Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color Collection. Inspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.
The Horizon Limited Edition Color Collection features the following full-size products:
Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.
Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.
Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.
This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!
We’re so excited to share our Mother’s Day gift guide, featuring some of our favorite easy-to-use products to celebrate the best job in the world—motherhood.
The Half Moon Brush is the perfect multitasker, ideal for the woman on the go. It works well with Satin Matte Foundation, Bronzer, and especially Contour Powder. And it fits perfectly in virtually any handbag and clutch to boot!
Lotus Lip Tint is a versatile spring lip shade that is buildable for more intensity yet has a feminine and sheer finish with one coat for a perfect pretty-in-pink pout. It is also jam-packed with nourishing ingredients to protect lips all spring and summer long.
Gaia is the creator who gave birth to the Universe (literally meaning “Earth”) making this collection the perfect gift for any fiery mom. Gaia Limited Edition Collection features two gorgeous Luminous Shimmer Eyeshadows and is paired with coppery Radiant Finishing Powder to create a naturally strong and bold look.
Bronzer is the perfect gift for this time of year, can suit nearly any complexion, and happens to be 20% off for a limited time. We suggest matte shades like Mauna Loa and Trindad if you’re not quite sure which shade would best suit your mother.
Last, but certainly not least, the Isolt Limited Edition Collection is a gorgeous gift to channel a mother’s inner goddess. Isolt represents love and passion and is a skilled healer thanks to her undying adoration and devotion. This set features two gorgeous Luminous Shimmer Eyeshadows and is paired with golden Radiant Finishing Powder to create a romantic and sweet look.
It’s that time of year again! We asked around the office this week to see what everyone was loving this season and here’s what we found. Don’t forget to share what your loving or coveting this spring too!
“I’ve been wearing Natural Definition Mascara in Brown almost everyday for the past few weeks and I can’t get enough of it. The Brown in particular brightens the eyes.”- Sara, Marketing
“The Gaia Collection is so different for spring and I think that’s why I’m drawn to it. It’s strong and wearable, perfect for nights out.” -Hannah, Operations
“When I think spring I think of the shade green and Atlantis Pearluster Eyeshadow is a gorgeous wearable shade of green that I love to wear.” Charlene, Operations
“Sombra Contour Powder is the best mult-tasker for spring! You can use it to contour, add warmth to the skin, and also as an eyeshadow." – Kate, CEO
“Tigereye Luminous Shimmer Eyeshadow has to be my favorite because I wear it every single day!” – Karin, Operations
“It’s all about brows for me. The #33 Liner/Brow Brush is definitely in my bag for spring.” -Urmila, Sales
“I am really into Olympia Radiant Finishing Powder right now. I usually wear Keiko Satin Finishing Powder for it’s matte finish in the winter but I’ll be wearing it’s radiant counterpart all spring and summer long." -Portia, Operations
We’re loving the au naturale no-makeup makeup look that is fresh for spring, proving that less really is more sometimes. Follow these simple steps to achieve that barely-there makeup look that will enhance your skin tone and natural features. There’s no harm in saving the shimmer for summer!
1. Moisturize your skin with your favorite moisturizer. We love to use coconut oil!
4. Prep the eyes with a wash of Champagne Pearluster Eyeshadow using a #39 Large Eyeshadow Brush. This particular shade brightens the eyes and conceals any discoloration on the lids. The perfect nude!
6. Apply a layer of Natural Definition Mascara in Brown to liven up your lashes.
7. Use Sweet Pea Lip Tint to give lips a healthy shine and hint of natural color.
Golden Globes nominee Lupita Nyong'o was radiant in a red, caped gown and flawless makeup. Recreate her look using Alima Pure mineral makeup.
It’s that time again! With the holiday quickly approaching, we have compiled some our favorite products that would perfect to treat yourself or someone special this season in our 2013 Holiday Gift Guide.
We’re excited to introduce the limited edition Kristen Arnett for Alima Pure: Me Encanta Collection for Holiday 2013. This 5-piece makeup set and 4-piece brush set will be available on our website starting next Tuesday, Nov. 19.