Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color Collection. Inspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.
The Horizon Limited Edition Color Collection features the following full-size products:
Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.
Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.
Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.
This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!
From last Saturday’s Screen Actors Guild Awards, we thought Cate Blanchett’s makeup was the most beautiful. Recreate the makeup look at home using pure mineral makeup from Alima Pure!
Golden Globes nominee Lupita Nyong'o was radiant in a red, caped gown and flawless makeup. Recreate her look using Alima Pure mineral makeup.
Alima Pure provides tips on how to update your foundation shade from summer to winter. Don't know your shade? Try our Foundation Selector Tool!
Alima Pure introduces the In Bloom Collection to help satisfy the need for beautiful blossoms during the wintertime. The collection features two beautiful new Luminous Shimmer Blush shades that will soon be joining our permanent line-up, but are available now as makeup trio sets paired with two gorgeous complementary eyeshadows.
Get Jennifer Lawrence's hot red carpet makeup look from the Paris premiere of The Hunger Games: Catching Fire, with Alima Pure mineral makeup products.
With the holiday season in full swing, wouldn’t it be great to have an easy-to-accomplish, but still dramatic look that you can rely on to look polished and appropriate for any party or gathering? Your wish is our command—introducing the Alima Pure Perfect Smoky Eye Kit.