Golden Globes nominee Lupita Nyong'o was radiant in a red, caped gown and flawless makeup. Recreate her look using Alima Pure mineral makeup.
Alima Pure provides tips on how to update your foundation shade from summer to winter. Don't know your shade? Try our Foundation Selector Tool!
Alima Pure’s first-ever brand collaboration with Professional Makeup Artist Kristen Arnett is now on sale! We’re excited to unveil the Me Encanta Collection—a limited edition makeup collection exclusively available on our website for Holiday 2013.
Halloween is later this month, but that doesn’t mean that you or your children need to resort to toxic face paints! Using just a handful of shades of Alima Pure makeup products, you can create unlimited Halloween looks. In case you are in need of a little inspiration, we’ve created two looks here that are easy to duplicate at home.
We are loving this buttery tan eyeshadow runway trend that swept the fashion shows this past month. Designers like Edun, Jason Wu and Chloe all created a whimsical “sunset” eye look that adds warmth and depth to the eyes. Here are two simple tutorials to achieve this gorgeous and wearable look.
Drama. Mystery. Excitement. Tuck into a great spy novel, and it’s all there at your fingertips. But there are other ways to enjoy a bit of drama, mystery and excitement. Take, for instance, Alima Pure’s Cloak and Dagger Collection for fall. Intense colors create drama. A smoky lash-line creates a hint of mystery. A touch of shimmer on the brow bone brings a little excitement to the whole look.