For the Perfect Brows

Posted on April 05, 2013 by Terresa Clark | 1 Comment

Eyebrows may well be the most often overlooked area of the face when it comes to applying makeup. Maybe you feel as if your brows are already heavy enough, or don’t love the natural shape. But what women who skip brow makeup may not realize is that your brows provide a frame that can draw attention to the eye, and can even make them look larger.

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Posted in Color Story, How-To, Makeup Tips, Mineral Eyeliner, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Oh, Deer! Fun Makeup Tutorial for Kids

Posted on March 11, 2013 by Terresa Clark | 0 Comments

Recently, we were contacted by Portland-area photographer Diana Sell with an interesting question. She wanted to do a photo shoot for her son's Kindergarten class as an auction project, and needed a little help with the makeup. Now, normally we aren't fans of kindergarteners wearing makeup, but Diana had found an on-line tutorial on how to do deer makeup. Since her son attends Deer Creek school, it seemed like a natural!  But the tutorial showed all sorts of makeup that didn't seem like the best things to put on the sensitive skin of young children, so Diana reached out for a little advice.

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Posted in Alima News, Behind The Scenes, Get The Look, How-To, Local Events, Makeup Tips, Mineral Makeup, Natural Makeup, Seasonal, Special Collections

Get the Look: Jaimie Alexander at the S.A.G. Awards

Posted on January 30, 2013 by Terresa Clark | 0 Comments

Awards Season continues, with the latest event the Screen Actor's Guild (SAG) Awards last weekend.  These didn't seem to draw as much attention, as the previously held Golden Globes did, with regards to fashion and beauty, but that's a shame, because the SAG awards boasted some gorgeous looks  After strolling through numerous slide shows of red carpet fashion, one look stuck out as our favorite makeup look from the weekend.  Jaimie Alexander, co-star of Nurse Jackie, was absolutely stunning with her black-rimmed, greeny-gold smoky eye look.  Did you know you could accomplish the same look with Alima Pure? Here's how.

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Posted in Get The Look, How-To, Makeup Tips, Mineral Makeup

Satin Matte Foundation Troubleshooting Tips

Posted on January 17, 2013 by Terresa Clark | 3 Comments

Since our semi-annual Satin Matte Foundation sale is going on now, let's take a moment to talk about what to do if you think you have your foundation shade, but you're not quite sure.  Or maybe you have found the shade you love, but you notice that some days, the coverage isn't what you want.

Alima Pure Satin Matte Mineral Foundation

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Posted in How-To, Makeup Brushes, Makeup Tips, Makeup Tools, Mineral Foundation, Mineral Makeup, Promotions, Sales

3 for $30 Eyeshadow Collections make perfect gifts

Posted on December 07, 2012 by Terresa Clark | 0 Comments

The latest installment of our 3 for $30 Eyeshadow Collections are now available, and they are just right for gift-giving on a budget.  Do you have a flower-lover on your list?  What about someone who craves coffee?  Or someone stricken with the urge to travel the globe?  Let your gift of mineral makeup illustrate that you know what is close to their heart!

Flower Bouquet is a collection of three of our floral named shadows.  Soft pink, matte Daphne pairs beautifully with the sweet blue-purple tones of Pearluster Viola.  Finish the look with the nearly-black Satin Matte Eyeliner in Black Violet.  This collection is stunning on both green and brown eyes!

Coffee Break combines the beautiful peachy tones of Luminous Shimmer Chai with the deeper bronze of Pearluster Cappuccino. Satin Matte Eyeliner in Espresso, always a favorite, completes the look. Great on eyes of any color, this trio is especially gorgeous with blue eyes.

Exotic Getaway gives a girl glamorous options!  These three Luminous Shimmer Shadows can be worn in pairings, or all three at once.  Apply Paris all over the eye area, then choose from Milan or Martinique for the crease, and to use damp as a liner.  Don't limit yourself to just one, use Milan in the crease and line with Martinique or vice-versa.  Because this collection includes neutrals and a purple-ish toned shadow, it is perfect for any eye color!

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Posted in Color Match, Color Story, Get The Look, How-To, Makeup Tips, Mineral Eyeshadow, Mineral Makeup, Seasonal, Special Collections

Meet Naturally Gorgeous Mary

Posted on November 05, 2012 by Terresa Clark | 1 Comment

Meet Alima Pure Naturally Gorgeous model Mary


When you look up the phrase "joie de vivre" in your French-American dictionary, we're just about certain you will find a picture of this months Naturally Gorgeous model, Mary, there alongside the definition.  Mary is passionate about life and experiences, and has a serious case of wanderlust!  She's equally comfortable hiking up a steep incline, trying a new way of wearing her makeup or moving halfway around the world!  Whether you need a partner-in-crime for a night on the town, or someone to help you clean out your closet, Mary is the sort of friend you'd want to have on speed-dial!

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Posted in Alima News, Behind The Scenes, Color Match, Get The Look, How-To, Makeup Tips, Naturally Gorgeous

Yoga for the Larger Woman Calendar

Posted on September 26, 2012 by Terresa Clark | 0 Comments

Back in May, I had the opportunity to work as the makeup artist on an amazing project.  Joni Kabana, an award-winning visual artist and photojournalist, and the woman behind the camera on our Naturally Gorgeous model shoots, was going to be shooting a calendar for a local yoga studio, and needed makeup for the models.  Being familiar with my work, and the way that Alima Pure photographs, Joni asked if I would come and help out.  The project, she explained, was to spread the word about a series of classes at The Yoga Project, a studio in the Sellwood area of Portland, called “Yoga for The Larger Woman.”

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Posted in Alima News, Before & After, Behind The Scenes, Color Match, Get The Look, How-To, Local Events, Makeup Tips, Mineral Makeup, Natural Makeup

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