks here that are easy to duplicate at home.

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Posted in General, Get the Look, Halloween Makeup, How-To, makeup tips, mineral makeup

Runway Trend: Butterscotch Beauties

Posted on September 26, 2013 by Alyson Hancock | 0 Comments


We are loving this buttery tan eyeshadow runway trend that swept the fashion shows this past month. Designers like EdunJason Wu and Chloe all created a whimsical “sunset” eye look that adds warmth and depth to the eyes. Here are two simple tutorials to achieve this gorgeous and wearable look.

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Posted in Color Crave, General, Get the Look, How-To, makeup tips, mineral eyeshadow, mineral makeup, Runway Trends

Recreating the Red Carpet: Get Your Favorite Emmy Beauty Looks at Home!

Posted on September 24, 2013 by Terresa Clark | 0 Comments


Wondering how to achieve those Emmy Awards red carpet looks that everyone is talking about this week? Don’t think that just because your makeup is natural and safe that you can’t create a look that is worthy of the red carpet. Just about any look from Sunday can be recreated with just a handful of Alima Pure makeup products!

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Posted in General, Get the Look, How-To, makeup tips

Alima Pure Introduces Cloak and Dagger Makeup Collection – Limited Edition Fall 2013

Posted on August 21, 2013 by Terresa Clark | 0 Comments

Cloak and Dagger Makeup Collection Fall 2013 | Pure Alima Blog

Drama. Mystery. Excitement. Tuck into a great spy novel, and it’s all there at your fingertips. But there are other ways to enjoy a bit of drama, mystery and excitement. Take, for instance, Alima Pure’s Cloak and Dagger Collection for fall. Intense colors create drama. A smoky lash-line creates a hint of mystery. A touch of shimmer on the brow bone brings a little excitement to the whole look.

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Posted in Alima News, Color Crave, Color Story, Get The Look, How-To, Makeup Tips, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Alima Pure Hosts International Visitors from the African Women’s Entrepreneurship Program

Posted on August 06, 2013 by Clarissa Fong | 0 Comments

Last Tuesday, Alima Pure was honored to host two visitors from the International Visitors Leadership Program (IVLP), in partnership with the World Affairs Council of Oregon, at our office headquarters in SE Portland. The visitors were members of the African Women’s Entrepreneurship Program (AWEP), which aims to enhance professional partnerships to link capital, business development and market access among female entrepreneurs worldwide.

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Posted in Alima News, Color Match, Link Love, Makeup Tips, Media Clips, Mineral Foundation, Mineral Makeup

Get The Look: Karen Elson’s Natural Makeup

Posted on July 30, 2013 by Terresa Clark | 0 Comments

To create a gorgeous, natural makeup look for summer like Karen Elson's, start with the Satin Matte Foundation that matches your skin tone. If you haven’t found your match yet, you might want to use our Foundation Selector. To keep your look dewy and light, try mixing your foundation with some of your moisturizer in the palm of your hand and apply as you would a liquid foundation. If you prefer to use your foundation dry, sweep a little Lumina Luminous Shimmer Powder across your cheekbones and forehead.

For a natural flush, Satin Matte Blush in Pink on the apples of the cheeks works for almost every skin tone. Then using the #37 Eye Blending Brush, sweep a little Pearluster Eyeshadow in Champagne on your lids. Using the #33 Angle Liner Brush, line eyes with Pewter Satin Matte Eyeliner. Dampen your brush for a defined look, and then smudge a bit of dry powder around the edges of the liner.

To complete the look, groom your brows, apply a coat or two of black mascara, and sweep Sweet Pea Nourishing Lipbalm on to your lips. Voila, you are ready for a day at the beach or a night on the red carpet!

(Source: Jamie McCarthy/Getty Images North America)

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Posted in Get The Look, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Blush, Mineral Eyeshadow, Mineral Foundation, Mineral Makeup, Mineral Powder, Natural Makeup, Organic Lip Balm

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