The Semi-Annual Foundation Sale is ON!

Posted on July 14, 2015 by Alyson Hancock | 0 Comments

It’s that joyous time of year again! We have a lot to celebrate, and twice a year we do just that by offering 20% off our Satin Matte Foundation.


Satin Matte Foundation Sale

Minimal ingredients for maximum impact. Our Satin Matte Foundation is made from only four hypoallergenic ingredients, and two of those ingredients are natural physical sun blocks. Our extensive range of shades means practically everyone can find their perfect match for smooth, even skintone and an enhanced complexion while reducing the appearance of fine lines and wrinkles. Safely.

Searching for your best match? Look no further. We’ve got you covered. Our guide makes it easy!

With our skin changing as the seasons do, you will want a shade to match your current summer skin and a lighter shade for those winter days, so what are you waiting for?! Now’s the time to stock up.

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Satin Matte Foundation: Find Your Match

Posted on July 09, 2015 by Alyson Hancock | 0 Comments

With Alima’s extensive Satin Matte Foundation range, it can seem difficult to pinpoint your perfect foundation match. Don’t worry, we’ve got you covered – literally.

Whether you are new to our line or your skin tone is changing along with the seasons, the right or wrong foundation can be an absolute game changer.

There are two key players in the quest for a flawless match: depth and undertone. Find both and you have your Holy Grail. Here’s how:

Let’s break the depth of your skin tone up into three categories: light, medium, and deep. If you have a fair complexion and burn easily, you are more than likely a 1, 2, or 3 in our range. If you have a medium skin tone and tan easily, you are probably somewhere between a 4 and a 6. For those who have a deeper or more bronze skin tone, your match will likely fall in the 7 to 9 range.

Moving on. Undertone! Let’s look at the wrists for this one. If your veins appear blue, you probably have a cool undertone. If your veins appear blue and green, your undertone is likely neutral, beige, or olive. If they appear green, you’re likely to have a warm undertone.

(Bonus undertone clues: Cool undertones look best in pink and blue toned colors, like fuchsia, navy, cool grey, jewel tones, and white. If you look better in cream and earth tones such as shades of green, brown, orange, yellow, and brick red then you have a warm undertone. If you can wear a selection of both then you are likely to have a neutral undertone.)

Combine these two and your options have been narrowed quite significantly!

Now for the final step. To determine your perfect match, swatch different shade options on your cheek down to your jawline, observing in natural light whether a shade is too dark or too light, or too yellow or too pink.

When a shade vanishes smoothly into your skin, you’ve found your match!

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Travel Destinations

Posted on July 07, 2015 by Alyson Hancock | 0 Comments

One of the great things about working at our office is the camaraderie among coworkers. We are always sharing articles and recipes and showing each other ridiculous videos on YouTube or pictures from our weekend. Now that summer is upon us, you’ll often find us excitedly discussing our weekend explorations and upcoming vacation destinations, which is always accompanied by suggested needs for our adventures. Today, we thought we would take the conversation outside of the office and extend our must-haves to you all.

Travel Essentials from Alima Pure

Hannah is taking off to Los Angeles next month and staying with friends in Santa Monica. Since a trip to LA is not complete without a hike in Griffith Park, she will be bringing breathable Nike attire for an active afternoon in the hot summer heat. (She definitely won’t be forgetting her water bottle for this one.) Comfortable flats are a necessity as she likes to walk everywhere, and where better to wander than the Santa Monica pier? Of course Weleda Skin Food and one of our nourishing Lip Tints goes everywhere with her, as well as her staple Rayban Wayfarers.

A ladies’ vacation is taking Sarah to Sayulita and the only time she plans on not being in the ocean is when she’s sleeping and eating – but that means she’ll be layering on Alba Revitalizing Green Tea Sunscreen and their After-Sun Lotion and replenishing her locks with John Masters Organics Lavender and Avocado Intensive Conditioner to avoid any damage from the intense rays.

A different and closer coast, but equally as relaxing and enjoying, is where you’ll find Candice on the San Juan Islands in Washington. Packed in her Everlane Casual Petra bag, you’ll find the perfect beach blanket and a captivating summer read, a beach dream team. (Might we recommend Everything I Never Told You?)

Urmila is off to both coasts, finding herself in Los Angeles and New York City and her ultimate summer travel must have? A fresh manicure and pedicure.

Tell us, where is YOUR summer taking you? And what are you taking along with you?

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Makeup on the Go: The Essentials

Posted on July 02, 2015 by Alyson Hancock | 0 Comments

As someone who is constantly running from one place to the other, often switching shoes at stoplights and blindly applying lipstick just hoping for the best, I’ve come to really appreciate the immediacy and versatility of beauty products.  So how do I convincingly arrive at work looking well put together (and not like I just hopped off my stationary bike at spin class with just a few minutes to spare)? Easy! It’s makeup on the go. These four products are all I need.

Get the Look

Our Satin Matte Foundation is great for all over coverage, and also wonderful when you simply need a spot treatment for only certain areas of your skin. With a swift, smooth application, you can combat any discoloration or flatness and present a smooth, flawless complexion.

Our Lip Tints not only provide the perfect boost of color for your lips, they also help to enhance the cheeks in a pinch! Simply dot onto the apples of your cheeks and then blend out and up with your fingers along the cheekbone for a natural looking flush. The best two-in-one combination!

The ultimate trick to brightening your look is no secret, but it works magic all the same… Mascara. One or two coats to your lashes is almost as awakening to your appearance as a few espressos.

Final touch? Separate and define your lashes with the comb part of our Brow Brush + Comb, and then smooth and groom your brows with the brush side.

Easily achieved, effortlessly polished. Getting ready on the go has never been easier.

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Link Love: Summer Edition

Posted on June 22, 2015 by Alyson Hancock | 0 Comments

The sun-drenched, hot weekend just passed in Portland and most of us did our best to soak up every bit of the sun that we could and take advantage of the playground we call the Northwest – whether we were relaxing at the beach, picking berries on Sauvie Island, or hiking in the Gorge.

Link Love: Our Summer Favorites

It’s more important than ever this time of year to make sure you are protecting and hydrating your skin. We love Naturopathica Lavender Protective Moisturizer with SPF 17 to provide your face with nourishing protection from the strong rays.

Want a captivating summer read perfect for backyard lounging? Lose yourself in Paula Hawkins’ new thriller The Girl on the Train or indulge your literary senses with Maggie Nelson’s The Argonauts.

As if the beach couldn’t get any more fun, try laying out on this charming Kate Spade picnic blanket that conveniently rolls up into a transportable tote.

Speaking of picnics, Vegetarian Times has planned the perfect one for you and your friends. Just don’t forget the rosé!

If you can’t make it to the beach, mimic the ocean’s effects with your own DIY Sea Salt Spray to give off the illusion of a day spent splashing among the waves.

Indie band Belle and Sebastian and summer go hand and hand with each other for me, which is why their newest album Girls in Peacetime Want to Dance has been playing continuously in my car or through my headphones.

Our Luminous Shimmer Eyeshadow in Shell from our new collection is a go to for an easy and effortless subtle summer look.

And of course, the ultimate summer accessory! A protective Lip Tint that provides just the right boost of color.

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INSTAGRAM GIVEAWAY: #summeroftides

Posted on June 19, 2015 by Alyson Hancock | 0 Comments

We’re kicking off summer with an Instagram giveaway – all you have to do to enter is show us how you’re starting yours!

Instagram giveaway


1.     Follow @alimapure on Instagram.
2.     Post a photo that captures the essence of summer – adventures, activities, anything!
3.     Tag @alimapure and hashtag #summeroftides.
4.     Keep sharing! There is no limit to the amount of times you enter.

The winner will receive the complete Tides collection.

Contest ends Friday, June 26 and we will announce the winner on Monday, June 29th.

No purchase necessary to enter or win contest. Open to US residents only, ages 18 and older. Void where prohibited. Contest begins June 19th, 2015 and ends June 26th, 2015 11:59pm PT.  Winner will be announced June 29th, 2015. Offer cannot be redeemed for cash.

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Get the Look: Cobalt

Posted on June 18, 2015 by Alyson Hancock | 0 Comments

Looking for a playful way to heighten your summer look? Our colorful summer collection allows for effortless pops of color suited for any occasion. One of our personal favorite looks is a bright touch of Cobalt balanced with a natural, glowing face. (And the best part is that it takes less than three minutes to do!)

Cobalt, the perfect pop of color eyeshadow for summer
1. Gently apply our Satin Matte Foundation all over your clean face with the #25 Foundation Brush to even the skin tone, layering as needed for desired coverage.
2. Take the #23 Kitten Brush and lightly sweep our Sandstone Highlighter over the cheekbones, forehead, and nose for a glowing complexion.
3. Pop Wild Rose on the apples of the cheeks with #17 Blush Brush.
4. Using a damp #33 Angle Liner Brush, apply Cobalt to the top lash line starting from the center and working outwards for a bold, graphic look.
5. Add a soft boost of color with our Lip Tints in either Honey, Petal, or Paprika for a flawless finishing touch.

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