We get a lot of email asking about our Balancing Primer Powder. The key word in the name Balancing Primer Powder is "Balancing." It was created to help bring balance to oily skin.
Featuring the ingredient Kaolin, Balancing Primer Powder gently absorbs excess oil before it can break through and disturb the finish of your foundation. It should be worn under foundation in areas where excess oil is problematic. Depending on how oily the skin is, Balancing Primer Powder can keep shine at bay for a few hours, or all day long. For extra oil-control finish your makeup with a dusting of Satin Finishing Powder.
As is often the case, our customers say it best. Terrie D., an Alima Pure customer, told us, "I use the Light Balancing Primer Powder daily and I love it! Before I used this, my face would start getting oily a few hours after getting to work. Now I can go all day long without my face feeling greasy or oily. It's wonderful!"
Balancing Primer Powder is available in three shades. Light is appropriate for foundations from "0" to "2" levels, and Olive 0. Medium works best for foundations between levels of "3" and "5," and Olive 1, 1.5, 2 and 3. Deep is a good choice for anything level "6" and darker, or Olive 4 and darker. Remember that Balancing Primer Powder is worn under your foundation, so if you get a shade that is a little darker or lighter than optimal, it won't matter once your foundation goes on.
Do you think loose mineral foundation is messy? A lot of people think so, but if you take advantage of a few tips and tools, it needn't be any messier than a pressed product!
The key to keeping mess down is to work product into the bristles of your brush before you bring your brush to your face. With products like blush and eyeshadows, this can easily be accomplished by keeping the product in the jar, picking some up from the sifter-top and then using the lid to tap or swirl the brush in the lid to get the product from the tips of the brush to the bristles. When it is worked up into the bristles, product doesn't fall off the brush, either onto your face or your counter-top.
But sometimes the jar lid isn't roomy enough to swirl or otherwise work product into the brush and in those cases, a small bowl can come in very handy.
Pictured clockwise above, from upper left are: a hand-made bowl (by a special beginning ceramics student) and three sauce dishes from import stores, including one made of bamboo.
To use a bowl, tap a bit of foundation directly into the dish and then pick up that small amount with your brush and tap or swirl the brush in the bowl to work that product into the bristles. Once it is all worked into the brush, bring the brush up to your face. If more foundation is needed, tap a bit more directly into the bowl. The larger area and higher sides of the bowl will help keep your countertops clean.
The two smaller "bowls" in the picture above are chopstick holders. These are perfect for mixing eyeliner or eyeshadow with water! Use a small spatula or even your liner brush to scoop some of the shadow or liner into the bowl, then drip a few drops of water into the "bowl." Mix them together, adding more shadow or water as needed to get your desired consistency. Be sure to discard any product that remains after using your products wet.
If you've been bothered by messiness with your loose minerals, try a little bowl, we think you'll be pleased with the results!
If you are used to using an eyeliner pencil, the thought of using a powder eyeliner can be a little intimidating at first. But put your fears aside and dive in...you won't regret it! One advantage to powder eyeliner is it's versatility. Using it wet or dry gives a completely different look, but it can also be used as shadow or even brow color (depending on the color of your brows, of course).
If you are completely new to powder eyeliner, it might be best to start out with a Luminous Shimmer Eyeliner. The particles are just a tiny bit larger, which makes them easier to use. Once you have mastered the techniques, the Satin Matte Eyeliners will be a breeze.
To apply, you are obviously going to need a brush. Alima Pure has two eyeliner brushes, the #31 Fine Liner and the #33 Angle Liner. To determine which brush will work better for you, think about how you apply. Do you start at one corner of the eye and draw on your liner in a fairly fluid motion (as you would with a liquid or gel liner), then you probably want the #33 Angle Liner brush. If you sketch on your liner, more like you would with a pencil liner, then you might like the #31 Fine Liner brush better.
When you apply powder liner dry, the look is very soft and subtle. To make sure that the liner goes where you want it and doesn't sprinkle down your cheek, work the powder into the brush before you apply the brush to your eye. When using the liner dry, your brush will probably need to make several trips from your jar to your eye. To intensify this look a bit, but without going for a dramatic liquid-liner type of look, spritz your brush with a bit of water after you have worked the powder into the bristles.
For the most dramatic look, you will want to mix your liner with water. Tap a bit of the liner into a small bowl or even just the lid of your jar. Then add drops of water to the liner and mix, adding more water or liner if necessary to get your desired consistency. Then draw the liner on as you would any liquid-type liner.
When applying eyeliner, remember that putting a dark line all the way around the eye will create an optical illusion that will make your eye look smaller. To make eyes look larger, stick to the upper lid only for your dark color. If you really want to line the lower lash-line, try either using a lighter color or just applying to the outer 1/3 of the lashes.
The real purpose of eyeliner is to make your lashes look longer and thicker, but eyeliner can also be a fun way to introduce a bit of a bright color. If you want that "no, I'm not wearing liner, my lashes are just this lush" look, stick with black or another dark, natural color, and rather than lining above the lashes, work the liner right into the lashes, so that the color is actually between the lashes. If you want to introduce a fun, bright color, this technique is also good. For instance, our Luminous Shimmer Eyeshadow in Aubergine makes a beautiful liner with gold shadows, but it doesn't do much for the thickness of the lashes, so after applying Aubergine, go back and work some Satin Matte Eyeliner in Black into your lashes...you'll have the best of both worlds!
Sara is more than just one of the longest-term Alima Pure employees, you could really call her the Alima Pure muse! Back when Sara was approaching the age when her mom had promised she could begin wearing makeup, mom began to have some concerns about what Sara would be putting on her young, beautiful skin. That's what prompted Kate O'Brien to create Alima Pure!
When we needed a photo for a blog post we did on Alicia Silverstone's blog, The Kind Life, we recruited Sara to model for us. We asked her to pick out her five favorite products to take for the photo shoot, and the results can be seen above. Sara is wearing Satin Matte Foundation in Warm 1, Satin Matte Blush in Pink, Pearluster Eyeshadow in Silk, Luminous Shimmer Eyeshadow in Tigereye and our Organic Nourishing Lipbalm in Rhubarb. The result is soft, gorgeous and so easy to apply!
The customers spoke, and we listened! It has become clear to us, over the years, that the shade difference between our Satin Matte Foundation in Neutral 2 and Neutral 3 is rather small, while the difference between Neutral 3 and Neutral 4 is definitely larger. If we were talking about a shade other than Neutral 3, it wouldn't be too difficult for us to just reformulate Neutral 3 to be a little bit darker, but considering that it is one of our very best-selling shades, that seemed a bit unfair to our loyal customers. So we've decided to split the difference! We created a new shade, now known as Neutral 3.5, that is half-way between Neutral 3 and Neutral 4. If you have purchased Alima Pure from one of our retailers who carries our products with Spa names, this new shade is the same as Wheat. If you have been a Custom Blend customer, ordering 50% Neutral 3 and 50% Neutral 4, you will now be able to order the same shade, named Neutral 3.5.
Mariama has worked at Alima Pure for three years. During the school year, she splits her time between Alima Pure and a teaching job, teaching handwork to elementary students. When she is off teaching, we miss her infectious laugh and dazzling smile, but we know the students are benefiting from our loss!
Mariama wears Satin Matte Foundation in Warm 6, so we applied that over her entire face. Then we highlighted her cheeks with Satin Matte Blush in Melon, which Mariama loves because it looks so natural.
We used Mariama's favorite shadows, Luminous Shimmer in Leone from her crease to her brow, and Satin Matte in Bayou on her lid. Then we dusted a bit of Luminous Shimmer in Brown Sugar over the whole thing. We finished with Luminous Shimmer Eye Liner in Maya in the crease and used damp as a liner. A touch of Satin Matte Eye Liner in Espresso filled in her brows.
The finishing touch was our Organic Nourishing Lip Balm in Cranberry. This super easy look has enough sparkle to fit Mariama's personality, but is quick and easy enough to apply before rushing off for a day of teaching little people!
Several years ago, when Alima Pure created our Color Balancing Powders, I have to confess, I was worried. As someone who has an excess of redness in the cheek area, I had tried green "correcting" products many times in the past. The problem with each and every one I tried was that instead of ending up looking red, I ended up looking green...not a real improvement, in my opinion! Kate was still formulating all of the colors at that time, and she took my fears to heart. She ended up with our Pistachio, which is green, but not glaringly so. Softened by beige, this little gem tones down redness without leaving a hint of green to show through your foundation. Most people who use Pistachio find that they need to use considerably less foundation than they otherwise would.
To illustrate how amazing it can be, we photographed Alyssa, the beautiful sister of our amazing photographer, Kara. Alyssa swears by Pistachio, and graciously allowed us to photograph her with a bare face. On the left, Alyssa with nothing on her face. On the right, Alyssa with ONLY Pistachio. Amazing, isn't it?
Because she was such a great sport, we finished Alyssa's look, applying her foundation in Neutral 2, Luminous Shimmer Blush in Freja, Pearluster shadows in Cassis and Amethyst, and Organic Nourishing Lip Balm in Rhubarb. Radiant!