Expanded Horizons

Posted on June 13, 2014 by Kate OBrien | 0 Comments

I have always been enchanted by horizons. As a tiny child my horizon included distant wheat fields under the Montana sky, broad views of the Sweet Grass Hills from the seat of my grandpa’s pickup, and endless expanses of drifting snow. Later it was the shimmering greens and grays of San Francisco Bay with the city shrouded in fog and the moody Pacific beyond. Wherever I was, perhaps because of those early years, the sense of expansiveness and possibility that comes from seeing distant horizons has nourished my sense of well being. I love New York, but I need wide open spaces. In those vast spaces I find myself and see my dreams almost as if they were palpable. I remember what I am about, what matters, where my next step should be.

ALIMAHORIZONS

One of the joys of summer is stepping out of our normal routines and focusing on our horizons as well as our paths. We recalibrate and rethink. We spend time with people we love. We remember our larger selves.

Our current Instagram contest is much more than a contest to me. It is a way for us to connect, and to share how we interpret growth this summer. As I go through each entry, I am enlightened by each and every one of you, and thank you for your beautiful contributions.

May your summer be filled with joy and the promise of expanded horizons.

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Posted in Alima Pure, General, Horizon Collection, Kate O'brien, Summer 2014

Instagram Contest: #AlimaHorizons

Posted on June 03, 2014 by Kate OBrien | 0 Comments

Summer is for expanding your horizons, seeking adventure, and kicking back to enjoy it all. In celebration of the spirit of Summer our #AlimaHorizons Instagram contest is live! From now until June 16th we invite you to share a photo that inspires your expanding horizons. It might be a place, a person, an activity or a book – anything that invites expansion. The winner will be announced the morning of June 17th on our Instagram. See instructions below.

instagram-contest-test

We will choose a winner based on the photo we find best evokes the horizon spirit. The winner will receive our Horizon Full Color Story, an Alima Pure $150 gift card, and have their photo featured on our Instagram! We can’t wait to see all of the inspiring photos you post. Have fun and good luck! And have a wonderful Summer!

No purchase necessary to enter contest. Open to legal residents of the 50 United States (including DC), ages 18 and older. Void where prohibited. Contest runs form June 3rd 2014 until June 16th, 2014 11:59pm PT.  One must follow all directions in the contest to be selected a winner. Winner selected at random. Winner will be announced June 17th, 2014 on our Instagram account. Offer does not apply to previous purchases. Offer cannot be redeemed for cash. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Contest details are subject to change without notice.

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Posted in Balancing Primer Powder, Bone, Contest, Desert Poppy, General, Giveaway, Horizon Collection, Horizon Full Color Story, Instagram, Natural Definition Mascara, Sombra, Summer 2014, Sweepstakes, Terracotta

Get the Look: Horizon Full Color Story

Posted on May 22, 2014 by Alyson Hancock | 0 Comments

Feeling inspired by warm weather? Get an easy, natural look for summer with the Horizon Full Color Story Collection.  Available in both Light/Medium and Medium/Deep sets, these are the perfect essentials for a beautiful and simple routine.

Sara-Horizon

1.  Start with a sheer layer of Balancing Primer Powder in Medium (light-medium set) or Deep (medium-deep set) brushed over your T-zone, or any areas where you experience excess oil.  During the hot summer months this can make all the difference in keeping your makeup shine free and in place all day.  Our #7 Half Moon Brush works well with this product.

2. Follow with a light application of Satin Matte Foundation in your perfect shade.  Try using our Flocked Sponge for light, well blended coverage.

3.  Apply a touch of Carnation Satin Matte Blush (light-medium set) or Soft Plum (medium-deep set) to the apples of your cheeks and blend to your temples for a natural flush.

4. For a warm glow, use the #7 Half Moon Brush with Contour Powder in Sombra.  Apply in the shape of a ’3′ by brushing across your forehead at your hairline, along the hollow of your cheek, and down along your jawline.

5. Use our #33 Angle Liner Brush with a little more Sombra for a subtle definition along your lash line.

6.  Apply Bone Satin Matte Eyeshadow with your #39 Large Shadow brush from lash line to brow for an all over eye brightening base.

7. With the same brush apply Terracotta Pearluster Eyeshadow blending at the base of your lashes and upward into your crease.

8.  Sweep on a coat or two of Natural Definition Mascara in Brown. This richly pigmented formula will neatly define your lashes and complement the warm hues of this collection.

9.  Dab on Desert Poppy Lip Tint for a gorgeous nude lip.

The Horizon Full Color Story offers a neutral pallet that can be used to create endless looks.  Experiment with some of your favorite shades to warm up your summer look.

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Posted in Alima Makeup, Alima Pure, Balancing Primer Powder, Bone, Collections, Desert Poppy, General, Horizon, Horizon Collection, Horizon Full Color Story, Natural Definition Mascara, Set, Sombra, Summer 2014, Terracotta

Introducing Horizon Limited Edition Color Collection

Posted on May 20, 2014 by Kate OBrien | 1 Comment

Summer is the season for adventure, exploration, and expanding your horizons. With this in mind we created the Horizon Limited Edition Color CollectionInspired by the gorgeous landscape of the arid desert, this collection is minimalist, versatile, and universally flattering on all skin tones.

Horizon-1

The Horizon Limited Edition Color Collection features the following full-size products:

Bone Satin Matte Eyeshadow: A sheer neutral cream with a soft matte finish perfect for all over the lid to brighten the eyes.

Terracotta Pearluster Eyeshadow: A warm earthy clay with a soft glowing finish, perfect to apply all over the lid to enhance eye color and also to contour the eyes in the crease.

Desert Poppy Lip Tint: A creamy dusty rose for muted pretty lips all summer long.

horizon-limited-edition

This special collection is now available along with the Horizon Full Color Story and Horizon Brush Collection. We hope you enjoy playing with these new shades and expanding your horizons all summer long!

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Posted in Alima Makeup, Alima Pure, Bone, Desert Poppy, General, Horizon, Horizon Collection, Horizon Limited Edition Color Collection, Lip Tint, Makeup Tips, mineral eyeshadow, Mineral Makeup, natural eyeshadow, Special Sets, Summer 2014, Terracotta

 

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