How to Contour like a Pro in Just Three Steps

Posted on June 16, 2015 by Alyson Hancock | 0 Comments

First things first: what exactly IS contouring? Contouring, or sculpting, adds shadows to enhance bone structure and give the appearance of depth. If it sounds intimidating or time consuming, it’s not – at least not with our Contour Powder in Sombra created specifically for this defining trick.

How to Contour like a pro

1. With our #7 Half Moon Brush, lightly sweep Sombra in the hollow of your cheekbones (where you feel the dip beneath the bone), down the sides of the nose, along your hairline and jawline, and in the depth of the temples.

2. Blend and soften the edges, feathering outward.

3. Dust your now sculpted canvas with our Highlighter using the #23 Kitten Brush across your cheekbones, nose, and underneath the eyes for an added natural glow.

What did we tell you?! Easy!

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Introducing Tides

Posted on June 05, 2015 by Alyson Hancock | 0 Comments

Summer is here and with it comes our newest collection inspired by the vibrant oceanic life which calls on the iridescent shades of the surf, sand, and sea.

Sage A fresh green eyeshadow for summer
Brighten your complexion with Sandstone, a sheer, wearable Highlighter created to give your complexion a natural, healthy glow.

Wild Rose, a a dusted pink Satin Matte Blush, complements your natural flush by bringing vibrant warmth to the cheekbones.

Our Satin Matte Eyeshadows allows for heightened intensity or subtle enhancement with the striking, richly pigmented Cobalt, a vibrant marine, or the soft matte hues of Sage, a muted pastel green, and Aquamarine, a pale blue.

Effortlessly highlight your eyes with the ultra-wearable pearlescent cream shade in Shell, a Luminous Shimmer Eyeshadow.


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Eyeshadows for Brown Eyes

Posted on May 21, 2015 by Alyson Hancock | 0 Comments

Brown-eyed beauties, you’re in luck – with your naturally neutral hue, your brown eyes are complemented by most shades. Whether opting for bright colors for contrast or neutral shades to highlight the subtle flecks in your irises, the wide array of colors to animate your eyes is almost endless. When in doubt, you can always rely on the color wheel, which makes teals, blues, greens, and purples a very safe bet and fun pop of color.

best eyeshadow for brown eyes

With so many options, how do you choose? Here are some of our favorite shades to accentuate your lovely brown eyes.

Satin Matte Eyeshadow in Fleur, Camellia, Bramble, Lilac, and Cocoa.

Pearluster Eyeshadow in Silk, Amethyst, Mocha, Topaz, and Cypress.

Luminous Shimmer Eyeshadow in Leone, Paris, Aubergine, Navy, Tigereye, Martinique, and Afterhours.

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Link Love

Posted on May 08, 2015 by Alyson Hancock | 0 Comments

Link Love: Alima Pure's latest favorites from around the world and webThe President isn’t the only thing gracing Oregon this week… the sun has been, too.  It has us itching for the weekend, which will mark the start of one of our staffer’s quest to complete all of the 20 Oregon hikes favorited by Travel Oregon.

Looking to relax after a long hike (or long day)? A refreshing drink mixed with this delicious elderflower and coriander vodka infusion might do just the trick!

Finally! French founder of Caudalie Paris, Mathilde Thomas, reveals her beauty secrets with The Zoe Report.

Speaking of French gems, ending the evening by revisiting the beloved classic film Funny Face with our ultimate beauty crush Audrey Hepburn looks to be in the cards one night this weekend.

We love the “Strong is the New Pretty” message photographer Kate Parker is sending to girls in her new series.

This behind the scenes video of NYC ballet dancers being photographed by Omar Robles on the streets of New York has us completely in awe.

Ten influential women share with Well+Good the most meaningful health and beauty practices passed down from their mothers.

When we talk about influential women, Iris Apfel always comes to mind, and with her quotes on fashion it’s clear why.

Need a pick me up? This video is here to help. (Warning: you will laugh, and probably cry, at the unbearable cuteness and spend too much of your day repeatedly hitting play.)

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Retailer Spotlight: Les Cérats

Posted on May 07, 2015 by Alyson Hancock | 0 Comments

CERATS FOR BLOGWe couldn’t be more honored to share that Les Cérats is one of our newest retailers in Bordeaux. The sophisticated and sleek boutique has us in good company with natural beauty lines Dr. Hauschka, Tata Harper, Indemne, and Anakaé, to name just a few.

Les Cérats was created with the belief that we can care for and nourish ourselves without compromising our skin and hair with unnatural ingredients, and is dedicated to providing the best natural beauty products to ensure that we are able to do just that.


Everything in the beautiful Les Cérats boutique has been created or is there with intention – from the clean, wooden detailing to the comfortable, relaxed sitting area to the products they carry. If you find yourself in Bordeaux, wander in and treat yourself to a welcoming and luxurious experience.

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Reintroducing: Lip Tints

Posted on May 05, 2015 by Sarah Lewis | 2 Comments

lip-tint-2_1024x1024You’ve been asking and we have been listening! Our newly formulated Lip Tints keep the best elements of our old formula while offering nourishing ingredients and a subtle peppermint scent.

Camellia Oil, Pumpkin Seed Oil and Pomegranate Oil provide a healthy dose of antioxidants while soothing Beeswax and Olive Oil help heal and protect dry lips. Our five new shades offer a perfect boost of pure, mineral based color. With the weather getting warmer, Lip Tints are a great option for relaxed summer days.

All of our sheer Lip Tints complement most skin tones, but if you are having difficulty choosing just one out of the beautiful shades, let us help you:

A soft, peachy nude, Honey is incredibly flattering on medium skin tones.

Paprika is a muted terracotta that works wonderfully with warm skin tones.

Blackberry, a sheer merlot, and Rosewood, an iridescent cocoa, are perfectly suited for darker skin tones.

Because of it’s universal hue, our neutral pink, Petal, complements just about anyone.

(Bonus tip: Lip Tints pair well with our Velvet Lipsticks, too. Layer over your lipstick for a glossier finish or under for a layer of protective primer!)

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Retailer Spotlight: Palace

Posted on April 27, 2015 by Alyson Hancock | 0 Comments

Palace is a thoughtfully curated, magical haven for everything you have ever wanted and all the things you didn’t even know you need. This Portland gem is a clear extension of the woman behind the unique store, Charlotte. Bright and warm, when you meet her it’s difficult to not immediately ask her to tea to discuss, well, anything and everything. Tea didn’t happen, but luckily these nine questions did.


1. What inspired you to open your own store?

I think decades of working at crappy jobs, a strong work ethic, and a dab of wanting to create something meaningful on top would be the best description.

2. What are your favorite Alima Pure products you carry and why? 

I LOVE the Alima brushes. Until Alima Pure I had never invested in high quality brushes and it makes all the difference.

3. What are you currently obsessed with? 

Downton Abbey, lasagna and benches.

 4. What do you do to stay healthy?

I run, weight train and eat bread.

 5. When you’re feeling weighed down, where do you go or what do you do for a burst of inspiration?

Loyly is the best revitalizing treat you can give yourself, the best is to go with a girlfriend and get their cleansing tea.

 6. Please share one of your favorite recipes (food, or drink!). 

Bread, butter, wine.

 7. What’s your favorite thing about living in the Portland? 

The beautiful, creative and independent women.

  8. Do you have a mantra you live by everyday?

Power for good.

 9. What’s your weirdest habit?

I really enjoy cleaning my ears. A lot.

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