Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

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The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

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This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

Mother’s Day 2014 Gift Guide

Posted on April 29, 2014 by Kate OBrien | 0 Comments

We’re so excited to share our Mother’s Day gift guide, featuring some of our favorite easy-to-use products to celebrate the best job in the world—motherhood.

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The Half Moon Brush is the perfect multitasker, ideal for the woman on the go. It works well with Satin Matte Foundation, Bronzer, and especially Contour Powder. And it fits perfectly in virtually any handbag and clutch to boot!

 Lotus Lip Tint is a versatile spring lip shade that is buildable for more intensity yet has a feminine and sheer finish with one coat for a perfect pretty-in-pink pout. It is also jam-packed with nourishing ingredients to protect lips all spring and summer long.

Gaia is the creator who gave birth to the Universe (literally meaning “Earth”) making this collection the perfect gift for any fiery mom. Gaia Limited Edition Collection features two gorgeous Luminous Shimmer Eyeshadows and is paired with coppery Radiant Finishing Powder to create a naturally strong and bold look.

Bronzer is the perfect gift for this time of year, can suit nearly any complexion, and happens to be 20% off for a limited time. We suggest matte shades like Mauna Loa and Trindad if you’re not quite sure which shade would best suit your mother.

Last, but certainly not least, the Isolt Limited Edition Collection is a gorgeous gift to channel a mother’s inner goddess. Isolt represents love and passion and is a skilled healer thanks to her undying adoration and devotion. This set features two gorgeous Luminous Shimmer Eyeshadows and is paired with golden Radiant Finishing Powder to create a romantic and sweet look.

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Posted in Bronzer, Gaia Collection, General, Gift Guide, Gift Sets, Half Moon Brush, Isolt Collection, Limited Edition, Lip Tint, Lotus, Mother's Day, Satin Matte Foundation, Spring 2014, Trinidad

Staff Favorites for Spring

Posted on March 28, 2014 by Alyson Hancock | 0 Comments

It’s that time of year again! We asked around the office this week to see what everyone was loving this season and here’s what we found. Don’t forget to share what your loving or coveting this spring too!

spring-faves

“I’ve been wearing Natural Definition Mascara in Brown almost everyday for the past few weeks and I can’t get enough of it. The Brown in particular brightens the eyes.”- Sara, Marketing

“I love Melon Satin Matte Blush for spring and it pairs perfectly with Orchid Pearluster Eyeshadow” -Candice, Customer Care

“The Gaia Collection is so different for spring and I think that’s why I’m drawn to it. It’s strong and wearable, perfect for nights out.” -Hannah, Operations

“When I think spring I think of the shade green and Atlantis Pearluster Eyeshadow is a gorgeous wearable shade of green that I love to wear.” Charlene, Operations

Lotus Lip Tint is such a fun berry shade for spring. If I’m in a rush, I’ll dust on some foundation, mascara and then pop some Lotus on and it looks like a full spring look.”   – Alyson, Marketing

Sombra Contour Powder is the best mult-tasker for spring! You can use it to contour, add warmth to the skin, and also as an eyeshadow." – Kate, CEO

Tigereye Luminous Shimmer Eyeshadow has to be my favorite because I wear it every single day!” – Karin, Operations

“It’s all about brows for me. The #33 Liner/Brow Brush is definitely in my bag for spring.”  -Urmila, Sales

“I am really into Olympia Radiant Finishing Powder right now. I usually wear Keiko Satin Finishing Powder for it’s matte finish in the winter but I’ll be wearing it’s radiant counterpart all spring and summer long." -Portia, Operations

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Posted in Atlantis Pearluster Eyeshadow, Eyeliner Brush, Gaia Collection, General, Limited Edition, Lip Tint, Lotus, Melon Satin Matte Blush, Natural Definition Mascara, Olympia Radiant Finishing Powder, Orchid, Orchid eyeshadow, Spring, Spring Collections, Spring Makeup, Staff Favorites

The No-Makeup Makeup Look

Posted on March 24, 2014 by Alyson | 0 Comments

We’re loving the au naturale no-makeup makeup look that is fresh for spring, proving that less really is more sometimes. Follow these simple steps to achieve that barely-there makeup look that will enhance your skin tone and natural features. There’s no harm in saving the shimmer for summer!

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1. Moisturize your skin with your favorite moisturizer. We love to use coconut oil!

2. Apply a layer of your favorite shade of Satin Matte Foundation with a #25 Foundation Brush.

3. With a #23 Kitten Brush pop a Pink Satin Matte Blush into the apples of the cheeks and blend upward on the cheekbones to the hairline.

4. Prep the eyes with a wash of Champagne Pearluster Eyeshadow using a #39 Large Eyeshadow Brush. This particular shade brightens the eyes and conceals any discoloration on the lids. The perfect nude!

5. Tightline your lids with either Espresso or Black Satin Matte Eyeliner using a #33 Eyeliner/Brow Brush to enhance the eyes even more. Remember to make the line thin for a more natural look.

6. Apply a layer of Natural Definition Mascara in Brown to liven up your lashes.

7. Use Sweet Pea Lip Tint to give lips a healthy shine and hint of natural color.

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Posted in #25 Brush, Alima Pure, Black Satin Matte Eyeliner, Champagne Pearluster Eyeshadow, Eyeliner Brush, Foundation Brush, General, Green Beauty, Lip Tint, Look, Makeup Tutorial, Mineral Makeup, Natural Definition Mascara, No Makeup Look, Satin Matte Foundation, Sweet Pea

Get The Look: Lupita Nyong’o’s Radiant Golden Globes Makeup Look

Posted on January 16, 2014 by Terresa Clark | 0 Comments

Golden Globes nominee Lupita Nyong'o was radiant in a red, caped gown and flawless makeup. Recreate her look using Alima Pure mineral makeup.

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Posted in Alima Makeup, General, Get the Look, green makeup, How-To, Lip Tint, makeup tips, mineral blush, Mineral Eyeliner, mineral eyeshadow, mineral foundation, mineral makeup, Mineral Powder, natural mascara, Organic Lip Balm, Tips & Tricks

Alima Pure 2013 Holiday Gift Guide

Posted on December 12, 2013 by Alyson Hancock | 0 Comments

It’s that time again! With the holiday quickly approaching, we have compiled some our favorite products that would perfect to treat yourself or someone special this season in our 2013 Holiday Gift Guide.

Holiday 2013 Gift Guide Alima Pure

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Posted in Alima Makeup, Alima Makeup Brushes and Tools, Alima News, Alima News and Info, Color Story, General, Gift Guide, Holiday 2013, Lip Tint, mineral makeup, natural makeup, New Product, Seasonal, Special Sets, Staff Favorites

Inspiration Behind the Me Encanta Collection, Featuring Kristen Arnett

Posted on November 14, 2013 by Clarissa Fong | 0 Comments

We’re excited to introduce the limited edition Kristen Arnett for Alima Pure: Me Encanta Collection for Holiday 2013. This 5-piece makeup set and 4-piece brush set will be available on our website starting next Tuesday, Nov. 19.

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Posted in Alima News, Behind The Scenes, Color Story, General, Holiday 2013, Lip Tint, Makeup Collections, mineral blush, mineral eyeshadow, mineral makeup, natural makeup, Organic Lip Balm, Seasonal

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